近日，华帝股份宣布韩伟再度出任集团副总裁。据相关消息，韩伟后续将出任公司执行总裁，整合全渠 道业务。 华帝方面称，此次人事调整，主要系营销体系整合发展的战略规划布局。是经过公司董事会及高层集体 讨论决策，是一次积极的、主动的营销体系提质增效的整合举措。架构调整后，将更有助于华帝的渠道 战略、销售策略以及品销联动的快速落地。 责任编辑：郭栩彤 对于华帝这一营销高层变动，业内人士认为，在厨电行业聚焦高端化与全渠道变革的关键期，组织结构 进一步扁平高效，有利于华帝快速决策，抢抓市场机会。 在竞争愈发白热化的下半场，厨电企业要与时代同行，关键还是在于保持战略定力，深耕行业，基 于"对用户的深度及持续洞察"来做产品创新，同时加强渠道精细化运营能力，加快渠道资源整合和结构 优化。 华帝近年来的发展路径亦是如此。遵循"科学品牌"的理念牵引，华帝在超薄烟机、高端燃气热水器、洗 碗机、蒸烤一体机和壁挂炉等多个品类实现创新突破，夯实自身地位。 在普惠式增长红利消散的"后国补"时代，国补力度的收窄会进一步加剧行业内卷，华帝此次的营销整合 调整，将更有助于华帝的渠道战略，销售策略以及品销联动的快速落地。 ...

Core Insights - The "4th Su Xin Consumption Home Appliance and Home Decoration Shopping Season" was launched in Nanjing, focusing on the theme "AI Restructuring, Butterfly Change, Win-Win" to explore transformation paths for the home appliance industry in the AI era [1] - The event aims to stimulate year-end consumer potential through various subsidies and discounts, particularly targeting the autumn and winter home appliance consumption peak [1][2] Group 1: Event Overview - The event was guided by the Jiangsu Provincial Department of Commerce and involved major companies like JD Electronics and A.O. Smith, emphasizing green and smart home appliance consumption trends [1][2] - A total investment of over 300 million yuan was announced by JD Electronics to support the old-for-new exchange program, with an average discount of over 30% [2] Group 2: Marketing and Consumer Engagement - The shopping season features a multi-channel marketing approach, including a launch ceremony, large-scale special events, community actions, and various promotional activities [2] - JD MALL is creating immersive shopping experiences with dedicated areas for laundry care, smart home displays, and climate customization, enhancing consumer engagement [3] Group 3: Industry Insights and AI Empowerment - The Innovation Integration Annual Conference highlighted AI's role in transforming the retail landscape, with industry leaders sharing insights on market trends and consumer behavior [4] - Discussions focused on the shift from functional satisfaction to emotional resonance in consumer preferences, emphasizing the importance of scenario creation and interaction [5]

Core Insights - Global brands are reassessing the deep value of localization in light of China's manufacturing rise and consumer awareness upgrade [1] - The transition from "producing in China" to "innovating for the world" is a key focus for companies [1] Industry Overview - The modern industrial base in Wuxi, covering over 64,000 square meters, symbolizes the shift in global narratives [1] - The German brand Vaillant operates this facility, with an annual production capacity of 1.5 million units, while the wall-mounted boiler sales in China are projected to reach 2 million units in 2024 [3] - Approximately 40% of the factory's electricity comes from photovoltaic power, and it has achieved international LEED Gold certification, reflecting the growing importance of heating solutions among Chinese consumers [3] Consumer Behavior Changes - Consumer perception has evolved from "brand worship" to "quality recognition," with China's manufacturing value expected to account for nearly 30% of the global total by 2025 [4] - The overall scale of China's manufacturing has maintained the top position globally for 15 consecutive years [4] - The shift in consumer mindset indicates a more rational judgment, where consumers are clearer about their product needs and lifestyle preferences [4] Market Demand Diversification - The demand in the Chinese market has become increasingly diverse, reflecting the changing consumer mindset [6] Product Development Insights - Specific product requirements, such as higher adjustment ratios for wall-mounted boilers to accommodate varying water temperatures, are critical for usability [9] - Noise control is emphasized, with dedicated soundproofing labs focusing on psychological acoustics to ensure products operate quietly [10] - Smart features, such as remote operation and temperature settings via an app, are driven by Chinese customer demands, influencing global product upgrades [10] Global Innovation Impact - Innovations developed for the Chinese market are now influencing global products, with Vaillant exporting approximately 300,000 water heaters annually to over ten European countries [12] - The collaboration with Southeast University since 2019 has led to algorithm optimizations that cater to both local and international markets [12] Challenges for Multinational Companies - Multinational companies face the challenge of adapting to local market needs rather than merely replicating existing production systems [14] - China's market is evolving from being a traditional manufacturing hub to becoming a center for global innovation [14] Global Consumer Consensus - Successful products can achieve global recognition, as evidenced by the popularity of brands like Labubu among young consumers worldwide [16] - The operational strategies of foreign brands in China are shifting towards deep adaptation to local needs while maintaining core standards, leading to local innovations influencing global standards [16]

Core Viewpoint - Global brands are reassessing the deep value of localization in the context of China's manufacturing rise and consumer awareness upgrade, seeking a balance between global standards and localized demands while transitioning from "producing in China" to "innovating for the world" [1][3]. Group 1: Consumer Awareness Upgrade - The shift in consumer perception in China has evolved from "brand worship" to "quality recognition," reflecting a more rational judgment about products and lifestyles [4][5]. - By 2025, China's manufacturing value-added share is expected to approach 30% globally, maintaining its position as the largest manufacturing economy for 15 consecutive years [5]. Group 2: Market Demand Diversification - The demand in the Chinese market has become increasingly diverse, necessitating tailored product features to meet specific consumer needs [7]. Group 3: Product Adaptation and Innovation - The wall-hung boiler products require higher adjustment ratios to maintain comfort in higher inlet water temperatures prevalent in China, compared to Europe [10]. - Noise reduction involves a comprehensive approach, utilizing psychological acoustics to ensure products operate quietly and unobtrusively [11]. - Smart features, such as remote operation and temperature settings via an app, have emerged from Chinese consumer demands, influencing global product development [11]. Group 4: Global Innovation Hub - Since 2019, collaboration with Southeast University has led to algorithm optimization and sensor integration, resulting in products that appeal to European markets, with approximately 300,000 water heaters exported annually to over ten European countries [13]. - The role of the Chinese market has fundamentally shifted from being a traditional manufacturing hub to becoming a center for global innovation [15]. Group 5: Cross-Cultural Brand Recognition - Successful products can achieve global consensus, as evidenced by the popularity of brands like Labubu among young consumers in China and worldwide [17]. - The operational strategy of foreign brands in China has evolved to deeply adapt to local needs while maintaining core standards, leading to local innovations that can set global benchmarks [18].

Core Viewpoint - In the first half of 2025, the Chinese kitchen appliance industry experienced growth but at a slower pace due to a complex macroeconomic environment and ongoing adjustments in the real estate market. Vatti Corporation, a veteran player in the market for over thirty years, maintained a solid profit level, achieving approximately 2.72 billion yuan in net profit and 28 billion yuan in revenue [1][3]. Group 1: Financial Performance - Vatti Corporation reported a net profit of approximately 2.72 billion yuan and an operating income of about 28 billion yuan in the first half of 2025 [1]. - The company generated a net cash inflow from operating activities of 1.75 billion yuan [1]. - The gross profit margin for Vatti's main business increased by three percentage points to 44.1% in the first half of 2025, making it the company with the most significant gross margin growth in the kitchen appliance sector [1][6]. Group 2: Product Innovation and Differentiation - Vatti Corporation has established a strong competitive edge through innovation, holding 835 invention patents and a total of 4,690 national-level patents as of June 2025 [3][4]. - The company has developed a comprehensive product structure that includes core kitchen appliances like range hoods, stoves, and water heaters, as well as emerging integrated kitchen products [3]. - In the first half of 2025, essential product categories benefited from policy support and market demand, leading to year-on-year growth in sales and volume for Vatti's essential and demand-driven kitchen appliances [3][4]. Group 3: Brand and Market Strategy - Vatti Corporation is focusing on multi-brand development, utilizing three main brands—Vatti, Baide, and Vatti Home—to meet diverse market needs across different price points and functionalities [4]. - The company launched several new products in the first half of 2025, including high-end models that align with consumer preferences for quality and health [4][5]. - During the 618 shopping festival, high-end kitchen appliances saw a significant increase in sales volume, indicating a consumer willingness to pay for premium products that address core pain points [4]. Group 4: Channel Expansion and Marketing - Vatti Corporation conducted nearly 2,000 promotional events across 26 provinces in the first half of 2025, enhancing brand visibility and consumer engagement [8]. - The company has strengthened its online sales capabilities, particularly through platforms like Douyin, and has seen a notable increase in the proportion of high-end products sold [10]. - Vatti's offline channel revenue reached 14.86 billion yuan in the first half of 2025, with a gross margin increase of 6.83% to 45.89% [9]. Group 5: Strategic Partnerships and New Initiatives - Vatti Corporation has expanded its local life service platform by partnering with Meituan and Gaode Map, enhancing its reach in the local service sector [9]. - The company has also increased its agent network to 131, focusing on new business opportunities while managing risks effectively [11]. - Vatti's new retail channels achieved a gross margin of 41.51% in the first half of 2025, reflecting significant growth [11].

Core Insights - Vaillant celebrates its 30th anniversary in the Chinese market in 2025, reflecting the journey of foreign enterprises in China, from initial cautious entry to deep localization and adaptation to new market dynamics [1][4][10] - The company maintains a strong confidence in the Chinese market and adheres to a long-term strategy, emphasizing the importance of commitment and resilience in the face of economic cycles [2][7][8] Localization and Development - Vaillant's entry into China was challenging, as the concept of heating and wall-hung boilers was unfamiliar to most Chinese consumers at the time [4] - The establishment of Vaillant's first factory in Wuxi in 2007 marked a significant shift from import sales to localized production, leading to rapid growth in demand for wall-hung boilers and water heaters [5] - The new Asia-Pacific R&D manufacturing base in Wuxi, covering over 64,000 square meters, is designed to enhance production capacity and innovation, with a maximum output of 1.5 million units per year [5] Long-term Commitment - Vaillant's "Accelerating China" strategy, initiated in 2017-2018, has led to the establishment of branches in 35 regions and partnerships with over 1,200 collaborators [7] - The company recognizes the vast growth potential in the Chinese market, with a current wall-hung boiler penetration rate of less than 20% despite being the largest market globally [8] - Vaillant is actively pursuing digital transformation and online channels, integrating consumer feedback to optimize products and services [9] Future Outlook - Vaillant plans to continue expanding its investment in China, viewing the market as a critical area for long-term growth and development [10]

Core Insights - Vaillant celebrates its 30th anniversary in the Chinese market in 2025, reflecting the journey of foreign enterprises in China, from initial cautious entry to deep localization and adaptation to new market dynamics [1][2] Group 1: Market Entry and Localization - Vaillant's entry into China was marked by significant challenges, as the concept of heating and wall-hung boilers was unfamiliar to most Chinese consumers at the time [2] - The company faced risks and uncertainties in the early years, but its commitment to the market has resulted in steady growth over three decades [2][3] Group 2: Manufacturing and R&D Expansion - A pivotal moment for Vaillant occurred in 2007 with the establishment of its first factory in Wuxi, marking a transition from import sales to localized production [3] - The new Asia-Pacific R&D manufacturing base in Wuxi, covering over 64,000 square meters, can produce up to 1.5 million wall-hung gas heating devices annually, significantly enhancing manufacturing and innovation capabilities [3] Group 3: Long-term Commitment and Strategy - Vaillant initiated the "Accelerating China" strategy in 2017-2018, expanding its presence to 35 regions and partnering with over 1,200 collaborators [4] - The company emphasizes long-term commitment to the Chinese market, regardless of economic fluctuations, reflecting a strategic mindset focused on sustainable growth [4][5] Group 4: Market Potential and Digital Transformation - China is the largest market for wall-hung boilers, with a current penetration rate below 20%, indicating substantial growth potential as consumer preferences shift towards comfort, energy efficiency, and environmental sustainability [5] - Since 2020, Vaillant has actively engaged in digital transformation through e-commerce and social media platforms, enabling real-time consumer feedback and product optimization [6] Group 5: Future Outlook - Vaillant plans to continue increasing its investment in China, viewing the market as a critical area for long-term growth and resilience [7] - The company embodies the integration of localization and globalization, aiming for mutual growth with the market while navigating challenges [7]

Core Insights - Vaillant Group celebrates its 30th anniversary in the Chinese market with the launch of a new Asia-Pacific R&D and manufacturing base in Wuxi, Jiangsu, which serves both local and international markets [1][5] - The new facility is positioned as a comprehensive platform for R&D, testing, and manufacturing, enhancing operational efficiency and competitiveness in China [1][3] Group 1: Manufacturing and Production - The new base covers over 64,000 square meters and is the largest industrial base for Vaillant in Asia, equipped with a 5,700 square meter testing center [1][2] - The facility adheres to the Vaillant Production System (VPS) and incorporates Industry 4.0 standards, focusing on smart production, digital planning, and employee empowerment [2][3] - Production capacity for wall-mounted gas heating equipment can reach up to 1.5 million units, with a wall-mounted boiler produced every 3.25 minutes [1][2] Group 2: Localization and Innovation - Vaillant emphasizes localized innovation to meet the specific needs of Chinese consumers, addressing demands for kitchen adaptability, hot water stability, and smart home connectivity [3][4] - Recent innovations include UV-resistant panel materials, optimized control parameters for seasonal temperature fluctuations, and a smart gateway for remote home system control [3][4] Group 3: Sustainability and Corporate Responsibility - The new base integrates sustainable practices throughout its construction and production processes, featuring a 1.9 MW rooftop photovoltaic system that generates approximately 2 million kWh annually [4] - Vaillant is committed to social responsibility, launching the "Warm Classroom" initiative in 2025 to donate heating and hot water equipment to 30 schools in need [4][5] - The company aims to enhance professional standards and contribute to energy transition and smart trends in China [4][5]

Core Insights - In the first half of 2025, Vatti Co., Ltd. (002035.SZ) strengthened its category operation capabilities and actively promoted a multi-brand strategy, resulting in steady revenue growth across its product lines including gas stoves, steam ovens, and water purifiers [1][2] - The company achieved a revenue of 2.8 billion yuan and a net profit of 272 million yuan during the same period, with its core kitchen appliance business remaining solid [2][4] Multi-Brand Strategy Driving Growth - Vatti's multi-brand strategy, leveraging its three main brands—Vatti, Baide, and Vatti Home—expanded its market influence and covered different market tiers and consumer needs [4][6] - The core kitchen appliance categories, including range hoods, gas stoves, and water heaters, contributed over 80% of the total revenue, with respective revenues of 1.169 billion yuan, 734 million yuan, and 519 million yuan [2][4] Product and Innovation Enhancement - The company focused on enhancing product innovation capabilities, launching new products that align with health and quality demands, which led to an increase in average product prices and overall profit margins [7][11] - Vatti Home achieved a revenue of 92.8 million yuan, marking a year-on-year growth of 29.74%, by developing a comprehensive product line that includes Italian, light classical, and Eastern styles [5][11] Channel Ecosystem Development - Vatti continued to build a diversified channel ecosystem through offline, online, new retail, and engineering channels, achieving a revenue of 1.486 billion yuan from offline channels with a gross margin of 45.89% [6][10] - The online channel strategy focused on enhancing platform penetration and operational efficiency, particularly through content e-commerce on platforms like Douyin [8][10] Product Innovation and Smart Ecosystem - The company emphasized product differentiation and innovation, with a total of 4,690 patents, including 472 new patents added during the reporting period [11][12] - Vatti is integrating AI technology into its products, launching smart kitchen appliances that offer enhanced user experiences through features like remote control and automatic cleaning reminders [14]

Core Viewpoint - The launch of the Wanhe Smart App based on Huawei's HarmonyOS NEXT marks a significant innovation and strategic advancement in the smart home industry, enhancing user experience within the Huawei ecosystem [1][7]. Group 1: Product Features and Compatibility - The HarmonyOS NEXT version of the Wanhe Smart App offers full functionality consistent with Android and iOS versions, leveraging Harmony's native performance for a smoother, safer, and more energy-efficient user experience [3][4]. - The app supports all product models, including both legacy and new smart devices, ensuring seamless management and scenario linkage across the entire IoT product line [5]. Group 2: Technical Innovations - A key technical highlight is the unified plugin page design, allowing developers to create a single codebase compatible with Android, iOS, and HarmonyOS NEXT, significantly reducing development costs and iteration cycles [4]. - The app's high-quality migration of practical features from Android and iOS to HarmonyOS ensures a consistent and efficient user experience across platforms [4]. Group 3: Ecosystem Integration - Wanhe's products are deeply integrated with Huawei's ecosystem, enabling users to control Wanhe's Harmony-connected devices through Huawei's smart living app or voice assistant, enhancing the overall smart home experience [6]. - The strategy of "zero fragmentation" in the ecosystem ensures long-term value for existing users while providing a solid foundation for the expansion of new products [5]. Group 4: Strategic Significance and Future Outlook - The release of the Wanhe Smart App on HarmonyOS NEXT signifies an enhancement in the technical depth and ecological breadth of Wanhe's IoT strategy, showcasing the brand's forward-looking approach to future operating system ecosystems [7]. - Wanhe aims to deepen its strategic cooperation with Huawei, promoting multi-brand and multi-scenario smart interconnectivity, exploring innovative and sustainable ecological paradigms in the global smart home industry [8].