为系统性培育合规文化，亿滋国际建立轮训机制，实施线上线下结合的培训计划，深化员工对公司核心 政策的理解。除正式培训外，公司还在全球及各区域定期开展宣传活动，持续强化员工的合规意识与道 德决策能力，以动态应对不断变化的合规风险环境。成效层面，2024年公司举办约90场互动式合规直播 课程，约4.3万名员工以在线形式完成了相关培训。 在权益保障机制建设上，亿滋国际秉持公平原则，通过公司的合规与诚信计划，为员工、承包商和分包 商提供可及的投诉机制。公司提供覆盖超过90余个国家/地区的免费热线及在线网络举报平台，支持保 在合规意识深化方面，亿滋国际制定并持续更新具有约束力的《行为准则》，将其作为公司合规与诚信 计划的核心组成部分。该准则提供约32种语言版本，明确每位员工依法合规开展业务的责任，涵盖网络 安全、人工智能、人权、社交媒体、制裁与贸易法以及反洗钱等关键领域的操作指导。为确保持续贯 彻，所有员工每年必须接受《行为准则》培训，阅读、理解并严格遵守准则内容，同时签署书面确认书 以示承诺。 文/华夏ESG观察联盟 企业介绍 亿滋国际（纳斯达克：MDLZ）在全球150多个国家和地区为消费者提供零食。2024年公司全年 ...

Core Insights - Mondelez International is accelerating its strategic adjustments in the Chinese market, implementing organizational changes effective July 1, 2025, to enhance its omnichannel capabilities [1][2] - The restructuring involves integrating the e-commerce team into the sales department, indicating a shift from "channel separation" to "integrated operations" to address the fragmented consumer market [1][2] E-commerce Strategy - The adjustment aims to reduce internal complexity and focus on strategic priorities, with the e-commerce team now reporting directly to the sales vice president [1][2] - The e-commerce business has seen rapid growth, particularly in the O2O (online-to-offline) sector, with brands like Oreo and Trident performing well on platforms such as Meituan and JD Daojia [2] Strategic Development Optimization - In addition to e-commerce adjustments, Mondelez China is optimizing its strategic development functions, merging them under the management of the frozen cake business leader, indicating a tighter integration of strategic planning and business execution [2][3] - This restructuring is viewed as a significant reference model for the fast-moving consumer goods (FMCG) industry, promoting a comprehensive omnichannel strategy [3] Operational Efficiency - By returning the e-commerce business to the sales system, the company aims to achieve efficient resource allocation between online and offline channels, fostering synergies in emerging areas like O2O retail [3] - The new operational model aligns with consumer habits of shopping anytime and anywhere, potentially driving digital transformation among traditional distributors [3]