一场岁末的销量"冲刺战"已然打响。 "为了冲刺销量目标，这个月的优惠力度是比较大的。"一家新势力车企销售顾问告诉《中国经营报》记 者，虽然是直营门店，统一价格，但临近年底，为了年度数据更"漂亮"，厂商加大了促销力度，给到的 权益更好。 随着新能源车购置税政策调整时间节点的临近，市场再次掀起销售小高潮。近日，记者走访理想、小 米、享界等多家汽车销售门店了解到，部分新能源品牌门店客流明显增加，周六日试驾的用户也有所增 加。消费者赶搭政策"末班车"心态明显。 在与多个新能源品牌销售人员交流时，"购置税兜底"被频频提及。记者了解到，理想i系列车型、享界 S9T等品牌由于交付周期较长，推出了限时下单兜底政策。 此外，不少厂商在常规的现金直降、保险补贴、赠送配置等外，还特别以零息或低息贷款方案来吸引销 售者。 中国汽车流通协会乘用车市场信息联席分会（以下简称"乘联分会"）分析指出，受2026年新能源汽车购 置税由"免征"调整为"减半征收"影响，12月的新能源汽车零售将会走强。"受明年买车多5个点（购置 税）的政策影响，消费者年末购车紧迫感更强，因而选择车型更考虑提车进度。为应对交付周期延长导 致的消费者购车成本上升，车企 ...

Group 1: Key Recommendations - The report recommends Li Auto-W (02015) due to the resilient performance of the L series and the launch of the i8 model, which is expected to initiate a new product cycle [4] - The sales of the i series models are anticipated to exceed expectations, driven by enhanced charging infrastructure and product design that alleviates range anxiety [4] - Revenue projections for Li Auto from 2025 to 2027 are estimated at RMB 1700.09 billion, RMB 2255.53 billion, and RMB 2907.42 billion respectively, with net profit forecasts of RMB 89.89 billion, RMB 149.26 billion, and RMB 195.33 billion, reflecting year-on-year growth rates of 11.9%, 66.1%, and 30.9% [4] Group 2: Industry Insights - The traditional Chinese medicine (TCM) industry is characterized by high cash reserves and stable profit growth, similar to the banking sector, with minimal impact from overseas situations [6] - The report anticipates a significant improvement in revenue and profit growth for the TCM industry in Q2 2025 compared to Q1, with continued growth expected in H2 2025 [6] - The report highlights a shift in market perception towards TCM, emphasizing its value in a context of trade protection and economic slowdown, suggesting that TCM's configuration value deserves attention [6] Group 3: Consumer Sector Analysis - The consumer sector, particularly in dining and beverage, is expected to recover, with leading brands in fast food and tea drinks projected to see positive same-store sales growth in Q2 and Q3 of 2025 [7] - The report notes that despite ongoing pressure on domestic consumption, the restaurant sector remains a relatively safe investment, with opportunities for valuation increases [7] - The analysis indicates that the market's focus on growth rates, regardless of low base effects, reflects a willingness to invest in growth stories within the consumer sector [7]