中新社成都2月7日电 题：探访四川年货节：世界风情汇入中国年味 作者 单鹏 秦梓恒 春节临近，第29届中国(四川)新春年货购物节(以下简称四川年货节)进口商品馆涌动着别样的热闹。这 里有着来自世界各地的特色商品，泰国香米、尼泊尔红茶、乌干达咖啡携着芬芳而来，法国葡萄酒的馥 郁、德国啤酒的清爽、意大利橄榄油的醇厚，藏着烟火人间的滋味。这些漂洋过海的"洋年货"，将进一 步丰富中国人的新春餐桌。 法国精品酒庄联盟CEO哈迈·弗朗索瓦·菲力克斯此次带来的夏朗德皮鲁加强酒，专为中国市场而改进。 他发现中国消费者对葡萄酒"涩"与XO"烈"的偏好差异，便以60%的XO和40%的葡萄汁进行调配，平衡 了酒精度与甜度，打造出更贴合中国人口味的新品。 在"青春经济"升温的背景下，年轻人的消费偏好成为酒业创新的"指南针"。加拿大皇廷酒庄中国经销 商、时曼(北京)旅游文化发展有限公司总经理梁明亮与皇廷酒庄合作，为中国年轻群体打造出一款新 酒，包装上软萌灵动的三只小猫IP即是为了契合年轻群体对可爱风格的喜好，低酒精度的温和口感则适 配好友小聚、深夜闲聊等轻社交场景。 2月4日，四川年货节进口商品馆开放，图为一名来自加纳的展商表演鼓乐。 ...

Core Viewpoint - The 29th China (Sichuan) Spring Festival Shopping Festival features an Import Goods Pavilion showcasing over ten thousand high-quality imported products from 36 countries and regions, enhancing the international shopping experience for local citizens [2][3]. Group 1: Event Overview - The Import Goods Pavilion opened on February 4 and will run until February 11, covering 12,000 square meters, allowing citizens to enjoy global products conveniently [2]. - The theme of the pavilion is "World Spring, Fortune Fills Tianfu," aiming to meet the diverse purchasing needs of citizens during the Spring Festival [2]. Group 2: Product Highlights - The pavilion features a wide range of products including French wine, German beer, Belgian chocolate, New Zealand milk powder, Australian beef, Thai rice, Italian olive oil, and various beauty and personal care items [2][3]. - Unique items such as Peruvian alpaca wool toys, Bulgarian skincare products, and British travel cases are making their debut at the festival, providing a fresh shopping experience [3]. Group 3: Cultural and Economic Exchange - The event includes participation from organizations like the Ugandan Embassy and the Indian Export Organization, showcasing the festival's role in enhancing international trade and cultural exchange [3][4]. - An Import Goods Trade Fair is being held concurrently to facilitate international trade connections, helping local enterprises expand into global markets [4]. Group 4: Strategic Partnerships - The Sichuan Spring Festival organizing committee is actively building platforms for international cooperation, engaging with Southeast Asian organizations and businesses to deepen economic ties [5]. - The event aims to promote Sichuan's unique products globally, contributing to a mutually beneficial development framework [5].

Group 1 - The 29th China (Sichuan) Spring Festival Shopping Festival features an Import Goods Pavilion, showcasing over ten thousand high-quality imported products from 36 countries and regions, enhancing the international consumption experience in Sichuan [1][3] - The theme of the Import Goods Pavilion is "World Spring, Fortune in Tianfu," aiming to meet the diverse purchasing needs of citizens during the Spring Festival with a wide range of products including food, beverages, cosmetics, and home goods [3][4] - The event includes various promotional activities such as free tastings, giveaways, and cultural experiences, allowing citizens to enjoy global products while immersing themselves in different cultural atmospheres [4][10] Group 2 - The Import Goods Pavilion serves as a significant platform for international trade cooperation, facilitating connections between Sichuan enterprises and global resources, and promoting the "buy global, sell global" initiative [7][8] - A themed exchange salon focusing on investment opportunities in Uganda was held, providing insights into local investment policies and fostering collaboration in sectors like tourism and agriculture [7] - The event also emphasizes the importance of government and enterprise collaboration to enhance trade relations with Southeast Asian countries, thereby expanding the market for Sichuan's unique products [8][10]

Core Insights - The 29th China (Sichuan) Spring Festival Shopping Festival opened on January 30, featuring over 1,000 domestic and international enterprises from 36 countries and regions, and nearly 30 provinces in China, showcasing 100,000 quality products [1][2] Group 1: Event Overview - The event is themed "Shopping Global New Year Goods, Sharing a Beautiful Life" and includes various themed pavilions such as liquor and candy, specialty agricultural products, and lifestyle products [1] - The festival will run from January 30 to February 11, 2024, and will host a series of activities including the Sichuan liquor market and the third Ruoergai Food Festival [2] Group 2: Participation and Promotions - The festival features collaboration with over 2,000 offline Hongqi chain supermarkets in Sichuan for joint promotional activities [1] - The event also serves as a platform for showcasing regional specialties, with activities like "Xinjiang Goodies Go to Sichuan and Chongqing" and the introduction of various famous teas from different regions [2] Group 3: Product Highlights - Notable products include the 29-degree low-alcohol fragrant liquor "Wuliangye·Yijianqingxin" and various high-quality items such as caviar and silk from Nanchong [1] - The imported goods pavilion will feature international products like French wine, German beer, and Belgian chocolate, along with kitchenware and cultural creative products [2]

Group 1 - The 29th China (Sichuan) Spring Festival Shopping Festival opened in Chengdu, featuring participation from over 1,000 domestic and international enterprises across 36 countries and regions, and nearly 30 provinces in China [1][2] - The event showcases 100,000 high-quality New Year goods, including traditional crafts and modern technology products, through themed exhibition halls such as liquor and candy, specialty agricultural products, and lifestyle goods [1] - A new promotional strategy combining exhibitions with over 2,000 offline Red Flag chain supermarkets in the province was implemented, enhancing consumer engagement and sales opportunities [1] Group 2 - The festival serves as a platform for exchanging unique products from across the country and globally, with activities like "Xinjiang Goodies Go to Sichuan and Chongqing" featuring local teas and other specialties [2] - An import goods pavilion will open on February 4, showcasing international products such as French wine, German beer, and Belgian chocolate, along with kitchenware and cultural crafts [2] - The festival will run from January 30 to February 11, including a series of events like the Sichuan liquor market and the third Ruoergai Food Festival [2]

Group 1 - The 29th China (Sichuan) Spring Festival Shopping Festival will be held from January 30 to February 11 at the Chengdu Century City New International Convention and Exhibition Center, with a simultaneous venue in Chongqing [1] - The event will feature over 100,000 high-quality New Year goods from more than 1,000 domestic and foreign enterprises across 36 countries and regions, as well as nearly 30 provinces in China [1] - The main venue will cover an area of 50,000 square meters, showcasing a variety of imported products including French wine, German beer, Belgian chocolate, and Australian beef, along with kitchenware and cultural creative products [1] Group 2 - A special section for famous liquor will be established, focusing on the "Famous and Excellent Sichuan Liquor Market and 2026 Sichuan Liquor Spring Consumption Month" activities, promoting Sichuan liquor brands [2] - The opening event will feature the third Ruoergai Food Festival on January 30, where attendees can enjoy a free tasting of a whole sheep banquet prepared from 20 sheep [2]

Core Viewpoint - The 29th China (Sichuan) Spring Festival Shopping Festival will take place from January 30 to February 11, showcasing over 100,000 high-quality New Year goods from more than 1,000 enterprises across 36 countries and regions, with a main venue in Chengdu and a sub-venue in Chongqing [2][3]. Group 1: Event Overview - The event will be held at the Chengdu Century City New International Exhibition Center, covering an area of 50,000 square meters [2]. - It will feature products from nearly 30 provinces, municipalities, and autonomous regions in China [2]. Group 2: Product Offerings - The festival will present over 1,000 imported goods, including French wine, German beer, Belgian chocolate, Australian beef, and New Zealand milk powder, as well as various lifestyle products [3]. - A special "川字号" (Chuan brand) exhibition area will showcase high-quality local products from 21 cities in Sichuan, including unique agricultural products and crafts [4]. Group 3: Special Features - A dedicated liquor pavilion will highlight Sichuan's renowned liquor brands, featuring promotional activities under the theme "Taste Sichuan Liquor, Enjoy Life, Respect the Future" [4]. - The event will also include a "New Product Launch Area" to display innovative products and packaging [4]. Group 4: Activities and Engagement - Over 60 special activities will be organized throughout the festival, focusing on consumer engagement and interactive experiences [5][7]. - Cultural performances, traditional crafts, and a food market featuring popular local snacks will enhance the festive atmosphere [7]. Group 5: Transportation and Accessibility - To facilitate access for citizens, a special shopping bus line will be established between the subway station and the exhibition center [7].

Core Viewpoint - The 29th China (Sichuan) New Year Shopping Festival will take place from January 30 to February 11, 2024, in Chengdu, featuring over 100,000 quality products from more than 1,000 domestic and international enterprises, promoting a vibrant consumer experience for the Sichuan-Chongqing region [9]. Group 1: Event Overview - The main venue in Chengdu will cover an area of 50,000 square meters, showcasing products from 36 countries and regions, as well as nearly 30 provinces in China [9]. - The theme of the festival is "Shopping Global New Year Goods, Sharing a Beautiful Life," aiming to blend international flair with local culture [9]. Group 2: International Products - The festival will feature a diverse range of imported goods, including French wines, German beers, Belgian chocolates, Australian beef, and New Zealand milk powder, among others [10]. - Notable first-time exhibitors include Peruvian alpaca wool toys and Bulgarian rose skincare products, enhancing the international appeal of the event [10]. Group 3: Local Products - A special "Chuan-Zihao" section will highlight quality products from 21 cities in Sichuan, including local specialties like rice, tea, and various traditional foods [11]. - The event will also introduce a "Xinjiang Goodies Go to Sichuan-Chongqing" area, featuring unique products from Xinjiang, fostering inter-regional commerce [11]. Group 4: Consumer Goods and Promotions - The festival will showcase a variety of household appliances and vehicles, with major brands like Midea, Haier, and NIO participating, leveraging government subsidies to enhance consumer benefits [12]. - A dedicated area for renowned Chinese liquors will be established, featuring promotional activities to attract consumers [11]. Group 5: Cultural and Entertainment Activities - Over 60 unique activities will be held throughout the festival, including traditional performances and food markets, creating an immersive cultural experience [14]. - The event aims to build a dual-circulation open platform, integrating global and local products while fostering a collaborative ecosystem among government, enterprises, and the market [14].

Core Points - Wuhan Tianhe International Airport has officially opened a global shopping destination called "World Supermarket," featuring over 400 products from more than 30 countries [1][4]. Group 1: Overview of the "World Supermarket" - The "World Supermarket" is located in the corridor between Terminal 2 and Terminal 3 of Tianhe Airport, covering an area of over 100 square meters [2]. - The supermarket offers a diverse range of products, including Polish oats, Sri Lankan tea, Singaporean noodles, Indonesian snacks, German beer, and British whiskey, providing a multicultural shopping experience for travelers [2][3]. - The theme of the supermarket is "Global Delicacies, Ready to Go," focusing on core consumer categories and selecting over 400 high-quality products from a pool of tens of thousands available globally [3]. Group 2: Business Model and Operations - The products are sourced directly through a global supply chain, with over 50 items being represented for the first time in Hubei, often at prices lower than online platforms [5]. - On the opening day, the supermarket achieved sales of 70,000 RMB within three hours, with alcoholic beverages being the most popular items, leading to immediate restocking [5][6]. - The initiative is part of Hubei Airport Group's strategy to enhance global supply chain capabilities and support the development of Wuhan as an international consumption center [7].

Core Insights - The China International Import Expo (CIIE) has significantly enhanced Shanghai's global appeal, showcasing the city's open and inclusive nature, especially during nighttime activities [1][11] - The transformation of industrial spaces into vibrant cultural and commercial hubs reflects Shanghai's modernization and internationalization efforts, attracting both local and international visitors [1][9] Group 1: Event Impact - The CIIE serves as a platform for global businesses to connect with the Chinese market, with exhibitors expressing hopes for increased international business opportunities [3] - The event has led to a surge in foot traffic in local stores, with many visitors specifically seeking out products associated with the expo [9] Group 2: Urban Transformation - The West Bund area, previously an industrial site, has been redeveloped into a dynamic space featuring art centers, theaters, and trendy districts, enhancing the city's cultural landscape [1][9] - The night economy in Shanghai is thriving, driven by new consumption patterns and diverse cultural activities, contributing to the city's attractiveness as a global destination [7][9] Group 3: International Perception - Visitors from abroad perceive Shanghai as a highly internationalized city, with advancements in technology and a vibrant lifestyle that offers unique experiences [5][7] - The city's ability to blend traditional and modern elements creates a compelling environment for exploration and enjoyment, further solidifying its status as a global city [7][11]