10月21日，柳州五菱新能源汽车有限公司旗下乘用车品牌"埃尚"首款车型埃尚A100C正式上市，共推出 4款车型。这款定位入门级双门四座的纯电小车，主打CLTC续航220km、支持快慢双充等配置，试图在 A00级市场分一杯羹。然而，这款新车背后，品牌认知模糊、价格缺乏竞争力等问题凸显，让其刚上市 就陷入争议。 "埃尚"汽车是柳州五菱新能源汽车有限公司第一大股东广西汽车集团与河南森源集团有限公司子公司森 源汽车股份有限公司（以下称"森源汽车"）全新打造的新能源乘用车品牌。 广西汽车集团在柳州拥有完善的整车和零部件产业链，之所以与远在河南的森源汽车合作，核心原因在 于"生产资质"。 自2017年起，国家发展改革委及工业和信息化部收紧造车资质审批，且严格区分商用车和乘用车资质， 不可混用。广西汽车集团虽手握新能源商用车资质，却迟迟没有获得新能源乘用车资质。为抢占市场机 遇，广西汽车集团借助森源汽车手中的乘用车资质实现产品快速落地。森源汽车成立于2015年，拥有包 括货车、客厢车、特种作业车等6大类汽车的生产资质，以及底盘生产资质。2022年11月份，森源汽车 获得河南省发展改革委核准的新能源乘用车生产资质。记者注意到 ...

日前，五菱新能源正式发布全新新能源乘用车品牌"埃尚汽车"，并发布首款量产车型A100C，售价3.98万-5.28万元。这一动作标志着广西汽车集团旗下 五菱新能源"商乘并举"战略迈出关键一步，正式进军竞争激烈的A00级微型纯电动车市场。在微型电动车市场历经2023年销量下滑27.9%的低谷后，2024年 以同比增长29.2%的态势强势回暖，埃尚A100C的入市恰逢其时。这款定位城市代步的3门4座车型，凭借220公里CLTC续航、精准的价格卡位及五菱体系的 技术背书，试图在五菱宏光MINIEV、长安Lumin等主力车型占据的市场中开辟新赛道，其市场表现或将成为观察微型电动车市场"精品化转型"的重要样 本。 埃尚汽车入局 五菱新能源的乘用车战略落子 埃尚品牌的诞生并非偶然，而是五菱新能源一次长期的战略布局。作为广西汽车集团整合资源成立的新能源子公司，五菱新能源自2021年成立之初便确 立了"商乘并举"的发展路径，计划在2025-2027年实现商用车与乘用车协同发展，并最终在2030年完成"由商转乘"的重心转移。此次埃尚品牌的发布，正是 该战略第二阶段的核心落子。 为突破新能源乘用车生产资质的政策壁垒，五菱新能源采取 ...

10月21日，广西汽车集团旗下柳州五菱新能源汽车有限公司正式推出全新乘用车品牌"埃尚"，其首款车 型埃尚A100C同步上市。 发布会上，埃尚CEO刘金虎直言，埃尚聚焦经济型新能源市场。新品牌试图在五菱宏光MINIEV缔造的 市场格局中开辟新路径，而此次上市的埃尚A100C，成为其叩门的关键棋子。 瞄准年销10万辆 此次埃尚A100C共推出4个版本，包括潮趣版、潮炫版、潮酷版以及潮悦版，售价区间锁定3.98万元至 5.28万元，精准切入国内A00级纯电代步车核心价格带。 安全层面采用1300Mpa热成型钢车身结构，但未配备侧气囊等进阶安全配置。 市场中，埃尚A100C明确将奇瑞QQ冰淇淋、长安Lumin及五菱宏光MINIEV列为核心对标产品。与宏光 MINIEV相比，其价格区间高度重合，但在空间和动力上更具优势；面对长安Lumin，两者轴距相同， 但埃尚在车身宽度和智能互联配置上略占上风。 值得注意的是，新品上市后，一系列的问题被抛出，A00级市场用户对价格敏感度极高，1000元价差即 可显著影响购买决策。埃尚A100C 3.98万元的起售价已接近成本线，而宏光MINIEV凭借规模效应可实 现更低定价。 对此， ...

懂车帝公布的上险量数据显示，刚刚过去的"金九"，中国车市竞争进一步加剧。据第一财经记者分 析，"金九"车市中有如下四个关键数据。 （1）338款车月销不足千辆； 纯电小车是这个月的关键词。 以9月的黑马车型长安Lumin为例，该车型当月交付23188辆，比上月多卖了8618辆，大幅晋升至第10 位。在有数据可查的近三年里，这款车的月销量一直在2万辆以下，这也是这款车首次进入TOP 10席 位。 比亚迪海鸥和海豚也卖得不错。其中海鸥卖了25252辆，比上月多卖了2221辆，稳居第八名；海豚卖了 21671辆，比上月多卖了7703辆，从31名上升至第13名。 （2）销量TOP10里只有特斯拉Model Y单价超过20万； （3）17款热门车型包揽了21.9%的销量； （4）问界M8和小米SU7双双掉出TOP10。 今年9月，共有667款车型有零售数据，比上月多了17款。其中，329款车销量在1000辆以上，338款车月 销不足千辆。有16款车在本月只销售了1辆，其中广汽旗下的绎乐上一次有销售数据还是在2024年1月。 从规模角度看，有17款车单月销量超过2万辆。这17款车9月共计销售49.1万辆。乘联分会的统计数 ...

近年来，合肥抢抓汽车产业电动化、智能化、网联化发展机遇，已形成"全链条布局、全类型车企、全 谱系车型、全价格区间"的汽车产业格局。目前，合肥集聚江淮、比亚迪（002594）、蔚来、大众、长 安、安凯等6家整车企业，拥有产业链企业近600家，产业集群效应凸显。 9月29日，2025合肥国际新能源汽车大会在合肥滨湖国际会展中心正式开幕。本次大会以"徽动全球一路 向前"为主题，会期为9月29日至10月5日，采取"1+1+N"形式，即举行1场新能源汽车大会、1场新能源 汽车展和N个汽车主题活动。 据悉，大会设置滨湖国际会展中心主会场及县区分会场，展会总面积超20万平方米，汇集超百个汽车品 牌、1000余款车型，集中展示新能源汽车与智能网联汽车整车、关键技术、产业配套及后市场服务等领 域的最新成果与前沿技术。 本次展出的汽车品牌丰富多元，涵盖全球超豪华、豪华、新势力、自主、合资、安徽本土品牌等。其 中，江淮汽车（600418）与华为联袂打造的超豪华智能电动旗舰尊界S800、蔚来新款ES8作为"合肥特 产"在开幕式上精彩亮相。 伴随着新能源汽车从电动化的上半场切换到智能化的下半场，创新成为抢占制高点的关键。合肥发挥科 创 ...

9月29日，2025合肥国际新能源汽车大会在合肥滨湖会展中心正式开幕。 伴随着新能源汽车从电动化的上半场切换到智能化的下半场，创新成为抢占制高点的关键。合肥发挥科 创优势，已与高校院所共建6家新型研发机构，拥有省级以上创新平台70家，半固态电池、智能座舱芯 片等技术全球领先。 2024年，合肥市新能源汽车产量137.6万辆，同比增长超八成，在地产量居全国城市首位。今年1~8月， 该市新能源汽车产量达79万辆，涵盖尊界S800、蔚来ES8、乐道L90、比亚迪秦、长安Lumin等多个热门 车型。 开幕式期间，中国城市新能源汽车产业智造活力指数发布，2025中国大学生方程式系列赛事发车仪式、 全国千县万镇新能源汽车消费季（安徽站）启动仪式同步举行。 据悉，本次大会将组织创新技术和需求发布会暨产业链供需对接会、后市场生态大会、车企参观交流活 动等，推动汽车产业链主企业与零部件企业深度合作，吸引外地、外资企业意向项目落地签约。 与此同时，大会将配套举办大学生方程式赛事、美食+老字号嘉年华、新能源汽车巡游等20余场汽车文 化生活主题活动，并与"超级皖""百戏入皖·星耀合肥"等活动联动赋能，拓展票根经济应用场景，推动 商文 ...

Core Insights - Liu Zhou Wuling New Energy Vehicle Co., Ltd. has launched a new brand "Aishang Automobile" targeting the micro electric vehicle market, with its first model A100C set to be released on September 26 [1] - Aishang Automobile aims to introduce multiple models including sedans, SUVs, and MPVs over the next three years based on three self-developed technology platforms [1] - The micro electric vehicle market is currently saturated with strong competition from established players like SAIC-GM Wuling, Chery, Geely, Changan, and FAW Bestune [2] Company Overview - Liu Zhou Wuling New Energy was established in June 2021, with major shareholders including Guangxi Automobile Group Co., Ltd. and Wuling Automobile Group Holdings [1] - The company lacks production qualifications for passenger vehicles, leading to the A100C being manufactured by Henan Senyuan Electric Vehicle Co., Ltd. [1] Market Dynamics - The micro electric vehicle segment faces significant challenges due to intense competition and a saturated market, with leading models like Wuling Hongguang MINI EV and Changan Lumin dominating sales [2] - The pricing pressure from small and compact electric vehicles is squeezing the micro electric vehicle market, which has limited profit margins [2] - The long-term sustainability of micro electric vehicles is uncertain without achieving scale in production and sales [2]

Core Insights - The passenger car market in China experienced strong growth in May, driven by the "old-for-new" policy and local consumption incentives, with retail sales reaching 1.938 million units, a year-on-year increase of 13.7% and a month-on-month increase of 10.4% [1][2] Sales Performance - In May, the retail sales of various vehicle categories showed significant growth: sedans sold 873,000 units (up 8.7% YoY), MPVs sold 94,000 units (up 20.6% YoY), SUVs sold 972,000 units (up 17.8% YoY), and NEVs sold 1.027 million units (up 28.9% YoY) [2][3] - Cumulative sales from January to May reached 8.817 million units, reflecting a 9.2% year-on-year increase [2] Brand Performance - Domestic brands performed exceptionally well, with retail sales of 1.26 million units in May, a 29% increase YoY, capturing a market share of 65.2% [3][6] - BYD led the sales ranking with 293,021 units sold in May, achieving a market share of 15.1% [4][13] - Geely and Changan followed, with sales of 205,093 units (up 65.7% YoY) and 135,330 units (up 41.4% YoY), respectively [4][6] Market Dynamics - The market share of domestic brands significantly outpaced joint venture brands, with domestic brands holding 41.2% of the market compared to 22.1% for joint ventures from January to May [8] - Joint venture brands faced challenges, with Volkswagen's sales declining by 5.9% YoY in the first five months [9][10] New Energy Vehicle (NEV) Segment - The NEV segment saw robust growth, with BYD leading the market with 293,021 units sold in May, representing a 9.2% increase YoY and a market share of 28.5% [14][16] - Geely's NEV sales surged by 132.1% YoY, reaching 130,398 units in May [14][16] - The competition among new energy manufacturers intensified, with companies like Li Auto and Tesla facing challenges in maintaining their market positions [18]

Core Insights - The overall quality issues in the Chinese NEV market increased to 226 PP100 in 2025, up by 16 PP100 from 2024, although the growth rate has slowed compared to the previous year [1][2] - The study highlights that while complaints related to battery and charging issues have decreased, user complaints regarding infotainment systems and driving assistance features have risen significantly [3][4] Summary by Categories Overall Quality Trends - The increase in quality issues from 2024 to 2025 is 16 PP100, with a slower growth rate compared to the 37 PP100 increase from 2023 to 2024 [1][2] - The number of complaints for pure electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) are 220 and 234 PP100 respectively, indicating a rise of 9 and 26 PP100 from the previous year [1] Specific Issues - Infotainment systems remain the most complained-about category, with a total of 31 PP100 in 2025, and complaints in the configuration/control systems/dashboard category increased by 3.5 PP100 [3] - Battery and charging issues saw a decline in complaints, with a reduction of 3.2 PP100, particularly in pure electric range concerns [3] Market Segment Insights - PHEV and range-extended vehicle sales increased significantly, with PHEVs gaining 8 percentage points in market share, but quality issues have also risen, with PHEVs and range-extended vehicles reporting 234 and 235 PP100 respectively [4] - MPVs and SUVs are emerging as new market hotspots, with MPVs seeing a 4.4% increase in sales in first-tier cities, but their quality performance is lagging, with a 20.8% increase in PP100 complaints [5] Consumer Experience - The study indicates a shift in consumer expectations, with a focus on balancing design and user experience, particularly in the context of new models that emphasize rugged aesthetics [3][5] - The rise in complaints related to driving assistance features suggests that manufacturers need to refocus on core user experience rather than just technological advancements [3]

Core Insights - The Chinese automotive market is experiencing intense competition across various segments, including micro electric vehicles, boxy models, MPVs, and large six-seat SUVs, with manufacturers vying for market share and consumer attention [1][10] - The market is witnessing a structural transformation where resources are concentrating around leading companies, which possess strong brand power, technological capabilities, and comprehensive service systems [3][10] - The success of models like the Wuling Hongguang MINIEV highlights the importance of brand recognition and consumer trust, which can elevate a vehicle from a mere transportation tool to a cultural symbol [12] Micro Electric Vehicle Market - The micro electric vehicle segment, represented by the Wuling Hongguang MINIEV, has seen significant growth since its launch at a price of 28,800 yuan, activating demand in lower-tier markets [4] - In the last six months, the Wuling Hongguang MINIEV, Geely Panda, and Changan Lumin collectively hold over 50% market share in the micro electric vehicle sector [5] - Smaller brands initially benefited from market trends but are now facing challenges as larger manufacturers quickly adapt and improve their offerings [4][6] MPV Market Dynamics - The MPV market has been revitalized by increasing family travel needs and consumption upgrades, with major players like BYD and others entering the space [6][10] - Models such as the BYD Tengshi D9 and Lantu Dreamer have successfully established themselves in the high-end MPV market through superior space design and technology [12] - Smaller brands struggle to compete due to a lack of brand recognition and technological capabilities, leading to their gradual exit from the market [6][12] Large Six-Seat SUV Segment - The large six-seat SUV market is characterized by high sales and profitability, attracting numerous domestic brands [7] - Models like the AITO M9 and Li Auto L9 have set benchmarks in this segment, prompting a wave of new entrants [7][9] - The entry of established brands with strong resources and technology is reshaping the competitive landscape, leaving little room for smaller players [9][10] Technological and Brand Advantages - Leading companies leverage significant investments in R&D, allowing them to maintain technological superiority and product reliability [14] - The disparity in brand power is evident, as established brands can command consumer trust and loyalty, while smaller brands face challenges in market penetration and customer retention [12][14] - The automotive industry's shift towards electric and intelligent vehicles underscores the necessity for brands to innovate and differentiate themselves to survive [14][15]