Core Viewpoint - The article discusses the competitive dynamics in the Chinese automotive market, particularly focusing on Chery and Geely, highlighting the challenges Chery faces in the context of a rapidly evolving industry towards electric vehicles [2][10][14]. Group 1: Market Competition - Chery's chairman criticized the price wars in the automotive sector, indicating that the market has become a battleground rather than a casino [2][9]. - Geely launched its mid-to-high-end hybrid sedan, the Galaxy Star 8, at a competitive price range of 115,800 to 155,800 yuan, positioning it against luxury models like the BMW 5 Series and Audi A6 [2][10]. - Chery's sales growth was only 10%, while Geely's sales increased by 53%, leading to a shift in market positioning between the two companies [10][12]. Group 2: Sales Performance - In April 2025, Geely's sales reached 234,000 units, a significant increase from the previous year, while Chery's sales were 200,800 units, showing a modest growth [12]. - The article highlights that Chery, once the second-largest among private automakers, has now fallen behind Geely, which has taken the second position [12][11]. Group 3: Challenges in Transition - Chery's decline is attributed to its product line structure, which is heavily focused on fuel vehicles, while the market is shifting towards electric vehicles [14][17]. - The company has faced challenges in overseas markets, particularly in Russia, where sales dropped by 32% due to increased taxes and brand pressure [21][22]. - Chery has begun expanding its electric vehicle lineup, showcasing 53 models at the Shanghai Auto Show and planning to launch 39 hybrid models globally [23][24]. Group 4: Strategic Missteps - Chery's approach to rapidly expanding its electric vehicle offerings has not yet yielded successful models, contrasting with Geely's more focused strategy [37][40]. - The article suggests that Chery should prioritize developing a standout product rather than flooding the market with numerous models that lack maturity [40][41]. - The company's leadership has made public criticisms that may harm its brand image, further complicating its competitive position [38].

Core Viewpoint - The incident sparked by comments from Chery's marketing executive has unexpectedly brought attention to two competing models, Chery's Fengyun A9 and Geely's Galaxy Xingyao 8, highlighting the clash of different strategic paths in the mid-to-large hybrid sedan market [1][2]. Group 1: Model Comparisons - Geely's Galaxy Xingyao 8 is priced starting at 115,800 yuan, featuring a dual-motor hybrid system that achieves a fuel consumption of 3.36L/100km and a 0-100 km/h acceleration in 6.49 seconds, targeting family users with its spacious design [1]. - Chery's Fengyun A9 boasts a thermal efficiency of 47% from its Kunpeng Super Hybrid CDM 6.0 technology, with a 0-100 km/h acceleration in 4 seconds and a comprehensive range of 2000 km, indicating a more high-end market ambition [2]. Group 2: Industry Reactions - The derogatory comment made by Chery's executive triggered a significant backlash, contrasting with previous criticisms from industry leaders that were viewed as technical debates rather than personal attacks [2]. - The incident reflects a growing intolerance in the public discourse surrounding the automotive industry, emphasizing the need for constructive criticism rather than aggressive denigration [5]. Group 3: Corporate Conduct - The resolution of the incident, resulting in the executive's suspension and a reconciliation between the companies, demonstrates the expected conduct of leading automotive firms in the current competitive landscape [5]. - The industry is urged to foster a culture that allows for rational debates on technological paths while avoiding malicious competition, indicating a shift towards more ethical business practices [5].

Core Viewpoint - The incident involving Chery's executive criticizing Geely's new car reflects the intensifying competition between the two companies in the automotive market [2][3]. Group 1: Incident Details - Chery's marketing vice president, Yao Fei, made derogatory comments about Geely's Galaxy Xingyao 8, calling it a "bad car" and criticizing its features [3]. - Following the backlash, Chery's senior management responded by emphasizing the company's policy against such remarks and took disciplinary action against Yao Fei [3][4]. Group 2: Company Background - Yao Fei previously worked at Great Wall Motors' Ora brand, where he significantly increased sales from approximately 39,000 units in 2019 to 135,000 units in 2021 [5]. - He joined Chery in January 2024, focusing on marketing and user operations for new energy products, including the promotion of the Fengyun series [5]. Group 3: Market Context - In the context of a price war in the industry, Yao Fei advocated for enhancing brand value through technological innovation rather than relying solely on low pricing strategies [6]. - Chery's performance in the new energy vehicle sector has been under pressure, with retail sales of Chery's new energy vehicles at 153,400 units compared to Geely's 440,600 units from January to April, indicating a widening gap [7].

【文/观察者网 潘昱辰 编辑/高莘】近日，网传奇瑞品牌营销中心副总经理姚飞（抖音名：姚远方）在 其抖音粉丝群"A9创始人版车主群"中，评价刚刚上市的吉利银河星耀8为"烂车一台"。 "姚远方"账号已设为私密 抖音 公开信息显示，姚飞此前曾于长城汽车任职，曾任长城欧拉品牌市场传播总监，至2023年5月，其职务 为长城欧拉欧洲副总裁；至2024年1月，姚飞开始以奇瑞品牌营销中心副总经理的身份露面。 此次涉事的吉利银河星耀8于5月8日正式上市，售价区间为12.58万—16.58万元，限时售价为11.58万— 15.58万元。 该车定位为中大型轿车，其长宽高分别为5018/1918/1480mm，轴距为2928mm，风阻系数为0.25Cd；其 搭载吉利雷神电混动力系统，分为EM-i和EM-P两种，前者搭载1.5L自然吸气发动机，发动机最大功率 为82kW，电机最大功率为175kW，纯电动续航有60km和130km两种；后者则搭载1.5T涡轮增压发动 机，发动机最大功率为120kW，电机最大功率为160kW，纯电动续航为130km。 网传姚飞评价吉利银河星耀8是"烂车一台" 抖音 针对此事，截至目前姚飞本人、奇瑞、吉利方 ...

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