□ 本报记者 唐 瑞 文/摄 乳品行业的健康化也延伸至更广义的饮品赛道。记者在现场看到，强调"不加一滴水"的100%椰子水、 主打"0添加"的苏打水、中式茶口味的瓶装花草水都吸引大量年轻消费者驻足试饮。新品类更是层出不 穷，例如主打药食同源的各类植物饮料，主要成分为黄芪、红枣、薏仁等养生食材；茉莉、龙井等中式 茶"摇身一变"而成的瓶装水；甚至奈雪的茶、喜茶等传统奶茶品牌也加入博览会阵容，推出瓶装饮 品……这类展位前几乎都围满了试喝的年轻人，不少消费者在品尝后现场购买，可见传统特色茶饮对年 轻消费群体的吸引力正在增强。 年轻化：产品创新向"Z世代"靠拢 不只是健康化，零售产品也同样注重年轻化，这在酒类板块尤为明显。记者观察到，以新口味、新包 装、新场景塑造品牌个性，成为酒饮企业年轻化的重要策略。这类品牌的展位设计大多颇具潮流感，产 品口味多元。 图为消费者正在体验现场调酒。 在酒类展区，现场调酒、互动试饮等体验式场景吸引了大量年轻消费者。例如弗德莱博集团推出的果味 小瓶酒以"年轻人的情绪宣泄"为卖点，蕉贝的气泡酒则主打"与自己交杯"的理念，精准捕捉年轻群体的 个性化表达方式。 当下的消费市场呈现出什么特征？日前 ...

Investment Rating - The report maintains a "Buy" rating for the company [6]. Core Views - The company is expected to see a recovery in cotton sock sales as it gradually expands its high-quality customer base and depletes existing inventory. The seamless management is also anticipated to improve profitability, with expectations for customer expansion and volume growth to drive an elastic growth curve. Excluding asset disposal gains, the projected net profit attributable to shareholders for 2025-2027 is estimated at 310 million, 360 million, and 400 million yuan, representing year-on-year changes of -4%, +14%, and +12% respectively. The corresponding price-to-earnings ratios are 13, 12, and 11 times, with a dividend yield of 4.5% based on a 60% payout ratio [2][4][11]. Financial Performance Summary - In Q3 2025, the company achieved revenue, net profit attributable to shareholders, and net profit excluding non-recurring gains of 715 million, 167 million, and 102 million yuan, with year-on-year changes of -5.2%, +71.2%, and +7.3% respectively. The increase in non-recurring gains was primarily due to significant gains from the disposal of non-current assets [4][11]. - The report highlights that the gross margin improved by 3.3 percentage points year-on-year and 2.4 percentage points quarter-on-quarter to 31.8% in Q3 2025, driven by improved gross margins in both cotton socks and seamless products. The net profit margin excluding non-recurring gains increased by 1.7 percentage points year-on-year, although the increase was less than that of the gross margin due to a rise in management and sales expense ratios [11][18].

Core Insights - The report from Zheshang Securities indicates that Jian Sheng Group's Q3 revenue is under pressure due to a high base, while asset disposal gains have bolstered net profit [1] - The revenue for cotton socks and seamless apparel is expected to decline in low single digits and low double digits respectively, with a significant increase in cotton sock shipment volume on a quarter-on-quarter basis, aligning with previous annual shipment expectations [1] - The one-time gain from the asset disposal at the Jiangshan base has led to an upward revision of the profit forecast for 2025 [1] - In the medium to long term, the company is expected to see steady growth in cotton sock orders, sufficient production capacity, and significant improvements in the customer structure for seamless products, with profit margins likely to recover as production utilization in Vietnam increases and order structures improve [1] - The company maintains a "buy" rating due to the robust growth in cotton socks, significant elasticity in seamless products, and outstanding shareholder returns [1]

Investment Rating - The investment rating for the company is "Buy" [5] Core Insights - The company reported a revenue of 715 million yuan in Q3 2025, a year-on-year decrease of 5.2%, while the net profit attributable to shareholders increased by 71.2% to 167 million yuan, primarily due to asset disposal gains [1][2] - The gross margin improved to 31.8% in Q3 2025, up 3.3 percentage points year-on-year, reflecting the effectiveness of cost reduction and efficiency enhancement efforts [2] - The company plans to establish a new project in Vietnam with an investment of 180 million yuan, expected to start construction by March 31, 2026, which will enhance production capacity and meet long-term order demands [3] Summary by Sections Financial Performance - In the first three quarters of 2025, the company achieved a total revenue of 1.886 billion yuan, down 1.9% year-on-year, while the net profit attributable to shareholders rose by 17.3% to 309 million yuan [1] - The company’s non-recurring net profit for Q3 2025 was 102 million yuan, a year-on-year increase of 7.3% [1] Margin and Cost Analysis - The company’s non-recurring net profit margin was 14.3% in Q3 2025, an increase of 1.7 percentage points year-on-year, with management expenses rising due to employee salary adjustments [2] Future Outlook - The company expects stable growth in cotton sock orders and sufficient production capacity, with revenue projections for 2025-2027 at 2.613 billion, 2.898 billion, and 3.197 billion yuan, respectively [4] - The forecasted net profit for 2025-2027 is 384 million, 368 million, and 414 million yuan, respectively, with corresponding P/E ratios of 10.5, 10.9, and 9.7 [4]

Core Insights - Liao Yuan City is recognized as the largest cotton sock production base in China, with an annual output of 3.5 billion pairs and a total annual output value of 12 billion yuan [1] - The sock industry in Liao Yuan is transitioning towards intelligent factories through mechanization, digitalization, and automation to achieve high-quality development [1][5] Industry Overview - Liao Yuan has a well-established sock industry, with 1,210 enterprises in the Northeast Sock Industry Park, including 299 manufacturing companies and 375 e-commerce firms [3] - The park has a complete industrial chain service system, providing support for raw material supply, manufacturing, research and development, and logistics [3] - The industry employs approximately 45,000 people, including over 4,000 university graduates starting their own businesses [3] Technological Advancements - Companies in the Northeast Sock Industry Park are increasingly adopting smart equipment, such as automatic sock machines, to enhance production efficiency [5][6] - The introduction of automatic sock machines has streamlined the production process, reducing time and errors, and improving product quality [6][7] - The goal is to upgrade to around 4,000 automatic machines, achieving fully digital production [7] Intellectual Property and Innovation - The Northeast Sock Industry Park holds 725 intellectual property rights, including 11 invention patents and 81 utility model patents [4] - Continuous investment in research and development is crucial for companies to remain competitive in the market [3][4] Brand Development - Liao Yuan's sock industry has registered 838 trademarks and aims to enhance brand recognition to escape low-price competition [8] - The collaboration with sports champions for brand endorsement has significantly improved market visibility and brand reputation [8] - "Liao Yuan Socks" has been recognized as a regional brand by the Ministry of Industry and Information Technology, marking a significant milestone in brand development [8] Future Goals - Liao Yuan aims to cultivate a national sock textile industry cluster, with plans to invest over 50 billion yuan by 2027 and over 100 billion yuan by 2030 [9] - The focus will be on expanding production scale, optimizing structure, strengthening brands, and enhancing cooperation within the industry [9]

Investment Rating - The report maintains a "Buy" rating for the company, with an adjusted profit forecast for 2025-2027 [5][7]. Core Insights - The company experienced a slight decline in cotton sock revenue in Q3 2025, but the quality of seamless operations improved significantly. Revenue for Q1-Q3 2025 was CNY 1.89 billion, down 2% year-on-year, while net profit attributable to shareholders increased by 17% to CNY 310 million [1][3]. - In Q3 2025, the company reported a revenue of CNY 720 million, a decrease of 5% year-on-year, but net profit attributable to shareholders surged by 71% to CNY 170 million, driven by cost reduction and efficiency improvements [2][3]. - The company is focusing on expanding its integrated production capacity overseas, which is expected to enhance its competitive strength in the medium to long term [4]. Financial Performance Summary - For Q1-Q3 2025, the gross profit margin improved by 0.8 percentage points to 29.5%, while the net profit margin decreased by 0.7 percentage points to 12.7% [1]. - In Q3 2025, the gross profit margin increased by 3.3 percentage points to 31.8%, and the net profit margin rose by 1.7 percentage points to 14.3% [2]. - The company is actively managing its cash flow and inventory, with inventory at CNY 640 million, down 0.7% year-on-year, and a net operating cash flow of CNY 390 million, approximately 1.3 times the net profit for the same period [4]. Business Outlook - The company collaborates with key brand clients such as UNIQLO, PUMA, and Decathlon, indicating a stable order flow and ongoing efforts to develop new clients [3]. - The company is advancing its smart manufacturing capabilities and is set to complete a production line for 9 million pairs of mid-to-high-end cotton socks by the end of 2024 [4].

Summary of the Conference Call for Jian Sheng Group Company Overview - **Company**: Jian Sheng Group - **Industry**: Seamless garment manufacturing Key Financial Performance - **Q3 Revenue**: 1.67 billion CNY, a year-on-year decrease of 2.75% [2][3] - **Q3 Net Profit**: 23.53 million CNY, a year-on-year increase of 56.53% [2][3] - **YTD Revenue**: 13.87 billion CNY, a year-on-year decrease of 1.65% [2][3] - **YTD Net Profit**: 253 million CNY, a year-on-year increase of 11.13% [2][3] Performance by Factory - **Vietnam Factory**: Achieved a net profit of over 95 million CNY in the first three quarters, compared to a loss of over 2 million CNY in the same period last year [2][5] - **Guizhou Base**: Maintained stable profitability with slight improvement compared to last year [5] - **Shaoxing Base**: Increased management profit by 50% through loss control [2][5] Business Outlook - **Q4 Expectations**: Performance is expected to be stable or better than the same period last year, with successful new client acquisitions such as Arisa, Brooks, and NB [2][6] - **New Client Orders**: UGG expected to place orders next month, and Lululemon anticipated to place orders early next year [2][6] Challenges and Market Dynamics - **Cotton Socks Revenue Decline**: Due to longer order cycles from Uniqlo, limited dyeing capacity in Vietnam, client order shifts, and poor sales from Puma [2][7] - **Future Growth in Cotton Socks and Seamless Business**: Expected progress in new client acquisition, focusing on the high-end market [2][8] Seamless Business Insights - **Current Operating Rate**: Seamless business operating rate is around 50%, with significant potential for profit margin improvement [4][9] - **Profitability**: Current profit margin for the Vietnam factory is approximately 5%, with expectations to reach double-digit margins through improved management [4][14] Cost Management and Investments - **Cost Reduction**: All bases have reduced production and operational costs, reflecting effective management strategies [5] - **Investment in Automation**: Plans to increase investment in automation and smart factory construction to enhance productivity and employee welfare [4][16] Tax and Revenue Composition - **Tax Rate**: The annual income tax rate is expected to remain around 15% [4][15] - **Revenue Composition**: Revenue from seamless business in Vietnam and domestically is approximately 40% to 60% [4][15] Future Directions - **Focus Areas**: Emphasis on manufacturing, automation, and smart factory initiatives, alongside ongoing share buybacks for long-term investment returns [4][16]

Core Viewpoint - Jian Sheng Group is actively repurchasing shares, indicating confidence in its future prospects despite its stock price remaining in a low trading range since 2018 [1][3][6] Share Repurchase Details - Jian Sheng Group plans to repurchase shares worth up to RMB 3 billion, with a maximum price of RMB 14.69 per share, potentially acquiring up to 20,422,056 shares, which is approximately 5.96% of its total share capital [4] - The company has previously repurchased a total of 77,956,009 shares since 2018, with a total expenditure of RMB 740 million [8] Management Confidence - In the first half of 2025, company executives collectively increased their holdings, demonstrating their confidence in the company's future [5][6] - Executives and major shareholders have committed to not selling their shares in the short term, reinforcing their belief in the company's stability [5] Financial Performance - Jian Sheng Group's revenue has grown from RMB 1.577 billion in 2018 to RMB 2.574 billion in 2024, with net profit reaching RMB 325 million in 2024 after recovering from a significant loss in 2020 [7][8] - The company has maintained a high dividend payout, distributing over RMB 500 million from 2022 to 2024, with a current dividend yield of 5.27% [8] Stock Price Trends - Despite solid financial performance and dividend distribution, Jian Sheng Group's stock price has fluctuated between RMB 5 and RMB 12 since 2018, significantly lower than its peak of RMB 30.53 in 2017 [3][8] - As of October 16, 2025, the stock closed at RMB 10.49, which is below the maximum repurchase price [4] Debt Situation - The company has a high level of short-term debt, amounting to RMB 977 million, which raises questions about its financial management strategy [8]

Core Viewpoint - Recently, Jian Sheng Group announced a share buyback plan, indicating strong confidence from executives and major shareholders despite the stock price remaining in a fluctuating range between 5 and 12 yuan since 2018 [1][10]. Buyback Plan - Jian Sheng Group plans to repurchase shares with a total fund of up to 300 million yuan, with a minimum of 150 million yuan, and a maximum repurchase price of 14.69 yuan per share [2]. - The proposed repurchase will reduce the registered capital, with the number of shares to be repurchased estimated between 10,211,028 and 20,422,056, accounting for approximately 2.98% to 5.96% of the total share capital [3][2]. - The funding for the buyback will come from the company's own funds and a loan from CITIC Bank amounting to 270 million yuan [2]. Executive Confidence - In the first half of this year, senior management and supervisors of Jian Sheng Group collectively increased their holdings, acquiring a total of 127,500 shares for 1.0575 million yuan [5]. - Executives and major shareholders have committed to not selling their shares in the short term, indicating confidence in the company's future [5][6]. Financial Performance - Jian Sheng Group's revenue has shown consistent growth, increasing from 1.577 billion yuan in 2018 to 2.574 billion yuan in 2024 [7]. - The company experienced a significant loss of 528 million yuan in 2020 due to goodwill impairment, but net profit has been on the rise, reaching 325 million yuan in 2024 [7]. Dividend Policy - Jian Sheng Group has been a high dividend payer, distributing over 500 million yuan in total dividends from 2022 to 2024, with an average annual dividend exceeding 160 million yuan [8]. - The company's dividend yield over the last 12 months stands at 5.27%, with a mid-year cash dividend of 86.8467 million yuan already distributed in 2025 [8]. Stock Price Performance - Despite the company's solid financial performance and shareholder returns, the stock price has remained in a low range, fluctuating between 5 and 12 yuan since 2018, with a peak of 30.53 yuan in 2017 [10]. - As of October 15, 2025, the closing price was 10.35 yuan, significantly below the maximum buyback price of 14.69 yuan [2].

Core Viewpoint - The company, Jian Sheng Group, plans to invest in a new project in Vietnam to enhance production capacity and profitability, responding to future customer demand and improving competitiveness in the international market [1][2]. Investment Details - Jian Sheng Group announced an investment of 180 million yuan (approximately 25.18 million USD) to establish a project in the Qinghua Industrial Park, aiming for an annual production of 60 million pairs of mid-to-high-end cotton socks and 30 million pieces of clothing [1][2]. - The project will require the installation of 1,000 sock machines, 1,000 sewing machines, and 20 fully automatic rotary shaping machines to enhance product quality and brand value [2]. Production Capacity and Challenges - The company has been expanding its overseas production bases since 2013, currently operating four major production bases in Vietnam: Haiphong, Xingan, Qinghua, and Nanding [4]. - The existing production capacity in Vietnam is insufficient to meet long-term customer demands, and labor shortages in the sewing segment at the Xingan base are hindering expansion [4]. Financial Performance - In 2024, Jian Sheng Group achieved a record revenue of 2.574 billion yuan, a year-on-year increase of 12.81%, and a net profit of 325 million yuan, up 20.15% [6]. - For the first half of 2025, the company reported revenue of 1.171 billion yuan, a slight increase of 0.19%, but a net profit decline of 14.46% [6]. Market Context - The textile and apparel industry showed resilience in the first half of 2025, with textile exports increasing by 1.77% and apparel exports slightly declining by 0.2% [6]. - The global textile supply chain faces challenges due to fluctuating currency policies, rising logistics and energy costs, and increasing trade protectionism, necessitating upgrades in smart manufacturing and market diversification [6].