Core Insights - The launch of Yutong's high-end S series model, Tianyu S12, represents a significant response to the booming high-end tourism market in China, showcasing the company's integration of global resources in research and development [2][11] - The global tourism market is projected to reach 14.2 billion trips and $6.1 trillion in revenue in 2024, indicating a strong recovery and a shift towards high-end travel experiences [3] - High-end tourism is experiencing a structural transformation, with consumers willing to pay a premium for quality experiences, leading to a demand for upgraded travel products and services [3][12] Industry Trends - The high-end tourism market has surpassed $1.7 trillion, growing at a rate of 23.4%, reflecting a shift from price-sensitive to experience-oriented consumption [3] - There is a growing need for high-quality travel tools, as high-end travelers believe that the quality of transportation directly impacts their overall satisfaction [4] - The current bus market lacks sufficient high-end models and service standards, highlighting the need for a new product standard system in the industry [4][11] Yutong's Strategic Positioning - Yutong aims to address market demands by establishing a new product standard system, focusing on four key elements: excellent experience, beautiful design, superior operation, and high quality [4][11] - The Tianyu S12 is designed to meet the needs of high-end tourism and business reception, offering customized solutions for various scenarios [7][12] - Yutong's competitive edge is reinforced by 102 patented technologies, setting new industry benchmarks in terms of vehicle specifications and user experience [7][8] Product Features and Innovations - The Tianyu S12 features advanced technologies such as an active remote pre-purification system, zero-gravity seats, and a dedicated navigation system tailored for buses, enhancing passenger comfort and safety [8][9] - The vehicle's design includes a spacious interior, high visibility, and a long service life, which collectively redefine high-end bus standards [7][8] - Yutong's cloud platform, "Anruitong," provides intelligent operational support, optimizing maintenance and monitoring for improved efficiency [9][12] Market Impact and Future Outlook - The introduction of the Tianyu S12 signifies a pivotal moment in the evolution of China's bus manufacturing industry, aligning with global standards and enhancing competitiveness [11][12] - Yutong is transitioning from a hardware supplier to a comprehensive solution provider, fostering collaboration with tourism and transportation sectors to enhance the overall travel experience [12] - The company's commitment to innovation and quality is expected to drive further growth in the high-end travel market, establishing new benchmarks for the industry [12]

当前，客车行业，尤其是客旅出行场景高端化趋势已不可逆转。那么，宇通如何做到精准"把 脉"，更好地向高端化迈步？ 近日，宇通客车发布了全新高端S系列首款作品——天域S12。作为国内客车行业高端化的标 杆与旗舰车型，天域S12是宇通整合全球优质资源、融合数十年造车智慧的突破之作，也是作 为客车领军企业对道路客运行业时代需求的深切回应。 发布会后，第一商用车网等行业媒体对宇通客车高端化路线的布局进行了深度了解。在公转 航、公转铁等竞争下，宇通又该如何顶住行业压力，实现细分场景全新突破？ 客旅高端化趋势尽显，宇通精准布局 相关数据显示，2024年，国内出游人次达56.15亿，接近历史最高水平；旅游总收入更是达 5.75万亿元，人均单次出游花费1024元，同比增长1.9%。同时，小包团、定制团、自由行等 新兴旅游模式的热度也在不断攀升，民众对旅游出行的多样化、个性化和品质化需求也在逐渐 增多。 可见，当前国内客旅行业已经快速迈向高端化新阶段。对此，作为国内客车行业的领军企业与 代表品牌，宇通前瞻性预判到了市场对高端化的需求，并早早在高端化场景中进行了布局。 第一商用车网了解到，2002年初，宇通客车就打造了ZK6120 ...

Core Viewpoint - The launch of the Yutong Tianyu S12 high-end bus is set to redefine the value of high-end transportation, targeting premium tourism and business reception markets with a focus on lifecycle value enhancement and a new model for high-end travel [4][36]. Design and Aesthetics - The Yutong Tianyu S12 features a striking new exterior design that emphasizes its high-end status, with significant changes from previous models, including full matrix LED headlights and a luxurious body profile [6][10]. - The vehicle's side design incorporates larger black windows and a golden ratio layout, enhancing its visual appeal and presence [12]. - The bus offers a variety of color options, including unique shades like Liujing Blue and Guanghui Gold, showcasing its premium characteristics [18]. Interior Comfort and Functionality - The interior of the Yutong Tianyu S12 is designed for high comfort, with a clear division between the driver's area and passenger space, enhancing privacy [20]. - The driver's area is equipped with advanced features such as a multifunctional steering wheel, electronic handbrake, and a 15.6-inch central touchscreen, along with comprehensive safety configurations [22][24]. - The passenger area offers a spacious layout with options for 2+2 or 1+1 seating arrangements, ensuring a luxurious travel experience, likened to a "land first-class cabin" [24][26]. Performance and Powertrain - The Yutong Tianyu S12 is available in four variants, with the flagship and luxury versions powered by Weichai WP10H engines delivering 375 horsepower, while the business and official versions use Yuchai K09L engines with 360 horsepower [30][34]. - The vehicle is designed for superior performance across various terrains, featuring enhanced air intake and cooling systems to maintain optimal engine conditions [32]. - The bus is equipped with a dual-arm independent suspension and a large-span C-type bracket, improving adaptability and reliability for different operational scenarios [35]. Market Positioning - As the first model in Yutong's new high-end S series, the Tianyu S12 aims to meet the growing demand for customized and differentiated products in the competitive tourism and business reception markets [36].

点 击 蓝 字 关 注 我 们 本文全文共 4292 字，阅读全文约需 14 分钟 目录 国内新闻 1.中国一汽集团成立新公司 含AI及机器人业务 2.别克逍遥架构新一代智舱首发 3.东风汽车成立新公司 聚焦整合资源做强自主乘用车事业 4.雷克萨斯新能源项目在上海市金山区正式开工 5.理想汽车全国首座穿梭超充旗舰站落地 6.宁德时代计划将换电技术引入欧洲 7.广汽集团泰国电池服务中心开业 加速出海 8.盖瑞特武汉创新中心揭幕 加速零排放布局 1.美国6月新车销量预计将同比增长2.5% 2.日本重申无法接受美国对进口汽车加征25%关税 3.特斯拉推虚拟排队系统 解决超充桩供不应求 4.宝马坚持内燃机研发 同时推进电动化进程 1. 客车高端化再进一步 宇通天域S12西安上市 2. 新央企首款新车 长安凯程V919全球上市 3. 一汽解放晋蒙新能源千辆竞发 4. 三一电动重卡亮相迪拜新能源车展 国内新闻 1 中国一汽集团成立新公司 含AI及机器人业务 时间:2025.6.27 来源:易车原创报道 作者: 文昊YC 近日，据企查查数据显示，一汽旗新动力 (长春) 科技有限公司成立，注册资本5亿元，由中国一汽集团间 接 ...