□ 本报记者 杨民仆 李慧 今年春节，不少老字号以"传统底蕴+潮流表达"的创新融合模式，迎来客流与营收的双重高峰，历经时 光沉淀的"金字招牌"在国潮浪潮中焕发全新光彩。然而记者走访发现，在热销背后，低价冲击、人才断 层等深层困境仍在掣肘老字号企业发展。如何才能破解发展瓶颈，实现真正可持续的"破局"与"出圈"？ 花式创新"圈粉"年轻人 文创领域，老字号同样紧跟顶流。"这是万事利（301066）丝绸和央视春晚联名推出的'骐骥驰骋'红围 巾。"2月24日，位于长江路的南京万事利丝绸艺术馆内，店长赵晓威正热情地向顾客介绍。这款围巾的 设计灵感源自马年春晚主视觉标识"骐骥驰骋纹"，设计师以传统云纹、雷纹、回纹为基础，巧妙勾勒出 四马并驱、拾级而上的图案，既展现出万马奔腾的磅礴气势，更寄寓着步步登高、青云直上的新春美好 祝愿。"这款围巾不仅吸引个人消费者，不少企业都是批量采购，最大的订单有150件。"赵晓威说。 文旅融合则为老字号开辟全新赛道。"你知道金银细工制作技艺包括哪些吗？"2月21日，南京金陵长乐 坊一楼宝庆银楼店内，身着明代服饰的店员正向游客提问。 金陵长乐坊联合场内商家共同打造一系列沉浸式互动体验。其中，宝庆 ...

Core Viewpoint - The interaction between Jiangsu and Yongzhou, initiated by a football championship, has evolved into a warm exchange of cultural and economic ties, showcasing the vitality of the domestic unified market process [11]. Group 1: Cultural and Emotional Exchange - The celebration of Yongzhou's football team winning the Hunan Super League championship has sparked a cross-regional connection, with Jiangsu fans expressing their support through various means, including renting billboards to congratulate the team [2][3]. - A series of events, including the CMG Football Invitation Tournament and free admission to local attractions for Jiangsu visitors, have been organized to strengthen the bond between the two regions [3][7]. - The renaming of a major road in Yongzhou to "Jiangsu Avenue" symbolizes the lasting friendship and support from Jiangsu fans [3][4]. Group 2: Economic Collaboration - The sales of Yongzhou's "Champion Oranges" have surged, with over 52,000 boxes (more than 25,000 kilograms) sent to Jiangsu, reflecting a deepening economic interaction [5][8]. - Jiangsu's organized response included local specialties as gifts to Yongzhou, enhancing the mutual appreciation and cultural exchange [6][7]. - The collaboration has led to increased economic activities, with Yongzhou inviting Jiangsu businesses for investment and cooperation, indicating a growing economic synergy [9][10]. Group 3: Future Prospects - Future initiatives will focus on multi-faceted cooperation in culture, sports, and tourism, with plans for friendly football matches and further economic partnerships [10][11]. - The ongoing interaction is expected to foster a robust agricultural and trade relationship, promoting the exchange of local products between the two regions [10][11].

Regional Customs - Guangdong's Mid-Autumn Festival features a variety of pastries, including sweet, savory, and mixed mooncakes, as well as seasonal fruits like pomelo and persimmon, and dishes made from taro and pumpkin [1] - In Zhejiang, the dish "莼菜鲈鱼" (water plant and perch) symbolizes homesickness and is a staple during family gatherings [2] - Sichuan's celebration includes mooncakes, "打粑" (a type of rice cake), and smoked duck, which is prepared through a specific smoking and marinating process [3][4] - Jiangsu's Nanjing celebrates with "桂花鸭" (osmanthus duck) and "藕饼" (lotus root cakes), emphasizing family gatherings and traditional dishes [7] - In Shaanxi, families share a "团圆馍" (round bread) and enjoy watermelon, which has become a customary dish during the festival [8] - Shanxi's mooncakes are characterized by their fillings, including red dates and walnuts, with unique shapes for children [9] - Beijing's traditional mooncakes include "自来红" and "提浆月饼," with a focus on enjoying crabs during the season [9] Taiwan's Customs - In Taiwan, the Mid-Autumn Festival includes dishes like water duck, "菜饼" (vegetable pancakes), and "麻薯" (mochi), showcasing local culinary traditions [11][12]

Core Viewpoint - The integration of sports and consumption in Jiangsu is exemplified by the launch of the "Super Shopping Cart" brand, which aims to leverage the popularity of the "Su Super" sports events to boost local consumption and promote Jiangsu brands on a national and global scale [1][4]. Group 1: Brand and Product Promotion - The "Super Shopping Cart" features 979 Jiangsu brands across six categories, including local delicacies, traditional brands, and daily consumer goods, serving as a condensed list of quality products from Jiangsu [1]. - The Jiangsu provincial government is actively promoting these brands through various initiatives, aiming to capture the consumer traffic generated by the "Su Super" events [1][4]. Group 2: Sales and Consumer Engagement - From May 10 to August 6, the sales revenue of key monitored enterprises in Jiangsu reached 5.77 billion, marking a year-on-year increase of 28.4%, with foot traffic also increasing by 28.7% [2]. - Various promotional activities linked to the "Su Super" events have been organized, such as shopping and food experiences, which have successfully engaged consumers and enhanced local brand visibility [2][3]. Group 3: Long-term Strategy and Policy Initiatives - To sustain the momentum generated by the "Su Super" events, the Jiangsu provincial government has introduced four key policy measures aimed at building a support system for national and global sales [4]. - Initiatives include leveraging major trade fairs, enhancing e-commerce collaboration, and establishing mechanisms for local brands to enter commercial complexes, thereby fostering a more integrated approach to consumption and brand promotion [4].