6月26日，郎酒股份河南市场推介座谈会在郑州举行。本次活动汇聚了郎酒股份核心管理团队、河南省 糖酒食品流通协会领导、河南区域核心经销商及行业媒体代表，共商郎酒发展大计，深化厂商合作。 河南省糖酒食品流通协会会长彭希安，副会长兼秘书长陈全战应邀出席会议。彭希安在致辞时对郎酒在 河南市场的发展给予肯定，表示将积极号召和组织会员企业助力郎酒在河南的发展。河南品酒轩酒业有 限公司董事长范长永、郑州华储酒业有限公司董事长李海涛、河南省微策企业管理咨询有限公司万发达 作为郎酒各事业部在豫核心经销商代表，分享了与郎酒同行的成功经验与市场洞察，表达了对未来合作 的坚定信心。 郎酒销售公司河南区域总经理李静在推介会开场致辞中，详细介绍了郎酒股份的整体发展战略。她强 调，面对行业新周期，郎酒始终遵循公司董事长汪俊林提出的"强壮、稳健、增长"基调，以"极致三 品，品质第一"为根本，坚持"客户第一，唯客是尊"理念，致力于"扶好商、树大商、共筑厂商命运共同 体"，携手合作伙伴将郎酒品牌做强、做长、做大。 本次推介会集中展示了郎酒股份多品类、多品牌协同发展的强劲势头与深耕河南市场的决心，为厂商携 手应对行业挑战、共享发展机遇搭建了坚实桥 ...

Core Insights - The article highlights the continuous growth of the brand value of Sichuan Langjiu Co., Ltd., which reached 162.065 billion RMB, ranking 56th in the "World Brand Conference and China’s 500 Most Valuable Brands" [1][3] - Langjiu's brand value has increased significantly from 4.1 billion RMB to over 162 billion RMB over 20 years, showcasing its strong market support and strategic product development [3][6] Group 1: Brand Value Assessment - The World Brand Laboratory (WBL) has recognized Langjiu's brand value as a result of its comprehensive strength and market enthusiasm, supported by its "Seven Strategic Products" [3][4] - The brand value assessment methodology incorporates financial data, brand strength, and consumer behavior analysis, establishing WBL as a leading authority in brand valuation [4][6] Group 2: Strategic Product Development - Langjiu's brand value is underpinned by its seven strategic products: Hongyun Lang, Qinghua Lang, Honghua Lang, Langpai Heimate, Langpai Tequ T8, Shunpin Lang, and Xiaolangjiu, which cater to various market segments [9][11] - The products range from ultra-high-end to mass-market offerings, ensuring comprehensive market coverage and consumer resonance [13] Group 3: Production and Research Capabilities - Langjiu has established a world-class distillery covering 10 square kilometers in the core production area, enhancing its production capacity and quality [6][8] - The company has invested in advanced research facilities and a technical team of over 200 members to innovate and improve its production processes [8][9] Group 4: Cultural and Market Engagement - Langjiu is actively expanding its cultural expression and global presence, enhancing brand value through emotional resonance and storytelling [8][13] - The company employs a multi-faceted marketing strategy that includes tasting events and collaborations with local culinary experts to deepen consumer engagement [11][13]

"全心全意服务县域市场！郎酒是认真的！"郎酒销售公司副总经理张继在活动现场作出承诺。 郎酒选择库车作为全国首个县级千商大会落地点，绝非偶然。 作为南疆交通枢纽，库车辐射阿克苏、喀什等消费腹地，其70%人口分布在乡镇的特点，完美契合郎酒"高品质产品直达县域"的战略诉求。 在南疆，在库车，郎酒吹响了"到区县去"的第一声号角！ 6月10日，中国郎（南疆）千商大会暨郎酒南疆市场起航仪式在库车举行。作为郎酒有史以来首场县级千商大会，库车的重要性不言而喻。此举标志着，郎 酒将以此为号角，携七大战略产品，集结南疆综合办事处团队与众多当地商家渠道伙伴，南疆市场腾飞之势已起。 在这场千商聚集的起航仪式上，郎酒宣布将库车打造为西北"第一县级样板市场"，其"到区县去、到乡镇去"的战略，正从口号演变为一场覆盖产品、品牌、 厂商关系的郎酒风暴。 为什么是库车？ 郎酒：这是县域市场攻坚战的战略支点 "在特殊时期我们仍旧与郎酒一起创新思路，维系品牌温度，成功培育了首批郎酒忠实用户。现在，郎酒兼香产品也已是库车市民们（白酒）的第一消费选 择。背靠郎酒'扶好商、树大商'战略，让我们有了坚定跟随郎酒深耕库车、辐射南疆的决心！。" 王大奇的经历只 ...

Core Viewpoint - The future profitability of liquor circulation products is predicted to be challenging due to the ongoing influence of the internet and the rapid expansion of various platforms in the liquor industry [2] Group 1: Market Dynamics - Meituan's flash purchase event reported that over 23,000 people reserved the limited 1499 yuan Moutai within 12 hours, with overall liquor sales reaching 3 billion yuan, marking a year-on-year increase of over 200 times [3][5] - The flash purchase of Moutai will occur in three rounds from May 28 to June 18, 2024, indicating a strategic approach to maintain consumer interest throughout the promotional period [5] - The liquor market is experiencing significant growth, with Meituan's flash purchase platform expected to see major breakthroughs, particularly in beer sales, which have already produced multiple brands with annual sales exceeding 1 billion yuan [5] Group 2: Pricing Strategies - Meituan's pricing strategy includes offering Moutai at 858 yuan, significantly lower than the 979-1000 yuan range on other platforms, which has attracted consumers looking for bargains [6] - The introduction of the 618 yuan coupon package by Meituan is seen as a powerful tool to lower prices compared to traditional e-commerce platforms, potentially igniting a price war in the liquor market [5][9] - The presence of low-priced liquor products on Meituan, such as 10 yuan for Xiao Lang Jiu and 297 yuan for Shui Jing Fang, caters to various consumer demands for budget-friendly options [9] Group 3: Industry Concerns - There are concerns within the industry regarding the potential collapse of the pricing system due to aggressive price competition, which has already led to the closure of many retail outlets [9][10] - Historical context is provided by referencing past price wars in the liquor sector, highlighting the competitive nature of platforms like Jiuxian and 1919, which previously engaged in aggressive pricing strategies [10][11] - Despite the current competitive landscape, the immediate threat of a severe price war appears limited, as platforms are adopting a more rational approach to competition and fostering closer collaboration with manufacturers [11][12] Group 4: Future Projections - The liquor instant retail market has grown over five times from 2020 to 2022, with projections indicating that the overall instant retail market could exceed 100 billion yuan by 2027, with liquor penetration expected to reach 35% [11][12] - This growth suggests the formation of a consumer market exceeding 200 billion yuan, necessitating a reevaluation of pricing strategies and profit-sharing mechanisms within the industry [12]