Regional Customs - Guangdong's Mid-Autumn Festival features a variety of pastries, including sweet, savory, and mixed mooncakes, as well as seasonal fruits like pomelo and persimmon, and dishes made from taro and pumpkin [1] - In Zhejiang, the dish "莼菜鲈鱼" (water plant and perch) symbolizes homesickness and is a staple during family gatherings [2] - Sichuan's celebration includes mooncakes, "打粑" (a type of rice cake), and smoked duck, which is prepared through a specific smoking and marinating process [3][4] - Jiangsu's Nanjing celebrates with "桂花鸭" (osmanthus duck) and "藕饼" (lotus root cakes), emphasizing family gatherings and traditional dishes [7] - In Shaanxi, families share a "团圆馍" (round bread) and enjoy watermelon, which has become a customary dish during the festival [8] - Shanxi's mooncakes are characterized by their fillings, including red dates and walnuts, with unique shapes for children [9] - Beijing's traditional mooncakes include "自来红" and "提浆月饼," with a focus on enjoying crabs during the season [9] Taiwan's Customs - In Taiwan, the Mid-Autumn Festival includes dishes like water duck, "菜饼" (vegetable pancakes), and "麻薯" (mochi), showcasing local culinary traditions [11][12]

Core Viewpoint - The integration of sports and consumption in Jiangsu is exemplified by the launch of the "Super Shopping Cart" brand, which aims to leverage the popularity of the "Su Super" sports events to boost local consumption and promote Jiangsu brands on a national and global scale [1][4]. Group 1: Brand and Product Promotion - The "Super Shopping Cart" features 979 Jiangsu brands across six categories, including local delicacies, traditional brands, and daily consumer goods, serving as a condensed list of quality products from Jiangsu [1]. - The Jiangsu provincial government is actively promoting these brands through various initiatives, aiming to capture the consumer traffic generated by the "Su Super" events [1][4]. Group 2: Sales and Consumer Engagement - From May 10 to August 6, the sales revenue of key monitored enterprises in Jiangsu reached 5.77 billion, marking a year-on-year increase of 28.4%, with foot traffic also increasing by 28.7% [2]. - Various promotional activities linked to the "Su Super" events have been organized, such as shopping and food experiences, which have successfully engaged consumers and enhanced local brand visibility [2][3]. Group 3: Long-term Strategy and Policy Initiatives - To sustain the momentum generated by the "Su Super" events, the Jiangsu provincial government has introduced four key policy measures aimed at building a support system for national and global sales [4]. - Initiatives include leveraging major trade fairs, enhancing e-commerce collaboration, and establishing mechanisms for local brands to enter commercial complexes, thereby fostering a more integrated approach to consumption and brand promotion [4].