29 08 甘 四 节 气 织 经 纬 ， 山 河 万 象 话 财 经 卖 23 十八十 今日处暑（2025年8月23日），但全国多地"秋老虎"仍持续发威，避暑需求成刚需。从高铁站 络绎不绝的游客，到海滨浴场里攒动的人影，清凉成了当下最紧俏的"商品"，"避暑经济"正持 续升温。 随着避暑形式的多元创新和目的地消费场景升级，"避暑经济"正开辟出更广阔的市场空 间。"避暑经济"如何引领文旅热潮？这背后藏着怎样的消费偏好与产业变化？本期《财经二十 四节气》带你看。 0 1避暑经济规模劲增 看看有哪些热门避暑目的地 持续高温的暑期，让"清凉避暑"成了不少人的刚需。中国旅游研究院预测显示，2025年暑期， 国内旅游人数有望突破25亿人次，国民整体暑期消费规模预计达1.8万亿元。人们纷纷踏上旅 程，寻找清凉之地。 同程旅行联合墨迹天气发布的《2025避暑旅行趋势报告》显示，今年避暑旅行市场中，受我国 中东部高温天气影响，中东部地区游客涌向西部及东北地区避暑，长线旅行订单占比较去年同 期提升超过10%。穿越多省的环线自驾游、昼伏夜出的塞外观星游、亲水娱乐项目，成为今夏 避暑旅行的热门玩法。 从水上乐园的欢声笑语到漂流河道的 ...

208 甘 四 节 气 织 经 纬, 山 河 万 象 话 财 经 奥 23 -VYT 今日处暑（2025年8月23日），但全国多地"秋老虎"仍持续发威，避暑需求成刚需。从高铁站络绎不绝 的游客，到海滨浴场里攒动的人影，清凉成了当下最紧俏的"商品"，"避暑经济"正持续升温。 随着避暑形式的多元创新和目的地消费场景升级，"避暑经济"正开辟出更广阔的市场空间。"避暑经 济"如何引领文旅热潮？这背后藏着怎样的消费偏好与产业变化？本期《财经二十四节气》带你看。 01避暑经济规模劲增 看看有哪些热门避暑目的地 持续高温的暑期，让"清凉避暑"成了不少人的刚需。中国旅游研究院预测显示，2025年暑期，国内旅游 人数有望突破25亿人次，国民整体暑期消费规模预计达1.8万亿元。人们纷纷踏上旅程，寻找清凉之 地。 同程旅行联合墨迹天气发布的《2025避暑旅行趋势报告》显示，今年避暑旅行市场中，受我国中东部高 温天气影响，中东部地区游客涌向西部及东北地区避暑，长线旅行订单占比较去年同期提升超过10%。 穿越多省的环线自驾游、昼伏夜出的塞外观星游、亲水娱乐项目，成为今夏避暑旅行的热门玩法。 02避暑形式不断进化 折射消费新趋势 在暑期 ...

Core Viewpoint - Huairou District's cultural and tourism bureau has launched a series of summer cooling consumption activities aimed at creating a refreshing and enjoyable summer leisure destination for citizens and tourists [6] Group 1: Activities and Attractions - The summer activities include natural scenery exploration, cultural experiences, and family interaction, integrating local characteristics with modern consumption trends [2][7] - Popular attractions like Yanqi Lake and Qinglong Gorge have introduced unique projects such as water parks and night light shows, enhancing the summer experience for visitors [2][7] - The activities also feature rest areas with complimentary tea and sunshades to ensure visitors can relax while enjoying their time [2] Group 2: Cultural Experiences - Cultural experience activities include traditional handicraft displays and folk culture performances at ancient villages near the Mutianyu Great Wall, allowing tourists to appreciate local culture [4] - The "Night Tour Huairou" project offers a new nighttime tourism experience with light shows and musical fountains, transforming the area into a dreamlike setting [4] Group 3: Family-Oriented Activities - A series of parent-child interaction activities have been designed, such as kayaking and rock climbing at Huanghuacheng Water Great Wall, promoting physical activity and family bonding [4] - Rural tourism spots offer parent-child farming experience courses, allowing children to plant vegetables and pick fruits, fostering a connection with nature [4] Group 4: Consumer Incentives - To stimulate consumer activity, Huairou District has partnered with various businesses to offer summer consumption coupons and discounts, enhancing the value of the summer experience for tourists [5][7] - These initiatives not only boost visitor spending but also contribute to the prosperity of Huairou's cultural and tourism market [7] Group 5: Future Development - The cultural and tourism bureau aims to continue promoting cultural and tourism integration, developing more market-oriented and locally distinctive tourism products [5][7] - Future efforts will focus on enhancing cooperation with surrounding regions to foster collaborative development in the cultural and tourism industry [5][7]

Core Insights - Guang'an has officially opened the Huaying Mountain Happy Valley, attracting over 500 visitors on its first day, with plans to develop additional attractions such as a water park and themed accommodations to enhance its cultural tourism brand [1][3] - The local government emphasizes the importance of developing the cultural tourism industry as a strategic pillar, aiming to create a cultural tourism sub-center in the northern part of the Chongqing metropolitan area [2][10] Scene Development - The Happy Valley project has seen unexpected popularity, with previous operations only attracting over 50,000 visitors annually through a single rafting attraction, indicating significant untapped consumer potential [3][4] - Guang'an aims to retain tourists by diversifying its cultural tourism offerings, with new attractions like Wusheng County's ancient town and the Guang'an Night City [4] Visitor Statistics - During the Spring Festival, Guang'an received over 4 million visitors, generating a total tourism revenue of 8.65 billion yuan, both figures marking historical highs [5] - The "May Day" holiday saw a 44.48% year-on-year increase in visitors to major attractions, with Chongqing tourists increasing by 15.29% [5] Investment and Future Projections - The Happy Valley project is strategically located at the foot of Huaying Mountain, with expectations to attract over 200,000 visitors and generate annual revenue exceeding 30 million yuan within three years [6] - New projects, including boutique homestays and wellness tourism resorts, are set to enhance Guang'an's cultural tourism offerings [6] Cultural and Entertainment Integration - Guang'an is developing a unique cultural tourism complex centered around traditional performing arts, with the first project, the Quyi Hundred Flowers Garden, expected to open in October [7] - The project will feature multiple performance venues and interactive experiences, aiming to create a full-day tourism experience [7] Sports and Events - Guang'an is hosting various sports events, including the U16 National Youth Basketball International Challenge and the upcoming Guang'an Marathon, to enhance its cultural tourism appeal [8][9] Collaboration with Chongqing - Guang'an is strategically collaborating with Chongqing to develop the Bashu Cultural Tourism Corridor, with over 60% of its out-of-province tourists coming from Chongqing [10][11] - The region has established multiple cooperative agreements with Chongqing, focusing on cross-regional tourism routes and joint promotional efforts [11] - Recent incentives, such as free highway tolls for Chongqing vehicles, aim to boost visitor numbers, with the anticipated opening of the Xiyu High-Speed Railway further enhancing accessibility [11]

Core Viewpoint - The "2025 Zhiyin Hubei Colorful Summer" cultural tourism consumption season and "Cool Summer" series of activities were launched in Wuhan, aiming to boost tourism and cultural consumption in Hubei province during the summer months [1][4]. Group 1: Event Overview - The event was organized by multiple departments including the Provincial Culture and Tourism Department, Provincial Commerce Department, and Provincial Sports Bureau, collaborating with 17 cities and key enterprises in Hubei to create an integrated promotion model [4]. - The main venue, Wuhan Chengjian Kaiyuan Senbo Resort, will host over 30 unique activities during the summer, including a water park and night light shows, with an expected visitor count exceeding 500,000 [7]. Group 2: Tourism Products and Initiatives - A new list of "Top 10 Summer Vacation Destinations in Hubei" was released, featuring popular spots like Shennongjia, Enshi Lichuan, and Wudang Mountain, forming a "Cool Matrix" of summer tourism products across the province [7]. - Various summer tourism products were introduced, including family trips, ice and snow activities, night tours, educational trips, cultural heritage tours, and performance tours, showcasing the unique charm of Hubei culture [7]. Group 3: Promotional Activities and Financial Support - During the consumption season, nearly 10 offline themed activities and over 100 cultural and tourism events will be held, with an investment of nearly 100 million yuan in the "Bring Customers to Hubei" initiative [10]. - More than 140 scenic spots across the province are offering free or discounted tickets for high school graduates, while Hubei Tourism Group's 44 scenic spots and 46 hotels are providing a total of 50 million yuan in benefits [10]. - From July 1, Hubei will implement a tax refund policy for overseas tourists, promoting a comprehensive tourism experience covering dining, accommodation, transportation, and entertainment [10][13].

Core Viewpoint - The article highlights the successful integration of ecological preservation and economic development in Zhejiang, China, particularly through the "Green Mountains and Clear Water are Gold and Silver Mountains" philosophy, showcasing practical examples of rural revitalization and sustainable tourism [3][7]. Group 1: Ecological and Economic Integration - The "Green Mountains and Clear Water are Gold and Silver Mountains" philosophy has guided the development of beautiful rural areas and ecological industries in Zhejiang over the past two decades [3]. - The transformation of abandoned mining sites into modern agricultural parks, such as the Blueberry Smart Innovation Park, exemplifies the successful ecological restoration and economic benefits achieved [4]. - Local farmers have seen increased incomes through the cultivation of blueberries, demonstrating the practical application of the philosophy in enhancing both environmental quality and economic prosperity [3][4]. Group 2: Rural Tourism Development - The development of rural tourism, as seen in villages like Luchu, has led to improved living conditions and economic opportunities for local residents, with 80% of villagers engaged in tourism-related activities [7]. - The establishment of homestays and tourism facilities has become a new source of income for returning residents, showcasing the potential of leveraging natural resources for economic gain [7]. - The interaction between international youth and local communities during the research activities facilitated a deeper understanding of sustainable development practices and the global relevance of the "Two Mountains" concept [7][8].