在零售业持续探索"如何更懂消费者"的当下，扎根北京石景山鲁谷16年的永辉超市（601933）鲁谷店， 于8月26日完成为期两个多月的自主调改后重新开业，至此永辉全国调改店总数近170家。 记者在现场获悉，此次调改结合此前调改店经验、深度学习胖东来模式，从商品选品到场景体验，从员 工培养到社区互动，全方位践行"照顾好员工、服务好顾客"的理念。 走进调改后的鲁谷店，变化藏在货架深处：为了让商品更贴近胖东来的"质价比"标准，门店将商品汰换 率提升至半数以上，目前商品结构中超80%实现与胖东来对标。 永辉自有品牌与反向定制商品成为"优质平价"的破局点：19.8元/3kg的"微胶囊香氛酵素洗衣液"提高洁 净功效的同时，也升级了除菌除螨、成分安全性、持久留香，但通过严格核算和控制成本，实现了极致 性价比；甄选崀山脐橙、奉节脐橙、四川锦橙、桂夏橙等优质果源，由从原料到成品经过439道安全关 卡的橙汁，1L仅售13.5元…… 针对顾客本地口味需求突出的特点，门店特意扩充了老北京特色商品矩阵：平谷大桃从采摘到上架不超 过24小时，庞各庄西瓜甜度数值清晰可见；本地风味炸糕、驴打滚、艾窝窝每日新鲜现做，全聚德 （002186）、月 ...

Core Insights - Yonghui Supermarket has reopened its Beijing Jiugong store after 49 days of extensive renovations, marking its 11th store in Beijing and the 4th in Daxing District [1] - The redesigned store features a new layout that eliminates forced traffic flow, widens main aisles to 3 meters, and lowers shelf heights to 1.6 meters, enhancing customer experience [1] - The product structure has been significantly restructured, with nearly half of the products replaced, achieving 80% alignment with the product structure of the successful brand Pang Dong Lai [1] Store Features - The store has increased the number of cash registers to 33, significantly reducing peak hour wait times [1] - Fresh food offerings have been enhanced, with a notable increase in the proportion of baked and prepared food items, and the introduction of over 30 customer service features including a rest area and pet temporary accommodation [1] - The seafood section now includes fresh products like live crabs and oysters, with a focus on freshness management and customer service [1] Product Offerings - The ready-to-eat section has expanded to include over a hundred new items such as spicy beef strips and freshly baked pizzas, catering to family needs [2] - The bakery section features new products like mountain camellia spring water toast and various pastries, while local flavors are freshly made daily [2] - Following the Jiugong store, additional stores in Shijingshan, Yanjiao, and Daxing are set to complete renovations by September, with a total of 156 stores undergoing transformation nationwide [2]