Core Insights - The event of the "Suo Chao" football match in Yangzhou has significantly boosted local tourism and cultural activities, attracting visitors and enhancing the city's cultural offerings [1][2][3] Group 1: Tourism and Cultural Activities - Yangzhou's tourism department launched a "big gift package" offering free entry to state-owned scenic spots during the weekends of the "Suo Chao" matches, which has sparked interest among tourists from neighboring cities [1][2] - The "Suo Chao" matches have led to a surge in visitor numbers at major attractions, with the Slender West Lake receiving 71,678 free visitors during the first match weekend [2] - Various cultural activities, such as immersive performances and night markets, have been organized to cater to the dual demand of football fans for both sports and leisure experiences [3][4] Group 2: Economic Impact and Consumer Engagement - The local economy has seen a boost with restaurants and shops offering special promotions for match attendees, including free meals and discounts, which have attracted both local and out-of-town visitors [4] - The search volume for leisure activities in Yangzhou has increased significantly, with a reported 40% year-on-year growth in online orders for leisure services since the "Suo Chao" events began [4] - The partnership with Meituan for sponsorship indicates a positive outlook on Yangzhou's leisure market, with a notable increase in demand for local services among visitors [4]

Core Viewpoint - The event "Civilization Encounter: Jiangsu Week of the Grand Canal Culture" successfully showcased the cultural heritage and contemporary value of the Grand Canal, promoting mutual understanding and cultural exchange between China and Europe, particularly in Belgium and Croatia, as part of the 50th anniversary of China-EU diplomatic relations [1][5][11]. Group 1: Event Overview - The event took place from June 9 to 13, 2023, in Belgium and Croatia, featuring various activities to highlight the spirit of the Grand Canal culture [1][2]. - The opening ceremony included cultural performances and exhibitions, such as Jiangsu's tourism promotion and a special exhibition on the Grand Canal's history and cultural heritage [3][10]. Group 2: Cultural Exchange Activities - Activities included traditional performances, interactive experiences with intangible cultural heritage, and a food experience area showcasing Jiangsu cuisine, which received positive feedback from attendees [6][7][10]. - A significant focus was placed on youth engagement through initiatives like "Canal Elegance: Youth Cycling Encounter," fostering dialogue between young people from Belgium and Jiangsu [4][11]. Group 3: Diplomatic and Cultural Significance - The event was praised by notable figures, including former Belgian Prime Minister Yves Leterme, who emphasized the importance of cultural and economic cooperation between Belgium and Jiangsu [5][11]. - The event served as a platform for promoting sustainable development and deepening cultural interactions, with calls for more European friends to visit Jiangsu [5][12]. Group 4: Media Coverage and Impact - The event garnered significant media attention, with coverage from major outlets in Belgium and France, highlighting the cultural richness of Jiangsu and the Grand Canal [11][12]. - Social media engagement was high, with various platforms sharing content related to the event, further amplifying its reach and impact [11][12].

Core Viewpoint - The rise of elderly content creators on social media platforms like Xiaohongshu and Douyin showcases a significant shift in the digital landscape, where seniors aged 60 and above are not just passive consumers but active producers of content, gaining popularity among younger audiences [1][2][13] Group 1: Demographics and Engagement - As of December 2024, the number of internet users aged 60 and above in China is projected to reach 156 million, with an internet penetration rate exceeding 52.5% [1] - Topics related to elderly users have gained substantial traction, with discussions around "grandparents" reaching 690 million on Xiaohongshu and 10.53 billion on Douyin [1] - The number of elderly creators on Douyin has produced over 600 million videos, accumulating 40 billion likes by April 2021 [2] Group 2: Content Creation and Popularity - By June 2025, there are at least 77 elderly creators on Douyin with over 1 million followers, showcasing their ability to attract significant attention [2] - Notable elderly influencers include @潘姥姥 and @我是田姥姥, with follower counts of 34.28 million and 34.54 million respectively [4] - Elderly creators are redefining their image through vibrant daily life content, contrasting traditional perceptions of aging [4][5] Group 3: Commercialization Strategies - Elderly influencers primarily target younger audiences for monetization, with @周大爷不服老's followers aged 18-30 making up approximately 36.49% on Douyin [5] - The commercial partnerships of these creators often focus on food, beverages, and electronics, with @周大爷 collaborating on 9 occasions in the last 180 days [5] - Some elderly creators are leveraging their professional expertise to share knowledge, such as @郑奶奶科学育儿, who has generated significant revenue through live streaming [9] Group 4: Challenges and Innovations - Despite their popularity, elderly creators face challenges in high-intensity live streaming due to physical limitations, leading to alternative strategies like family involvement in content creation [8][10] - The emergence of IP-based models, such as the @时尚奶奶团, illustrates a shift towards structured commercialization, moving beyond individual creators to collective branding [10][11] - The commercial journey of brands like @老饭骨 demonstrates the potential for elderly influencers to evolve into new consumer brands, expanding their market reach [12] Group 5: Future Outlook - The growth of elderly content creators signifies a redefinition of age, challenging traditional notions of aging and showcasing the potential for continued engagement in digital spaces [13] - Balancing authenticity in content creation with commercial demands remains a critical consideration for the industry moving forward [13]

Core Insights - The "Jiangsu Flavor" culinary event held on May 17, 2025, in Yaowan Ancient Town aims to boost consumption and promote the integration of various industries, including commerce, culture, and tourism [1][2] Group 1: Event Overview - The event is a response to the "Special Action Plan for Boosting Consumption" and is a key initiative to implement the "Notice on Conducting the Fifth 'Jiangsu Flavor' Catering Promotion" [1] - The event featured the "Top Ten Yaowan Boat Dishes," showcasing local culinary heritage and the historical significance of the Grand Canal [2] Group 2: Featured Dishes - Among the dishes, the "Scallion White Fish" from Nanchang's Xunyang Fishing Village stood out, earning a spot in the 2025 Golden Jasmine Landmark Cuisine list and receiving the title of Golden Jasmine 2025 Landmark Dish [3][4] - The preparation of Scallion White Fish involves 18 meticulous steps, emphasizing the use of wild large white fish and traditional cooking methods to enhance flavor [4][5] Group 3: Cultural Significance - Xunyang Fishing Village is committed to the "fresh catch, live cooking" philosophy, ensuring high-quality seafood is presented to diners [5][6] - The recognition of Scallion White Fish highlights the culinary skills of Xunyang Fishing Village and promotes the cultural heritage of Jiangxi cuisine on a national stage [6]

Core Insights - The article highlights the resurgence of traditional brands during the May Day holiday, showcasing their ability to attract consumers through quality and cultural heritage [1] Group 1: Traditional Products Sales - Traditional products from time-honored brands continue to sell well, driven by their craftsmanship and cultural significance, attracting a loyal customer base [2] - The Han Fuxing brand, known for its salted duck, saw significant customer interest, with daily sales reaching approximately 300 ducks during the holiday [2] - The Fuchun Tea House in Yangzhou reported high sales of traditional dishes, with some items averaging over a thousand units sold daily [3] Group 2: New Product Innovations - Some old brands are successfully merging traditional techniques with modern concepts, leading to new product launches that resonate with contemporary consumers [4] - Ding Daxiang, a clothing brand, experienced a surge in sales of traditional wedding attire, adapting designs to appeal to younger audiences [4] - Xie Fuchun, a cosmetics brand, projected a 10% increase in sales during the holiday, with its new fragrance hand cream becoming particularly popular [4] Group 3: Innovative Marketing and Activities - Various old brands organized engaging activities to attract consumers of all ages, reinforcing their cultural relevance [6] - The Baoqing Silver Building hosted a workshop where a master craftsman taught traditional enamel techniques, resulting in a 50% increase in sales for a specific product line [7] - The China Vinegar Culture Museum held events that drew record attendance, enhancing brand vitality and connecting traditional culture with modern consumer experiences [7]

"你可以将淮扬名菜狮子头形象地翻译为'中国肉丸'，或者直译为'Braised Lion's Head'（油焖狮子头）， 但这两种译法都无法完全体现这道菜的精髓或文化背景。"香港大学翻译学副教授余文章表示，那些试 图为这些菜肴想出英文翻译的人，不应为出现奇怪甚至部分令人不安的想法而受到指责。余文章称，将 中国菜名翻译成英文似乎就是"一项不可能完成的任务"。 CNN报道称，中国的菜名源于悠久的烹饪历史，这其中许多菜肴都有独特的故事和意象。以福建名 汤"佛跳墙"为例，据说这道菜香气迷人，以至于一位僧侣都忍不住翻墙过去一探究竟，所以"佛跳墙"的 英译"Buddha Jumping Over the Wall"就显得很贴切，还能增加些许故事趣味。 【环球网报道 记者 赵建东】小笼包是包子还是饺子？"夫妻肺片"到底是用什么做的？美国有线电视新 闻网（CNN）29日报道称，随着赴华游客增多，外国游客在品尝中国美食时，难免会被部分餐馆令人 困惑的菜名翻译所吸引。 "中餐特有的烹饪术语在英语中缺乏对应词汇"，深耕中餐文化25年的英国美食作家邓洛普称，"中国拥 有极其复杂的饮食文化，拥有非常具体的词汇，在很多情况下，我们在英语中 ...