奇瑞QQ冰淇淋

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微型车走下神坛,月薪5000的小镇青年,正成为车企“新活水”
3 6 Ke· 2025-10-10 23:40
下沉市场,没有爽文剧本。曾经霸榜街头的微型车,正悄然退场。 这个国庆,我回到潮汕的十八线乡镇。一个明显的变化是:往年随处可见的五菱宏光MINIEV、奇瑞QQ冰淇淋等微型电动车,如今却难觅踪影。 一位在老家做汽车销售的朋友告诉我,今年国庆期间,县城新能源车销量同比激增近七成,而微型车的占比从去年同期的45%骤降至12%。 取而代之的,是小米SU7、小鹏新P7等设计鲜明的国产新势力,甚至偶尔还能看到仰望U8、问界M9这类售价超过40万的高端车型从容驶过。 图源:电车通摄制 这种强烈反差令人不禁追问:曾经被称为"乡镇神器"的微型车,为什么突然不香了?又是什么,让高端新能源车在十八线小城开始流行起来? 曾经的"城镇神器":微型车为何走下神坛? 在过去很长一段时间里,微型车堪称低线城市的 "出行神器",备受青睐。价格因素是其火爆的关键。那段时间,在我老家基本是呈现一种"车到山前必有 路,有路必有微型车"的状态。 就拿五菱宏光 MINIEV 来说,最初2.88万元的起售价,让许多低线城市收入不高的家庭也能轻松拥有一辆车,实现从无到有的出行跨越 ,极大地降低了购 车门槛,让汽车不再是遥不可及的奢侈品。 图源:五菱宏光 这其 ...
柳州五菱进军乘用车市场 “埃尚汽车”将携首款车型亮相
Xi Niu Cai Jing· 2025-09-23 10:49
在动力方面,埃尚A100C搭载了一台最大功率为35千瓦、最大扭矩为83牛·米的电机,配备由国轩高科提供的 17.65kWh磷酸铁锂电池,CLTC工况下的续航里程达到了220公里,最高车速可达101公里/小时。 近日,柳州五菱新能源汽车有限公司(以下简称"柳州五菱新能源")正式宣布进军乘用车市场,并推出全新新能 源汽车品牌"埃尚汽车"。该品牌计划在未来3年内基于微型车、小型车和紧凑型车三大自主技术平台,推出涵盖轿 车、SUV、MPV等车型的完整产品矩阵。 作为埃尚汽车品牌的首款车型,埃尚A100C定位为纯电动微型车,将于9月26日品牌发布当日同步上市。此前,埃 尚A100C已在工信部完成申报,其设计风格圆润可爱,尺寸方面长宽高分别为3285mm、1708mm、1550mm,轴 距为1980mm。 值得注意的是,虽然柳州五菱新能源汽车有限公司名称中包含"五菱",但与我们熟知的"五菱品牌"并无直接关 联。后者隶属于上汽通用五菱汽车股份有限公司,而柳州五菱则是广西汽车集团旗下的控股子公司,此前主要生 产轻型商用车,品牌名称为"菱势汽车"。此次进军乘用车市场,是广西汽车集团在新能源领域的一次重要布局。 在当前的新能源汽 ...
太阳能电动车即将落地?!每天不花钱白跑50公里?
电动车公社· 2025-09-11 15:51
Core Viewpoint - The article discusses the emergence of Solarky, a new player in the electric vehicle market, which aims to create solar-powered vehicles specifically for the African market, diverging from the trend of targeting Europe by other manufacturers [1][5][7]. Group 1: Company Overview - Solarky was established in November 2023 in Shenzhen and aims to provide tailored transportation solutions for the African population [5]. - The company has introduced its first solar-powered vehicle, the C11A, which features a large solar panel on the roof with a conversion efficiency of 28.8% [15][10]. - The C11A is designed to be lightweight, weighing only 450 kg without the battery, and requires just 10 kWh of battery capacity to achieve a range of 180 km [23][26]. Group 2: Market Strategy - Solarky targets the African market due to its high solar exposure, with an average of 3,250 hours of sunlight per year, making solar energy a viable option [34]. - The vehicle is priced at approximately 50,000 RMB, making it affordable compared to traditional vehicles like the Toyota Corolla, which can cost over 100,000 RMB when imported [47]. - The company aims to address the lack of charging infrastructure in Africa by utilizing solar energy, which is abundant in the region [32][33]. Group 3: Technological Innovations - The C11A incorporates a unique "solar tracking" feature that allows the solar panel to adjust its angle to maximize sunlight exposure, potentially increasing energy generation by nearly 20% [18]. - The vehicle's design includes an energy domain controller that optimizes the energy distribution between solar power and battery usage [21]. - Solarky has applied for six core technology patents related to solar energy and vehicle control systems [77]. Group 4: Founder's Background and Business Model - The founder, Yin Kai, has a background in international business and previously held a significant role in a leading container company, which supports Solarky's market entry strategy [52][55]. - The company plans to adopt a light-asset model for production, partnering with Jiangxi Zhicheng Automobile for manufacturing, which helps mitigate financial risks [67][68]. - Solarky has already signed a distribution agreement with East Africa's GSM Group, securing an initial order of 2,000 vehicles for the first year [79].
奇瑞汽车内部架构大调整
21世纪经济报道· 2025-07-08 10:19
Core Viewpoint - Chery Automobile has established a new domestic business group, focusing on four key divisions to enhance its market strategy and operational efficiency, particularly in the electric vehicle sector [1][2][7]. Group 1: Organizational Structure - Chery has created the Chery Brand Domestic Business Group, which includes four divisions: Xingtu, Aihua, Fengyun, and QQ [1]. - The Fengyun division is now independent and will focus on new energy vehicles, which is crucial for Chery's strategy to break into the EV market [2]. - The QQ division's establishment highlights Chery's strategic emphasis on the A00 microcar market, with models like QQ Ice Cream and Little Ant maintaining sales of 5,000 to 6,000 units per month [3]. Group 2: Sales Performance - The Fengyun T0 and T8 models have seen sales between 5,000 and 6,000 units over the past year, while the Fengyun A8 averages over 2,000 units sold monthly [2]. - The Fengyun T9, a mid-size SUV, has received nearly 70,000 orders in a year, indicating strong market demand [2]. Group 3: Strategic Goals - The organizational changes come as Chery aims for an IPO, having submitted its listing application to the Hong Kong Stock Exchange, with plans to raise $1.5 billion primarily for R&D and international market expansion [7]. - Chery's chairman has emphasized that completing the IPO by March 2025 is a top priority for the company [7].
奇瑞架构大变,成立四大事业部!今年已多次“动刀”
Nan Fang Du Shi Bao· 2025-07-07 16:09
Core Viewpoint - Chery Automobile has undergone a significant internal restructuring, establishing a domestic business group that includes four major divisions: Starway, Aihui, Windcloud, and QQ, aimed at strategic focus and resource integration [1][2]. Group 1: Organizational Changes - The establishment of the domestic business group is a strategic adjustment based on the company's goals and development needs [2]. - The four divisions will focus on different product lines: Starway for high-end vehicles, Aihui for classic products, Windcloud for new energy vehicles, and QQ for small cars [2][3]. - Li Xueyong, the Executive Vice President of Chery, will also serve as the General Manager of the new domestic business group [2]. Group 2: Sales Performance - Chery's best-selling models, the瑞虎8 and 艾瑞泽8, achieved sales of 202,100 units and 145,800 units respectively over the past year, contributing significantly to the company's overall sales [2]. - The艾瑞泽 and 瑞虎 series cover a price range from 50,000 to below 200,000 yuan, indicating a broad market presence [2]. Group 3: Focus on New Energy - The Windcloud division will focus on new energy vehicles, which is crucial for Chery's breakthrough in this sector [3]. - Current sales figures for Windcloud's models range from 5,000 to 6,000 units per month, with the best-selling Windcloud T9 receiving nearly 70,000 orders in a year [3]. - There is a need for improvement in brand marketing for Windcloud to compete with industry leaders like BYD and Geely [3]. Group 4: Strategic Importance of QQ Division - The establishment of the QQ division highlights Chery's strategic emphasis on the A00-level microcar market, with models like QQ Ice Cream and Little Ant maintaining monthly sales of 5,000 to 6,000 units [4]. - There remains a demand for short-range electric vehicles, indicating growth potential in the low-speed electric vehicle sector [4]. Group 5: Ongoing Integration Efforts - Chery's ongoing integration efforts include the independent operation of sub-brands like iCAR and Jietu, which have unique brand identities [5]. - The recent dissolution of the Dazhu Intelligent brand and the formation of the Chery Intelligent Center signify a push towards a more cohesive and efficient smart technology strategy [5]. - The company aims to enhance its intelligent strategy and resource focus through these structural changes [5].