Core Insights - The Wuhan Economic and Technological Development Zone is planning to convert the site of the former Dongfeng Honda second factory from industrial to primarily residential use, which includes residential, commercial, and educational facilities [1][3] - This initiative is part of a broader strategy to develop the "China Auto Valley" and the "Double Intelligence Pilot Zone," aiming to create a model for industrial integration and urban development in the region [1] Group 1 - The Dongfeng Honda second factory, covering approximately 1.05 million square meters, was established in November 2010 and began production in July 2012, with an annual capacity of 240,000 vehicles [3] - The factory is set to officially cease operations in November 2024 [3] - The transformation of the site follows the previous conversion of the Shenyang Automotive Wuhan plant into a mixed-use development, indicating a trend of repurposing industrial sites in the area [1][3] Group 2 - Dongfeng Honda has taken over the Shenyang Automotive Wuhan second factory and has repurposed it into a new energy vehicle production base, which officially commenced operations on October 11, 2024 [3] - The new energy factory is the first of its kind in Honda's global strategy, with a production capacity of 120,000 new energy passenger vehicles per year, supporting the company's transition towards electrification [3]

Group 1 - The 25th Wuhan International Auto Show will be held from September 17 to 22, 2025, at the Wuhan International Expo Center, showcasing over 1,000 vehicle models across an exhibition area of 140,000 square meters [1] - The event is co-hosted by the China Machinery Industry Federation and the China Council for the Promotion of International Trade Automotive Industry Branch, with the theme "Smart Connected New World, Driving Fun New Life" [1] - Major brands such as Dongfeng Peugeot Citroën, Honda, and Xpeng will present their latest models, including the Versailles C5X and the new P7, among others [1][2] Group 2 - The auto show will feature 15 interactive experience activities, including a youth car design competition and a car sports event, enhancing visitor engagement [2] - For the first time, a humanoid robot performance will be introduced, showcasing the Photon Robot, which won the championship at the 2025 World Humanoid Robot Games [2] - Concurrently, several forums will be held, including the 11th China (Wuhan) International New Energy and Intelligent Connected Vehicle Development and Cooperation Summit [2]

Core Viewpoint - Honda is undergoing a significant retreat from the Chinese market, marked by the closure of production facilities and a disappointing performance in the electric vehicle sector [1][2]. Group 1: Production Changes - Honda China announced the closure of the Dongfeng Honda second factory in Wuhan by November 2024, which was previously transformed into a new energy vehicle production base [1]. - GAC Honda will also close its factory in Guangzhou by October 2024, indicating a broader trend of production facility shutdowns [1]. - The Dongfeng Honda second factory is expected to be repurposed for commercial real estate development, following the precedent set by the first factory [1]. Group 2: Sales Performance - Honda's electric vehicle sales in China have been underwhelming, with cumulative sales from July 2024 to June 2025 totaling less than 24,000 units, averaging under 2,000 units per month [2]. - GAC Honda's e:NP1 and e:NP2 models sold 2,062 and 3,312 units respectively over the past year, while Dongfeng Honda's e:NS1 and e:NS2 models sold only 1,473 and 940 units [3]. - Overall, Honda's new car sales in June 2025 showed a significant decline, with Dongfeng Honda's sales down 23.62% year-on-year and GAC Honda's down 12.61% [7][8]. Group 3: Market Position and Challenges - Honda's decline in the Chinese market is attributed to a combination of factors, including a failure to adapt to the rapid growth of the electric vehicle market and competition from domestic brands like BYD and Geely [16][21]. - Despite having an early start in the electric vehicle segment, Honda's sales have plummeted since reaching a peak in 2020, with Dongfeng Honda's sales dropping by 49.64% and GAC Honda's by 41.60% by 2024 [9][13]. - The company's attempts to pivot towards electric vehicles have been criticized as insufficient, with new models failing to gain traction in a competitive market [17][20].

Core Viewpoint - The Chinese automotive industry is undergoing significant transformation in 2025, with a focus shifting from quantity to quality, driven by stringent regulations and safety standards [1][18]. Group 1: Industry Changes - The implementation of strong regulatory policies for assisted driving and the strictest battery safety regulations signal a return to quality-focused development in the automotive sector [1]. - The market is experiencing intensified competition, prompting companies to prioritize quality over mere expansion [1]. Group 2: Company Performance - Dongfeng Honda has achieved high-quality development through rigorous standards and requirements, maintaining a strong presence in the fuel vehicle market while advancing its transition to new energy vehicles [1][20]. - In the first half of the year, Dongfeng Honda welcomed 150,000 new customers, reflecting a commitment to long-term value [1]. Group 3: Product Quality and Reputation - Dongfeng Honda has garnered over 8.5 million users over its 20+ years, with quality being the core reason for customer trust [4]. - The CR-V model, a pioneer in the urban SUV category, has sold nearly 3.2 million units in China and is expected to surpass 15 million globally [4]. - The CR-V boasts a three-year resale value rate of 60.71%, ranking first among joint venture compact SUVs [4]. Group 4: Sales and Market Position - In the first half of the year, CR-V's sales reached nearly 90,000 units, marking an 8.39% year-on-year increase, with strong performance in both fuel and hybrid models [8][20]. - The launch of the 11th generation Civic has enhanced its smart interaction and safety features, showcasing Dongfeng Honda's commitment to innovation [8]. Group 5: Technological Advancements - Dongfeng Honda is not merely transitioning to electric vehicles but is committed to maintaining its quality standards while embracing new technologies [13][15]. - The company has launched the S7 model and is expanding its electric vehicle lineup, supported by a new smart factory that enhances production efficiency and precision [15]. Group 6: Local Innovation and Market Adaptation - Dongfeng Honda aims to accelerate local innovation by collaborating with local suppliers to meet diverse consumer needs effectively [18]. - The company emphasizes the importance of maintaining global quality standards while integrating local innovations to enhance its product offerings [20]. Group 7: Commitment to Quality - Dongfeng Honda's commitment to quality and safety remains unwavering, ensuring that all collaborations meet stringent quality and safety tests [20]. - The company continues to evolve its product lineup, with upcoming upgrades to popular models like the CR-V, focusing on enhanced smart technology and user experience [20].

Core Viewpoint - The event "Electric Technology Experience Camp" by Dongfeng Honda showcases its electric vehicle lineup in Jinan, emphasizing the integration of technology and nature while enhancing consumer trust in electric mobility [1][11]. Group 1: Event Overview - The event took place on June 27 in Jinan, following previous stops in Wuhan and Taiyuan, aimed at providing consumers with an immersive experience of Dongfeng Honda's electric technology [1]. - The event featured the full lineup of Dongfeng Honda's electric vehicles, including the S7, e:NS2, and L models, each showcasing distinct design philosophies [2]. Group 2: Vehicle Features - The S7 model employs a "light and shadow blade" design, while the e:NS2 features a sporty coupe silhouette, and the L model focuses on a "digital cockpit" with multi-screen interaction [2]. - Participants experienced the S7's driving capabilities, highlighting its 50:50 weight distribution and advanced suspension system, which provided a smooth driving experience [4]. Group 3: Safety Features - The S7's safety structure was demonstrated through a half-cut vehicle, showcasing the use of 1500MPa aerospace-grade steel and 980MPa high-strength steel, ensuring robust protection for occupants and battery [7]. - A crash test vehicle underwent rigorous testing, demonstrating the effectiveness of its safety features, including multiple airbags and automatic emergency systems [9]. Group 4: Future Plans - Dongfeng Honda plans to continue the Electric Technology Experience Camp in more cities, aiming to build consumer confidence in electric mobility through transparency and hands-on experiences [11].

撰 文 / 牛跟尚 设 计 / 赵昊然 这是合资车企独特的"出车育人"。 在本田宣布与日产正式启动合并谈判后，本田1994年起在中国发展的东风本田业务迎来人事调整。 汽车商业评论独家跟踪并获悉，从2024年12月25日到2025年1月12日18天内，堪称东风公司利润奶 牛的东风本田系已悄然发生人事变动。 其中，1964年出生并一直在东风工作近40年的东风本田发动机有限公司（以下简称东风本田发动 机）董事长郑纯楷到龄退休。 东风本田发动机原党委书记、执行副总经理崔志锋接棒，升任公司董事长。此前，崔志锋已经被任 命为东风汽车集团有限公司（以下简称东风公司）制造管理部（安全环保部）副总经理，东风汽车 集团股份有限公司（以下简称东风集团）制造管理部（安全环保部）副总经理。 其中，股东会由东风集团股东代表郑纯楷主持，本田技研工业（中国）投资有限公司股东代表五十 岚雅行、本田技研工业株式会社股东代表鸟屋原登出席会议。股东会对董事会的报告内容进行确认 并通过相应决议。 东风本田汽车有限公司（以下简称东风本田）原副总经理勾天生，最新调任东风本田发动机党委书 记，推荐任董事、执行副总经理。 东风本田执行副总经理助理、新车型中心 ...