由此可见，目前一线城市和其他重点城市的租金回报率已经超过大型银行1年期甚至3年期的定期存款利 率。此外，记者在深圳市场走访时发现，不仅是传统的商务公寓，越来越多普通住宅的租金回报率也远 远超过大型银行定期存款利率，甚至直逼房贷利率。 "如果下个月这房子再卖不出去，我就会'售改租'，现在的情况跟过去不同，收租金可能比存银行理财 合适。"家住深圳市福田八卦岭片区的张女士有一套两居室正在出售，为了方便客户看房，他特意将房 子空置了两个月。她告诉记者，当前该小区同户型的房价已经从最高峰的500万元左右跌至210万元左 右，目前月租还能达到4600元左右，租金回报率达到2.6%左右。"210万元还不是短时间内能成交的价 格，目前深圳首套房贷利率为3.05%。如果房价继续小幅下跌，租金回报率就直逼房贷利率了。"张女 士表示，"在不着急用钱的前提下，身边越来越多的业主朋友都宁愿继续当'房东'。" 在存贷利率"双降"的背景下，租金回报率一直是市场热议的话题。 近日，记者走访发现，除了传统的商务公寓，一些普通住宅的租金回报率也持续上升，甚至直逼房贷利 率。越来越多手里有房的业主和购房者都在思考：继续当房东收租金还是将房子降价出 ...

Core Viewpoint - The Shanghai real estate market is experiencing significant differentiation, with high-end luxury properties in high demand, while ordinary residential projects face a more subdued market environment [1][3][18]. Group 1: High-End Residential Market - The high-end residential sector in Shanghai is witnessing a surge in interest, prompting multiple developers to launch premium projects, which are receiving considerable buyer attention and achieving impressive sales figures [1][4][6]. - Notable sales include the Jinling Huating Phase II project, which sold 120 units in one day at an average price of 20.5 million yuan per unit, totaling 9.843 billion yuan in sales [7][9]. - The recent performance of the Gaofuyun Jing project, which sold 25 ultra-high-end units in one day, further underscores the robust demand in this segment, with total sales reaching between 3 billion to 4 billion yuan [9][11]. Group 2: Ordinary Residential Market - In contrast, the ordinary residential market is experiencing a downturn, with many areas showing lackluster transaction volumes and a prevalent wait-and-see attitude among buyers [3][16]. - Data from Shanghai Zhongyuan Real Estate Research Institute indicates that since October, some regions have continued to see low transaction levels, with only mid-range improvement products maintaining some level of sales continuity [16][18]. Group 3: Market Dynamics and Future Outlook - The disparity between the high-end and ordinary residential markets reflects a broader trend of resource concentration in core areas and quality products as the real estate market transitions from an expansion phase to a more stable phase [16][21]. - The high-end market's current success highlights the demand from high-net-worth individuals for quality assets, while ordinary residential properties face inventory pressure during this industry adjustment period [18][23]. - The future of the market may hinge on the ability of projects with core competitiveness to maintain their positions, as increased competition among developers in the high-end segment is anticipated [19][21].

Core Viewpoint - Dongguan's housing price standards for ordinary residential properties have been adjusted for the second time, with a maximum price of 31,005 yuan per square meter for first and second-tier towns, while third and fourth-tier towns see slight increases in their price standards [1][3]. Summary by Category Price Standards - The new price standards for ordinary residential properties in Dongguan will be effective from September 1, 2025, based on the average transaction prices in the first half of 2025 [3]. - First-tier standard includes areas like Songshan Lake High-tech Zone and Nancheng Street, with a price cap of 38,482 yuan per square meter [3]. - Second-tier standard includes towns such as Humen and Fenggang, with a price cap of 31,005 yuan per square meter [3]. - Third-tier standard includes towns like Daling Mountain and Liaobu, with a price cap of 24,401 yuan per square meter [3]. - Fourth-tier standard includes towns such as Shijie and Shatian, with a price cap of 18,849 yuan per square meter [3]. Adjustments - Notable adjustments include Liaobu moving from second-tier to third-tier, and Dongguan City moving from second-tier to fourth-tier [3]. - Several towns, including Shijie and Shatian, have been downgraded from third-tier to fourth-tier [3]. Tax Implications - The ordinary residential price standards are primarily used for assessing land value tax on real estate developers selling ordinary residential properties [4]. - These standards do not affect personal transactions involving the purchase or sale of residential properties, including second-hand homes, nor do they impact related taxes and loans [4].

Core Viewpoint - The "2025 Mid-Year China Real Estate Product Evaluation" has officially entered the project display phase, with the initial shortlisted projects announced on June 3. The evaluation will combine expert reviews and online voting to determine the top projects in various categories [1][12]. Group 1: Evaluation Process - The evaluation process started in late April and has received enthusiastic participation from enterprises and industry experts [1]. - The final awards will include categories such as "Top Ten High-End/Light Luxury/Quality Works" and "National Good House Comprehensive Award" [1]. Group 2: Shortlisted Projects - High-end shortlisted projects include "Hangzhou Hangxu Mansion" and "Kangjiang Qiantang" [1]. - Light luxury shortlisted projects feature "Shanghai Poly Haishangyin" and "Xi'an Boyue Wanjing" [4]. - Quality shortlisted projects include "Chengdu Zhonghuan Tianshen" and "Nanning Jiangnan Runfu" [7][8]. Group 3: Industry Focus - Since 2018, the industry has focused on changes in product strength, evolving from "product strength" to "product system" and "customer demand" research [12]. - The evaluation aims to promote valuable and replicable products and concepts within the industry, enhancing overall product strength [12].

Core Viewpoint - The article discusses the challenges and considerations surrounding the investment in 40-year leasehold apartments, highlighting their appeal to young people and investors, while also addressing the associated risks and drawbacks [1][3][16]. Group 1: Property Characteristics - 40-year leasehold apartments are perceived as less favorable compared to 70-year residential properties due to ownership duration [1]. - These apartments often have higher utility costs due to commercial water and electricity rates, which can significantly increase living expenses over time [1]. - Many apartments lack essential kitchen facilities, such as gas lines and exhaust systems, which detracts from their appeal for quality living [1]. Group 2: Target Demographics - The primary residents of these apartments are typically young individuals or those seeking rental investments [3]. - The flexible layout of these apartments allows for various modifications, making them suitable for small businesses or studios, but this also complicates safety management [3]. Group 3: Investment Considerations - Investors must carefully consider their motivations for purchasing these apartments, whether for personal residence or as an investment, as this will influence their decision-making process [3]. - The liquidity of these properties is often lower than that of standard residential homes due to factors like ownership structure and tax implications, leading to concerns about future resale [3][16]. - The article reflects on a specific case where a young professional contemplates purchasing a 300,000 yuan apartment as a transitional living space, illustrating the indecision many face regarding housing options [3]. Group 4: Market Dynamics - The current high property prices make 40-year leasehold apartments an attractive option for young buyers seeking affordable housing solutions [16]. - However, concerns about property value retention and liquidity persist, as potential buyers weigh the risks against the benefits of lower entry costs [16]. - The article emphasizes the importance of understanding personal needs and market conditions when making property investment decisions, suggesting that clarity in one's objectives can help mitigate uncertainties [27].