小麻花
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安徽阜阳:小麻花带来乡村振兴好日子
Xin Lang Cai Jing· 2026-01-02 19:32
(来源:千龙网) 新华社合肥1月2日电 晨光初照皖北平原,安徽省阜阳市阜南县方集镇的空气里,油香已随晨雾弥漫开 来。当地食品加工厂的流水线上,金黄的小麻花不断产出,经过工人的熟练分装、打包,即将发往全国 各地。 阜南县是劳务输出大县,过去,大量青壮年劳动力外出务工,"空心化"问题制约着乡村发展。如何让土 地留住人、让产业吸引人,成为当地亟待破解的难题。 转变始于乡土特色资源的挖掘与产业化。以当地传统食品麻花、馓子等为主打,一批返乡创业者带领乡 亲们,将家庭作坊逐步发展为现代化食品企业。安徽明康食品有限公司负责人徐新新回忆:"我和弟弟 15岁就去浙江打工,看到外面的发展,总想着能为家乡做点事情。"从家庭作坊起步,他们开始规模化 生产当地特色食品,生意红火后,公司开始招收更多工人。 如今,走进工厂车间,可以看到员工以本地女性为主,也有部分青壮年男工。"这些工人大多需要照顾 老人和孩子,过去只能依靠外出务工的家人寄钱回家,现在在家门口就能获得稳定收入。"徐新新说。 近年来,安徽省明确将绿色食品等作为重点产业集群培育,为方集镇这样地处偏远的传统农业乡镇提供 了更多的发展契机。"从金融贷款到参展补贴,政府为我们铺了不少 ...
免签政策助力!黑龙江黑河早市成“国际化大集”
Sou Hu Cai Jing· 2025-12-20 08:50
俄罗斯游客:我每周来这两次。我总是买小麻花和包子,因为我喜欢它们的味道。在这里每个包子卖2元人民币,而在俄罗斯一个要卖150卢布(约 合13元人民币)。 黑河早市既承载着日常生活的烟火气,也带动着本地旅游业持续发展。 (央视财经《第一时间》)黑龙江黑河市地处中俄边境,即便在气温低至零下的清晨,黑河最具人气的大集——黑河早市,依然热度不减,"国际范 儿"十足。 在黑河早市上,除了冻货以外,生肉、熟食、炒货、帽子、鞋子、手套应有尽有。当然,早市上肯定也少不了早点。 总台记者 马寅骁:在冬天的大集上做买卖,人和货都得抗冻。这就是黑河大集的特色商品——冻虾、冻鸡和冻鱼。冻鱼像盾牌一样坚硬。在这里, 不仅鸡和鱼是冻货,连水果也是冻住的。 编辑:潘煦 根据有关部门统计,对俄免签政策实施以来,俄罗斯游客消费场景也在不断扩充,除常规的旅游、住宿、餐饮外,还包括购物、美容、医疗、康养 等项目。 俄罗斯游客的消费模式也悄然发生转变——从跟随旅行团定点消费,变成了如今说走就走的休闲式"逛吃"。 转载请注明央视财经 ...
雪王“入冬”, 罪在“天宫”?
3 6 Ke· 2025-10-21 23:45
Core Viewpoint - The article discusses the contrasting performance of the tea beverage brand Mixue Ice City, highlighting its strong financial results amidst challenges posed by rising lemon prices and competitive pressures in the market [3][4][11]. Financial Performance - Mixue Ice City reported a revenue of 14.87 billion yuan and a net profit of 2.72 billion yuan for the first half of 2025, outperforming competitors like Bawang Tea and Guming [3]. - Forecasts suggest that Mixue's revenue could reach 29.7 billion yuan in 2025, reflecting a steady growth of 20% year-on-year [3]. Supply Chain and Raw Material Challenges - The brand's success is attributed to its robust supply chain and competitive pricing, particularly for its lemon-based products, which account for 15%-20% of its revenue [4][7]. - Extreme weather conditions have severely impacted lemon production, with some regions experiencing a yield reduction of 30%-60%, leading to a surge in wholesale lemon prices to 15 yuan per kilogram, nearly doubling year-on-year [7][9]. Competitive Landscape - Mixue Ice City faces significant pressure from competitors who primarily use a different variety of lemon (fragrant lemon), which has not seen the same price increases as the yellow lemon used by Mixue [9][10]. - The ongoing "takeout war" has eroded Mixue's price advantage, as competitors offer substantial discounts, making it challenging for Mixue to maintain its market position [12]. Strategic Responses - In response to the lemon crisis, Mixue has diversified its product offerings by incorporating fragrant lemons into new products, thereby alleviating some supply chain pressures [10][11]. - The brand is leveraging its IP, "Snow King," to enhance customer engagement and loyalty through innovative marketing strategies, including blind box promotions and emotional branding [13][15]. Expansion into New Markets - Mixue is expanding into new product categories, including coffee and fresh beer, to capture a broader consumer base and diversify its revenue streams [18][21]. - The launch of its coffee brand, "Lucky Coffee," has seen rapid expansion, with over 8,200 locations globally, and aims to penetrate first-tier cities [19][21]. Conclusion - The challenges posed by rising lemon prices and competitive dynamics have prompted Mixue Ice City to adapt its strategies, focusing on emotional branding, product diversification, and market expansion to sustain its growth trajectory [21].
西安市鄠邑区市场监督管理局关于第21期食品监督抽检产品信息的通告(2025年第21号)
Zhong Guo Zhi Liang Xin Wen Wang· 2025-07-24 08:31
Overall Situation - The Xi'an Huyi District Market Supervision Administration conducted a food safety supervision sampling of 51 batches, with 48 batches passing and 3 batches failing [2][3] - The sampling covered 14 categories of food, including nuts, sugar, convenience foods, vegetable products, frozen drinks, pastries, bean products, grain products, edible oils, alcoholic beverages, and fruit products, all of which passed [2][3] - The main reasons for the failures were pesticide residues and non-compliance with food safety national standards regarding food additives [2][3] Non-compliant Products - The non-compliant products included: 1. Disinfected bowls from a restaurant with a result of 0.019 mg/100 cm² for anionic synthetic detergent, which should not be detected [3] 2. Ginger purchased from a supermarket with a pesticide residue of 0.62 mg/kg for dichlorvos, exceeding the standard of ≤0.02 mg/kg [3] 3. Yam purchased from the same supermarket with a result of 0.462 mg/kg for carbendazim and its manganese salt, exceeding the standard of ≤0.3 mg/kg [3] Compliant Products - All tested batches of various food categories, including nuts, sugar, convenience foods, vegetable products, frozen drinks, pastries, bean products, grain products, edible oils, alcoholic beverages, and fruit products, were compliant [2][3] - Specific compliant products included: - Canola oil from Weinan Chang'an Flower Oil Co., 5L per barrel [5] - Small liquor peanuts from Heze Suiyuan Food Co., 360g per package [5]