文 | 沥金 价格战血流成河，全靠内容友好型产品做心脏起搏。 内容友好型产品，指的是自带话题和流量，能激发新场景的产品。 消费降级下，简单粗暴的价格战无异于饮鸩止渴。内容友好型产品通过创造"新场景"与"新意义"，能开辟新的价值蓝海，消费者不再仅仅为物理功能买 单，更为其承载的情感共鸣与社交价值付费。 被全球抢购的LABUBU，靠"可爱带点坏"的治愈力，成为时下情绪经济的代表；维达纸巾将郁金香印花融入棉韧系列，打造了"桌面美学"，让消费者为高 颜值包装支付溢价；有些白酒品牌不再强调香型工艺，转而打造"见岳父神器""合同谈判专用酒"的局场情绪。 最近3分钟"大定"20万辆的小米YU7，更是把"内容友好型产品"玩明白了。 明明消费趋势下行，甚至倒逼车企们延长账期、价格战打得飞起，"车圈恒大"的瓜还在耳边回响。转头一看，这台新车单日订单收入突破600亿，相当于 小米2023年全年智能硬件收入的四分之一，也远超特斯拉Model Y焕新版的首日5万台成绩。 小米YU之所以大卖，是因为品牌成功把自己契入了消费者的生活场景，所以才引发了海啸般的共鸣。 无论是将电机控制算法命名为"晕车舒缓模式"，还是把天幕玻璃透光率参数包装成 ...

Core Viewpoint - The AITO Wenjie M5 Ultra stands out in the competitive 200,000-level smart SUV market due to its exceptional product strength and positive user feedback, highlighting its appeal and capabilities [1]. Design and Aesthetics - The vehicle features a stylish color palette, including the striking "Phantom Purple" and "Zero White," which have garnered significant attention from users for their aesthetic appeal [3]. - The paint process employs luxury-grade 3C2B technology, involving 95 processes and taking 10.2 hours to complete, enhancing its luxurious feel [3]. Customization and Personalization - For younger users seeking individuality, the M5 Ultra offers an optional "Obsidian Sport Package," which includes 20-inch black sport wheels and other exclusive features, enhancing its visual impact [5]. Performance and Handling - Users have praised the M5 Ultra's excellent handling, attributing it to its all-aluminum chassis and advanced suspension system, which provide stability and confidence during driving [6]. - The four-wheel drive version accelerates from 0 to 100 km/h in just 4.3 seconds, with a remarkable range of 1,440 km, balancing performance and practicality [8]. Intelligent Driving Assistance - The vehicle is equipped with the Huawei high-level driving assistance system HUAWEI ADS 3.3, featuring 192-line laser radar and 4D millimeter-wave radar, enhancing its environmental perception capabilities [8]. - Users have reported positive experiences with the vehicle's parking assistance features, including AVP valet parking, which simplifies parking for those with less experience [10]. Pricing and Value Proposition - The M5 Ultra is competitively priced at 229,800 yuan, with promotional offers providing up to 27,000 yuan in purchase benefits, making it an attractive option for consumers in the smart SUV segment [13].

文 | 新浪科技 张俊 "买车还不送车钥匙？" 最近，鸿蒙智行App上线了智界车型的蓝牙遥控钥匙售卖链接，原价719元，限时团购价498元。虽然有 优惠，但还是引发了大量智界车主的吐槽。 他们认为，鸿蒙智行旗下其他品牌车型均标配蓝牙遥控钥匙，甚至连与智界R7同根同源的奇瑞星纪元 ET也有标配，而智界车主却要单独购买，此举存在"双标"。 口碑危机的同时，智界今年4月的销量数据惨淡。根据奇瑞公布的数据，智界月销量仅4461辆，同比下 滑10.99%，环比下滑55.41%。虽然刚刚发布了两款车型的新版本，并邀请了顶流刘亦菲代言，但目前 来看效果尚未显现。 突然腰斩，新代言人能否拉动销量？ 在造车新势力纷纷公布4月成绩单时，鸿蒙智行缺席了榜单。不过，奇瑞方面在4月成绩单中披露了智界 品牌的销量数据。 数据显示，今年4月，智界销量仅4461辆，同比下滑10.99%，环比下滑55.41%。作为奇瑞与华为联合打 造的新势力品牌，这一成绩单有些让人大跌眼镜。 | 序号 | 品牌 | | 所属车企 | 746 15 力钠 | | 变化 | | --- | --- | --- | --- | --- | --- | --- | ...