Core Viewpoint - The article discusses the shift in the gaming industry from content-driven products to platform-driven products, highlighting the challenges faced by major game developers in launching new titles that replicate past successes [2][5]. Group 1: Industry Overview - In April 2025, 33 mobile game publishers generated $2 billion, capturing nearly 40% of global publisher revenue [5]. - The current market is characterized by a "mobile gaming small year," with new heavy mobile games failing to perform as expected due to a lack of innovative content [5][6]. Group 2: Company Strategies - Major companies like Tencent are focusing on long-term operations of flagship products, such as "Honor of Kings," which saw a 71% increase in global revenue in April [6]. - NetEase is emphasizing self-developed games and international expansion, as seen with "Marvel Duel," which topped the Steam global sales chart after seasonal updates [7]. - MiHoYo maintains its position in the rankings through flagship projects like "Genshin Impact," which significantly boosted overseas revenue by nearly 200% [7]. Group 3: Market Dynamics - The gaming industry is witnessing a trend where casual and hyper-casual games are gaining traction, attracting a broader user base beyond traditional gamers [8]. - The competition in the overseas market is intense, with higher performance expectations for products compared to the domestic market [9]. - Smaller game developers are finding success with light games, although the profit margins and return on investment timelines are challenging for larger companies [9].

Core Viewpoint - The recent updates of fishing gameplay in popular anime-style games like "Zhongqu Zero" and "Mingchao" have sparked discussions and comparisons among players, highlighting a trend in the gaming industry towards simplified mini-games as a means to engage users and provide rewards [2][4][9]. Group 1: Game Updates and Comparisons - Both "Zhongqu Zero" and "Mingchao" introduced fishing-themed activities within a day of each other, leading to player comparisons and discussions across both domestic and international platforms [2][6]. - Players have criticized the fishing mini-games for being unoriginal and lacking depth, with some expressing disappointment over the simplistic gameplay mechanics [7][30]. - The trend of integrating fishing mechanics into anime-style games reflects a broader industry shift towards casual gaming experiences, as seen in other titles like "Infinite Nuan Nuan" and "Dust White Zone" [9][11]. Group 2: Mini-Game Design and Player Experience - The fishing mini-games in "Zhongqu Zero" and "Mingchao" are designed to be easy and accessible, catering to players who prefer to complete tasks quickly for rewards rather than engaging in challenging gameplay [19][28]. - Both games utilize narrative elements and popular characters to enhance player engagement, but the mini-games themselves are often perceived as repetitive and lacking excitement [31][32]. - The simplification of mini-game mechanics is a response to player feedback, aiming to avoid frustration while still providing a sense of accomplishment through rewards [20][36]. Group 3: Industry Trends and Business Models - The prevalence of mini-games in anime-style games is linked to the industry's reliance on gacha mechanics, where players are incentivized to engage in repetitive tasks to earn resources for character upgrades [35][39]. - The design of mini-games serves as a tool for resource distribution, balancing the need for player engagement with the necessity of maintaining a sense of value in the rewards earned [36][37]. - The ongoing challenge for developers is to innovate within the constraints of the gacha model, as the current approach often leads to a cycle of uninteresting gameplay experiences [38][41].

很多人都说二游走到 2025 年，再往后可能就要面临危急存亡之秋。 虽然这么说有点危言耸听，但二游目前的整体情况确实算不上多乐观。 去年一年，根据《2024 年中国游戏产业报告 》显示，中国游戏市场去年再创辉煌记录， 市场规模高达 3257.83 亿元，游戏用户则来到了 6.74 亿人。 " 二次元游戏爆火！或将统治手游市场？ " " 二次元手游时代到来，老厂商正面临前所未有的挑战 " 大概 4 年前，类似标题的新闻层出不穷，二游被视为香饽饽，势头强到仿佛要指挥游戏圈的交通。 那时候可能任谁也没想到，没过几年，二游如今就已经增长见顶、两极分化严重。 数据双双增长，打破历史记录，成为了中国游戏行业有史以来的最高峰。 与此同时，主机、客户端、电子竞技，以及移动游戏几个板块全部上涨，主机端更是涨幅干到了 55.13%。 但就在一片赤红的喜人涨势下，唯独二游，绿的十分明显，去年销售数据直接下跌了 7.44%，且看似是市场主流的整个二次元品类，总营收 293.48 亿其 实只比网页游戏和主机游戏高，位列倒数第三，甚至跟小程序游戏的 398.36 亿也有着不小的差距。 与电子竞技游戏市场 （ 王者、和平精英、永劫无间等 ...