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【独家专访】退休阿姨跨界,0经验开店:她把社区面包店做成“南山复购率第一”
东京烘焙职业人· 2025-08-14 08:33
【独家采访 · 第 172 家】 东京烘焙职业人原创《中国烘焙匠人店》系列已开启。来 # 听创始人说,说他们精彩的创业 故事。 我们希望能够从创始人、主理人的经历中,去记录、去观察、去思考开店这件不容易的事情, 我们相信,这是一种值得探索的事。 /// 2020年,Cherry推开社区底商的大门,签下人生第一份商铺租赁合同。 这间商铺上边,就是她刚住了三年的家。作为一名即将退休的外企财务,她的心中既有即将"放飞人 生"的轻松,也有几十年工作突然结束的"迷茫":"开一家小店在家楼下,应该不会太累吧?做点新 鲜、健康的面包,日子会更有意思。" 五年后,这家名为 「U. TASTE」 的面包店成了深圳南山区复购率第一的社区烘焙店——在连锁与 各种创新夹击的深圳,它靠当日现烤、每周上新、无添加的"笨办法",守住了一群嘴被养刁的顾 客。 U.TASTE - 2014 P D U.TAS Bread & Coffee t @ 9 9 the program a 15868 NO Tarte 手作 U. TASTE 频频 版 原料 ba (阿島村 组织树 状 日滑(山余北、百合在 美国 Pakis 今天 字体 危忧 TI ...
明星主理人来啦!来Bakery China面包咖啡节,2场专业沙龙带你听见行业幕后“真声音”!
东京烘焙职业人· 2025-05-16 06:13
Core Viewpoint - The Bakery China event emphasizes the importance of unique positioning and innovative strategies in the highly competitive baking industry, showcasing influential brand leaders who share practical insights and experiences [1][4]. Group 1: Event Overview - The event features 12 prominent baking brand leaders from across the country, representing various segments including chain brands and niche boutiques [1][4]. - The salon aims to address real issues faced by baking professionals, focusing on practical solutions rather than theoretical discussions [5][8]. Group 2: Key Themes and Discussions - Two main discussion themes are highlighted: "Creating Differentiated Competitive Products" and "Building Warm, Consumer-Centric Baking Brands" [5][27]. - Topics include strategies for launching new products that attract attention, leveraging regional cultural elements for brand identity, and balancing innovation with stability [6][8]. Group 3: Notable Brand Leaders - Featured brand leaders include: - **Fournil**: A French bakery brand emphasizing artisanal craftsmanship and innovative concepts [13]. - **HORSE VICTORY**: Known for its award-winning French pastries and commitment to quality [16]. - **不雷的面包**: Focuses on creating popular and unique bread experiences [19]. - **猫咪面团**: A community bakery in Hangzhou known for its diverse offerings and high customer ratings [21]. - **蜜糖和果树**: Specializes in unique cake concepts and high-quality ingredients [23]. - **觉醒**: A high-quality handmade bakery focusing on Japanese and French styles [37]. - **Woodoo呜嘟呜嘟**: A brand targeting younger consumers with visually appealing products [40]. Group 4: Market Insights - The event provides a platform for sharing real-world case studies and operational strategies, offering actionable insights for emerging or upgrading baking brands [8][10]. - The focus is on practical applications in product strategy, community engagement, and store design, making it relevant for industry participants [8][10].