第一，积极培育文旅融合发展新业态。找准文化和旅游的契合处、联结点，以文化提升旅游的内涵 品质，以旅游促进文化的传播消费，构建融合发展良好生态。深化文化资源挖掘利用，推动中华优秀传 统文化、革命文化、社会主义先进文化融入旅游线路设计和文旅产品开发，做优"跟着演出去旅 行"、"跟着影视去旅行"等品牌项目。做好"文旅+百业"、"百业+文旅"大文章，推动文化和旅游融入乡 村振兴、城市发展，培育文体旅、文商旅、农文旅等融合业态，发展体育休闲游、邮轮游艇游、研学旅 游、康养旅游、低空旅游等创新产品和服务，打造文旅消费新场景。 第二，大力推进文化和旅游科技创新。强化科技赋能，推动科技创新链与文旅产业链无缝对接，运 用5G、大数据、云计算、区块链、物联网、虚拟现实等技术改造提升出版发行、影视制作、娱乐、会 展等传统文化产业，发展数字演艺、数字艺术、沉浸式体验等新型文化业态。加快科技创新成果在旅游 领域转化应用，推动旅游生产方式、商业模式和管理模式升级，全链条提高旅游服务质量。人工智能是 目前最具革命性、引领性的科学技术之一，要建好用好文化旅游业应用大模型，打造强大的主流价值观 多模态语料库，同时完善监管制度、提高治理水平。 ...

Group 1 - The integration of digital technologies such as big data and artificial intelligence is empowering cultural development, breaking temporal and spatial boundaries, and enhancing the engagement of cultural venues, intangible cultural heritage, and artifacts [1][3] - The emergence of new dissemination methods like digital publishing and digital performing arts provides audiences with more convenient and fashionable audiovisual experiences, while new cultural products and services such as animation, gaming, and digital cultural creativity are expanding the forms and business models of cultural products [1][3] - The 2025 Beijing Cultural Forum, with around 800 domestic and international guests, focuses on the integration of culture and technology, discussing topics like how technology can stimulate cultural originality and enhance the quality of public culture [1][3] Group 2 - The quality and level of cultural industry development should be measured not just by economic benefits but by the ability to provide cultural products that meet people's needs and enhance their spiritual strength [2] - Technologies like big data, artificial intelligence, and cloud computing can effectively excavate and integrate quality cultural resources, transforming them into high-quality cultural products that encompass various values [2] - Culture not only benefits from technological advancements but also serves as a source of inspiration for technological innovation, influencing its direction and application [2] Group 3 - Beijing is strategically positioned as a national cultural and technological innovation center, with a strong trend of cultural and technological integration, supported by a concentration of technological resources and an optimized cultural industry structure [3][4] - In 2024, the core industry scale of artificial intelligence in Beijing is expected to exceed 300 billion yuan, with approximately 2,400 related enterprises, indicating a robust support system for the development of new cultural business models [4] - In the first half of this year, the revenue of large-scale cultural enterprises in Beijing reached 1.22 trillion yuan, a year-on-year increase of 13.3%, with new cultural business models accounting for 72.1% of the total revenue [4] Group 4 - The current cultural forum features parallel discussions on themes such as digital empowerment of cultural heritage, technology stimulating cultural originality, and the integration of audiovisual industries, highlighting the importance of these topics in the context of building a culturally strong nation [5]

Core Viewpoint - The document outlines measures to support the construction of an innovative experimental zone for future digital spaces in Beijing, emphasizing the integration of advanced technologies in various sectors such as culture, commerce, tourism, and sports [1] Group 1: Technology Integration - The initiative aims to enhance the application of cutting-edge technologies, including virtual reality, spatial computing, and AI, to create immersive offline experiences [1] - It supports the establishment of large-scale immersive projects like LBE XR spaces, digital art exhibitions, and digital performances, as well as the construction of a national sci-fi park [1] Group 2: Innovation and Standards - The plan encourages the development of humanoid robots and embodied intelligence through innovation experience stores and demonstration application scenarios [1] - It includes the establishment of data testing standards for humanoid robots and spatial intelligence across multiple scenarios, with applications showcased at major events like the Service Trade Fair and the China Science Fiction Conference [1] Group 3: Film and Entertainment - The document promotes research in virtual reality film technology and applications, including the construction of a sci-fi film experience center [1] - It supports the introduction of virtual reality films and encourages companies to apply for the "Dragon Mark" from the National Film Administration for virtual reality films, as well as participation in the standard-setting for virtual reality films and games [1]

Core Insights - The Chinese comprehensive cultural center industry is experiencing robust growth, driven by increasing consumer demand for cultural and spiritual consumption, with an investment scale projected to reach 21.016 billion yuan in 2024, marking a year-on-year increase of 6.13% [1][12] - Technological innovations such as VR, AR, and AI are becoming key engines for industry upgrades, enhancing various aspects of the cultural experience and service delivery [1][12][21] Industry Overview - Comprehensive cultural centers serve as venues for public activities, integrating various functions such as education, cultural promotion, and community engagement [2] - They can be categorized into three types based on their functional positioning: grassroots service type, cultural display type, and multi-facility type [2] Industry Development History - The industry has evolved through four main stages: 1. The initial exploration phase (1978-2000) focused on single-function centers with low marketization [4] 2. The standardization phase (2001-2010) saw the introduction of standardized cultural facilities [4] 3. The digitalization and diversification phase (2011-2020) emphasized the integration of digital technologies [5] 4. The high-quality development phase (2021-present) aims for intelligent and scenario-based services [5] Industry Value Chain - The upstream of the industry includes venue construction, cultural activity equipment, cultural resources, technology, and funding support [7] - The midstream focuses on the operational services of cultural centers, while the downstream involves the visitors [7] Investment Scale - The market size of the comprehensive cultural center industry is steadily expanding, with significant growth in investment and technological integration [12] Key Center Operations - National-level cultural institutions like the National Library and National Museum lead the industry with extensive collections and digital initiatives [14][16] - Regional cultural centers leverage local characteristics and policies to create differentiated competitive advantages [14] Industry Development Trends 1. **Policy and Technology Integration**: Government policies are increasingly supporting the cultural industry, driving technological integration to enhance cultural experiences [21] 2. **Diverse Market Demand**: Rising living standards and cultural consumption needs are prompting cultural centers to innovate service models and diversify offerings [22] 3. **Sustainable Development**: The industry is moving towards green transformation, focusing on energy-efficient designs and promoting traditional culture [23]

Core Insights - During the 2025 "May Day" holiday, Xi'an's cultural tourism sector showed significant growth, with a total of 14.75 million visitors, representing a year-on-year increase of 5.2%, and total tourism revenue reaching 12.334 billion yuan, up 7.55% [1] Group 1: Cultural and Historical Attractions - Over 20 cultural and historical venues in Xi'an operated in "extended hours" mode, effectively increasing their capacity to receive visitors [2] - Major attractions like the Terracotta Army Museum, Shaanxi History Museum, and Xi'an Museum saw visitor numbers of 333,900, 69,200, and 83,800 respectively, with year-on-year growth rates of 16.1%, 19.9%, and 125.8% [2] - The overall reception of 3A-level and above scenic spots reached 7.8158 million visitors, a 2.4% increase year-on-year [2] Group 2: Performing Arts - A total of 803 performances were held across 19 major theaters, marking a 29.7% increase [3] - New productions like "The Legend of the Camel Bell" and "The Fire of the Ancient City" attracted significant audiences, with the latter receiving 44,000 visitors [3] - The "Chang'an Love" performance saw a 4.2% increase in attendance, with 56,000 visitors during the holiday [3] Group 3: Integrated Business Models - The Xi'an SKP mall hosted a non-heritage food festival and various promotional activities to enhance consumer engagement [6] - A "big gift package" was distributed during the auto show, which included discounts for scenic spots and performances, leading to over 19,000 vehicle sales [6] - New immersive experiences and XR products were well-received, with significant growth in the delivery of cultural tourism-related packages [6] Group 4: Collaborative Development - Measures such as visitor flow control in popular areas improved the overall visitor experience [7] - The Long'an Academy and "Reading+" initiatives hosted unique events that boosted tourism in their respective areas [7] - Tourist numbers in the Xixian New Area and other scenic spots saw substantial year-on-year increases, indicating a more balanced development in the cultural tourism landscape [7] Group 5: Urban Tourism Dynamics - Popular tourist streets and cultural districts like the Four Seas Tangren Street and North Courtyard Gate saw increased visitor interest [8] - The addition of new entrances to the city wall enhanced tourism around the area, contributing to a 5% revenue increase for surrounding commercial complexes [8] - Core areas in Lianhu District experienced over a 10% increase in foot traffic due to promotional activities [9]