Core Viewpoint - Shengbeila has established a high-end ecological positioning in the postpartum care industry, benefiting from the global high-net-worth family's childbirth-related industry dividends as long as the company maintains its brand image and deepens community marketing [1] Summary by Sections Market Potential - The penetration rate of postpartum care centers is low, with only 6% in mainland China as of 2024, compared to 60% in South Korea and Taiwan, indicating significant room for growth [1] - The postpartum care market is segmented into high, medium, and low-end, with high-end centers targeting high-net-worth individuals and mid-range brands catering to a large middle-class population [1] Brand Positioning - Shengbeila has opened 113 stores globally, with 31 high-end locations in first-tier cities, establishing a leading high-end service image through innovative media channels [1] - The company plans to expand into markets such as Hong Kong, Singapore, Los Angeles, and New York, aiming to tap into overseas postpartum care market opportunities [1] Marketing Strategy - The company employs effective community marketing and social viral marketing, creating interactive scenarios with target customers, which enhances emotional value and matches the physiological and psychological needs of high-net-worth individuals [2] - This marketing model results in high customer referral rates and effective cost management, reducing reliance on traditional platforms [2] Operational Efficiency - Shengbeila benefits from a flexible booking and franchise model, allowing it to secure high rental discounts without the burden of vacancy rates, thus controlling rental expenses [2] - The management center model enables low-cost, low-risk market expansion, allowing the company to achieve higher gross margins than the industry average [2] Financial Projections - Revenue projections for 2025-2027 are estimated at 1.034 billion, 1.3 billion, and 1.556 billion yuan, with corresponding net profits of 372 million, 224 million, and 316 million yuan [2] - Adjusted net profits are expected to be 115 million, 254 million, and 331 million yuan, with price-to-earnings ratios of 29X, 13X, and 10X respectively [2] Valuation - The company’s reasonable market value is estimated at 5.8 billion HKD, corresponding to a stock price of 9.38 HKD, with a "buy" rating assigned [3]

Core Viewpoint - CITIC Construction Investment has initiated coverage on Saint Bella (02508) with a "Buy" rating, projecting revenues of 1.034 billion, 1.300 billion, and 1.556 billion for 2025-2027, with corresponding net profits of 372 million, 224 million, and 316 million, and an adjusted net profit of 115 million, 254 million, and 331 million, respectively, with a target price of 9.38 HKD [1] Group 1 - Saint Bella currently operates 113 stores globally, with 31 high-end brand locations in first-tier cities, establishing a strong high-end service image through innovative media channels [1] - The company is expanding into markets such as Hong Kong, Singapore, Los Angeles, and New York, aiming to capitalize on the overseas postpartum care market [1] - The brand's marketing strategy focuses on creating interactive scenarios with target customers, reflecting emotional value throughout the service process, which has led to high customer referral rates and effective cost management [1] Group 2 - Due to an oversupply of high-end hotels from the real estate boom, Saint Bella can adopt a flexible booking model, achieving high rental discounts while minimizing vacancy risks [2] - The management center model allows for low-cost, low-risk market expansion, enabling quick access to prime locations [2] - The postpartum care business is expected to achieve gross margins above industry levels, with significant potential for scale effects in the single-store model [2]

Core Viewpoint - CITIC Securities initiates coverage on Saint Bella (02508) with a "Buy" rating, projecting revenues of 1.034 billion, 1.300 billion, and 1.556 billion CNY for 2025-2027, with corresponding net profits of 372 million, 224 million, and 316 million CNY, and an adjusted net profit of 115 million, 254 million, and 331 million CNY, respectively, with a target price of 9.38 HKD [1] Group 1 - Saint Bella currently operates 113 stores globally, with 31 high-end stores in first-tier cities, establishing a strong high-end service image through new media channels [1] - The company plans to expand into markets in Hong Kong, Singapore, Los Angeles, and New York, aiming to capitalize on the overseas postpartum care market [1] - The brand's marketing strategy focuses on creating interactive scenarios with target customers, reflecting emotional value throughout the service process, which leads to high customer referral rates and effective cost management [1] Group 2 - Due to an oversupply of high-end hotels from the real estate boom, Saint Bella adopts a flexible booking model, allowing for lower rental costs without the burden of vacancy rates [2] - The management center model enables low-cost, low-risk market expansion, quickly acquiring premium resources in key locations [2] - The postpartum care business is expected to achieve higher gross margins than the industry average, with significant potential for scale effects in the single-store model [2]

Core Insights - The maternity center industry is facing significant challenges, with predictions that up to 60% of centers may close by 2025 due to overexpansion and insufficient demand [1][5] - High-end hotels are also struggling, with over 1,000 mid-range and upscale hotels closing last year, and many facing bankruptcy [1][5] - A trend of maternity centers partnering with high-end hotels is emerging as a potential solution for both industries [1][7] Industry Overview - The number of maternity centers in first-tier and new first-tier cities has increased by nearly 80% over the past five years, while demand has only grown by 40-50% [2] - The closure of maternity centers has accelerated, with at least ten centers shutting down in the first two months of the year [4] - Mid-range maternity centers are the hardest hit, while high-end centers show resilience and continued growth [5] Financial Performance - Saint Bella, a high-end maternity center, reported a total revenue of 523 million yuan in the first half of 2025, a 35% year-on-year increase, and a net profit of 327 million yuan [7] - The average contract value for postpartum care services at Saint Bella centers has shown a slight increase from 6,740 yuan in 2022 to 7,015 yuan in 2024 [6] Cost Structure - High-end maternity centers face high operational costs, particularly in rent and labor, which can account for 20-30% of their revenue [9][12] - Labor costs for high-end maternity centers are significantly higher than in other standardized service industries, with Saint Bella's labor costs comprising over 30% of total sales costs [12][14] Market Dynamics - The maternity center market is experiencing a significant contraction, with over half of the existing centers closing in the past two years [15] - The high-end hotel sector is exploring new business models to utilize vacant rooms, including the integration of maternity centers [9][18] - Despite the potential benefits of partnerships, the scalability of high-end maternity centers remains a challenge due to high costs and market saturation [11][14]

Core Insights - The article discusses the comprehensive family care ecosystem developed by Shengbela, which spans postpartum care, daily family care, women's health functional foods, children's care, and elderly care, aiming to provide a one-stop health and care solution for modern families [1][2] Market Growth - The family care industry in China is projected to grow from RMB 392.8 billion in 2019 to RMB 711.3 billion by 2024, with a compound annual growth rate (CAGR) of 12.6% [1] - The market size is expected to continue rising, reaching RMB 805.3 billion in 2025 and RMB 1,443.8 billion by 2030, with a CAGR of 12.4% [1] Strategic Acquisitions and Partnerships - Shengbela has strategically acquired the "Guanghetang" brand to enter the health food sector, focusing on e-commerce sales of women's health products [1][2] - The company is also investing in Nexus Media to enhance its digital marketing capabilities, indicating a focus on both internal market share growth and external expansion [2] Business Model Innovation - Shengbela employs a light asset operation strategy by establishing postpartum care centers within existing high-end hotels, significantly reducing fixed asset investments [2] - The company utilizes a "service + retail + AI" strategy to enhance customer lifetime value and single customer contribution, integrating AI technology for personalized product recommendations [2][3] Financial Performance - Shengbela's revenue has shown steady growth, with projected revenues of RMB 4.72 billion, RMB 5.60 billion, and RMB 7.99 billion for 2022, 2023, and 2024 respectively, reflecting a CAGR of 30% [3] - Adjusted net profits are expected to improve from a loss of RMB 0.45 billion in 2022 to a profit of RMB 0.42 billion in 2024, with gross margins increasing from 29.9% to 33.9% during the same period [3] Future Projections - Revenue forecasts for 2025 to 2027 are RMB 11.04 billion, RMB 14.80 billion, and RMB 19.57 billion, with corresponding net profits of RMB 1.09 billion, RMB 2.00 billion, and RMB 3.19 billion [4] - The current price-to-earnings (PE) ratios are projected to be 39.3, 21.3, and 13.4 for the years 2025, 2026, and 2027 respectively, indicating a strong investment potential [4]

Investment Rating - The report initiates coverage with a "Buy" rating for the company [2] Core Views - The company is expected to achieve revenue of no less than RMB 448 million in the first half of 2025, representing a year-on-year growth of no less than 25%. The total revenue, including the income from the entrusted management of maternity centers, is projected to be no less than RMB 520 million, reflecting a growth of no less than 35% compared to the same period in 2024. The company anticipates a net profit of no less than RMB 320 million, a significant turnaround from a net loss of RMB 480 million in 2024 [5][6] Company Overview - The company was established in 2017, starting with the first maternity center in Hangzhou, and has positioned itself in the postpartum care market with a high-end focus. It employs a "high-end hotel + professional care" light asset model, collaborating with top hotels to lease space, thus avoiding heavy capital investments typical of traditional standalone models [6][7] - The company has expanded its brand portfolio and global strategy since 2018, creating a pyramid matrix with flagship brand "Saint Bella" targeting ultra-high-net-worth individuals, "Little Bella" aimed at young middle-class consumers, and "Aiyu" focusing on psychological healing needs. It has also acquired the brand "Guanghetang" to enter the functional food sector for women and launched the family care brand "Yujia" to extend services from maternity centers to postpartum recovery and early childhood care, forming a "pregnancy-birth-raising" closed loop [6][7] Financial Performance - From 2022 to 2024, the company's revenue is expected to grow from RMB 472 million to RMB 799 million, with a compound annual growth rate (CAGR) of 30.1%. The core driver of this growth is the maternity center business, which accounts for 85% of total revenue. The adjusted net profit is projected to turn from a loss in 2022 to a profit in 2023 and 2024, with adjusted net profits of RMB 21 million and RMB 42 million respectively [6][9] - The company is expected to achieve revenue of RMB 1.076 billion, RMB 1.403 billion, and RMB 1.777 billion in 2025, 2026, and 2027 respectively, with year-on-year growth rates of 34.73%, 30.42%, and 26.65%. The forecasted net profit attributable to the parent company for the same years is RMB 315 million, RMB 406 million, and RMB 478 million, reflecting significant growth [9][11]

Group 1 - The core viewpoint of the articles highlights Saint Bella's strategic positioning in the maternal and childcare market, aiming to build a comprehensive service ecosystem covering pre-pregnancy, post-pregnancy, childcare, and elderly care [1][2] - Saint Bella's revenue is projected to grow from 472 million yuan in 2022 to 799 million yuan in 2024, with a compound annual growth rate (CAGR) of 30%, and adjusted net profit is expected to turn from a loss in 2022 to a profit of 208 million yuan in 2023, increasing to 423 million yuan in 2024, representing a year-on-year growth of 103.4% [1][2] - The company's postpartum care services are the core pillar of its ecosystem, with revenue from maternity centers expected to account for 85% of total revenue in 2024 [1] Group 2 - Saint Bella adopts a light-asset high-end cooperation model by establishing maternity centers within existing luxury hotels, which helps reduce initial investment costs and leverage hotel brand equity to attract high-net-worth clients [1] - The company plans to go public in July 2025 at a price of 6.58 HKD per share, with IPO funds aimed at developing AI and new retail, as well as expanding SaaS services [2] - The forecasted revenue for Saint Bella from 2025 to 2027 is expected to be 1.1 billion, 1.48 billion, and 1.96 billion yuan, with corresponding net profits of 94 million, 200 million, and 319 million yuan, indicating a strong growth trajectory [2]

Investment Rating - The report assigns a "Buy" investment rating for the company, marking its first coverage [4][8]. Core Insights - The company, Saint Bella, is positioned in the female-focused market, aiming to create a comprehensive service ecosystem covering "pre-pregnancy, post-pregnancy, childcare, and elderly care" [4]. - Revenue is projected to grow from 472 million yuan in 2022 to 799 million yuan in 2024, with a compound annual growth rate (CAGR) of 30% [4]. - The adjusted net profit is expected to turn from a loss in 2022 to a profit of 208 million yuan in 2023, and further increase to 423 million yuan in 2024, representing a year-on-year growth of 103.4% [4]. - The postpartum care service is the core pillar of the company's ecosystem, with revenue from maternity centers expected to account for 85% of total revenue in 2024 [4]. Summary by Sections Company Overview - Established in 2017, Saint Bella has a market share of 1.2% in the maternity center sector as of 2024 [4]. - The company targets the mid-to-high-end market and has developed a multi-brand matrix to cater to different consumer segments [4]. Business Model - Saint Bella employs a light-asset high-end cooperation model by setting up maternity centers in existing luxury hotels, which reduces initial investment costs and leverages hotel brand equity to attract high-net-worth clients [5]. - The company has established 96 high-end maternity centers, with 62 self-operated and 34 managed centers as of 2024 [5]. Market Potential - The family care market in China is projected to grow from 392.8 billion yuan in 2019 to 711.3 billion yuan in 2024, with a CAGR of 12.6% [4]. - The elderly care market is expected to provide a dual growth engine for the company, driven by an aging population and evolving family structures [8]. Financial Projections - Revenue forecasts for 2025 to 2027 are 1.1 billion yuan, 1.48 billion yuan, and 1.96 billion yuan, respectively, with corresponding net profits of 94 million yuan, 200 million yuan, and 319 million yuan [8][10]. - The company is expected to achieve a price-to-earnings (P/E) ratio of 43.1, 20.1, and 12.6 for the years 2025, 2026, and 2027, respectively [8].

Core Viewpoint - The Hong Kong stock market continues to experience a strong demand for new listings, with significant price increases for newly listed stocks, indicating a robust appetite from both retail and institutional investors for initial public offerings (IPOs) [1][4][6]. Group 1: New Listings Performance - Three new stocks were listed on June 26, with notable price increases: Chow Tai Fook rose by 25%, and Saint Bella surged by 33.74%, while Yingtong Holdings saw a decline of 16.67% [1][4][6]. - Among the eight new stocks listed recently, four experienced price drops, while four saw gains, with the highest increase being 78.71% for Yaojie Ankang-B [4][5]. Group 2: Investor Interest and Subscription Rates - The subscription rates for the new listings were exceptionally high, with Chow Tai Fook receiving 711.11 times oversubscription in the Hong Kong public offering and 13.55 times in the international offering [7][8]. - Saint Bella also attracted significant interest, with a subscription rate of 193 times for the Hong Kong public offering and 15.59 times for the international offering [11][12]. Group 3: Company Profiles - Chow Tai Fook is a leading Chinese jewelry company, maintaining a top-five position in the Chinese jewelry market for eight consecutive years, with a market share of 6.2% in gold jewelry and 1.0% in overall jewelry sales [6][8]. - Saint Bella is recognized as the largest postpartum care and recovery group in Asia, with a network of 96 high-end postpartum care centers, and is projected to have the largest market share in cities like Hangzhou and Shanghai by 2024 [10][12]. Group 4: Financial Highlights - Chow Tai Fook's global offering consisted of 53.83 million H-shares, with a share price of HKD 24, raising approximately HKD 1.193 billion [6][8]. - Saint Bella's global offering included 109.7 million H-shares at a price of HKD 6.58, generating around HKD 630 million [10][12]. - Yingtong Holdings offered 333.4 million shares at HKD 2.88, raising about HKD 883 million, but had lower subscription rates compared to the other two companies [14][15].

Core Viewpoint - Saint Bella, recognized as the "first global high-end home care stock," has initiated its IPO, aiming to raise approximately HKD 628 million through the issuance of 95.42 million shares at a price of HKD 6.58 per share, with significant backing from cornerstone investors [1][3]. Group 1: Company Overview - Saint Bella plans to issue a total of 95.42 million shares, with 9.54 million shares available in Hong Kong and 85.88 million shares internationally, targeting a fundraising goal of HKD 628 million [1]. - The company has attracted seven cornerstone investors, including GIMM, Huaxia Fund (Hong Kong), JKKB, SS Morgan, and others, collectively subscribing to 49.44 million shares, amounting to approximately USD 41.46 million [1][3]. Group 2: Financial Performance and Valuation - Saint Bella has undergone seven rounds of financing since its establishment in 2017, raising over RMB 300 million, with notable investors including Tencent and other prominent capital firms [3]. - The company's estimated PE ratio is 7.93, significantly lower than the industry average of 22, indicating a high valuation attractiveness [5]. - The projected compound annual growth rate (CAGR) for revenue from 2022 to 2024 is 30%, suggesting strong growth potential [5]. Group 3: Business Model and Competitive Advantage - Saint Bella's business model is built on three pillars: high-end services, standardization, and digitalization, which together create a robust competitive moat [6][8]. - The company collaborates with high-end hotels to provide luxurious care environments and employs a large number of qualified nursing professionals to ensure high service standards [6][8]. - A comprehensive service model is established, covering postpartum care, family childcare, and health product supply, enhancing customer lifetime value [8]. Group 4: Market Opportunity and Industry Dynamics - The high-end home care sector is currently experiencing a "golden window period," driven by policy support and increasing demand, with Saint Bella positioned to capture significant market share [9][12]. - The penetration rate of postpartum care in China is expected to rise from 7.5% in 2019 to 17.0% by 2024, indicating substantial growth potential in the market [9]. - The company plans to allocate approximately 29% of the IPO proceeds to expand its postpartum care network and 37% to launch new services and products [13].