深蓝汽车S09

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保价为何孤掌难鸣?
Zhong Guo Qi Che Bao Wang· 2025-06-16 01:05
近日,汽车市场的价格竞争再次开始,但在这一片混战中,深蓝汽车S09推出的"一年保价"政策显得格外引人注目——这款面向家庭全场景使用的 SUV,以23.99万~30.99万元的价格区间进入市场,并同步推出了"2025年6月30日前订车享365天保价"的承诺,试图在价格战中建立信任的防线。 统计数据显示,今年一季度,中国汽车行业的利润率已降至3.5%。从2014年8.99%的行业利润率高峰,到2024年的4.3%,十年间利润空间被压缩超 过一半。为了提升销量,汽车制造商纷纷采取降价促销策略,但这也导致利润率的下降,整个行业陷入了"收入增加但利润不增"的困境。 在"销售一辆车即亏损一辆车"的恶性循环中,保价承诺相当于提前锁定了利润空间。一位自主品牌财务总监进行了如下计算:"假设单车成本因电池 价格下降每月减少2%,那么保价一年将导致年底每辆车减少约15%的利润,对于那些毛利率不足10%的大多数车企来说,这几乎等同于自杀。"盲目跟随 保价策略等同于放弃了最后的价格防御能力。 自深蓝S09上市后的3个月内,仅有少数品牌跟进短期保价政策,且最长的承诺期限仅为90天。这种普遍的冷淡反应与2022年底新能源汽车补贴退坡 时的 ...
同为央企新能源 深蓝与奕派为何不同命?
经济观察报· 2025-06-02 03:52
作为定位相近的主流新能源品牌,深蓝汽车与奕派汽车在入局 时间、产品丰富度、技术路线、资源禀赋、渠道布局、对外合 作等方面均存在较为明显的差异,这也注定了两家车企不同的 命运。 作者:王帅国 封图:经济观察网 经过多年竞争,汽车央企新能源品牌之间已经出现明显的分水岭。特别是在主流市场中,长安汽车 旗下的深蓝品牌在数年间已经成长为"央企新能源品牌销冠",而东风汽车旗下的奕派品牌才刚刚起 步,存在感较低。 从简单的数据层面来看,深蓝汽车目前已推出6款车型,累计交付40多万辆;反观奕派汽车,目前 在售车型仅有2款,且累计交付不足8万。 同为央企新能源,深蓝汽车与奕派汽车之间为何会出现如此悬殊的差距?作为定位相近的主流新能 源品牌,深蓝汽车与奕派汽车在入局时间、产品丰富度、技术路线、资源禀赋、渠道布局、对外合 作等方面均存在较为明显的差异,这也注定了两家车企不同的命运。 先发与后入 从品牌推出时间、产品多寡等角度来看,深蓝汽车入局更早,产品更为丰富。奕派汽车方面,由于 东风汽车实施高端品牌先行策略,奕派汽车入局较晚,在央企新能源品牌中成立时间最短,产品数 量与深蓝汽车相比也少很多。 深蓝汽车成立于2018年(前身为长安 ...
潮流汇聚 共启重庆“新”时刻 2025中国(重庆)国际消费节启动仪式
Sou Hu Cai Jing· 2025-05-03 16:43
Core Viewpoint - The 2025 China (Chongqing) International Consumption Festival aims to enhance the city's status as an international consumption center through various innovative activities and consumer benefits [1][3]. Group 1: Event Overview - The festival is organized by multiple government departments and will run from April 29 to May 31, featuring a series of themed activities to promote quality consumption [1]. - New projects and consumer policies were launched during the event, showcasing the "Yuyue Consumption" trend [3]. Group 2: New Projects and Initiatives - Several commercial areas, including Jiefangbei and Guanyinqiao, were recognized as the first batch of "first-release economic" gathering areas [3]. - New projects include the construction of international luxury consumption centers and various shopping parks across different districts [3]. Group 3: Consumer Policies and Promotions - The event features significant consumer policies, such as the "Jiaoyin Huidai" personal loan brand by the Bank of Communications, aimed at enhancing consumer experience [5]. - Various platforms, including Vipshop and Alipay, are offering substantial discounts and promotional activities, with a total investment exceeding 100 million yuan in promotional resources [5]. Group 4: Thematic Exhibitions and Activities - Five thematic exhibition areas were set up, including the "Chongqing Taste" and "Chongqing Art Creation" zones, to attract tourists and promote local products [10]. - International brands from countries like Italy and Uruguay participated, showcasing their products and offering tasting experiences [12]. Group 5: Interactive Experiences - The festival includes interactive experiences such as the "teamLab FuturePark" digital art exhibition and various product launches, enhancing consumer engagement [15][16]. - Numerous first-release events are scheduled throughout May, allowing consumers to experience new products and brands in various city locations [16].