Core Insights - The article emphasizes that the ability to enjoy a 100-inch TV is determined more by viewing distance than by the size of the living space, with a recommended distance of over 3 meters for optimal experience [1][11] - It challenges the misconception that larger screens create discomfort, highlighting that a 100-inch TV can provide an immersive experience without the need for frequent head movement [3][4] Viewing Experience - The ideal viewing distance for a 100-inch TV is between 3 to 4 meters, where the screen occupies nearly 40° of the viewer's horizontal field of vision, enhancing immersion [3][4] - At a distance of 3 meters, viewers can comfortably see the entire screen with minimal eye movement, allowing for an engaging experience similar to sitting in the front rows of a cinema [3][4] Technology and Picture Quality - Concerns about picture quality at close distances are addressed, stating that with 4K resolution, individual pixels are indistinguishable from 3 meters away, providing sharp and clear images [6][10] - The article highlights the importance of advanced technology in TVs, such as Hisense's AI picture quality chip H7, which enhances image clarity and color accuracy [6][7][10] Display Features - Hisense's E8Q Pro model features a black曜屏 Ultra with a low reflection rate, ensuring deep blacks and vibrant colors even in well-lit environments [7][9] - The use of MiniLED technology allows for high brightness and contrast, effectively managing light and shadow to enhance the viewing experience [9][10] Conclusion - The article concludes that as long as the viewing distance exceeds 3 meters, there are no limitations on room size for enjoying a 100-inch TV, encouraging consumers to embrace this new viewing era [11]

Core Insights - The Cologne Game Show on August 20 attracted global player attention, showcasing the new title "Black Myth: Zhong Kui" from Game Science, coinciding with the one-year anniversary of "Black Myth: Wukong" [1] - Hisense TV, the global official partner for "Black Myth: Wukong," set up two giant 100-inch screens at the event, enhancing the gaming experience for attendees [1] Group 1 - The "Shadow Blade Zero" exhibition area was lively, with Hisense displaying 10 large-screen TVs for international players to experience the martial arts world [3] - Hisense TVs have established a strong reputation in the gaming community, particularly the E8Q Pro model, known for its "peak picture quality" and advanced gaming features [3] Group 2 - The Hisense H7 AI Picture Quality Chip significantly enhances gaming visuals by optimizing dark and bright scenes, ensuring clarity in details like textures and dynamic effects [5] - The Ultra Black Screen features a low anti-reflective rate of 1.28%, allowing for clear visuals even in bright environments, and offers a wide viewing angle of 178 degrees for group gaming experiences [5] - The combination of "Black Myth: Zhong Kui" and the Hisense E8Q Pro at the Cologne Game Show highlights the trend of upgrading home entertainment setups for immersive gaming experiences, moving beyond traditional viewing [5]

Group 1 - The 2024 Gamescom in Cologne, Germany, officially opened on August 20, showcasing the new game "Black Myth: Zhong Kui" by Game Science, coinciding with the one-year anniversary of its previous title "Black Myth: Wukong" [1] - The game visuals and technical demonstrations received widespread attention from international gaming media and players, reinforcing the position of Chinese game developers in the global AAA game market [1] - Hisense, as the global official partner for "Black Myth: Wukong," showcased two 100-inch televisions at the event to display high-definition game visuals, along with providing 10 large-screen TVs for the demo area of the popular domestic game "Shadow Blade Zero" [4] Group 2 - The Hisense E8Q Pro features the XinXin AI picture quality chip H7, which can intelligently optimize dark details and highlights in real-time, reducing motion blur during dynamic scenes [3] - The E8Q Pro's Ultra Black Screen has a low anti-reflective rate of 1.28%, approximately 75% lower than standard TVs, ensuring good viewing quality in complex lighting environments [6] - The trend of immersive gaming experiences is shifting living room gaming from traditional viewing entertainment, creating new market opportunities for TV manufacturers in gaming display technology [9]

Core Insights - The 2024 Gamescom in Cologne, Germany, opened on August 20, showcasing the new game "Black Myth: Zhong Kui" by Game Science, coinciding with the one-year anniversary of "Black Myth: Wukong" [1] - The event highlighted the growing recognition of Chinese game developers in the global AAA game market [1][2] - Hisense, as the global official partner for "Black Myth: Wukong," showcased advanced display technology, including two 100-inch screens for game demonstrations [1] Group 1: Game Development - The international gaming media and players showed significant interest in the technical demonstrations and visuals of "Black Myth: Zhong Kui" [1] - The presence of high-quality Chinese games like "Black Myth: Zhong Kui" and "Shadow Blade Zero" is increasing in the international market, raising the technical requirements for supporting display devices [2] Group 2: Display Technology - Hisense's E8Q Pro features the XinXin AI picture quality chip H7, which optimizes game visuals in real-time, enhancing dark details and highlights [1] - The E8Q Pro's Ultra Black Screen has a 1.28% ultra-low reflectivity, reducing glare by approximately 75% compared to standard TVs, ensuring good viewing quality in complex lighting [1] - The screen supports a 178-degree wide viewing angle, catering to multi-user viewing scenarios [1] Group 3: Market Trends - The shift from traditional viewing to immersive gaming experiences in living rooms presents new market opportunities for TV manufacturers in gaming display technology [2] - The synergy between the Chinese gaming industry and display technology is becoming increasingly evident, fostering a positive cycle of technological advancement that enhances the competitiveness of Chinese tech products in the international market [2]

Core Insights - The Chinese consumer market is undergoing a significant reset, driven by structural changes in consumer demographics and preferences, leading to a reshaping of brands and channels [1][12] - There is a shift from functional consumption to products that cater to emotional value and lifestyle needs, making the understanding of consumers crucial for business survival [1][5] Group 1: New Consumer Trends - The new consumer is redefining functionality; for example, the term "gaming" has become a rapidly growing search keyword in the TV market, with "gaming TVs" seeing over 80% year-on-year growth [2][4] - Companies like Hisense are targeting previously overlooked demographics, such as gamers, by aligning marketing strategies with their specific needs and preferences [2][4] Group 2: Demand Recognition - By 2025, consumers born between 1985 and 2000 will dominate the market, characterized by a shift from a supply-driven logic to a demand-driven approach, where consumers expect their needs to be recognized and met [5][6] - Haier's response to consumer feedback on product features illustrates the importance of listening to consumer demands, leading to successful product launches like the three-tub washing machine that generated 100 million in sales within 48 hours [6][8] Group 3: Specificity in Consumer Needs - Brands like Berghaus are successfully identifying and addressing specific consumer needs through detailed market research, leading to innovative product features that resonate with everyday scenarios [9][11] - The current consumer landscape emphasizes the importance of understanding individual consumer stories and experiences rather than relying on broad demographic categories [11][12] Group 4: Market Dynamics - The rapid economic development in China has led to a compressed transition in consumer lifestyles, resulting in a significant structural shift in the market, especially post-pandemic [12][13] - The focus is shifting from total market growth to structural changes, presenting opportunities for brands to redefine their value propositions based on consumer lifestyles [14][15]

上海豫园旅游商城(集团)股份有限公司在数字化、AI创新方面也有新成果。"公司搭建AIGC中台，珠宝 产业应用AI算法在商品管理上实现30%的效率提升；在表业板块，尝试使用AI技术提高经营效率，推出 多款满足不同消费者需求的女表。"公司相关负责人表示。 今年，AI+正成为各平台"年中大促季"助力企业的"王牌"，直接推动了消费零售业拥抱"新质"的进程。 本报讯(记者毛艺融)今年的年中大促，AI+成为了捕捉流量的最有效"密码"。一批沪市消费零售公司展 现出人工智能(AI)助力下的"科技底气"和"实战能力"，将年中消费旺季变成了技术加持下的各家"秀 场"。 一方面，企业借助AI技术，在消费者洞察、人群圈选等环节实现效率提升；另一方面，"人工智能+消 费"的场景不断迭代，产品推陈出新，AI正助力企业探索消费零售业的数智化发展方向。 提升消费零售"新质"含量 推动AI同消费、零售的融合，是今年"年中大促"的最热词汇。"公司加速推进人工智能技术在业务流程 中的应用"，上海百联集团股份有限公司(以下简称"百联股份（600827）")相关人士表示，例如，近期公 司旗下的百联西郊上线AI精准客流系统进行全场覆盖，实现对全流程、全 ...

Group 1: AI Integration in Retail - AI technology is becoming a key driver for enhancing efficiency in consumer insights and customer segmentation within retail companies [1][2] - Companies like Bailian Group are implementing AI systems to analyze customer flow metrics comprehensively, aiming to transform the "people-goods-scene" relationship [2][3] - The Shanghai government is promoting the integration of AI, virtual reality, and big data in the retail sector to boost consumption [2] Group 2: New Product Development and Innovation - AI is facilitating the rapid iteration of new products and innovative scenarios in the consumer market, as seen in Bailian Group's use of humanoid robots for fashion shows [4] - Sichuan Changhong is leveraging AI to create new product experiences, such as the AI TV and air conditioning units that adapt to user preferences [4][5] - Hisense is developing an integrated AI capability system that enhances smart home interactions through personalized services [5][6] Group 3: Enhanced Consumer Experience - AI applications are improving consumer experiences, as demonstrated by the strategic partnership between Proya and Ant Group's AI subsidiary to enhance customer service [3] - The introduction of AI-driven tools, such as digital influencers and automated resource allocation during peak shopping seasons, is reshaping marketing strategies [3] - The Chinagoods AI platform allows merchants to create multilingual promotional videos, streamlining the marketing process [3]