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成都上半年193家首店混战!万象城夺冠,但它才是最大惊喜
3 6 Ke· 2025-08-21 02:21
2025年4月,《成都市推动首发经济发展三年行动计划(2025—2027年)》正式印发,提出力争到2027年底,落地各类首店累计达6500家,高能级首秀首 展等首发活动超1000场,打造首发经济地标载体100个,培育新消费品牌500个。 不必等到年终结算,仅凭2025上半年,成都就已再次写下首店经济的新注脚。对这座城市来说,品牌的首次登陆从未只是一个商业动作,也是对城市消费 肌理的一次轻轻叩问。 赢商大数据最新统计显示,2025年上半年,成都共引入首店品牌193家,商业项目间的"吸附力"之争以外,还有新锐品牌的试水、国际品牌的加码与本地 市场细胞的再度活化。 01. 品牌引力突出 2025年上半年,成都消费市场依然火热,凭借庞大的城市消费潜力与优越的营商环境,持续吸引各类首店品牌落户。 西南首店以24.5%的高占比,显著印证了成都作为西南区域商业枢纽的核心吸附力,凸显成都作为品牌布局西南市场的首选地位依然突出。与此同时,全 国首店与省份首店合计占比达15.1%,共同构成了成都吸引高能级、战略性首店的重要力量,体现了城市在品牌层级布局上的深度价值。 品牌级次维度,A级+B级占比近半(合计45.7%)构成首店主力 ...
发放七轮消费券,上海静安文旅消费季即将启幕
Zhong Guo Jing Ji Wang· 2025-05-16 07:13
Group 1 - The Shanghai Jing'an Cultural and Tourism Consumption Season will start on May 19, with the distribution of cultural and tourism consumption vouchers through the "Alipay" platform [1] - This initiative is part of Jing'an District's efforts to build a "national-level cultural and tourism consumption pilot city" and has been held for three consecutive years [1] - The 2025 consumption season will focus on key merchants in accommodation, exhibitions, performances, film, publishing, and cultural derivatives, aiming to enhance revenue growth and improve the quality of cultural tourism consumption [1] Group 2 - Over 10,000 vouchers will be issued, categorized into "accommodation vouchers" and "cultural creation vouchers" [2] - Notable participating hotels include Alila Shanghai, the first urban resort Alila hotel in China, and Yan'an Hotel, a historic establishment recognized as one of Shanghai's top ten classic buildings [2] - The event will feature the UK original musical "SIX," which will debut in China at the Shanghai Meiqi Grand Theatre, offering a unique blend of history and contemporary rock elements [2]