来源：环球网 公告中提到，受核心零配件供应波动，导致部分车辆的生产进度受到影响，理想正与供应链全力推进生 产调度工作，争取尽快实现车辆交付。 此外，理想汽车宣布了具体的用户关怀政策：对于因公司原因造成交付超期的用户，将按照每日 600 积 分的标准进行发放（1 积分相当于 1 元，即 60 元 / 天）。值得一提的是，该政策可追溯适用于已提车 的用户。（青山） 【环球网科技综合报道】11月29日消息，理想汽车通过官方 App 发布《关于理想 i6 交付情况的说明及 用户关怀方案》，针对近期因核心零部件供应波动致使部分 i6 车型交付延期的情况，向用户诚恳致 歉，并详细公布了关怀措施。 ...

Core Viewpoint - US Tiger Securities has lowered its price target on Li Auto to $24 from $28 while maintaining a Buy rating, reflecting concerns over recent performance and strategic adjustments [1][2] Group 1: Financial Performance - Li Auto's deliveries fell 39% year-over-year to 93,211 units due to supply-chain constraints, a product-mix transition, and the impact of the MEGA recall [1] - Revenue dropped 36% year-over-year to RMB 27.4 billion, with gross margin contracting to 16.3%, or 20.4% excluding recall effects [1] Group 2: Strategic Outlook - The recent quarter is viewed as a "strategic reset," with positive signals noted in Li Auto's BEV strategy, expanding product pipeline, and improving AI capabilities [2] - Management has announced a return to a more entrepreneurial operating model, which is expected to enhance execution speed and product-cycle discipline into 2026 [2]

盈利预测与投资评级：由于公司车型结构性调整，我们下调公司2025~2027 年营业收入预期分别为 1134/1381/1912 亿元（原值为1216/1527/1912 亿元），同比分别-22%/+22%/+39%；由于公司AI 投入持 续加大，下调2025~2027 年归母净利润预期为9/16/64 亿元（原值为40/70/115 亿元），分别同 比-90%/+86%/+302%；对应2025~2027 年EPS为0.4/0.7/3.0 元，对应PE 为164/88/22 倍，考虑到公司AI 转型可期，维持公司"买入"评级。 风险提示：行业价格战持续演绎；高阶智能辅助驾驶发展节奏低于预期。 机构：东吴证券 研究员：黄细里/童明祺 公告要点：理想汽车2025Q3 实现营收273.6 亿元，同环比分别-36.2%/-9.5%，其中车辆销售收入258.7 亿元，同环比分别-37.4%/-10.4%，归母净利润-6.2 亿元，Non-Gaap 净利润-3.6 亿，同环比转亏。 公司毛利率短期承压。盈利能力方面，公司2025Q3 总体毛利率实现16.3%，同环比分别-5.2/-3.7pct，其 中汽车销售毛利率为15 ...

3 季度收入和盈利逊于预期，受召回成本计提影响。2025 年3 季度理想汽车总收入同/环 比-36.2%/-9.5%，汽车毛利率15.5%，环比-3.9 百分点，逊于市场预期（剔除Li MEGA 召回影响，毛利 率为19.8%）。单车均价环比+6.7%，好于预期，主要得益于L 系列车型促销力度减弱和产品结构优 化，但销量下滑拖累整体收入。三费方面，研发/销管费用支出相对克制，研发费用同/环比 +15.0%/+5.8%；销管费用同/环比-3.4%/+1.9%。归母/Non-GAAP 净利润分别为-6.24 亿/-3.60 亿元（人民 币，下同），逊于市场和我们预期，主要受销量下滑、汽车召回成本计提（影响毛利11.5 亿元）和经营 杠杆影响。自由现金流亦因资本开支和运营波动流出89 亿元。 机构：交银国际 研究员：陈庆/李柳晓 明年推出L 系列的大改款和自研M100 芯片。公司指引2025 年4 季度车辆交付量为10 万至11 万辆，对应 收入265 亿至292 亿元，对应销量环比将回升7.3%-18.0%。尽管纯电新品i6 和i8 累计订单已突破10 万 辆，展现强劲的市场需求，但短期交付受制于核心零部件（如电 ...

发展趋势 一次性计入召回成本，实际毛利率保持稳定。公司3Q25 合计交付93,211 辆，纯电车型开始交付贡献销 量，3Q 实现营收273.7亿元。3Q 公司一次性计入MEGA 召回成本，剔除/未剔除该影响的综合毛利率分 别为20.4%/16.3%，相应的汽车毛利率分别为19.8%/15.5%。费用端，3Q 公司研发费用29.7 亿元，销管 费用27.7 亿元，费控平稳。展望4Q25，考虑i6 爬坡上量、L 系列促销等影响，我们预计汽车毛利率未 来2 个季度仍有挑战。 战略反思开启新周期，期待经营走出低谷。近期，公司开展秋季闭门战略会，对组织、研发、产品等问 题进行反思，并计划后续的车型区分度加大，加快出海节奏和加大AI 投入力度。我们认为公司已在近 期的理想i6 车型上重回大单品的策略，并陆续在渠道端进行了多项改革，期待新产品发布带动后续经 营效率回归。 重回创业型企业思路，坚持长维度投入。本次业绩会中，公司CEO 李想阐述了对未来十年长维度的思 考。组织上，公司重回创业公司管理模式，核心聚焦深度对话，聚焦用户价值，持续提升效率，识别关 键问题并减少信息不对称。产品上，脱离单纯电动车的智能终端，明确拓展为提 ...

研究员：刘一鸣/张觉尹/潘若婵 本报告导读： 机构：国泰海通证券 理想汽车25Q3 盈利能力收Mega 召回扰动。考虑到公司技术迭代加速，智能化属性突出，维持"增持"评 级。 公司积极推进组织变革，战略回归创业公司管理模式。公司2025 年第三季度业绩电话会披露，公司将 从25Q4 起坚定回归"创业公司"管理模式，并将其作为公司进入第二个十年阶段的三大关键决策之一。 我们认为，此次组织变革体现了公司对发展阶段与行业环境的清醒认知，也展现出持续推进智能化转型 的战略决心。 风险提示：新能源车销量不及预期；原材料价格大幅上涨。 理想汽车发布2025 年第三季度的未经审计财务业绩。公司25Q3 实现营收274 亿元，同比-36%，环 比-10%；净亏损6.2 亿元，同环比转亏。展望25Q4，公司预计车辆交付量10.0-11.0 万辆，同比-37% 至-31%；收入总额预计为265-292 亿元，同比-40%至-34%。 25Q3 盈利能力受理想Mega 召回扰动。公司25Q3 实现新车交付9.3万辆，同比-39%，环比-16%。根据 我们测算，公司25Q3 单车收入约28 万元，同比+0.7 万元，环比+1.7 万 ...

机构：华创证券 研究员：张程航 事项： 评论： MEGA 召回影响，3Q25 净利转亏。营收端，3Q25 公司实现销量9.3 万辆，同比-39%，环比-16%，对应 营收274 亿元，同比-36%，环比-10%，其中销量下滑主要由L 系列导致。3Q25 公司整车ASP 27.8 万 元，同比+0.7 万元，环比+1.7 万元，环比增长主要由于MEGA、i8 占比提升。3Q25 公司毛利率为 16.3%，同比-5.2PP，环比-3.7PP，整车毛利率为15.5%，同比-5.4PP，环比-3.9PP。毛利率下滑主要由于 MEGA 召回，估算影响约11 亿元，若不考虑MEGA 召回，3Q25 整车毛利率为19.8%，同比-1.1PP，环 比+0.4PP。费用端，3Q25 公司研发费用率10.9%，同比+4.8PP，环比+1.6PP，SG&A 费用率10.1%，同 比+2.3PP，环比+1.1PP。公司费用率受规模负效应影响，其中SG&A 费用环比保持稳定，R&D 费用环 比+1.6 亿元，主要由于产品配置调整。盈利端，3Q25 归母净利-6.2 亿元，同比-34 亿元，环比-17 亿 元，季度净利转亏。若不考虑ME ...

坚持在智能化浪潮中打磨产品力， 这正是理想的长期主义。 车市竞争拳拳到肉，在2025年被演绎到了极致。尤其是随着新能源车购置税优惠政策调整的窗口期逐渐 收窄，一场旨在提前锁定全年胜局的产品大战，全面爆发。近30款新车密集上市，炮火几乎覆盖了从家 用到豪华、从轿车到MPV的所有主流细分市场。 明年，战况只会更加激烈，各家新车将会如同下饺子般推出，车型大战风雨欲来。 而消费者正变得更加理性，也更加挑剔。他们既要技术、空间与品牌，也要一个无法拒绝的价格。 这就带给市场一个新的拷问，市场真的需要第40款、第50款新车吗？未必。市场永远渴望那一款能精准 回应需求、并带来额外惊喜的"对的"好车。 轿跑市场的小米SU7一夜崛起，纯电5座扎堆的市场中，理想i6同样一鸣惊人，斩获数万订单，甚至无 人看好的纯电高端MPV市场，理想MEGA也稳定在了月销3000辆。 为什么像理想i6、理想MEGA、小米SU7这样的车型，依然能在一片竞争红海中"卖爆"？ 稀缺产品力，始终是"理想们"穿越内卷的底牌。 从理想ONE到L9 理想的产品力底色 在过去十年间，理想汽车迅速崛起，成为营收破千亿、累计交付近150万辆的新能源汽车领军者。回望 其 ...

Core Viewpoint - The article emphasizes the importance of product strength in the competitive automotive market, particularly in the context of the ongoing shift towards intelligent and electric vehicles, highlighting that good products will always find a market despite fierce competition [2][7][34]. Market Competition - The automotive market is experiencing intense competition, with nearly 30 new models set to launch, covering all major segments from family cars to luxury vehicles [3][4]. - Consumers are becoming more rational and discerning, demanding technology, space, brand, and irresistible pricing [5]. Product Demand - There is a question of whether the market truly needs an increasing number of new models, suggesting that what consumers really seek are cars that meet their needs and provide unexpected delights [6]. - Models like the Li Auto i6 and MEGA have achieved significant sales, indicating that well-designed products can thrive even in a crowded market [6][7]. Li Auto's Competitive Edge - Li Auto's core competitiveness lies in its ability to navigate market challenges through strong product offerings, which have been continuously refined in terms of technology, design, space, and efficiency [8][9]. - The company has successfully positioned itself as a leader in the new energy vehicle sector, achieving over 100 billion in revenue and nearly 1.5 million cumulative deliveries [11]. Product Philosophy - Li Auto's product philosophy focuses on addressing the needs of family users, exemplified by the Li ONE and Li L9 models, which cater to practical family travel requirements [12][14]. - The introduction of features like refrigerators and large screens in vehicles has set new standards in the SUV market, influencing competitors to adopt similar features [17][18]. Transition to Electric Vehicles - Li Auto is transitioning from range-extended vehicles to pure electric models, with significant advancements in technology and product offerings, including the i8 and i6 models [22][28]. - The company has made substantial investments in R&D, particularly in AI and battery technology, to enhance its product capabilities [31][32]. AI and Future Strategy - Li Auto is integrating AI into its core strategy, with significant R&D investments aimed at developing advanced driver assistance systems and self-driving capabilities [30][34]. - The company is focused on reducing the number of SKUs to concentrate resources on creating standout products, ensuring that future models exceed the standards set by previous successful launches [34].

Investment Rating - The report maintains a "Buy" rating for the company, specifically an "Increase" rating, indicating a projected investment return exceeding the market benchmark by 5% to 15% over the next 6-12 months [4]. Core Views - The company's performance in Q3 2025 was under pressure, with total revenue declining by 36.2% year-on-year and 9.5% quarter-on-quarter to 27.36 billion yuan. The gross margin also decreased by 5.2 percentage points year-on-year to 16.3%. The Non-GAAP net loss attributable to shareholders was 360 million yuan, marking the first quarterly Non-GAAP loss in 2023 [1][2]. - The automotive business revenue fell by 37.4% year-on-year, with sales volume down by 39.0% year-on-year to 93,000 units. The average selling price (ASP) increased by 2.6% year-on-year to 278,000 yuan. The gross margin for the automotive business was 15.5% [2]. - Management indicated that the i6 battery supply will adopt a dual-supplier model starting in November, with production capacity expected to reach 20,000 units by early 2026. The company is also focusing on improving product capabilities and operational efficiency through internal adjustments [3]. Summary by Sections Q3 2025 Performance - Total revenue for Q3 2025 was 27.36 billion yuan, down 36.2% year-on-year and 9.5% quarter-on-quarter. Gross margin decreased to 16.3%, with a Non-GAAP net loss of 360 million yuan [1]. Automotive Business - Revenue from the automotive segment was 25.87 billion yuan, a decline of 37.4% year-on-year. Sales volume dropped to 93,000 units, with an ASP of 278,000 yuan. The gross margin for this segment was 15.5% [2]. Future Outlook - The company expects continued pressure on fundamentals in Q4 2025 and Q1 2026 due to policy fluctuations and intensified competition. However, management's shift back to a startup management model and advancements in self-developed technologies are anticipated to enhance product capabilities and operational efficiency [3][4].