Workflow
宜家家居产品
icon
Search documents
宜家:将在中国市场全力发展
Guo Ji Jin Rong Bao· 2025-09-02 13:39
9月2日,宜家中国于上海举行2026财年启动会,计划投资1.6亿元,带来超过150款更低价格产品, 并推出全新本土化品牌定位"家给生活更多(Home Is More Than You Think)",期待与中国消费者共同 探寻家居生活中的美好时刻。 宜家母公司英格卡集团全球零售总裁兼首席运营官托尔加·恩库在接受《国际金融报》记者采访时 表示,不论外部环境或宏观环境有着怎样的起伏,更加重要的是继续秉持我们的愿景和使命,能够给中 国消费者创造更多的价值。 "未来,我们将继续投资于中国市场的实体门店,让宜家更加便捷、易于触及。除此之外,我们也 会加大对于数字渠道的投资。对于宜家来说,我们将继续深耕中国市场,并将在中国市场全力发 展。"托尔加·恩库说。 过去两个财年,宜家中国积极拥抱市场变化,累计对中国市场投资6.73亿元,推出更多更低价格产 品;积极拥抱数字化创新。今年,8月4日,宜家与京东达成合作,正式开启IKEA宜家家居京东官方旗 舰店。 对此,宜家中国总裁兼首席可持续发展官庞安泽告诉《国际金融报》记者,宜家与京东的合作是进 一步打造线上全渠道的重要一步,它能够帮助宜家继续在中国市场深耕。"我们会继续利用在中国 ...
小米汽车被曝要求用户提前支付尾款,否则暂停生产|首席资讯日报
首席商业评论· 2025-08-05 04:18
Group 1 - Inner Mongolia has allocated 800 million yuan in central financial support for urban and rural transportation development, aimed at subsidizing rural passenger transport operators and taxi drivers, as well as supporting rural road and water transport and new energy vehicle operations [2] - Nezha Auto's factory in Tongxiang has resumed full operations, with employees receiving full salaries in July, indicating a recovery in the supply chain and industry [3] - Henan retail giant Pang Donglai reported a sales revenue of 1.668 billion yuan in July, with a cumulative sales of 13.386 billion yuan from January to July, averaging daily sales of approximately 63.14 million yuan [4][5] Group 2 - Apple has formed a new team named "Answers, Knowledge, and Information (AKI)" to develop a ChatGPT-like application, aiming to create an "answer engine" that utilizes online information to respond to queries [6] - The Korea Export-Import Bank predicts a 3% decline in South Korea's exports in the third quarter due to the impact of U.S. tariffs, estimating exports to reach around 167 billion dollars [7] - The China Machinery Industry Federation reported that 68.9% of 122 monitored major products saw production increases in the first half of the year, indicating an overall improvement compared to the same period last year [8] Group 3 - Xiaomi Auto has reportedly required customers to pay the remaining balance in advance, threatening order cancellations if they do not comply [9] - The China Machinery Industry Federation announced that the Ministry of Industry and Information Technology will soon issue a growth stabilization plan for the machinery, automotive, and power equipment industries [10] - IKEA China has officially announced its entry into the JD.com platform, with its flagship store set to open on August 8, covering over 6,500 products across 168 categories [11] Group 4 - The Chinese performance industry reported a box office revenue of 5.402 billion yuan in the first half of 2025, with significant increases in the number of performances and audience attendance compared to 2024 [12] - The Pudong New Area government is promoting the construction of computing power infrastructure and will provide financial support to eligible entities in this sector [13] - The market penetration rate of new energy vehicles reached a historical high of 44.3% in the first half of this year [14]
入驻京东,宜家加码全渠道布局与线下资源整合
Di Yi Cai Jing· 2025-08-04 09:53
宜家方面表示,在线业务方面,宜家已有官方网上商城、天猫旗舰店、宜家购物APP及微信小程序商城 等。2024财年,宜家中国线上渠道访问量为3.7亿人次,宜家中国线上业务的占比在25%左右。中国是 全球数字化程度最高的零售市场之一,未来宜家将继续探索线上和线下触点,以符合中国消费者购物习 惯和期望。 第一财经记者采访了解到,目前实体零售商压力不小,为了拓展更多渠道,百联、沃尔玛、物美、麦德 龙等都在做在线业务拓展与全渠道布局,比如百联力拓的i百联平台、沃尔玛麾下的山姆会员商店正加 大前置仓作用来加码在线销售、物美则是打造了多点MALL并且与麦德龙打通来操作在线业务。随着电 商发展和消费者的购物习惯转变,实体店都在尝试"两条腿走路",结合线上线下发展。值得注意的是, 发展在线业务需要实体零售商对于后台管理、物流配送和前置仓布局有完整的体系,具有较强的供应链 核心资源。 据悉,宜家家居京东官方旗舰店将覆盖168个品类、6500余种产品,由宜家自有仓库进行货物存储,配 送将由宜家的合作伙伴负责——包裹由京东物流进行配送,卡车物流与全渠道保持一致。宜家系统会根 据派单逻辑对库存及运力情况进行判断,选择发货仓和承运商。同时 ...