年味伴花香。在福建漳州百花村花卉市场，雕刻技艺融合生肖创意，让年宵花消费量价齐升。这款马上 开花的雕刻水仙造型，一上市便成为爆款。今年春节假期，漳州百花村花卉市场线上线下单日最高销售 额突破4000万元，比去年同期增长10%。 在云南丽江现代花卉产业园，有着"马到成功""马上纳福"等吉祥寓意的彩色马蹄莲成为年宵花市场的热 门品类。预计到元宵节，这里将陆续上市20万枝彩色马蹄莲。 央视网消息（新闻联播）：新春佳节，全国年宵花市场迎来消费高峰。南北花市同样红火，成为消费市 场的亮眼风景。 大年初二，陕西西安秦岭花世界里，花色缤纷，花香弥漫，吸引不少消费者来这里赏花、买花。蝴蝶 兰、杜鹃等传统年宵花备受青睐。 中国花卉协会最新监测显示，2026年年宵花市场供销两旺，消费趋势呈现显著的多元化、个性化特征， 线上线下融合加深，有效激发"美丽经济"的市场潜力。 ...

在云南丽江现代花卉产业园，有着"马到成功""马上纳福"等吉祥寓意的彩色马蹄莲成为年宵花市场的热 门品类。预计到元宵节，这里将陆续上市20万枝彩色马蹄莲。 央视网消息（新闻联播）：新春佳节，全国年宵花市场迎来消费高峰。南北花市同样红火，成为消费市 场的亮眼风景。 中国花卉协会最新监测显示，2026年年宵花市场供销两旺，消费趋势呈现显著的多元化、个性化特征， 线上线下融合加深，有效激发"美丽经济"的市场潜力。 大年初二，陕西西安秦岭花世界里，花色缤纷，花香弥漫，吸引不少消费者来这里赏花、买花。蝴蝶 兰、杜鹃等传统年宵花备受青睐。 年味伴花香。在福建漳州百花村花卉市场，雕刻技艺融合生肖创意，让年宵花消费量价齐升。这款马上 开花的雕刻水仙造型，一上市便成为爆款。今年春节假期，漳州百花村花卉市场线上线下单日最高销售 额突破4000万元，比去年同期增长10%。 ...

在物流端，供应链体系日益完善，破解北方"买花难"。来自云南的鲜花，当天下午5点就能带着晨露出 现在乌鲁木齐的花店里。覆盖全国的航空、铁路、冷链陆运等多元运输方式协同发力，针对鲜切花和盆 栽植物的专业冷链运输方案不断优化，极大提升运输时效，降低损耗，为花卉市场均衡发展提供了有力 支撑。 在销售端，渠道持续拓展创新，为年宵花消费注入强劲动力。传统花卉市场、花店与电商平台、社交媒 体的团购、直播带货等新兴渠道深度融合，有效激发了消费潜力，云端选花、实时比价下单，吸引了年 轻消费群体大量参与。 在消费端，生活水平提高和消费观念转变，让花卉消费从传统节庆消费向日常家庭消费延伸。作为营造 团圆喜庆氛围、提升生活品质的重要载体，兼具生态价值、文化价值、情绪价值的年宵花卉产品，承载 着人民群众对美好生活的向往，日益从"可选消费"变成畅销年货，"无花不成年"的习俗逐渐扩散。悦己 型消费需求持续释放，花卉消费逐步走向大众化、常态化。 南京林业大学生态文明建设与林业发展研究院执行副院长高强认为，南北年宵花市同步火爆，是花卉产 业高质量发展的生动缩影，是全国统一大市场建设成效的直接体现，也是国内消费市场韧性与活力的有 力说明。供需两 ...

Core Viewpoint - The Shanghai Botanical Garden is hosting a flower exhibition themed "Chasing the Year, Blooming for Spring" from February 7 to March 8, featuring four distinct exhibition halls connected by the motif of eight horses [1] Group 1: Exhibition Details - The Alpine Plant Pavilion is designed with inspiration from the "Tea Horse Road," showcasing Yunnan mountain tea and golden camellia alongside Pu'er tea, incorporating horse-themed decorations and cultural elements [1] - The Mountain Plant Pavilion displays plants with red flowers and leaves, such as the red-flowered begonia and colorful calla lilies, while introducing new exhibits like stone butterflies and dolphin flowers to enhance the visual experience [1] - The Tropical Plant Pavilion features auspicious New Year flowers, primarily colorful calla lilies, along with large-flowered orchids and peonies, creating a warm and festive atmosphere [1] - The Four Seasons Flower Greenhouse transforms into a "Horse Year Plant Science Park," displaying over ten types of "horse" plants with educational panels throughout the garden [1] Group 2: Supporting Activities - During the exhibition, the garden offers a "Seek the Horse, Hide the Flowers" activity from the first to the third day of the Lunar New Year, where visitors can exchange photos for limited prizes [2] - Visitors born in the Year of the Horse or with "horse" in their names can enter the four greenhouses for free with identification during the Spring Festival [2] - The event includes in-depth educational tours for plant enthusiasts, covering tips for selecting and caring for New Year flowers, as well as the value and appreciation methods for Yunnan mountain tea and golden camellia [2]

Core Insights - The Lijiang Modern Flower Industry Park has an annual output value of approximately 100 million yuan, producing 39.56 million stems of roses and 900,000 stems of colored calla lilies, employing around 4,400 people [1] - The park utilizes smart greenhouse and soilless cultivation technologies, contributing to the development of various sectors including agriculture, natural resources, and tourism [1] - The local disciplinary inspection and supervision bodies are actively involved in ensuring the integrity and transparency of the project, focusing on land transfer, project implementation, and fund usage [2] Group 1 - The flower industry park is one of five agricultural innovation demonstration parks in Yunnan Province, showcasing advanced agricultural practices [1] - The park's development involves multiple departments, indicating a complex project with significant funding and personnel [1] - The local disciplinary committee has implemented comprehensive supervision measures to prevent corruption and ensure project compliance [2] Group 2 - The local community has been encouraged to publicly disclose information regarding land transfers and fund management to enhance transparency and accountability [2] - The establishment of collaborative mechanisms among various supervisory bodies aims to create a concentrated oversight framework [2] - The flower industry has stimulated local economic activities, leading to the development of related products and services, thereby increasing residents' income [3]