"欧洲是全球汽车的发源地，有太多优秀伙伴，长安要打造世界一流品牌，必须来这里'考清华北大'。"6月7日，在2025重庆车展期间的"2025欧洲媒体长 安行"媒体沟通会上，长安汽车董事长朱华荣用一句形象比喻，揭开了长安全球化战略的"核心命题"——如何在汽车工业的"最高考场"欧洲市场，以技术差 异化破局，实现从"中国长安"到"世界长安"的跨越。 这场沟通会，是长安全球化战略的一次系统性披露，勾勒出中国车企"出海2.0时代"的新范式：不是简单的产品输出，而是以本地化理念构建研产供销 运全链条体系，用技术创新满足全球用户的价值需求。 "无海外，不长安"：34年出海路，锚定欧洲"战略高地" 这种主动，体现在"海纳百川"计划的"152"全球化布局中——以中国为中心，开拓东南亚、中东非洲、中南美洲、欧洲、欧亚5大区域，规划20个海外工 厂（已投产9个）。尤其在欧洲，长安将其定位为"战略高地"：2025年3月，携三大品牌8款车型亮相欧洲发布会；5月，首个海外新能源基地泰国罗勇工厂投 产，为欧洲市场提供技术背书；6月，欧洲媒体团走进重庆，实地感受长安的技术底蕴。 显然，长安出海不是"避卷"，而是早在十年前就明确：全球化是成为世 ...

齐鲁晚报·齐鲁壹点 吴海云 2025年6月7日-15日，重庆车展期间，作为重庆龙头车企，长安汽车以"智慧全球 共赢未来"为主题携旗下三大品牌与长安福特、长安马自达共同组成N8长安 专馆，焕新集团整体势能，全方位展示创新科技成果。长安汽车东道主C位排面拉满，展现出"向新向上"的品牌势能。 首次达成N8长安汽车专馆，焕新品牌势能，大显东道主排面 6月7日重庆车展首日，长安汽车董事长朱华荣围绕第三次创业——创新创业计划展开，阐述三大计划发展情况、团队及成果和ESG建设，以及阐述未来发展 规划。 朱华荣表示，长安汽车持续推进第三次创业——创新创业计划，聚焦打造世界一流汽车品牌的目标， 实施新能源、智能化、全球化 3 大计划，长安、 深 蓝、阿维塔 3 大品牌齐头并进，完成中国、 欧洲、东南亚等 6 大区域全球化布局。 长安汽车坚持长期化、本地化、体系化、ESG责任建设，推进全球化"海纳百川"计划。打造国际一流的团队，优化全球组织体系，积极融入全球市场。持续 推进哈萨克斯坦、乌兹别克斯坦等6个KD工厂陆续投产（合计海外可利用产能达46万辆规模）。 长安汽车 CHANSEVA B 17 歼-10C战斗机硬核亮相，长安花式 ...

Core Insights - Changan Automobile showcased its advanced capabilities in new energy and intelligent technology at the 2025 Chongqing International Auto Show, attracting significant attention from European media [1][3][5] Group 1: Company Performance - In May, Changan Automobile achieved retail sales of 239,000 units, marking a year-on-year increase of 14.5%, with new energy vehicle sales reaching 95,000 units, up 70% year-on-year [3] - As of June 6, cumulative sales of the Changan brand reached 28.687 million units [3] Group 2: Global Expansion - Changan has established a global presence with operations in six major regions, including China, Europe, and Southeast Asia, and has conducted 28 regional brand launch events [3] - The company plans to build 20 overseas factories, with 9 already operational, and has established a network of over 14,000 global sales points across more than 100 countries [3] Group 3: Technological Advancements - The Changan Smart Factory utilizes over 40 advanced technologies, including 5G and AI, resulting in a 20% increase in manufacturing efficiency, a 20% reduction in costs, and a 19% decrease in energy consumption, leading to a reduction of approximately 24,000 tons of carbon emissions annually [7] - Changan's global R&D center focuses on new energy and intelligent technology, featuring the self-developed SDA platform and "Golden Bell" battery, which integrates AI algorithms for enhanced performance [9] Group 4: Design and Innovation - The Changan Global Design Center received praise for its innovative fusion of Eastern aesthetics and international trends, reflecting cultural confidence while appealing to global aesthetics [11] - The company's exhibition at the auto show highlighted its transformation into a smart, low-carbon mobility technology company, showcasing various innovative technologies and concepts [15][17] Group 5: European Market Strategy - Changan aims to provide dual electric and hybrid vehicle solutions in Europe, with plans to launch the Deep Blue S07 in Norway, Portugal, and the UK, and the strategic model Deep Blue S05 at the Munich International Motor Show [19] - The company has established sales operations in Germany and the Netherlands, with ongoing efforts to sign dealers in key European markets [19] Group 6: Customer Service Initiatives - Changan defines service as a top priority, offering extended warranties for the Deep Blue S07 and S05, and has established a parts supply center in the Netherlands to enhance service quality [21] - The company's commitment to new energy, intelligent technology, and design has left a strong impression on European media, who expressed eagerness to revisit and witness further advancements [21]

Core Viewpoint - The launch of the Changan Qiyuan Q07 at the Qilu Spring Auto Show marks a significant advancement in the home smart SUV market, offering exceptional performance, intelligent technology, and high cost-effectiveness, with a price range of 139,800 to 175,800 yuan [1][29] Group 1: Key Features - The Qiyuan Q07's core competitiveness is defined by three major systems: Tian Shu intelligent driving, Tian Yu cockpit, and Tian Heng chassis, which collectively enhance the overall intelligent travel experience for users [4] - The Tian Shu intelligent driving system is standard across all models, featuring advanced capabilities such as high-speed NOA, intelligent parking, and comprehensive safety measures, covering over 90% of travel scenarios [7] - The Tian Yu cockpit integrates Deepseek's large model for customizable scene modes, equipped with a unique five-screen setup, transforming the vehicle into an intelligent companion that caters to family needs [10] Group 2: Comfort and Design - The Tian Heng chassis features the industry's only CDC intelligent magic carpet suspension, offering three driving modes to meet diverse user needs while ensuring stability and comfort across various road conditions [13] - The Qiyuan Q07 boasts a spacious interior with a wheelbase of 2905 mm, providing ample legroom and headroom, along with a high space utilization rate of 86% [19] - The vehicle's design, led by renowned designer Klaus, incorporates elements of Eastern aesthetics, resulting in a sleek and sophisticated appearance [16] Group 3: Powertrain and Efficiency - The Qiyuan Q07 is equipped with the new Blue Whale 3.0 hybrid system, achieving a pure electric range of 215 km and a fuel consumption of only 3.9 L/100 km, marking a significant advancement in efficiency for mid-size SUVs [21][23] - The vehicle features a high-capacity battery with V2V emergency charging capabilities and a 220V outlet in the trunk, enhancing convenience for users [25] Group 4: Market Positioning - The Qiyuan Q07 is positioned as a high-value, cost-effective option in the home SUV market, offering superior configurations and experiences compared to competitors, with an estimated value exceeding similar models by 30,000 to 40,000 yuan [26] - The introduction of the Qiyuan Q07 is expected to invigorate the home SUV market, potentially becoming a best-selling model and setting new trends in the smart SUV segment [29]