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38.88万坐月子,牛津学霸收割中国富人
36氪· 2025-06-11 09:43
以下文章来源于盐财经 ,作者宝珠 盐财经 . 洞察趋势,睿智人生。《南风窗》旗下专业财经媒体。 从头到脚包裹起来的精致,是圣贝拉给不少人的第一印象。 文 | 宝珠 编辑 | 江江 来源| 盐财经(ID:nfc-yancaijing) 封面来源 | unsplash 16.88万的悦己套餐、22.88万的经典套餐、28.88万的别致套餐、38.88万的女王套餐…… 上海某圣贝拉月子中心门店的价目表上,不同套餐的价格一览无余。钟钟在其中选择了16.88万元28天的基础套餐,她用半开玩笑的口吻对盐财经记者 说:"我应该是月子中心里最穷的。" | ROOM TYPE | ROOM SIZE | | ROOM PRICE (28天/42天/56天) | | | --- | --- | --- | --- | --- | | 悦己套餐 | 一室一厅 | 16.88-22.88w | 24.88-33.88w | 32.88-44.88w | | 经典套餐 | 一室一厅 | 20.88-28.88w | 30.88-42.88w | 56.88-76.88w | | 别致套餐 | 一室一厅 | 28.88-38.88w | ...
家庭护理龙头碰撞新消费“风口”,圣贝拉年利润增长103%释放高盈利价值预期
智通财经网· 2025-06-11 06:00
将家庭护理服务及产品实现标准化、专业化、定制化及数字化,是圣贝拉在高端家庭护理行业掀起的智 能化革命。在新消费正值投资"风口"时期,这家家庭护理企业即将登陆港股。 港交所最新消息显示,圣贝拉于6月9日通过聆讯,正式成为"全球家庭护理第一股"。 圣贝拉不仅是亚洲及中国最大的产后护理集团,还是中国增长最快的规模化产后护理集团,并且是首家 出海的产后护理品牌。全方面断崖式领先,是家庭护理行业领头羊。 从2017年创立到成长为行业龙头,圣贝拉是如何一路高歌猛进的? 值得关注的是,2024年圣贝拉的家庭护理服务及食品业务,其毛利率远高于产后护理中心业务。为了保 证其产品服务实现高水准交付,在逐年递增的租赁成本和劳工成本下,食品业务利润却逆势而行,高达 61.5%。随着高毛利率业务规模有序拓展,不仅能为圣贝拉构筑成长新曲线,还有望释放高弹性盈利。 尤为重要的是,随着多业态全周期品牌力释放,圣贝拉已经迈入盈利时代。2023年至2024年,连续两年 实现盈利向上。智通财经APP认为,圣贝拉的盈利护城河离不开其高端化与规模化并举。 其一,高增长势头延续,品牌高端化路径顺畅。圣贝拉通过高端品牌组合吸引忠实而优质的客户,保障 业务 ...
通过聆讯!圣贝拉营收8亿,争全球家庭护理IPO第一股
Ge Long Hui· 2025-06-10 00:49
Core Viewpoint - Saint Bella is positioning itself as a leader in the postpartum care and recovery industry, aiming to become the "first global family quality care stock" through a differentiated business model and strong financial performance [1][4]. Group 1: Market Position - Saint Bella holds the top position in the postpartum care and recovery sector in Asia and China, with a market share of approximately 1.2% based on projected 2024 revenues [2]. - The company is recognized as the fastest-growing large-scale postpartum care and recovery group in China, leading the industry in revenue growth rates from 2022 to 2024 [2][7]. - Saint Bella is the first operator in the mainland to expand its postpartum care centers beyond China, establishing a global service network [3]. Group 2: Business Model - The company has developed a comprehensive service ecosystem that covers prenatal, postpartum, and family childcare, moving beyond the traditional single-service model [3]. - The business model consists of three stages: 1. Establishing a foundation of professional care with a tiered service design [3]. 2. Extending care services into home settings to meet ongoing needs after hospital discharge [3]. 3. Creating a health consumption ecosystem with high-end health food brands focused on women's nutrition [3]. Group 3: Financial Performance - Saint Bella's revenue has shown strong growth, with figures of 472 million, 560 million, and 799 million yuan from 2022 to 2024, reflecting a compound annual growth rate (CAGR) of 30.15% [7]. - The company has diversified its revenue streams, with nearly 30% of total income in 2024 coming from services outside postpartum care, indicating reduced reliance on a single business line [7]. - The gross profit has also expanded, with gross profits of 141 million, 205 million, and 270 million yuan from 2022 to 2024, achieving a CAGR of 38.42% [8]. - Adjusted net profits have doubled over two years, reaching 42.26 million yuan in 2024, with a year-on-year growth rate of 103.43% [8][12]. Group 4: Strategic Outlook - Saint Bella's strategy of integrating professional care, home settings, and health consumption is redefining industry standards and creating competitive barriers [4]. - The company is expected to accelerate its global expansion, potentially becoming a representative of Chinese family care solutions on the world stage [12].