人民日报记者 杨文明 开栏的话 年宵花住进智能温室，准时"赶春"、精彩绽放；无人机搭配冷光烟花，点亮夜空、出圈出彩；年兽 彩灯装上智能眼睛，会心眨眼、灵动传神；年鱼送上自动化产线与冷链物流，鲜"游"千里、味达万家； 新中式服饰用上科技面料，流光溢彩、典雅大方；育种技术助力"吃瓜自由"，瓤色多彩、产地多元…… 从田间到车间，从指尖到心间，新技术、新创意、新模式既重塑着过年的方式，也承载着人们对美好生 活的向往。 过小年，迎新年。人民日报推出"年味里的新质生产力"系列策划，和读者们一起感受那些藏在年味 里的技术革新与产业跃迁。 临近春节，云南昆明呈贡区斗南花卉市场里花香浓郁，各色花卉争奇斗艳。顾客的询价声、打包声 与馥郁的花香交织，年的脚步跟着花香人潮涌了进来。 如何迎接新春花卉销售高峰？从"追着市场跑"到"迎着春天走"，从"凭经验种花"到"靠数据开花"， 从"引进来"种苗到"自己创"品种，云南花卉产业正经历一场静默而深刻的"赶春"。 逛花拍中心 各地的花，为啥运到云南卖 每年春分前后，产自山东菏泽的芍药都会千里迢迢运抵斗南，再由此转销各地。 不独山东芍药，来自河北、四川、陕西等10余个省份的特色花材，也会循着" ...

（来源：新华日报） 泗洪县界集镇大力发展非洲菊、百合、洋桔梗等特色花卉种植，并通过"党支部+合作社+农户"经营方 式，实现产业富民。图为1月11日，该镇春粟农业发展有限公司鲜花种植基地里，花农们忙着采收非洲 菊供应市场。 许昌亮 摄 （视觉江苏网供图） ...

Core Insights - The flower retail market in China is projected to reach nearly 220 billion yuan in 2024, with daily self-consumption accounting for over 40% of sales [1] - The shift from seasonal gifting to everyday purchases is driven by changing consumer attitudes and improved supply chain efficiencies [1][11] Group 1: Market Trends - The demand for affordable flower bouquets, such as the 9.9 yuan offerings, has increased significantly, with Meituan's flash purchase platform reporting a 15.7% year-on-year growth in flower transaction volume for 2024 [1][5] - In five-tier cities, flower transaction volume is expected to grow by 24.6% year-on-year, contributing over one-third of total sales [5] - The primary motivation for purchasing flowers has shifted, with 66% of consumers buying flowers to express emotions and 59% for home decoration, surpassing the 36% who buy for celebrations [5] Group 2: Consumer Behavior - The 25-35 age group accounts for 68% of online flower orders, with female users making up 74%, indicating a trend towards frequent, small-scale purchases [7] - Consumers are increasingly viewing flowers as a daily necessity rather than a luxury, with the average annual flower consumption in China at only about 10 stems, compared to 60 stems in countries with similar income levels [7] Group 3: Supply Chain Innovations - Supply chain upgrades have significantly reduced costs, allowing vendors to sell bouquets at lower prices while maintaining profitability; for instance, the cost of a bouquet is now controlled at under 5 yuan [8][9] - The OMO (Online-Merge-Offline) model has been effectively implemented, with examples like Yunnan's green fresh flower city warehouse reducing procurement costs by 25% and waste rates from 15% to below 5% [9] - The integration of e-commerce platforms has further accelerated market growth, with companies like Hema establishing efficient cold chain logistics to deliver fresh flowers within 24 hours [9][11]

Core Insights - The article highlights the development and modernization of the flower industry in Yunnan, particularly in Lijiang, showcasing its potential to enhance local livelihoods and contribute to the economy [1][2][3]. Industry Overview - Yunnan is recognized as one of the most suitable regions for flower production globally, with an annual output of over 20 billion fresh-cut flowers, accounting for 70% of the national market [2]. - The flower industry in Yunnan has transformed from small-scale self-sustaining operations to a modern, full-chain agricultural model, driven by technological advancements and cooperative efforts [2][3]. Economic Impact - The flower industry has significantly improved the income of local farmers, with an average increase of over 50,000 yuan per household annually, benefiting around 190,000 households and creating over 1 million jobs [4]. - In 2024, the total output value of the flower industry chain is expected to exceed 140 billion yuan [4]. Technological Advancements - The use of smart greenhouse technology in flower cultivation enhances flower quality and consistency, demonstrating a shift towards modern agricultural practices [1]. - Research and development in flower breeding are crucial, with efforts to reduce reliance on imported varieties and promote indigenous species [5]. Market Dynamics - The Kunming International Flower Auction Center has become the largest flower auction center in Asia and the second largest globally, facilitating the sale of over 7 million fresh-cut flowers daily [4]. - New business models, including e-commerce and live streaming, are expanding market access for local farmers and enhancing profitability [4].

Core Insights - The Dou Nan Flower Market in Kunming, known as "Asia's Flower Capital," is the largest fresh-cut flower trading market in Asia, operating both day and night [1][3][17] - The night market begins around 8:40 PM and continues until approximately 1 AM, attracting numerous flower farmers and merchants [5][17] - The market offers over 1,600 varieties of fresh-cut flowers, with a daily trading volume of nearly 30 million stems [12][17] Market Operations - The Dou Nan Flower Market features a unique night market experience, allowing visitors to shop for flowers late into the evening, which is different from typical flower markets [3][5] - The market includes a flower auction service, which has recently expanded to include a "tourist-exclusive" auction that operates until 10 PM [20][22] - The auction utilizes a "Dutch-style descending price" method, where participants can bid through a mobile app, creating a competitive and engaging atmosphere [22] Flower Varieties and Seasonal Highlights - The market boasts a wide range of flower types, including popular varieties such as roses, lilies, and seasonal flowers like hydrangeas and lotus flowers [9][11] - The summer season features vibrant flowers that are particularly popular among consumers, contributing to the market's high trading volume [11][17] Customer Engagement - Visitors can participate in customized auctions, selecting their preferred flower arrangements and receiving on-site packaging from florists [27] - The market's lively atmosphere and the opportunity for spontaneous deals enhance the overall shopping experience for both locals and tourists [20][27]