Core Viewpoint - Changan Automobile aims to transform from "China Changan" to "World Changan" by leveraging technological differentiation in the European market, which is seen as the highest examination ground for the automotive industry [2][3]. Globalization Strategy - Changan's globalization strategy, encapsulated in the "No Overseas, No Changan" philosophy, emphasizes the importance of establishing a presence in Europe as a strategic high ground for global competition [3][5]. - The company has developed a "152" global layout plan, focusing on five major regions including Europe, with a goal of establishing 20 overseas factories, of which 9 are already operational [5]. Localization Efforts - Changan emphasizes that localization is not merely about adapting to local customs but about being rooted in the local market [6]. - The company has integrated European market needs into product development, conducting extensive testing and modifications to meet local demands [8]. Long-term Goals - By 2030, Changan aims for total sales of 5 million vehicles, with 4 million from its own brand, 3 million in new energy vehicles, and 1.5 million from overseas markets [10]. - The company has increased its overseas sales target from 1.2 million to 1.5 million vehicles, reflecting confidence in its capabilities [10]. Technological Advancements - Changan plans to accelerate core technology iterations, focusing on future technologies such as solid-state batteries and AI, with significant investments in R&D [10][11]. - The company aims to launch 60 new products in the next five years, with 50 being new energy vehicles, and to develop over 7 global bestsellers [10]. Globalization Process - Changan is committed to a long-term, localized, and systematic approach to globalization, which includes building international teams and optimizing global organizational structures [11]. - The company is also enhancing its capital operation capabilities to support growth in new energy and overseas markets [11]. Paradigm Shift - Changan's strategy represents a shift from simple product export to value co-creation, marking a significant evolution in how Chinese brands approach global markets [11].

Core Viewpoint - Changan Automobile is showcasing its innovative technologies and global ambitions at the Chongqing Auto Show, emphasizing its commitment to becoming a world-class automotive brand through its third entrepreneurial phase focused on innovation and sustainability [1][4][20]. Group 1: Innovation and Technology - Changan is presenting advanced technologies such as the all-solid-state battery, "Tianshu" driving assistance, and "Tianyu" cockpit at the auto show, highlighting its focus on smart and low-carbon mobility [13][20]. - The company has invested over 400 billion yuan in the new energy sector, over 600 billion yuan in intelligent technology, and over 100 billion yuan in forward-looking technologies over the past decade [24]. Group 2: Global Expansion and Market Strategy - Changan is implementing a global strategy with a focus on local production, aiming to establish a presence in six major regions including China, Europe, and Southeast Asia, with a total overseas production capacity of 460,000 vehicles [7][20]. - The company reported a sales volume of 224,000 vehicles in May, a year-on-year increase of 9%, with new energy vehicle sales reaching 95,000 units, up 70% year-on-year [28]. Group 3: Brand Development and ESG Commitment - Changan's chairman, Zhu Huarong, emphasized the importance of ESG (Environmental, Social, and Governance) responsibilities in the company's long-term strategy [4][7]. - The company is committed to enhancing its capital operation capabilities and improving market value management as part of its goal to become a world-class automotive brand [20]. Group 4: Marketing and Public Engagement - Changan invited European media to the auto show to showcase its innovative capabilities and promote the brand's image on the global stage [36]. - The company also engaged with attendees by offering interactive experiences, including a display of the J-10C fighter jet and various promotional activities [19].

Core Insights - Changan Automobile showcased its advanced capabilities in new energy and intelligent technology at the 2025 Chongqing International Auto Show, attracting significant attention from European media [1][3][5] Group 1: Company Performance - In May, Changan Automobile achieved retail sales of 239,000 units, marking a year-on-year increase of 14.5%, with new energy vehicle sales reaching 95,000 units, up 70% year-on-year [3] - As of June 6, cumulative sales of the Changan brand reached 28.687 million units [3] Group 2: Global Expansion - Changan has established a global presence with operations in six major regions, including China, Europe, and Southeast Asia, and has conducted 28 regional brand launch events [3] - The company plans to build 20 overseas factories, with 9 already operational, and has established a network of over 14,000 global sales points across more than 100 countries [3] Group 3: Technological Advancements - The Changan Smart Factory utilizes over 40 advanced technologies, including 5G and AI, resulting in a 20% increase in manufacturing efficiency, a 20% reduction in costs, and a 19% decrease in energy consumption, leading to a reduction of approximately 24,000 tons of carbon emissions annually [7] - Changan's global R&D center focuses on new energy and intelligent technology, featuring the self-developed SDA platform and "Golden Bell" battery, which integrates AI algorithms for enhanced performance [9] Group 4: Design and Innovation - The Changan Global Design Center received praise for its innovative fusion of Eastern aesthetics and international trends, reflecting cultural confidence while appealing to global aesthetics [11] - The company's exhibition at the auto show highlighted its transformation into a smart, low-carbon mobility technology company, showcasing various innovative technologies and concepts [15][17] Group 5: European Market Strategy - Changan aims to provide dual electric and hybrid vehicle solutions in Europe, with plans to launch the Deep Blue S07 in Norway, Portugal, and the UK, and the strategic model Deep Blue S05 at the Munich International Motor Show [19] - The company has established sales operations in Germany and the Netherlands, with ongoing efforts to sign dealers in key European markets [19] Group 6: Customer Service Initiatives - Changan defines service as a top priority, offering extended warranties for the Deep Blue S07 and S05, and has established a parts supply center in the Netherlands to enhance service quality [21] - The company's commitment to new energy, intelligent technology, and design has left a strong impression on European media, who expressed eagerness to revisit and witness further advancements [21]

Core Viewpoint - Changan Automobile is accelerating its strategic plans in new energy, intelligent systems, and globalization, aiming for significant sales growth by 2030, with a focus on electric vehicles and international markets [5][10]. Group 1: Strategic Planning Acceleration - Changan Automobile is implementing three major plans: "Shangri-La" for new energy, "Beidou Tianshu" for intelligent systems, and "Haina Baichuan" for globalization [5]. - The company aims to achieve total sales of 5 million vehicles by 2030, with 60% (3 million) being new energy vehicles and 1.2 million sold overseas [5]. Group 2: Core Technology Achievements - The company showcased its "Jinzhongzhao" all-solid-state battery with an energy density of 400Wh/kg and a 70% improvement in safety, expected to be mass-produced for humanoid robots by 2028 [8]. - The intelligent systems presented include "Tianshu Zhijia" (L3 pilot), "Tianyu Cockpit," and "Tianheng Chassis," with the Changan Qiyuan E07 demonstrating dynamic interaction [8]. - Innovative products like flying cars, humanoid robots, and smart exoskeletons were also displayed, with the flying car expected to complete test flights by the end of 2025 [8]. Group 3: Globalization Deepening - Changan has established 9 overseas factories, with a new energy vehicle base in Thailand set to begin production next month, and over 9,000 global sales outlets [10]. - The company plans to elevate five major overseas markets to the same strategic level as the Chinese market, transitioning from "product export" to localized industrial chain development [10]. Group 4: New Model Launches - The Changan Qiyuan Q07, a plug-in hybrid SUV, features a pure electric range of 200 km and a combined range of 1,400 km, equipped with the new Blue Whale 3.0 hybrid system [10]. - The Deep Blue S09, the first large six-seat range-extended SUV, is based on Huawei's intelligent solutions and is now open for pre-sale [10]. - The Avita 06 received over 12,500 orders within 48 hours of its launch, integrating Huawei's ADS 3.0 intelligent driving system and CATL's 5C ultra-fast charging technology [10].

Core Viewpoint - The launch of the Changan Qiyuan Q07 at the Qilu Spring Auto Show marks a significant advancement in the home smart SUV market, offering exceptional performance, intelligent technology, and high cost-effectiveness, with a price range of 139,800 to 175,800 yuan [1][29] Group 1: Key Features - The Qiyuan Q07's core competitiveness is defined by three major systems: Tian Shu intelligent driving, Tian Yu cockpit, and Tian Heng chassis, which collectively enhance the overall intelligent travel experience for users [4] - The Tian Shu intelligent driving system is standard across all models, featuring advanced capabilities such as high-speed NOA, intelligent parking, and comprehensive safety measures, covering over 90% of travel scenarios [7] - The Tian Yu cockpit integrates Deepseek's large model for customizable scene modes, equipped with a unique five-screen setup, transforming the vehicle into an intelligent companion that caters to family needs [10] Group 2: Comfort and Design - The Tian Heng chassis features the industry's only CDC intelligent magic carpet suspension, offering three driving modes to meet diverse user needs while ensuring stability and comfort across various road conditions [13] - The Qiyuan Q07 boasts a spacious interior with a wheelbase of 2905 mm, providing ample legroom and headroom, along with a high space utilization rate of 86% [19] - The vehicle's design, led by renowned designer Klaus, incorporates elements of Eastern aesthetics, resulting in a sleek and sophisticated appearance [16] Group 3: Powertrain and Efficiency - The Qiyuan Q07 is equipped with the new Blue Whale 3.0 hybrid system, achieving a pure electric range of 215 km and a fuel consumption of only 3.9 L/100 km, marking a significant advancement in efficiency for mid-size SUVs [21][23] - The vehicle features a high-capacity battery with V2V emergency charging capabilities and a 220V outlet in the trunk, enhancing convenience for users [25] Group 4: Market Positioning - The Qiyuan Q07 is positioned as a high-value, cost-effective option in the home SUV market, offering superior configurations and experiences compared to competitors, with an estimated value exceeding similar models by 30,000 to 40,000 yuan [26] - The introduction of the Qiyuan Q07 is expected to invigorate the home SUV market, potentially becoming a best-selling model and setting new trends in the smart SUV segment [29]