"毛孩子"和主人其乐融融。 "元宝！GO！"市民周女士手臂一挥，红色玩具球应声落入泳池中央。边牧犬元宝后腿猛蹬，"噗 通"扎入水中，激起大片水花。几秒后，它便叼着球奋力游回岸边。这充满活力的"跳水—寻回"场景， 上周末，在滨江区白马湖生态创意城的一处宠物水上乐园里频频上演。 3000平方米草坪改为宠物营地 连日高温，让宠物们备受煎熬。记者走访发现，带爱犬游泳消暑正成为不少市民的夏日新选择。这 片专为宠物打造的户外避暑胜地，7月以来日均接待量已超30只。 "最近太热，它在家总喘粗气。带它来游泳既能降温，又能社交，看它玩得开心，我也解压。"周女 士表示，带爱犬"消暑游"已是她和"铲屎官"朋友们的每周固定项目。她认为，相较于室内泳池，开阔的 水上乐园更能满足犬只降温与撒欢的双重需求。 乐园工作人员小亦介绍，园区设有专门的冲洗区、烘干区和休息区。泳池设有深1米、浅0.3米的分 级泳池，满足大型犬如金毛犬、小型犬如柯基犬等差异化需求。"狗狗野泳易溺水，这里采用支架泳池 和循环过滤系统，每天闭馆后清洁。"小亦透露，入场前工作人员会检查宠物健康状况，皮肤病、发情 期犬只禁止入内。 乐园负责人戚宇舸谈到，受儿童水上乐园启发， ...

Core Points - The "Shanghai Summer" International Consumption Season will launch 10 benchmark activities and "6+N" city-customized events this year, starting from the week of the announcement [1] - The events will run until October and will cover various fields such as family entertainment, technology experiences, and cultural displays [2] - Shanghai Global Harbor is introducing over ten new activities, including collaborations with popular IPs like Pokémon and Genshin Impact, to attract visitors [3][6] - The number of tax refund points in the district has increased to 19, with a significant rise in tax refund sales, indicating strong inbound consumer growth [16] Group 1 - The "Shanghai Summer" International Consumption Season aims to showcase the city's vibrant summer atmosphere through a series of activities [1] - The main event will take place at Shanghai Global Harbor, focusing on night consumption, inbound consumption, and various cultural themes [2] - The activities will include a mix of entertainment, cultural, and technological experiences to enhance consumer engagement [2][3] Group 2 - Shanghai Global Harbor is hosting a variety of events, including a sustainable music festival and interactive experiences with popular IPs [3][6] - The "Summer Water Paradise" at Zhenru Huanyu City MAX offers a family-friendly environment with various water-themed activities [7][9] - The increase in tax refund points and sales reflects a growing trend in inbound tourism and consumer spending in Shanghai [16]

Core Viewpoint - The "2025 Zhiyin Hubei Colorful Summer" cultural tourism consumption season and "Cool Summer" series of activities were launched in Wuhan, aiming to boost tourism and cultural consumption in Hubei province during the summer months [1][4]. Group 1: Event Overview - The event was organized by multiple departments including the Provincial Culture and Tourism Department, Provincial Commerce Department, and Provincial Sports Bureau, collaborating with 17 cities and key enterprises in Hubei to create an integrated promotion model [4]. - The main venue, Wuhan Chengjian Kaiyuan Senbo Resort, will host over 30 unique activities during the summer, including a water park and night light shows, with an expected visitor count exceeding 500,000 [7]. Group 2: Tourism Products and Initiatives - A new list of "Top 10 Summer Vacation Destinations in Hubei" was released, featuring popular spots like Shennongjia, Enshi Lichuan, and Wudang Mountain, forming a "Cool Matrix" of summer tourism products across the province [7]. - Various summer tourism products were introduced, including family trips, ice and snow activities, night tours, educational trips, cultural heritage tours, and performance tours, showcasing the unique charm of Hubei culture [7]. Group 3: Promotional Activities and Financial Support - During the consumption season, nearly 10 offline themed activities and over 100 cultural and tourism events will be held, with an investment of nearly 100 million yuan in the "Bring Customers to Hubei" initiative [10]. - More than 140 scenic spots across the province are offering free or discounted tickets for high school graduates, while Hubei Tourism Group's 44 scenic spots and 46 hotels are providing a total of 50 million yuan in benefits [10]. - From July 1, Hubei will implement a tax refund policy for overseas tourists, promoting a comprehensive tourism experience covering dining, accommodation, transportation, and entertainment [10][13].

Core Insights - The summer consumption market is experiencing a surge driven by diverse consumer demands, including cooling beverages, sun protection gear, and tourism, contributing to economic recovery [1] Group 1: Cooling Consumption - The demand for cooling products has significantly increased due to high temperatures, with sales of cooling fans up 50%, portable fans up 300%, and ice-making water purifiers up 350% during the "618" promotional period [2] - Offline supermarkets have introduced "cooling zones," leading to a doubling of ice cream and cold drink sales, particularly for low-sugar and innovative local brands favored by younger consumers [2] - Sales of sun protection products, including sun shirts and high-SPF sunscreen, have increased by 65%, with items labeled as "tech sunscreen" and "eco-friendly materials" becoming popular [2] Group 2: Night Economy and Home Cooling - Nighttime consumption is on the rise as consumers seek to avoid daytime heat, with night market activities boosting food and entertainment sales, and nighttime orders accounting for 45% of total orders on a food delivery platform [3] - The popularity of night markets, such as the "California Night Market," showcases a vibrant atmosphere with consumers enjoying food and entertainment [3] - The "lazy economy" is emerging, with increased sales of convenient food items like pre-prepared meals and cold brew tea bags, and rapid expansion of fresh food delivery services into lower-tier cities [3] Group 3: Tourism Trends - The summer tourism booking trend is strong, with a 35% increase in travel bookings compared to last year, focusing on cultural, cooling, and beach leisure trips [4] - The graduation travel market is characterized by "short-distance, high-frequency" trips, with a significant emphasis on emotional value and unique experiences [4] - Families with children represent a major segment of summer travelers, accounting for over 40% of bookings, with popular destinations including grasslands, deserts, beaches, and theme parks [4]

Group 1: Urban Diving - Urban diving is rapidly gaining popularity, allowing individuals to experience diving without traveling to coastal areas, with facilities like the TD25 Urban Blue Hole in Chengdu offering a 25-meter deep diving experience [2] - The hidive diving center in Beijing has upgraded to a new 33-meter deep diving space, enhancing the diving experience and attracting more enthusiasts [3] - The domestic diving market is growing faster than the global average, driven by social media platforms like Xiaohongshu and Douyin, which have significantly increased interest in urban diving activities [4] Group 2: Paddleboarding and Kayaking - Paddleboarding and kayaking have transitioned from niche activities to mainstream summer sports, comparable in popularity to marathons and cycling [5] - Paddleboarding is favored for its low entry barrier and versatility, appealing to a wide range of participants, while kayaking emphasizes teamwork and skill [6][7] - These water sports are now accessible in many inland cities, with numerous locations offering equipment rentals and professional coaching [6][7] Group 3: Water Parks - Water parks are innovating to attract younger audiences, introducing unique events like water music festivals and themed parties [8] - New attractions, such as the "Sky Water Park" in Shanghai, offer thrilling experiences with high-speed slides and immersive environments [9] - Guangzhou's Changlong Water Park has transformed into a trendy complex, featuring cutting-edge rides and diverse entertainment options, enhancing the overall visitor experience [11]

不知不觉，时间已经来到6月，济南的天气从春日的温暖逐渐过渡到了夏日的闷热。闻名遐迩的"泉城"济南拥有丰富的河湖、游乐资源， 早早为广大市民游客准备好了"玩水消暑套餐"，全城开启"清凉模式"，"夏日经济"热力十足。 记者发现，位于济南护城河畔的泉水浴场已经热闹起来，据相关负责人介绍，近期日均接待量达到一千人次左右。济南泉水浴场是国内 唯一一座以天然泉水为水源的开放式浴场，水温常年在18摄氏度左右，是许多老济南人的夏日消暑必备项目。泉水浴场周边景色秀丽， 一天一换水，也吸引了越来越多年轻人前来。 位于济南东部的龙鼎滨水公园也成为市民游客感受清凉的好去处。龙鼎滨水公园位于济南奥体中心南，龙鼎大道西侧，三面环山，水面 辽阔，市民乘坐地铁3号线至孟家庄站出站即达。公园环湖面设置树荫绿道，南侧的浅水区做出阶梯状景观，还打造了小型沙滩，近日迎 来大批儿童、家庭前来戏水、纳凉；此处也成为许多钓鱼爱好者的"秘密基地"。 济南济南融创水世界于5月底正式开启，2500m²的巨浪湾、雨林漂流、巨蟒滑道、戏水城堡等项目欢乐爆表，《加油鸭》《海妖魅族》 《水上飞人》等互动演艺节目不间断上演。今年，融创文旅城还新增室外戏水空间，拥有三大戏 ...

上海：室内滑雪感受冰爽体验 央视网消息：这两天，全国多地气温一路升高，各地消暑纳凉的消费场景愈发丰富，不断激发消费潜力。 在城市里，要想寻一处清凉之地，那室内滑雪或戏水是个不错的选择。在上海，室内滑雪场受到了市民和游客的欢迎。这家冰雪世界从2024年 9月开业以来，每逢节假日，日均客流量都能超过6000人次，周边3家配套酒店预订率也会接近满房。 广东清远：水中漂流 飞舟在浪尖激荡 在广东清远的古龙峡景区，人们划着漂流船在飞舟浪尖的激荡中体验"过山车"似的快感。这条漂流赛道全程落差达378米，全程都设置在森林 里，两岸绿树成荫，翻腾的浪花不断拍打着岩石，游客们在激流中划动桨叶，畅享夏日畅快。 福建福州：传统甜品冰饭 成城市夏日限定美食 夏日消暑，除了沉浸清凉，还要吃的清凉。在福建福州，有一种传统甜品叫做"冰饭"。用福州人的话说，冰饭是城市的限定美食，来一勺长乐 冰饭，一口清凉沁人心脾。 夏日炎炎，一些地方的水上乐园迎来客流高峰，成为市民和游客清凉消暑的热门打卡地。 记者在河南郑州看到，一个水上乐园入口处，前来体验水上项目的游客排起长队。乐园内的巨型造浪池、彩虹滑道等项目都备受欢迎。 2025年，新推出的水陆空实 ...

Group 1: Economic Policies and Developments - Since 2025, Shanghai has continuously upgraded policies to support the launch economy, introducing multiple measures including trial facilitation for the inspection of imported consumer goods and establishing a whitelist linkage mechanism for new products [1][10] - The Shanghai Municipal Commission of Commerce reported that from January to April 2025, Shanghai added 301 new first stores, including 7 global and Asian first stores, and 41 national and mainland first stores, with high-energy first stores accounting for 15.95% [7] Group 2: Consumer Experience and Events - An international high-performance footwear and apparel brand recently opened the world's first brand experience center in Shanghai's Xintiandi area, featuring over 1,200 square meters of space with various new products and professional equipment [5] - The introduction of facilitation measures has expanded the scope of applicable products to include all categories of imported consumer goods, significantly shortening customs clearance for new launches and stimulating corporate innovation [10] - In anticipation of the summer season, various cultural and tourism landmarks in Shanghai are launching new first experience projects, providing new travel consumption options for residents and tourists [12] Group 3: New Attractions and Activities - Shanghai's Yuyuan has transformed into a "1-hour micro theater," with various cultural spaces and immersive sound dramas connecting the old city [14] - The Shanghai Lingang New Area has opened a new large water park for the first time in 12 years, featuring unique activities such as the first ice dragon boat race in Shanghai [16] - The LEGO Resort in Shanghai's Jinshan District has entered trial operation, introducing globally unique projects that enhance local tourism and related consumption sectors [17]

今年端午假期，县域旅游再度火热。从品尝特色农家菜到参与端午民俗文化，从漫步乡野到亲近自然， 这个端午，不少游客选择去县城寻找"野趣"。美团旅行数据显示，今年端午假期，古村古镇文旅订单同 比增长112％，软硬件完善、价格合适的县城高星酒店更是"圈粉"遛娃家庭。 途牛旅游网的数据显示，今年端午假期，三四线城市及县域旅游市场持续升温，成为旅游市场新的增长 点。乌鲁木齐、延安、南平、廊坊、伊犁、衡阳、阿勒泰、宁德、汕头、延边等目的地出游人次同比增 长显著。 （文章来源：新华财经） 新华财经北京6月3日电（记者丁雅雯、李唐宁）今年端午假期，居民出行热情依然火热。多个旅游平台 的数据显示，伴随气温升高，"水"元素成为端午假期出行最大亮点。 去广东清远峡谷漂流，去新疆巴州看龙舟竞渡……美团旅行发布的数据显示，今年端午假期，人们出游 趣味性需求大增，有效拉动城市周边吃喝玩乐消费市场。而伴随气温升高，"漂流"成为年轻人"过端 午"的关键词，素有"中国漂流之乡"美誉的广东清远成为美团旅行第一大热门漂流目的地。 携程数据显示，"水"元素成为端午假期最大亮点。国内热门景区前十中，近一半为水上乐园类景区，如 交通银行耀雪水世界、上海玛 ...

除了"户外漂流"搜索热度大涨超170%之外，地方特色亲水玩法层出不穷，"出海捕鱼"热度上涨160%。 今年端午假期叠加儿童节，大众出行目的地更偏趣味性。多平台数据显示，"民俗"叠加"儿童节"主题，今年端午假期趣味 性活动需求热度明显走高。 出行平台数据显示，5月30日晚高峰将提前。滴滴出行预测，5月30日16时至19时打车需求最旺。T3出行大数据预测，端午 小长假期间的出行需求峰值日将出现在端午节当天（5月31日），峰值日出行需求同比去年峰值日将增长40%。 从项目看，符合节日民俗取向的龙舟基地以及适合亲子出游的乐园成为今年端午假期最受消费者关注的出行目的地。 美团旅行数据显示，5月1日以来，"龙舟基地"搜索量同比上涨216%，"龙舟文化园"搜索量上涨147%。龙舟相关传统民俗吸 引大批游客观赛、消费。美团旅行数据显示，2025年端午文旅预订高峰从5月17日开始。截至5月21日，端午假期文旅整体 订单量增速同比上涨63%，端午假期五星级酒店订单增速翻倍。T3出行大数据预估，5月31日至6月2日期间，用户打车前往 端午民俗活动场所的出行需求量同比将增长约22%。 除了龙舟带来的出行热度，高温也催热了"亲水游"。 ...