智通财经记者 | 秦李欣 面对增长压力，嘉士伯正积极布局非现饮渠道、强化高端战略、增加创新产品投入。 重庆啤酒总裁李志刚在三季度业绩说明会上表示，从整体的销量结构来看，2025年前三季度，公司积极 拓展非现饮渠道，在罐装产品的市场占比持续提高。智通财经记者了解到，重庆啤酒推出了包含"乌苏 精酿大红袍啤酒"、 "山城龙井绿茶精酿"、 "大理精酿"在内的多个"1L装"新品。 有消息人士称，嘉士伯正考虑出售其部分亚洲业务，日本札幌啤酒成为这一潜在交易的主要买家。据彭 博社报道称，如果双方未能就股权结构及其他关键条款达成协议，该交易可能无法推进。 就此消息，智通财经向嘉士伯方面发去求证。嘉士伯集团高级传播顾问Mark Rasmussen回复智通财经 称：根据公司政策，嘉士伯不就市场传言或猜测发表评论。 据悉，札幌啤酒与嘉士伯于2023年建立业务合作伙伴关系，涉及札幌啤酒在中国香港、新加坡和马来西 亚的生产与销售。 若此次传出的潜在交易达成，札幌将能够利用嘉士伯在亚洲的分销网络，符合札幌啤酒强化其核心啤酒 业务的战略。 而从嘉士伯角度来看，其在中国市场正面临着不小的增长压力。嘉士伯首席财务官Ulrica Fearn在三 ...

Investment Rating - The report maintains a "Buy" rating for Chongqing Beer (600132.SH) [1] Core Views - In the first three quarters of 2025, Chongqing Beer achieved operating revenue of 13.059 billion yuan, a slight decrease of 0.03% year-on-year, and a net profit attributable to shareholders of 1.241 billion yuan, down 6.83% year-on-year [6] - The third quarter of 2025 saw operating revenue of 4.220 billion yuan, an increase of 0.41% year-on-year, while net profit attributable to shareholders was 376 million yuan, a decrease of 12.71% year-on-year [6] Summary by Sections Revenue Performance - In the first three quarters of 2025, the company sold 2.6681 million kiloliters of beer, a year-on-year increase of 0.4%. However, Q3 sales were approximately 867,300 kiloliters, down about 1.2% year-on-year, indicating a slowdown compared to the first half of the year [7] - The average price per ton of beer in the first three quarters of 2025 was approximately 4,765 yuan, a decrease of 0.4% year-on-year, while in Q3, it was about 4,737 yuan, an increase of 1.8% year-on-year, showing a quarter-on-quarter improvement [7] Cost and Profitability - The gross profit margin for the first three quarters of 2025 was 50.17%, up 0.97 percentage points year-on-year, primarily due to product structure optimization and a decrease in raw material prices [8] - The net profit margin for the first three quarters of 2025 was 19.01%, down 1.4 percentage points year-on-year, reflecting the impact of increased expenses and tax rates [8] Strategic Initiatives - The company is actively transforming its channels and innovating product categories in response to a challenging macro environment. It is shifting focus towards non-on-premise channels, which have seen an increase in sales proportion [9] - New product innovations include 1L craft beer products aimed at home consumption and low-alcohol beers to cater to diverse consumer preferences. The company is also expanding its non-beer product line with new soft drinks and energy drinks [9] Financial Forecast and Valuation - The report maintains profit forecasts for 2025-2027 at 1.199 billion, 1.258 billion, and 1.311 billion yuan respectively, with corresponding EPS of 2.48, 2.60, and 2.71 yuan, and PE ratios of 22x, 21x, and 20x [11]

Investment Rating - The investment rating for the company is "Buy" and is maintained [6] Core Views - The company reported a total revenue of 8.839 billion yuan for H1 2025, a year-on-year decrease of 0.24%. The net profit attributable to the parent company was 865 million yuan, down 4.03% year-on-year, while the net profit excluding non-recurring items was 855 million yuan, a decrease of 3.72% year-on-year [2][4] - In Q2 2025, the company achieved a total revenue of 4.484 billion yuan, a decline of 1.84% year-on-year. The net profit attributable to the parent company was 392 million yuan, down 12.7% year-on-year, primarily due to changes in the income tax rate [2][4] - The company maintained stable sales volume, with H1 2025 sales reaching 1.801 million tons, an increase of 0.95% year-on-year. The company actively expanded non-dining channels and launched 1L craft products [10] - The average price per ton decreased by 1.18% year-on-year in H1 2025, with Q2 showing a decline of 1.87% year-on-year. Revenue from premium, mainstream, and economy products showed mixed results [10] - The company is exploring non-alcoholic beverage markets and has introduced several new products, including flavored sodas and energy drinks, to diversify its offerings [10] - The company expects EPS for 2025, 2026, and 2027 to be 2.58, 2.78, and 2.86 yuan respectively, with corresponding PE ratios of 21X, 20X, and 19X [10] Financial Summary - For H1 2025, the company's total revenue was 8.839 billion yuan, with a gross profit margin of 51.21%, reflecting a year-on-year increase of 0.75 percentage points [10] - The company’s operating profit for 2024 was 3.185 billion yuan, with a net profit of 2.249 billion yuan, and the net profit attributable to the parent company was 1.115 billion yuan [17] - The company’s total assets are projected to grow from 109.68 billion yuan in 2024 to 164.07 billion yuan by 2027 [17]

Core Viewpoint - The beer industry is facing challenges, with major players like Chongqing Beer experiencing slight declines in revenue and profit in the first half of the year, particularly in high-end and mainstream products priced above 4 yuan [2][3]. Financial Performance - For the first half of the year, Chongqing Beer reported revenue of 8.84 billion yuan, a decrease of 0.24% compared to the same period last year, and a net profit of 865 million yuan, down 4.03% [3]. - The company's cash flow from operating activities increased by 13.80% to approximately 2.91 billion yuan [3]. Strategic Initiatives - Chongqing Beer plans to invest 600 million yuan in its core factory in South China to enhance operational capabilities and optimize its capital structure [4][5]. - The new brewery in Foshan is expected to have an annual design capacity of 500,000 kiloliters, significantly improving supply and reducing logistics costs [7]. Market Competition - The South China market is highly competitive, with local brands and major players like Qingdao, Budweiser, and Snow Beer vying for market share [8]. - Despite increasing local supply, Chongqing Beer’s revenue in South China fell by 1.47% to 2.48 billion yuan in the first half of the year [8]. Marketing and Branding - Chongqing Beer is actively enhancing its brand presence through high-profile endorsements and targeted marketing campaigns, including partnerships with celebrities and themed events [9][11]. - The company has maintained a strong marketing investment, with total sales expenses of 1.33 billion yuan, including 641 million yuan for advertising and marketing [14]. Product Diversification - The company is exploring non-beer categories, having launched an orange-flavored soda and an energy drink, with plans for further product development [18][20]. - The product lineup includes high-end, mainstream, and economic products, with high-end and mainstream categories contributing over 97% of total revenue [16].

Core Insights - Chongqing Brewery reported a slight decline in revenue and net profit for the first half of 2024, with revenue at 8.839 billion yuan and net profit at 864 million yuan, reflecting a year-on-year decrease of 0.24% and 4.03% respectively [1][2] - The company is facing challenges in the current drinking channel and plans to accelerate its layout in non-beer categories to seek new growth points [1][4] Financial Performance - Revenue for the first half of 2024: 8.839 billion yuan, down 0.24% from 8.861 billion yuan in the same period last year [2] - Net profit: 864 million yuan, a decrease of 4.03% from 901 million yuan year-on-year [2] - Operating cash flow increased by 13.80% to 2.906 billion yuan compared to 2.554 billion yuan in the previous year [2] Strategic Initiatives - The company plans to invest 600 million yuan into its core factory in Foshan, aiming to improve its capital structure and enhance operational capabilities [2][3] - The new brewery in Foshan, with a designed annual capacity of 500,000 kiloliters, is expected to significantly improve supply capabilities in the South China region [3] Market Dynamics - The South China market is crucial for Chongqing Brewery, contributing 2.479 billion yuan in revenue in the first half of 2024, down 1.47% year-on-year [3] - The brewery faces intense competition from major brands like Qingdao, Budweiser, and Snow Beer in this region [3] Brand and Product Development - Chongqing Brewery is actively enhancing its brand presence through high-profile endorsements and marketing campaigns for its various brands [4] - The company is exploring the beverage sector with new product launches, including an orange-flavored soda and an energy drink [4] Market Valuation - As of the report's release, Chongqing Brewery's market capitalization is approximately 26 billion yuan, only about 30% of its peak value [5]

Core Viewpoint - Chongqing Beer reported a net profit attributable to shareholders of 865 million yuan for the first half of the year, reflecting a year-on-year decrease of 4.03% [1] Financial Performance - In Q2 2025, the net profit attributable to shareholders was 392 million yuan, down 12.70% year-on-year [1] - For H1 2025, the company achieved a sales volume of 1.8008 million tons, an increase of 0.95% year-on-year, with an average price of 4,908 yuan per ton, a decrease of 1.4% [1] - In Q2 2025, the sales volume was 917,000 tons, remaining flat year-on-year, with an average price of 4,888 yuan per ton, down 1.9% [1] Industry Context - The overall beer industry in China saw a cumulative year-on-year decline of 0.3% in production and sales from January to June [1] - Despite the industry's overall weakness, Chongqing Beer outperformed the average sales performance in the sector [1] Strategic Initiatives - The company is actively seeking new breakthroughs in response to the weak traditional consumption scenarios for beer [1] - Product development includes adapting canned products for new channels and expanding into non-beer categories, such as Tianshan Fresh Fruit Orchard orange-flavored soda and electric energy drinks [1] - On the channel side, the company is enhancing its existing on-site consumption channels while embracing new business formats, deepening strategic cooperation with snack discount stores and warehouse membership stores, and implementing customized marketing strategies to stimulate growth [1] Valuation - As of August 15, the closing price was 55.26 yuan per share, with price-to-earnings ratios of 23/22/22 times for the respective periods [1] - The recommendation remains a "buy" rating [1]

Core Viewpoint - Chongqing Beer reported a net profit attributable to shareholders of 865 million yuan for the first half of the year, reflecting a year-on-year decrease of 4.03% [1] Financial Performance - In Q2 2025, the net profit attributable to shareholders was 392 million yuan, down 12.70% year-on-year [1] - For H1 2025, the company achieved a sales volume of 1.8008 million tons, an increase of 0.95% year-on-year, with an average price of 4,908 yuan per ton, a decrease of 1.4% [1] - In Q2 2025, the sales volume was 917,000 tons, remaining flat year-on-year, with an average price of 4,888 yuan per ton, down 1.9% [1] Industry Context - The overall beer industry in China experienced a slight decline, with production and sales volume down 0.3% year-on-year from January to June [1] - Despite the industry's weak performance, Chongqing Beer outperformed the average sales growth in the sector [1] Strategic Initiatives - The company is actively seeking new breakthroughs in response to the sluggish traditional consumption scenarios [1] - Product development includes adapting canned products for new channels and expanding into non-beer categories, such as Tianshan Fresh Fruit Orchard orange-flavored soda and electric energy drinks [1] - On the channel side, the company is enhancing its existing on-site consumption channels while embracing new business formats, deepening strategic cooperation with snack discount stores and warehouse membership stores [1] Valuation - As of August 15, the closing price was 55.26 yuan per share, with price-to-earnings ratios of 23/22/22 times for the respective periods [1] - The recommendation remains a "buy" rating [1]

Core Viewpoint - Chongqing Brewery's performance in the first half of 2025 was under pressure due to weak on-premise consumption channels, with revenue declining by 0.24% to 8.839 billion yuan and net profit down by 4.03% to 865 million yuan despite a slight increase in sales volume [2][3]. Group 1: Product Innovation and Market Strategy - The company has focused on launching new products and expanding its presence in the western market, responding to competition from both beer and liquor companies [5][6]. - New product launches include various beer flavors and non-alcoholic beverages, with the energy drink and fruit soda performing well in targeted markets [9]. - The strategy of cross-industry expansion aims to attract younger consumers and adapt to health trends, with a focus on diversifying product offerings [9]. Group 2: Sales Performance and Channel Analysis - In the second quarter, the company experienced a decline in revenue and net profit, with high-end product sales showing almost no growth [10][12]. - The revenue from high-end products (priced above 8 yuan) grew by only 0.04%, while mainstream products (priced between 4-8 yuan) saw a decline of 0.92% [11]. - The company is shifting focus to non-on-premise channels, which are expected to grow as consumer preferences change, with a nearly 29% increase in canning rates for certain products [12][13]. Group 3: Regional Market Challenges - The southern market, a key area for the company, saw a revenue decline of 1.47% to 2.479 billion yuan, highlighting competitive pressures from other major brands [15][17]. - To address these challenges, the company announced a 600 million yuan investment in its subsidiary in Foshan to enhance operational capabilities and market competitiveness [17].

Core Viewpoint - The company reported a slight decline in revenue and net profit for the first half of 2025, indicating challenges in the current market environment while managing to achieve a modest increase in beer sales volume [4][5]. Group 1: Financial Performance - In the first half of 2025, the company achieved revenue of 8.84 billion yuan, a year-on-year decrease of 0.2%, and a net profit of 860 million yuan, down 4% year-on-year [4]. - The second quarter of 2025 saw revenue of 4.48 billion yuan, a decline of 1.8% year-on-year, with net profit dropping by 12.7% to 390 million yuan [4]. - The company's beer sales volume reached 1.8008 million kiloliters in the first half of 2025, an increase of 0.95% year-on-year, outperforming the industry average [5]. Group 2: Pricing and Product Performance - The average price per ton of beer in the first half of 2025 was approximately 4,779 yuan, reflecting a decrease of 1.14% year-on-year, attributed to a shift in channel consumption patterns [5]. - High-end product revenue remained stable at 5.265 billion yuan, while mainstream product revenue fell by 0.92% to 3.145 billion yuan, indicating a slowdown in high-end dining and entertainment consumption [5]. Group 3: Cost and Profitability - The company's gross margin improved to 49.83% in the first half of 2025, up 0.62 percentage points year-on-year, due to lower raw material costs [6]. - The effective tax rate increased to 22.44% in the first half of 2025, up 3.13 percentage points year-on-year, impacting net profit margins [6]. - The net profit margin for the first half of 2025 was 19.55%, a decrease of 0.76 percentage points year-on-year [6]. Group 4: Strategic Adjustments - The company is shifting focus towards non-on-premise channels and embracing new business models, such as partnerships with discount stores and warehouse membership stores [8]. - Product innovation is being prioritized, with the introduction of new 1L craft beer products aimed at home consumption and a variety of flavors to cater to diverse consumer preferences [8]. - The company is also expanding its non-beer product line, including energy drinks and flavored sodas, to capture new growth opportunities [8].

Core Viewpoint - Chongqing Brewery is actively expanding emerging channels and increasing the proportion of canned products in the first half of 2025 despite facing external challenges and intensified competition in the beer market [1][3]. Financial Performance - In the first half of 2025, Chongqing Brewery achieved operating revenue of 8.839 billion yuan and net profit of 865 million yuan, remaining nearly flat compared to the same period last year [4]. - The company's cash flow from operating activities increased by 13.8% year-on-year to 2.906 billion yuan [4]. - Beer sales reached 1.8 million kiloliters, reflecting a year-on-year growth of 0.95%, outperforming the industry average [4]. Product Performance - High-end products (priced at 8 yuan and above) generated operating revenue of 5.265 billion yuan, a slight increase of 0.04% year-on-year [5]. - Mainstream products (priced between 4-8 yuan) saw a revenue decline of 0.92%, totaling 3.145 billion yuan [5]. - Economic products (priced below 4 yuan) experienced a significant growth of 5.39%, achieving 196 million yuan in revenue [5]. Regional Performance - The Northwest region reported a revenue of 2.596 billion yuan, up 1.75% year-on-year, while the South and Central regions saw declines of 1.47% and 0.7%, respectively [6]. Product Innovation and Marketing - Chongqing Brewery is expanding its low-alcohol beer offerings, achieving double-digit growth, and has launched several new 1L craft beer products [7][9]. - The company has signed new brand ambassadors and is enhancing marketing strategies to improve brand visibility and appeal to younger consumers [9][10]. Distribution Strategy - The company is optimizing its investment strategy in on-premise channels and enhancing distribution efficiency in non-on-premise channels, including partnerships with emerging retail formats [10][11]. - Chongqing Brewery is also exploring new product categories beyond beer, such as energy drinks and flavored sodas, to capture additional market segments [11].