本报特约评论员 运用大数据、人工智能等数字技术为文化发展赋能，可以从更广维度打破时空界限，让文化场馆"动起 来"、非遗"热起来"、文物"活起来"。数字出版、数字演艺等新型传播方式的不断涌现，给观众带来更 为便捷、时尚、全方位的视听体验。而动漫游戏、网络音乐、数字文创等新型文化产品和服务层出不 穷，进一步拓展了文化产品的形态与业态，为文化和科技深度融合提供了更多可能。 2025北京文化论坛今日开幕，约800名中外嘉宾将聚焦文化和科技融合发展，围绕科技激发文化原创 力、新科技提升公共文化品质等议题开展深入交流。在"文化+科技"深度融合正在全面打通文化创作、 消费、传播等各环节的形势下，本届论坛无疑是一次汇集众智探索文化和科技融合有效机制，加快发展 新型文化业态的最佳契机。 科技为文化赋能、文化为城市赋能。北京的文化新质生产力正展现出科技驱动产业革新、集群生态加速 形成的繁荣景象。这种新质生产力已成为推动文化产业高质量发展的强大动力。今年上半年，全市规模 以上文化企业实现营业收入1.22万亿元，同比增长13.3%。其中，文化新业态企业实现营业收入8808.8 亿元，同比增长15.9%，占全市文化企业营业收入的比重高 ...

Core Viewpoint - The document outlines measures to support the construction of an innovative experimental zone for future digital spaces in Beijing, emphasizing the integration of advanced technologies in various sectors such as culture, commerce, tourism, and sports [1] Group 1: Technology Integration - The initiative aims to enhance the application of cutting-edge technologies, including virtual reality, spatial computing, and AI, to create immersive offline experiences [1] - It supports the establishment of large-scale immersive projects like LBE XR spaces, digital art exhibitions, and digital performances, as well as the construction of a national sci-fi park [1] Group 2: Innovation and Standards - The plan encourages the development of humanoid robots and embodied intelligence through innovation experience stores and demonstration application scenarios [1] - It includes the establishment of data testing standards for humanoid robots and spatial intelligence across multiple scenarios, with applications showcased at major events like the Service Trade Fair and the China Science Fiction Conference [1] Group 3: Film and Entertainment - The document promotes research in virtual reality film technology and applications, including the construction of a sci-fi film experience center [1] - It supports the introduction of virtual reality films and encourages companies to apply for the "Dragon Mark" from the National Film Administration for virtual reality films, as well as participation in the standard-setting for virtual reality films and games [1]

内容概况：近年来，随着居民精神文化消费需求的持续攀升，中国综合性文化中心行业呈现蓬勃发展态 势，市场规模稳步扩张。这一趋势不仅体现在文化演艺、艺术展览、数字创意、教育培训等细分领域的 深度融合，更直接反映在行业投资规模的显著增长——2024年，中国综合性文化中心行业投资规模为 210.16亿元，同比增长6.13%。技术革新成为推动行业升级的核心引擎。VR/AR、AI等前沿技术正深度 赋能产业链各环节：在内容生产端，AI辅助创作工具加速优质IP孵化，数字孪生技术实现文化遗产的精 准复原；在呈现形式上，沉浸式演艺通过全息投影与实时交互打破传统舞台边界，虚拟展览依托三维建 模与云端渲染构建无界文化空间；在用户体验层面，智能导览系统结合大数据分析提供个性化服务，元 宇宙场景应用更开创了"虚实共生"的文旅消费新模式。这些技术融合不仅重塑了文化内容的创新范式， 更催生出数字演艺、云上展厅、AI艺术教育等新型业态，为公众带来跨越时空的文化参与感与沉浸式 体验。 相关上市企业：中国电影（600977）、保利文化（03636）、华策影视（300133）、横店影视 （603103）、浙版传媒（601921）、国新文化（60063 ...

Core Insights - During the 2025 "May Day" holiday, Xi'an's cultural tourism sector showed significant growth, with a total of 14.75 million visitors, representing a year-on-year increase of 5.2%, and total tourism revenue reaching 12.334 billion yuan, up 7.55% [1] Group 1: Cultural and Historical Attractions - Over 20 cultural and historical venues in Xi'an operated in "extended hours" mode, effectively increasing their capacity to receive visitors [2] - Major attractions like the Terracotta Army Museum, Shaanxi History Museum, and Xi'an Museum saw visitor numbers of 333,900, 69,200, and 83,800 respectively, with year-on-year growth rates of 16.1%, 19.9%, and 125.8% [2] - The overall reception of 3A-level and above scenic spots reached 7.8158 million visitors, a 2.4% increase year-on-year [2] Group 2: Performing Arts - A total of 803 performances were held across 19 major theaters, marking a 29.7% increase [3] - New productions like "The Legend of the Camel Bell" and "The Fire of the Ancient City" attracted significant audiences, with the latter receiving 44,000 visitors [3] - The "Chang'an Love" performance saw a 4.2% increase in attendance, with 56,000 visitors during the holiday [3] Group 3: Integrated Business Models - The Xi'an SKP mall hosted a non-heritage food festival and various promotional activities to enhance consumer engagement [6] - A "big gift package" was distributed during the auto show, which included discounts for scenic spots and performances, leading to over 19,000 vehicle sales [6] - New immersive experiences and XR products were well-received, with significant growth in the delivery of cultural tourism-related packages [6] Group 4: Collaborative Development - Measures such as visitor flow control in popular areas improved the overall visitor experience [7] - The Long'an Academy and "Reading+" initiatives hosted unique events that boosted tourism in their respective areas [7] - Tourist numbers in the Xixian New Area and other scenic spots saw substantial year-on-year increases, indicating a more balanced development in the cultural tourism landscape [7] Group 5: Urban Tourism Dynamics - Popular tourist streets and cultural districts like the Four Seas Tangren Street and North Courtyard Gate saw increased visitor interest [8] - The addition of new entrances to the city wall enhanced tourism around the area, contributing to a 5% revenue increase for surrounding commercial complexes [8] - Core areas in Lianhu District experienced over a 10% increase in foot traffic due to promotional activities [9]