Workflow
预制菜行业透明化
icon
Search documents
西贝贾国龙硬刚罗永浩,预制菜争议升级,后者10万悬赏求证据
Xi Niu Cai Jing· 2025-09-16 07:09
Core Viewpoint - The incident involving Luo Yonghao and Xibei has escalated into a significant event in the Chinese catering industry, focusing on the definitions, transparency, and consumer rights related to pre-prepared dishes [2][5]. Group 1: Incident Overview - Luo Yonghao publicly expressed disappointment with Xibei's use of pre-prepared dishes and criticized their pricing, calling for legislation to require restaurants to disclose the use of such dishes [2]. - Xibei's founder, Jia Guolong, held an emergency press conference to address the allegations, claiming that Luo's actions have negatively impacted the brand's image and announcing plans to sue him [2]. - In response, Luo offered a reward of 100,000 yuan for evidence of Xibei using pre-prepared dishes [2][4]. Group 2: Xibei's Response - Xibei launched the "Luo Yonghao Menu" in all its stores, allowing customers to order dishes that Luo had previously selected [3]. - The company made two major commitments: a "no charge if not tasty" policy and allowing customers to visit the kitchen to see how dishes are prepared [4]. - Jia emphasized that Xibei does not use any pre-prepared dishes, clarifying that all dishes are made in-store, whether cut in the kitchen or at a central facility [4]. Group 3: Broader Implications - Luo's actions and the ensuing controversy have sparked wider discussions about the transparency of the pre-prepared dish industry in China [5]. - Luo plans to host a live stream to discuss the incident, stating that his goal is to promote transparency in the pre-prepared dish sector rather than targeting Xibei or its founder [5]. - Xibei, founded in 1988, has grown to nearly 400 locations across 62 cities, employing around 17,000 people and generating annual revenues in the tens of billions [5].
有门店客流减少70%,西贝连夜开会,罗永浩官宣“停战”
Zheng Quan Shi Bao· 2025-09-14 07:20
Core Viewpoint - The ongoing controversy between the restaurant chain Xibei and entrepreneur Luo Yonghao has significantly impacted Xibei's business operations, leading to a decline in customer traffic and revenue due to allegations regarding the use of pre-prepared dishes [3][4]. Group 1: Company Operations - Xibei held an internal meeting on September 12, 2023, with approximately 18,000 employees to address the challenges posed by the recent pre-prepared dish controversy [3][5]. - The flagship store in Beijing experienced a dramatic drop in customer traffic, with a reported decrease of over 70% in waiting customers compared to the previous week [4]. - Xibei's daily revenue dropped by approximately 1 million yuan on September 10 and 11, with an expected decrease of 2 to 3 million yuan on September 12 [4]. Group 2: Industry Context - Luo Yonghao's comments on social media regarding Xibei's use of pre-prepared dishes sparked public backlash, leading to increased scrutiny of the restaurant's practices [4][5]. - Xibei's founder, Jia Guolong, clarified that while the restaurant employs pre-preparation techniques, it does not serve pre-prepared dishes, emphasizing the distinction between the two [4]. - Luo Yonghao expressed his support for transparency in the pre-prepared dish industry, advocating for regulations that require restaurants to disclose their use of such dishes [5].
有门店客流减少70%!西贝连夜开会!罗永浩官宣“停战”!
Group 1 - The controversy surrounding "Xibei prepared dishes" has significantly impacted store operations, with a reported 70% decrease in customer flow at the flagship store in Beijing, dropping from approximately 140 tables to 37 tables during peak hours [2] - Xibei's founder, Jia Guolong, indicated that daily revenue for all stores dropped by 1 million yuan on September 10 and 11, with an estimated decrease of 2 to 3 million yuan on September 12 [2] - Xibei has nearly 400 stores in China and employs around 18,000 staff members, with plans to open its first overseas store in Los Angeles in 2024, marking the start of its global expansion [3] Group 2 - The internal meeting held by Xibei on September 12 focused on improving store operations and customer service in response to the backlash from the prepared dishes controversy [1] - Luo Yonghao's comments on social media regarding the use of prepared dishes in Xibei's offerings sparked significant public discourse, leading to a live stream that attracted over 500,000 viewers across multiple platforms [3] - Xibei's official response to the controversy included a detailed letter to customers addressing the prepared dishes issue and clarifying the cooking processes used in their menu items [2]
网友:这波我站西贝,因为老罗那边已经站不下了。新华社:不怕你预制,就怕你不告诉我
程序员的那些事· 2025-09-13 23:22
Core Viewpoint - The ongoing debate between Xi Bei and Luo Yonghao highlights the complexities and misunderstandings surrounding the concept of "pre-prepared dishes" in the Chinese food industry, with implications for consumer rights and industry transparency [3][10][17] Definition of Pre-prepared Dishes - The National Market Supervision Administration, along with five other departments, officially defined "pre-prepared dishes" on March 18, 2024, as dishes made from one or more food products that undergo industrial pre-processing and are packaged for sale, requiring heating or cooking before consumption [3][4] Central Kitchen Clarification - The dishes produced in central kitchens by chain restaurants do not fall under the category of pre-prepared dishes, as they must comply with food safety laws and standards [4][5] Legal Context - Xi Bei's legal action against Luo Yonghao may have a basis in the definitions provided by regulatory authorities, suggesting a potential for Xi Bei to win the case [6] Public Perception and Criticism - Xi Bei's management appears to misunderstand the source of public criticism, which is not solely directed at Luo Yonghao but rather at the broader issues of transparency and consumer rights in the pre-prepared food sector [7][9] Media Exposure and Backlash - A media visit to Xi Bei's kitchen revealed concerning practices, including the use of genetically modified soybean oil, frozen meats, and the admission of using overnight dishes, which led to significant public backlash [14][15] Consumer Rights Advocacy - Luo Yonghao's stance emphasizes the importance of consumer awareness regarding the nature of pre-prepared dishes, advocating for transparency in the food industry [10][12][17]
3家消费公司拿到新钱;罗永浩开直播回应西贝预制菜争议;古茗4.9元咖啡再掀价格战 | 创投大视野
36氪未来消费· 2025-09-13 14:07
Group 1 - Chasing Car completed its first round of financing and is in the process of selecting a site for a new factory, which is expected to be 1.2 times larger than Tesla's Berlin factory [4] - Magic Creation completed a 6 million yuan angel round financing, focusing on developing courses and upgrading teaching platforms for children's programming and AI education [5] - Ropet, an AI pet company, completed a multi-million A1 round financing, with a focus on emotional companionship through AI [6][7] Group 2 - Controversy arose over Xibei's use of pre-made dishes, with founder Jia Guolong asserting that their dishes are not pre-made, while influencer Luo Yonghao called for transparency in the industry [8][9] - Xibei responded by publishing the preparation processes of dishes and launched a "Luo Yonghao menu" in about 370 stores to demonstrate transparency [9] - Tea Baidao has quietly entered the coffee market, with trial stores showing a 10% increase in sales after introducing freshly brewed coffee products [10] Group 3 - Ulike's anti-corruption efforts led to the transfer of 12 individuals to judicial authorities for criminal offenses, covering various business areas [11][12] - Chasing Technology plans to split multiple business units for IPOs starting from the end of next year [13] - Pop Mart's stock price has seen a significant decline, dropping approximately 20% from its peak, attributed to increased supply and reduced market interest [14][15][16] Group 4 - SHEIN responded to allegations of tax evasion in the UK, claiming compliance with local laws and regulations [17] - Eight Horse Tea Industry has submitted its fourth application for listing on the Hong Kong Stock Exchange [18] - The price of spot gold reached a historical high of $3,674.27 per ounce, reflecting its status as a safe-haven asset amid macroeconomic uncertainties [21] Group 5 - China's short drama industry is expected to reach a market size of $10 billion, with significant growth in overseas markets [22] - Shanghai recorded a historic high in inbound travelers during the summer, with tax refund amounts exceeding 600 million yuan, indicating a strong consumption trend [24]
于东来删除力挺西贝内容!“客流断崖式减少”,贾国龙怒了:生意可以不做,但官司一定要打!罗永浩回应:他是真心想把西贝搞死
Zhong Guo Ji Jin Bao· 2025-09-13 08:07
Core Viewpoint - The ongoing controversy surrounding the use of pre-prepared dishes at Xibei restaurant chain has led to significant public discourse, with founder Jia Guolong firmly denying any use of pre-prepared dishes and indicating plans to take legal action against critic Luo Yonghao [2][7][19]. Group 1: Company Response - Jia Guolong reiterated that Xibei does not serve any pre-prepared dishes, emphasizing that consumer misconceptions about pre-prepared food are widespread [5][7]. - He described the recent events as the largest external crisis since the establishment of Xibei, reporting a significant drop in daily revenue, estimating losses of 1 million yuan on September 10 and 11, and projecting losses of 2 to 3 million yuan on September 12 [7]. - Xibei has publicly shared the preparation methods of 13 dishes to clarify their cooking processes and has opened their kitchens for customer visits to enhance transparency [19][20]. Group 2: Industry Reactions - The incident has sparked support from various industry leaders, with notable figures expressing solidarity with Xibei, including the founders of Banlu Hotpot and Jixiang Wonton [8]. - Luo Yonghao's initial criticism of Xibei's pricing and food quality has led to a broader discussion about the transparency of the pre-prepared food industry, with him advocating for clearer labeling of such dishes in restaurants [20]. - The controversy has prompted discussions among industry peers about the challenges faced by restaurant businesses and the need for consumer awareness regarding food preparation practices [15][20].
于东来删除力挺西贝内容!“客流断崖式减少”,贾国龙怒了:生意可以不做,但官司一定要打!罗永浩回应:他是真心想把西贝搞死.....
Zhong Guo Ji Jin Bao· 2025-09-13 07:35
Core Viewpoint - The ongoing controversy surrounding the restaurant chain Xibei and its use of pre-prepared dishes has escalated, with founder Jia Guolong firmly denying any use of such dishes and planning legal action against influencer Luo Yonghao, who criticized the restaurant's offerings [1][4][10]. Group 1: Company Statements - Jia Guolong reiterated that Xibei does not serve any pre-prepared dishes, emphasizing that consumer misconceptions about pre-prepared food are widespread [3][4]. - He defined pre-prepared dishes according to national standards, explaining that the cooking process involves preparing the dish in a factory and then reheating it at the restaurant [3]. - Xibei's daily revenue reportedly dropped by 1 million yuan on September 10 and 11, with an estimated drop of 200,000 to 300,000 yuan on September 12 due to the controversy [4]. Group 2: Industry Reactions - Influencer Luo Yonghao expressed skepticism about Xibei's claims and suggested that the restaurant should be transparent about its use of pre-prepared dishes [4][10]. - Several industry leaders publicly supported Xibei, including the founders of other restaurant brands, who voiced their trust in the company amid the crisis [5]. - Luo Yonghao's initial criticism on September 10 sparked the controversy, leading to a series of public exchanges between him and Jia Guolong [10]. Group 3: Social Media and Public Response - On September 13, entrepreneur Yu Donglai deleted his supportive posts for Xibei and made his social media account private, indicating a shift in public sentiment [6][7]. - Following the backlash, Xibei released a letter to customers clarifying the preparation methods of their dishes and opened their kitchens for public tours to enhance transparency [9].
于东来删除力挺西贝内容!“客流断崖式减少”,贾国龙怒了:生意可以不做,但官司一定要打!罗永浩回应:他是真心想把西贝搞死.....
中国基金报· 2025-09-13 07:17
Core Viewpoint - The ongoing controversy surrounding the use of pre-prepared dishes at Xibei restaurant chain has led to significant public discourse, with founder Jia Guolong firmly denying any use of pre-prepared dishes in their offerings, while also indicating plans to take legal action against critic Luo Yonghao [2][3][9]. Summary by Sections Incident Background - On September 10, Luo Yonghao criticized Xibei for allegedly serving pre-prepared dishes, prompting a backlash from the restaurant's management [14][15]. - Jia Guolong emphasized that Xibei has never served any pre-prepared dishes, describing the situation as the largest external crisis since the company's inception [4][9]. Financial Impact - Jia reported a significant drop in daily revenue, estimating a loss of 1 million yuan on September 10 and 11, and projecting a further decline of 2 to 3 million yuan on September 12 [9]. Industry Response - Several industry leaders expressed support for Xibei, including the founders of Ban Yu Hot Pot and Jixiang Wonton, highlighting a collective concern over the treatment of restaurant brands [10]. Legal Actions - Jia confirmed intentions to pursue legal action against Luo, stating that while he could forgo business, he must defend the company's reputation [9]. Transparency and Consumer Rights - Luo Yonghao later clarified that he does not oppose pre-prepared dishes but advocates for greater transparency in the industry to protect consumer rights [20].
罗永浩在西贝到底吃没吃到“预制菜”?
Jing Ji Guan Cha Bao· 2025-09-13 06:24
Core Viewpoint - The public dispute between Luo Yonghao and Xibei over the use of pre-prepared dishes has escalated into a significant debate involving legal, public opinion, and industry standards [1][2][3] Company Response - Xibei's founder, Jia Guolong, firmly denied Luo's accusations regarding the use of pre-prepared dishes, stating that all dishes served are made fresh and not pre-prepared according to national regulations [1][2] - Xibei announced the launch of a "Luo Yonghao Menu" featuring three signature dishes made fresh, along with a "pre-prepared dish knowledge manual" to educate customers about industry standards [2][3] - The company has opened its kitchen for public tours, allowing customers to see the cooking process and ensuring transparency [3][6] Luo Yonghao's Actions - Luo Yonghao offered a reward of 100,000 yuan for anyone who could provide evidence of Xibei using pre-prepared dishes, aiming to promote transparency in the restaurant industry [2][4] - In a live broadcast, Luo criticized Xibei's claims, arguing that the absence of national standards for defining pre-prepared dishes makes their assertions questionable [4][5] Financial Impact - The controversy has negatively affected Xibei's business, with a reported loss of over 2 million yuan in revenue on the day following the dispute [2][3] Industry Standards - The incident highlights the ambiguity surrounding the definition of pre-prepared dishes in the industry, as existing standards leave room for interpretation regarding what constitutes pre-prepared food [5][6] - Current regulations specify that dishes prepared in central kitchens do not fall under the category of pre-prepared dishes, which complicates the classification of certain menu items [6][7] Consumer Engagement - The "Luo Yonghao Menu" has generated interest among consumers, with many visiting Xibei to verify the freshness of the dishes [7] - Luo's reward announcement has led to hundreds of comments from netizens, although no verified evidence has emerged yet [7]
西贝的当务之急:贾国龙大战罗永浩,老乡鸡反而成了最大赢家
Mei Ri Jing Ji Xin Wen· 2025-09-13 06:04
Core Viewpoint - The ongoing dispute between Luo Yonghao and Jia Guolong over prepared dishes has escalated into a public discussion about transparency in the prepared food industry, with Luo successfully shifting the narrative to consumer rights and industry transparency [1][6]. Group 1: Industry Dynamics - Luo Yonghao's live broadcast received overwhelming support, with 90% of viewers backing his call for transparency in the prepared food sector [1]. - West B's live kitchen broadcast revealed the use of numerous prepared products, including sea bass with an 18-month shelf life and lamb leg meat produced in 2024, leading to public backlash [1][6]. - The controversy highlights a significant disconnect between industry standards and consumer perceptions, as many consumers equate long shelf-life products with prepared dishes [3][4]. Group 2: Company Strategies - West B's approach of live broadcasting their kitchen operations was intended to demonstrate transparency but backfired due to the discovery of prepared products [1][6]. - Luo Yonghao's strategy focuses on not opposing prepared dishes but advocating for their transparency, effectively controlling the narrative [6]. - The need for West B to redefine its product classifications and align with consumer understanding is emphasized, suggesting a model similar to that of Laoxiangji, which categorizes dishes into freshly made, semi-prepared, and fully prepared [6][7]. Group 3: Consumer Engagement - Jia Guolong's insistence on differentiating between "prepared technology" and "prepared dishes" has not resonated with consumers, who are more concerned with the nature of the products they consume [3][4]. - The industry must recognize that consumer perceptions often differ from established standards, necessitating a shift in how companies communicate their offerings [7][8]. - The challenge for West B lies in converting negative attention into brand recognition and trust, emphasizing the importance of genuine actions over mere transparency [8].