作者：张瑾 转自：荔枝新闻 年轻人问诊定制香囊；在消费场所开设"烦恼粉碎计划""颂钵音乐会"等项目，将消费转化为情绪释放的 载体；一杯限定奶茶、一个盲盒、一场演唱会、一次沉浸式"悦己游"……随着"爱你老己"这句热梗席卷 社交网络，情绪消费这一新兴消费方式深度融入日常生活，成为驱动消费升级的重要力量。中国情绪经 济市场规模持续飙升，预计2029年将突破4.5万亿元。当下，"爱你老己"这句热梗成为年轻人自我关怀 的崭新表达，而其背后所代表的悦己消费理念，也正深刻改变消费市场格局。从国家推进消费战略的视 角出发，共建"爱你老己"背后的情绪消费赛道，也有利于推动消费升级、促进经济高质量发展。做 优"悦己消费"，有力驱动消费升级。年轻人的消费行为早已突破了传统购物的局限，开始转向以情绪价 值为核心的多元消费体验。在宠物店铺里，年轻人可以与宠物猫亲密互动，享受治愈时刻；中医把脉摊 位和"烦恼粉碎计划"等项目，成为年轻人释放情绪的出口；手作潮玩领域中，"拼豆"话题播放量突破96 亿次，治愈系手工备受追捧。在马年春节临近时，悦己消费也融入了年货采购之中。这充分表明，为情 绪价值买单的热潮已逐渐融入人们的日常生活，成为驱动消费 ...

新华网北京1月31日电岁末年初，一句"爱你老己，明天见"席卷社交网络，成为年轻人自我关怀的新表 达。热梗走红的背后，正是悦己消费理念的具象化。 一杯限定奶茶、一个盲盒、一场演唱会、一次沉浸式"悦己游"，悦己消费折射出消费从"物质满 足"到"情感体验"的深刻转变。这一新兴消费方式深度融入日常生活，成为驱动消费升级的重要力量。 悦己消费的多元打开方式 2026年1月 20日，在北京五棵松万达广场暖宠家店铺里，消费者正与宠物猫互动。新华网 韩攀摄 记者调查发现，年轻人的悦己消费早已跳出传统购物范畴，转向以情绪价值为核心的多元体验。在北京 五棵松万达广场的暖宠家店铺，几位年轻顾客正与毛茸茸的小生命亲昵互动，轻快的笑声不断。 这股为情绪价值买单的热潮，早已不是小众潮流。艾媒咨询报告显示，2024年中国情绪经济市场规模达 2.3万亿元，预计2029年将突破4.5万亿元。 相较于传统消费，悦己消费场景更广、形式更活，覆盖潮玩、宠物、情绪健康、文化娱乐、解压产品及 香氛等多个领域。潮玩赛道从"小众收藏"走向"大众消费"，"谷子经济"快速增长，宠物消费也超越基础 饲养，通过跨界业态满足情感陪伴需求。 值得买科技集团消费产业研究 ...

Group 1 - TOP TOY, a潮玩 brand under Miniso, submitted its IPO application to the Hong Kong Stock Exchange, aiming to raise funds for expanding its IP matrix, global market presence, brand marketing, and digital capabilities, with a projected GMV of 2.4 billion yuan in 2024 [3] - Hitcard, a card brand backed by阅文集团, is pushing for an IPO to become the "first card stock," with projected revenue of 400 million yuan in 2024, reflecting a year-on-year increase of over 600% and profitability [3] - Pop Mart achieved toy revenue of 13.876 billion yuan in the first half of 2025, surpassing Disney and Bandai Namco, marking a year-on-year growth of 204.4% [5][6] Group 2 - The new潮玩 IP "WAKAEMO" was launched by 巨星传奇 at a pop-up store in Shanghai, inspired by a three-leaf clover, designed to express emotions and block negative feelings [7] - AYOR TOYS, a new潮玩 brand, reported a sales figure exceeding 40 million yuan on its first day after announcing a celebrity endorsement, topping industry rankings on major platforms [8] - The ATM LAND潮玩 park, part of the POP FRIENDS brand, opened in Shanghai, featuring a wide range of潮玩 products from over 30 leading潮玩 brands [9] Group 3 - The Gundam Base opened a new store in Hefei, showcasing various limited models and providing a beginner-friendly area for new enthusiasts [10] - 灵动创想 launched its first official flagship store in Guangzhou, featuring interactive activities and promotions to attract customers [12] - The character "α-LIN" was globally premiered, combining physical figures with AR technology for interactive experiences, marking a new phase in潮玩 [14] - Liu Cixin's IP "超新星纪元" held an art pop-up in Shanghai, featuring collectible sculptures and interactive installations [16]

Group 1 - Chasing Car completed its first round of financing and is in the process of selecting a site for a new factory, which is expected to be 1.2 times larger than Tesla's Berlin factory [4] - Magic Creation completed a 6 million yuan angel round financing, focusing on developing courses and upgrading teaching platforms for children's programming and AI education [5] - Ropet, an AI pet company, completed a multi-million A1 round financing, with a focus on emotional companionship through AI [6][7] Group 2 - Controversy arose over Xibei's use of pre-made dishes, with founder Jia Guolong asserting that their dishes are not pre-made, while influencer Luo Yonghao called for transparency in the industry [8][9] - Xibei responded by publishing the preparation processes of dishes and launched a "Luo Yonghao menu" in about 370 stores to demonstrate transparency [9] - Tea Baidao has quietly entered the coffee market, with trial stores showing a 10% increase in sales after introducing freshly brewed coffee products [10] Group 3 - Ulike's anti-corruption efforts led to the transfer of 12 individuals to judicial authorities for criminal offenses, covering various business areas [11][12] - Chasing Technology plans to split multiple business units for IPOs starting from the end of next year [13] - Pop Mart's stock price has seen a significant decline, dropping approximately 20% from its peak, attributed to increased supply and reduced market interest [14][15][16] Group 4 - SHEIN responded to allegations of tax evasion in the UK, claiming compliance with local laws and regulations [17] - Eight Horse Tea Industry has submitted its fourth application for listing on the Hong Kong Stock Exchange [18] - The price of spot gold reached a historical high of $3,674.27 per ounce, reflecting its status as a safe-haven asset amid macroeconomic uncertainties [21] Group 5 - China's short drama industry is expected to reach a market size of $10 billion, with significant growth in overseas markets [22] - Shanghai recorded a historic high in inbound travelers during the summer, with tax refund amounts exceeding 600 million yuan, indicating a strong consumption trend [24]