新中式审美
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品质生活跃迁 从盒区房看中国城市新消费图景
Bei Jing Shang Bao· 2026-01-09 11:01
深夜十点的泰州吾悦广场依然人声鼎沸,宜宾的餐桌摆上可生食的三文鱼,石家庄的年轻人是五指毛桃 玄米水的忠实粉丝……这些散落在全国各地的消费图景,正悄然拼凑出一幅中国消费市场深刻变革的宏 大地图。1月5日,盒马发布《2025年百城"盒区房"消费力报告》用超过40个新进城市的鲜活数据,勾勒 出消费增长引擎从一线城市向新兴市场强劲"上涌"的消费新趋势。这不仅是一场地理意义上的市场拓 展,更是一场关于品质生活定义权与实现路径的"消费平权"。 新兴城市实现"消费平权" 清晨七点,石家庄的"盒区房"居民打开手机,下单了当天现做的三文鱼牛油果沙拉与冷萃咖啡。徐州一 家新开的精品咖啡馆里,几位年轻顾客正品尝着单品手冲,讨论着周末即将举行的城市马拉松赛事。这 些生活切片,正勾勒出中国新兴城市消费图景的深刻变革——健康食品、咖啡文化、户外运动与潮玩艺 术,这些曾经是一线城市的品质生活符号,如今已深深融入新兴城市的日常肌理。 过去几年,中国新兴城市的消费结构与生活方式经历了剧烈的重塑。文化和生活方式领域的市场下沉进 入高峰期,新兴城市正成为各类文娱体育活动的热土。音乐节在临沂的滨河公园掀起音浪,城市马拉松 赛让徐州充满活力,艺术展览 ...
2025新中式审美内容消费报告
Sou Hu Cai Jing· 2025-12-09 07:20
Group 1 - The emergence of the new Chinese aesthetic is driven by economic growth, policy support, and cultural confidence, with young people exploring traditional cultural elements in a "guarding and innovating" manner, leading to its transition from niche to mainstream appeal [1][10] - The new Chinese aesthetic has penetrated various aspects of daily life, including food, fashion, home decor, and cultural tourism, with traditional ingredients and modern health concepts becoming popular choices [1][15] - The commercial value of the new Chinese aesthetic is being realized, serving as a key marketing tool for brands and becoming a cultural symbol for Chinese brands going global, as seen with stores like Paris Cha Ba Dao and Zhou Dafu [1] Group 2 - The integration of technologies like AI and AR has revitalized the new Chinese aesthetic, particularly in traditional and modern contexts, as demonstrated by innovative presentations during events like the CCTV Spring Festival Gala [2] - The new Chinese aesthetic has gained significant traction on social media, with topics related to it generating billions of views, indicating its widespread acceptance and influence across various demographics [1][15][36] - The popularity of modified Hanfu has made it easier for the general public to experience the beauty of the new Chinese aesthetic in daily life, contributing to its mainstream adoption [20][21]
见证东方美学的荣耀时刻——2025中国时尚产业盛典开幕
Sou Hu Wang· 2025-06-14 06:41
Core Insights - The 2025 China Fashion Industry Summit opened in Shanghai, themed "Fashion China, Glory of the East," highlighting the rapid growth of the Chinese fashion industry across traditional and emerging sectors [1] - The event aims to create a platform for the fashion industry, promoting high-quality development and showcasing Chinese aesthetics on a global stage [1] Group 1: Industry Development - The summit featured the release of the "China Fashion Consumption Development Report," which analyzed consumer fashion perceptions and habits based on over 1,600 surveys and interviews, providing actionable insights for industry growth [1] - Discussions included the integration of culture and tourism, emphasizing innovative storytelling to attract attention and create trends in the fashion sector [16] Group 2: Aesthetic and Cultural Insights - Keynote speeches explored the aesthetic roots of Chinese fashion and its influence on contemporary innovation, with a focus on the unique Eastern aesthetics that inspire modern fashion [2][4] - The concept of "New Chinese Aesthetics" was discussed, highlighting its impact on fashion design and cultural expression [10] Group 3: Fashion Show Highlights - The "Fashion China Night" featured a grand show that combined traditional elements with modern design, showcasing 90 designer pieces that reflect both Eastern aesthetics and contemporary styles [24][36] - The show was divided into five acts, each representing different aspects of Chinese culture and craftsmanship, culminating in a performance that blended fashion with technology [39][45] Group 4: Investment and Collaboration - The fashion industry investment conference attracted representatives from various sectors, facilitating connections between quality projects and financial institutions, aiming to drive high-quality development in the fashion industry [48] - The event also included a series of collaborative activities, such as the "New Chinese Style 100 Questions" initiative, engaging celebrities and fashion influencers in discussions about revitalizing traditional Chinese culture [49]