"女鞋第一股"的漫长转型故事似乎终于到了终点。 近日，遥望科技发布公告称，拟在广东股权交易中心股份有限公司以挂牌方式转让持有的全资子公司佛山星期六鞋业有限公司100%股权，首日挂牌转让底 价不低于4.53亿元。 遥望科技在公告中表示，"近年来，公司鞋履业务继续拓展品牌联营联销业务规模，并继续缩减线下自营渠道。然而，新业务拓展尚未能完全化解转型过程 带来的经营压力，公司鞋类业务收入大幅下降，并持续出现亏损，对公司的经营业绩带来了较大压力。同时，公司为进一步推进经营战略，聚焦数字营销相 关业务发展，拟出售鞋类销售相关业务。" 此次剥离是遥望科技坚定转向"直播电商第一股"身份的最终宣言，背后的战略意图非常清晰：将全部资源聚焦于数字营销与电商直播核心主业。 星期六曾是国内第一家A股上市的女鞋企业，2009年上市当年，公司营收为8.8亿元，归母净利润为1.14亿元，一时风光无限。 至此，剥离鞋业业务、彻底清理历史包袱，已成为遥望科技轻装上阵、聚焦主业的必然选择。 从资本市场视角看，此次剥离让遥望科技的"故事"变得更加纯粹。过去，分析师在为其估值时，往往需要将持续亏损的鞋类资产作为"折扣项"进行剔除。而 现在，逻辑变得简 ...

转自：前瞻产业研究院 行业主要上市公司：蓝色光标(300058.SZ)、利欧股份(002131.SZ)、三七互娱(002555.SZ)、浙文互联 (600986.SH)、省广集团(002400.SZ)、芒果超媒(300413.SZ)、凤凰传媒(601928.SH)、中南传媒 (601098.SH)、浙版传媒(601921.SH)、皖新传媒(601801.SH)、世纪华通(002602.SZ)、山东出版 (601019.SH)、新华文轩(601811.SH)、中文传媒(600373.SH)、万达电影(002739.SZ)、天龙集团 (300063.SZ)、中原传媒(000719.SZ)、分众传媒(002027.SZ)、华数传媒(000156.SZ)、南方传媒 (601900.SH)、长江传媒(600757.SH)、中国出版(601949.SH)等。 本文核心数据：传媒行业企业营业收入;传媒行业利润总额 行业概况 1、传媒定义与分类 传媒或称"传播媒体"、"媒体"或"媒介"，指传播信息资讯的载体，即信息传播过程中从传播者到接受者 之间携带和传递信息的一切形式的物质工具;1943年美国图书馆协会编著的《战后公共图书 ...

Core Viewpoint - The stock of Yaowang Technology has shown fluctuations with a recent increase of 2.05%, while the company faces a decline in revenue and net profit year-on-year [1][2]. Company Overview - Yaowang Technology, established on July 25, 2002, and listed on September 3, 2009, is located in Nanhai District, Foshan, Guangdong Province. The company specializes in the production and sales of mid-to-high-end fashion shoes and diversified fashion products, with a focus on mobile internet precision marketing [2]. - The revenue composition of Yaowang Technology includes: social e-commerce 58.70%, new media advertising 32.33%, clothing and footwear 4.56%, self-owned brands and brand distribution 3.97%, and others 0.45% [2]. - The company belongs to the Shenwan industry classification of Media - Advertising Marketing - Marketing Agency and is associated with concepts such as Initial Public Offering Economy, New Retail, Rural Revitalization, WeChat Concept, and Small Cap [2]. Financial Performance - For the period from January to September 2025, Yaowang Technology reported a revenue of 2.613 billion yuan, a year-on-year decrease of 34.65%, and a net profit attributable to shareholders of -415 million yuan, a year-on-year decrease of 1.57% [2]. - The company has cumulatively distributed 80.195 million yuan since its A-share listing, with no distributions in the last three years [3]. Shareholder Information - As of September 30, 2025, the number of shareholders of Yaowang Technology was 97,500, a decrease of 9.49% from the previous period, with an average of 8,917 circulating shares per person, an increase of 9.41% [2]. - Among the top ten circulating shareholders, Hong Kong Central Clearing Limited is the third largest with 17.4123 million shares, an increase of 7.9924 million shares from the previous period. The Noan Flexible Allocation Mixed Fund (320006) is the ninth largest circulating shareholder, holding 2.7025 million shares as a new shareholder [3].

Core Viewpoint - Recently, Yaowang Technology (002291) disclosed its Q3 2025 report, showing a significant decline in revenue and continued net losses, primarily due to decreased income from new media advertising and the closure of unprofitable IPs and offline stores [1][2][3]. Financial Performance - For the first three quarters, the company achieved total revenue of 2.613 billion yuan, a year-on-year decrease of 34.65% [1][2]. - The net profit attributable to shareholders was a loss of 415 million yuan, compared to a loss of 408 million yuan in the same period last year, indicating a slight increase in losses of 1.57% [1][2]. - The net cash flow from operating activities was -53.64 million yuan, down from 91.71 million yuan in the previous year, reflecting a decline of 158.49% [1][2]. Business Segments - The company's two main business segments faced significant challenges, with internet advertising (accounting for 94.99% of revenue) generating 1.801 billion yuan, down 36.87% year-on-year [3][5]. - The apparel and footwear segment (4.56% of revenue) reported revenue of 86.44 million yuan, a decrease of 26.34% [3][5]. - Social e-commerce revenue, including live streaming, fell by 19.83% to 1.113 billion yuan, contributing nearly 60% of total revenue [4][5]. Strategic Adjustments - The company plans to expand innovative business lines starting in 2024, which has contributed to the current losses, and is taking measures to reform its strategy [5]. - Investments will continue in profitable projects like live e-commerce, while innovative incubation projects will undergo strategic review and adjustment [5]. - The company is in discussions with several quality ODM factories, which may become an important second growth curve [5]. Market Position - As of November 5, the company's stock price was 7.05 yuan per share, with a total market capitalization of 6.596 billion yuan [6].

Core Viewpoint - The stock of Yaowang Technology has experienced fluctuations, with a recent decline of 2.10% and a total market capitalization of 6.99 CNY per share, indicating a mixed performance in the market [1] Group 1: Financial Performance - For the year 2025, Yaowang Technology reported a revenue of 1.896 billion CNY, reflecting a year-on-year decrease of 36.32% [2] - The company recorded a net profit attributable to shareholders of -253 million CNY, which is a 15.60% decrease compared to the previous year [2] - The stock has seen a year-to-date increase of 10.78%, with a 7.04% rise over the last five trading days and an 11.31% increase over the last 20 days [1] Group 2: Shareholder and Market Activity - As of June 30, 2025, the number of shareholders increased to 107,700, up by 4.53% from the previous period [2] - The company has made a total cash distribution of 80.195 million CNY since its A-share listing, with no distributions in the last three years [3] - The top ten circulating shareholders include Hong Kong Central Clearing Limited, which holds 9.4199 million shares, an increase of 134,600 shares from the previous period [3] Group 3: Business Overview - Yaowang Technology, established on July 25, 2002, specializes in the production and sales of mid-to-high-end fashion footwear and diversified fashion products, with a revenue composition of 58.70% from social e-commerce and 32.33% from new media advertising [2] - The company operates within the advertising marketing sector and is associated with concepts such as financing and lending, digital economy, WeChat concept, rural revitalization, and small-cap stocks [2]

Company Overview - Yaowang Technology, established on July 25, 2002, is located in Nanhai District, Foshan, Guangdong Province, and was listed on September 3, 2009. The company specializes in the production and sales of multi-brand mid-to-high-end fashion footwear and offers diversified fashion products through wholesale and retail. It also focuses on information technology services centered around mobile internet precision marketing [1]. Financial Performance - For the first half of 2025, Yaowang Technology reported operating revenue of 1.896 billion yuan, a year-on-year decrease of 36.32%. The net profit attributable to the parent company was -253 million yuan, reflecting a year-on-year decline of 15.60% [2]. - Since its A-share listing, the company has cumulatively distributed cash dividends amounting to 80.195 million yuan, with no dividends distributed in the past three years [3]. Stock Performance - As of September 26, the stock price of Yaowang Technology increased by 2.13% to 6.24 yuan per share, with a total market capitalization of 5.838 billion yuan. The trading volume was 134 million yuan, with a turnover rate of 2.54% [1]. - Year-to-date, the stock price has decreased by 1.11%, with a decline of 0.16% over the last five trading days, 2.65% over the last twenty days, and 0.64% over the last sixty days [1]. Shareholder Information - As of June 30, 2025, the number of shareholders of Yaowang Technology was 107,700, an increase of 4.53% from the previous period. The average number of circulating shares per person was 8,151, a decrease of 4.33% [2]. - Among the top ten circulating shareholders, Hong Kong Central Clearing Limited ranked as the fourth largest, holding 9.4199 million shares, an increase of 134,600 shares compared to the previous period [3]. Industry Classification - Yaowang Technology is classified under the Shenwan industry as Media - Advertising Marketing - Marketing Agency. It is associated with concepts such as live streaming, paid knowledge, data elements, Web3 concepts, and AI Agent [2].

Core Viewpoint - The stock price of Yaowang Technology has experienced a decline of 3.01% year-to-date, with significant drops in recent trading periods, indicating potential challenges for the company in the market [2]. Group 1: Stock Performance - As of September 22, Yaowang Technology's stock price was 6.12 CNY per share, down 2.08% during the trading session, with a total market capitalization of 57.26 billion CNY [1]. - The company has seen a year-to-date stock price decrease of 3.01%, a 5-day decline of 2.55%, a 20-day drop of 10.26%, and a 60-day decrease of 6.28% [2]. Group 2: Financial Performance - For the first half of 2025, Yaowang Technology reported a revenue of 1.896 billion CNY, a year-on-year decrease of 36.32%, and a net profit attributable to shareholders of -253 million CNY, down 15.60% year-on-year [2]. - The company has not distributed any dividends in the last three years, with a total payout of 80.195 million CNY since its A-share listing [3]. Group 3: Shareholder and Market Activity - As of June 30, 2025, the number of shareholders for Yaowang Technology was 107,700, an increase of 4.53% from the previous period, with an average of 8,151 circulating shares per shareholder, a decrease of 4.33% [2]. - The top ten circulating shareholders include Hong Kong Central Clearing Limited, which holds 9.4199 million shares, an increase of 134,600 shares from the previous period [3].

Core Viewpoint - The company, Yaowang Technology, experienced a decline in stock price and trading volume, indicating potential challenges in its financial performance and market perception [1][2]. Financial Performance - For the first half of 2025, Yaowang Technology reported a revenue of 1.896 billion yuan, a year-on-year decrease of 36.32% [2]. - The net profit attributable to shareholders was -253 million yuan, reflecting a year-on-year decline of 15.60% [2]. Stock and Financing Activity - On September 17, 2023, Yaowang Technology's stock fell by 2.58%, with a trading volume of 383 million yuan [1]. - The financing buy-in amount for the day was 31.77 million yuan, while the financing repayment was 37.53 million yuan, resulting in a net financing buy of -5.75 million yuan [1]. - The total financing and securities balance as of September 17 was 376 million yuan, with the financing balance accounting for 6.35% of the circulating market value, which is below the 30% percentile level over the past year [1]. Shareholder and Dividend Information - As of June 30, 2025, the number of shareholders increased to 107,700, a rise of 4.53% from the previous period [2]. - The cumulative cash distribution since the company's A-share listing amounts to 80.195 million yuan, with no cash distribution in the last three years [3]. - The top ten circulating shareholders include Hong Kong Central Clearing Limited, which increased its holdings by 134,600 shares to 9.4199 million shares [3].

Core Insights - The company reported a net profit of approximately -253 million yuan for the first half of 2025, indicating an increase in losses compared to the previous year [1] - The company's revenue for the first half of 2025 was approximately 1.896 billion yuan, representing a year-on-year decline of 36.32% [1] - The decline in revenue is attributed to increased competition from market competitors and the closure of unprofitable IPs and offline stores [1] Financial Performance - The net profit for the first half of 2025 was -253 million yuan, which shows a worsening financial position compared to the same period last year [1] - The total revenue for the first half of 2025 was approximately 1.896 billion yuan, down from the previous year, reflecting a significant decrease in business activity [1] Business Operations - The company primarily engages in digital marketing, with business segments including social e-commerce, new media advertising, self-owned brands, distribution, and apparel and footwear [1]

Core Viewpoint - The company reported a significant decline in revenue and net profit for the first half of 2025, primarily due to increased competition, closure of unprofitable stores, and various operational challenges [1][3]. Financial Performance - The company achieved a revenue of 1.896 billion yuan, a decrease of 36.32% compared to the same period last year [2][6]. - The net profit attributable to shareholders was -252.89 million yuan, down 15.60% year-on-year [2][3]. - The net cash flow from operating activities fell by 79.50% to 31.21 million yuan [2]. - Basic and diluted earnings per share were both -0.2709 yuan, reflecting a 15.23% decline [2]. - Total assets decreased by 8.22% to 5.171 billion yuan, while net assets attributable to shareholders fell by 7.37% to 3.180 billion yuan [2][3]. Business Segments - The internet advertising segment accounted for 94.99% of total revenue, with a 36.87% decline year-on-year [6]. - The footwear and apparel segment contributed 4.56% to revenue, down 26.34% from the previous year [6]. - New media advertising revenue dropped by 52.69%, while social e-commerce revenue decreased by 19.83% [6]. Strategic Initiatives - The company is focusing on profitable projects like live e-commerce while restructuring its innovation incubation projects to reduce performance drag [4][10]. - A "shutdown and transfer" strategy is being implemented to reallocate resources back to core profitable projects [4]. - The company plans to leverage its extensive network of celebrity IPs to enhance its marketing and sales efforts [4][9]. Innovation and Expansion - The company is investing in innovative projects, including the development of an AI product "V5chat" aimed at improving operational efficiency [7]. - The North American market is showing strong growth, with a recent live event generating 2.74 million USD in sales [7]. - The company is also expanding its brand portfolio through joint ventures, such as the successful launch of the "Duo Wei" sanitary napkin brand [9][10].