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宜家“瘦身”: 一场被迫又主动的战略调整
Xin Lang Cai Jing· 2026-01-09 14:28
1月7日,据宜家中国消息,2026年2月2日起,将关闭包括宜家上海宝山商场、宜家广州番禺商场、宜家 天津中北商场、宜家南通商场、宜家徐州商场、宜家宁波商场和宜家哈尔滨商场在内的七家商场。 宜家称,这一决定是宜家在中国深化转型过程中的重要一步,旨在为未来的业务增长构建更具韧性的基 础,并聚焦本土相关性,以提供可负担的家居产品与解决方案,此外,在接下来的两年内宜家计划开设 超过十家小型门店。 进入中国大陆28年,宜家一直保持着经营神话,其搭建好的样板间设计,时刻向消费者传递着美好生活 方式的想象,得到许多年轻人的青睐。而今,宜家的经营面临着不少挑战,比如门店销售额持续下 滑,"年轻人为何不爱逛宜家了"甚至上了热搜。宜家现如今面临的问题究竟是什么?关闭门店是一种无 奈之举还是主动转型? 作者|寒天 编辑|李固 门店收缩的背后 关店的消息发布之后,宜家中国表示,宜家会持续评估并优化全渠道生态系统,通过更聚焦、更零售的 投资实现更高效的运营和更好的业务成果。 比如,宜家上海徐汇商场改造项目、在全国多地新开的五家不同规模的全新门店,以及上线的京东旗舰 店。 从资料的总结来看,宜家要关闭上述7家商场的原因很直接也很简单,相 ...
宜家一口气关闭7家门店,不是一场意外
3 6 Ke· 2026-01-07 10:58
宜家中国官宣同步关闭7家商场,不是一场意外,宜家怎么了?已在中国市场走到了十字路口的宜家,未来仍有发展机遇,但也有不少思考题。 01 宜家中国官宣同时关闭7家门店 中国零售行业最新曝出了一条重磅新闻。《新品略财经》关注到,世界家居零售巨头宜家中国资讯中心1月7日发布新闻稿称,将宣布关闭7家商场。 宜家中国表示,对现有顾客触点进行全面审视和评估之后,决定自2026年2月2日起停止运营包括宜家上海宝山商场、宜家广州番禺商场、宜家天津中北商 场、宜家南通商场、宜家徐州商场、宜家宁波商场和宜家哈尔滨商场在内的7个线下触点。 宜家所称线下触点就是其线下商场门店,其实,宜家要关闭上述门店的消息早已流传出。《新品略财经》前几日就在小红书上刷到过,有网友就爆料了该 信息,引发了不少网友热议。 随着现在宜家中国正式官宣将关闭上述7个线下商场,这意味着这一消息正式落地。 虽说宜家中国关闭7家线下商场是企业正常的经营决策,但该消息被媒体报道后,还是很快冲上热搜,引发市场关注和网友热议,特别是引发了关闭门店 周边网友的热议。 宜家没有简单直接宣布关闭上述商场,而是通过宜家中国资讯中心发表了一篇题为《以韧性构建未来,宜家中国关于调整门 ...
宜家中国宣布关闭7家商场 未来将强化线上和拓展小型门店
Xin Jing Bao· 2026-01-07 06:55
标志性的蓝黄配色、年轻人的装修灵感汲取地、一元冰激凌,这是不少人对于宜家的第一印象。1998 年,号称"蓝盒子"的宜家进入中国市场,并在上海开店。截至2025年11月,宜家在中国内地已拥有37家 门店。 然而,随着中国城市化进程深化与电商崛起,这种需要消费者长途跋涉、低频次消费的模式已显疲态。 2021年起,宜家在中国市场陆续关闭多家门店。2024年的收入也从上一个财年的120.7亿元人民币下滑 到了111.5亿元。为更好地适应时代变革,宜家中国也在尝试着转型升级,2020年3月,宜家在上海试水 非自持物业的小业态,在杨浦区国华广场一、二层租下8500平方米,开设宜家小业态中国首店;2020年 7月,又在静安区南京西路1728号百乐门大都会1至3楼开出3000平方米的宜家上海静安城市店。 新京报贝壳财经讯(记者俞金旻)继2025年关闭宜家贵阳店、宜家上海杨浦店后,2026年1月7日,宜家 中国宣布,自2月2日起停止运营包括宜家上海宝山商场、宜家广州番禺商场、宜家天津中北商场、宜家 南通商场、宜家徐州商场、宜家宁波商场和宜家哈尔滨商场在内的七个线下商场。此举旨在优化渠道布 局、构建业务韧性,以提升整体运营效率。 ...
宜家中国宣布关闭7家商场,未来将强化线上和拓展 小型门店
Xin Jing Bao· 2026-01-07 06:52
然而,随着中国城市化进程深化与电商崛起,这种需要消费者长途跋涉、低频次消费的模式已显疲态。 2021年起,宜家在中国市场陆续关闭多家门店。2024年的收入也从上一个财年的120.7亿元人民币下滑 到了111.5亿元。为更好地适应时代变革,宜家中国也在尝试着转型升级,2020年3月,宜家在上海试水 非自持物业的小业态,在杨浦区国华广场一、二层租下8500平方米,开设宜家小业态中国首店;2020年 7月,又在静安区南京西路1728号百乐门大都会1至3楼开出3000平方米的宜家上海静安城市店。 贝壳财经记者注意到,在2026财年启动会上,宜家中国宣布投资1.6亿元,推出超过150款更低价格的产 品,其中70%的价格投资集中于畅销品。宜家表示,未来将转向"精准深耕",在北京、深圳等重点城市 开设小型门店,并加强线上渠道。受影响顾客仍可通过同城其他商场或线上平台购物。 标志性的蓝黄配色、年轻人的装修灵感汲取地、一元冰激凌,这是不少人对于宜家的第一印象。1998 年,号称"蓝盒子"的宜家进入中国市场,并在上海开店。截至2025年11月,宜家在中国内地已拥有37家 门店。 新京报贝壳财经讯(记者俞金旻)继2025年关闭宜家 ...
视频丨全球聚焦进博 众多外资“加码”中国市场
Yang Shi Xin Wen Ke Hu Duan· 2025-11-09 08:16
八届进博会"全勤生"欧莱雅北亚总裁及中国首席执行官博万尚表示,必须不断提升自身竞争力,才能赢得并保持在中国美妆 企业中的地位。谈到对中国的"美学"印象,博万尚说,中国之美是融合之美,包含现代性、科技、数字化,同时也有文化与 历史的结合。 "与中国市场,一同成长" 宜家来自今年进博会主宾国之一瑞典,连续八年参加进博会。宜家中国总裁兼首席可持续发展官庞安泽表示,宜家与中国 市场一同成长,不断学习、共同发展,并把在中国实施的解决方案推广至全球。 "中国,是核心聚焦市场" 进博时刻,全球聚焦!第八届进博会有290家世界500强和行业龙头企业参展。 众多外资企业连续多年赴约,有自首届起从未缺席的"全勤生",也有把全球董事会开到进博会的跨国企业。国际社会参与更 广、更深,众多外资纷纷"加码"中国市场,用实际行动诠释信心与期待。 "中国之美,是融合之美" 七届进博会"老朋友"勃林格殷格翰带来三款最近在中国获得批准和注册的创新产品。大中华区首席财务官齐裴修表示,通过 连续参加进博会,越来越了解中国市场和中国制药行业的发展。他说,中国是核心聚焦市场。 "扎根中国,反哺海外市场" 跨国医疗企业碧迪医疗今年第六次参展,大中华区企业 ...
宜家:将在中国市场全力发展
Guo Ji Jin Rong Bao· 2025-09-02 13:39
Group 1 - IKEA China plans to invest 160 million yuan in FY2026, introducing over 150 lower-priced products and a new localized brand positioning "Home Is More Than You Think" [1] - The global retail president and COO of Ingka Group emphasized the importance of continuing to create value for Chinese consumers despite external and macroeconomic fluctuations [1] - IKEA has invested a total of 673 million yuan in the Chinese market over the past two fiscal years, focusing on more affordable products and digital innovation [1] Group 2 - The collaboration with JD.com is seen as a significant step towards building an omnichannel presence, allowing IKEA to deepen its market penetration in China [2] - IKEA aims to leverage its experience in the Chinese market to develop new products for both local and global markets [2] - Current consumer demand in China is shifting towards more cost-effective quality living [3] Group 3 - IKEA China plans to launch more bestselling low-priced products to meet the evolving consumer preferences [4]
小米汽车被曝要求用户提前支付尾款,否则暂停生产|首席资讯日报
首席商业评论· 2025-08-05 04:18
Group 1 - Inner Mongolia has allocated 800 million yuan in central financial support for urban and rural transportation development, aimed at subsidizing rural passenger transport operators and taxi drivers, as well as supporting rural road and water transport and new energy vehicle operations [2] - Nezha Auto's factory in Tongxiang has resumed full operations, with employees receiving full salaries in July, indicating a recovery in the supply chain and industry [3] - Henan retail giant Pang Donglai reported a sales revenue of 1.668 billion yuan in July, with a cumulative sales of 13.386 billion yuan from January to July, averaging daily sales of approximately 63.14 million yuan [4][5] Group 2 - Apple has formed a new team named "Answers, Knowledge, and Information (AKI)" to develop a ChatGPT-like application, aiming to create an "answer engine" that utilizes online information to respond to queries [6] - The Korea Export-Import Bank predicts a 3% decline in South Korea's exports in the third quarter due to the impact of U.S. tariffs, estimating exports to reach around 167 billion dollars [7] - The China Machinery Industry Federation reported that 68.9% of 122 monitored major products saw production increases in the first half of the year, indicating an overall improvement compared to the same period last year [8] Group 3 - Xiaomi Auto has reportedly required customers to pay the remaining balance in advance, threatening order cancellations if they do not comply [9] - The China Machinery Industry Federation announced that the Ministry of Industry and Information Technology will soon issue a growth stabilization plan for the machinery, automotive, and power equipment industries [10] - IKEA China has officially announced its entry into the JD.com platform, with its flagship store set to open on August 8, covering over 6,500 products across 168 categories [11] Group 4 - The Chinese performance industry reported a box office revenue of 5.402 billion yuan in the first half of 2025, with significant increases in the number of performances and audience attendance compared to 2024 [12] - The Pudong New Area government is promoting the construction of computing power infrastructure and will provide financial support to eligible entities in this sector [13] - The market penetration rate of new energy vehicles reached a historical high of 44.3% in the first half of this year [14]
入驻京东,宜家加码全渠道布局与线下资源整合
Di Yi Cai Jing· 2025-08-04 09:53
Group 1 - IKEA China officially announced its entry into JD.com as part of its 6.3 billion RMB investment plan under the "Growth+" strategy, with the official flagship store set to open on August 8 [1] - The JD.com flagship store will cover 168 categories and over 6,500 products, with inventory managed by IKEA's own warehouses and delivery handled by partners, specifically JD Logistics [1] - IKEA China reported that online channels accounted for approximately 25% of its business in the 2024 fiscal year, with 370 million visits to its online platforms [1] Group 2 - Traditional retailers like Bailian, Walmart, Wumart, and Metro are expanding their online business and omnichannel strategies to cope with increasing pressure, utilizing platforms and enhancing logistics [2] - The shift towards online business requires traditional retailers to have a comprehensive system for backend management, logistics, and front warehouse layout, emphasizing the importance of strong supply chain resources [2]