转自：前瞻产业研究院 行业主要上市公司：华侨城(000069.SZ)、张家界(000430.SZ)、三湘印象(000863.SZ)、曲江文旅 (600706.SH)、复星旅游文化(01992.HK)、宋城演艺(300144.SZ)等 本文核心数据：市场热度项目;区域消费市场 1、界定 "研学旅行"词最出现于2013年2月国务院办公厅印发的《国民旅游休闲纲要(2013-2020年)》。此后，作为一 项动素质教育改革的杠杆举措和一种探索旅游转型发展的崭新方式，研学旅行逐渐走入国内教育界及旅游界 的研究视野并成为提振综合实践育人研究的新领域。 2、研学企业发展阶段 根据中国旅行社协会研学旅行分会数据调研(覆盖全国32个省级行政单位，共有239家研学类企业参与)显 示，截至2024年年底，多数研学企业正处在成长期，意味着发展潜力巨大。 3、研学企业主营业务 研学企业主营业务是学校研学团队的组织或接待，占比52.72%，其次为研学基地(营地)的运营，占比 20.08%。 5、研学市场消费群体情况 2024年，研学产品消费群体主要来自北京市、广东省、上海市等，消费占比分别为28.45%，18.83%以及 13.39%。 ...

Group 1 - The core viewpoint of the article emphasizes the significance of the "Double Reduction" policy in transforming China's education system, particularly highlighting the emergence of sports event study tours as an innovative educational approach that aligns with the new educational philosophy [1][2] - The integration of sports activities with research-based learning opens new pathways for implementing quality education, breaking traditional classroom constraints and providing diverse learning experiences for students [2][3] - The article discusses the theoretical framework combining educational compensation theory and ecological development theory, which supports the development of sports event study tours and offers insights into educational equity and sustainable development [3][4] Group 2 - The implementation of educational compensation mechanisms in sports event study tours requires specific pathways, such as flexible scheduling and innovative teaching methods that utilize the unique atmosphere of sports events [5][6] - A systematic support framework is necessary for the ecological development of sports event study tours, including policy support, resource integration, and quality assessment mechanisms [6][7] - The establishment of a scientific evaluation system is crucial for ensuring the quality of sports event study tours, focusing on both basic and developmental indicators to assess educational effectiveness and promote educational equity [7][8] Group 3 - The article suggests a phased approach for the development of sports event study tours, emphasizing foundational construction in the short term, institutional improvement in the medium term, and high-quality development goals in the long term [8][9] - The future development of sports event study tours should align with the "Double Reduction" policy, focusing on standardizing curriculum systems, achieving educational resource balance, and enhancing interactive effectiveness through digital empowerment [9]

Group 1 - Sanya's Haitang District launched six major themed cultural and tourism activities for the summer season to cater to diverse tourist needs [2] - The six activities include the 2025 Sixth Hainan International (Marine) Diving Festival, a dual land and sea package in the Houhai area, and the "Ice Cool Water Festival" at the Haichang Dream Ocean Night City [2] - Other activities feature the 2025 Sanya Children's Drama Carnival, the "National Youth Sports Federation Cup" for children's football, and various hotel-specific events [2][3] Group 2 - Three premium parent-child study travel routes have been introduced, including "Blue Sea Nurturing Heart" and "Double Heritage Seeking" [3] - The district will also host a "Li Miao Little Chef" intangible cultural heritage parent-child class for immersive culinary experiences [3] - Various consumer incentives are being offered, including a total of 150,000 yuan in shopping vouchers distributed via the UnionPay app during July and August [3] Group 3 - From August 18 to 31, a total of 390,000 yuan in jewelry shopping vouchers will be available for customers at designated gold and jewelry stores [3] - A travel passport will be created for Haitang, providing exclusive discounts at key locations such as scenic spots, hotels, and shopping areas [3] - Local businesses will offer promotional activities in accommodation, dining, entertainment, and travel photography, including free admission to the South Tian Hot Spring for recent exam candidates [3]

Group 1 - The core viewpoint of the article highlights the rapid growth of the study tour market in China, with a significant increase in the number of related enterprises and a diverse range of offerings for students [2][4] - The study tour market is characterized by a mix of organizations, including travel agencies, educational institutions, and cultural organizations, all competing to provide unique and engaging experiences for students [2][4] - There is a growing concern regarding the quality and safety of study tour programs, with reports of misleading advertising and a lack of qualified personnel in the industry [4][7] Group 2 - The distinction between summer camps and study tours is clarified, with summer camps being organized by travel agencies and educational institutions, while study tours are specifically organized by schools [3] - The demand for high-quality, personalized study tour experiences is increasing, but the market is also facing challenges such as safety issues and unclear pricing [4][8] - Parents are advised to thoroughly check the qualifications of organizations offering study tours and summer camps, ensuring they have the necessary travel agency licenses and safety measures in place [8][9] Group 3 - The article provides examples of misleading practices in the industry, such as programs that falsely advertise access to prestigious universities and the use of unqualified instructors [5][6] - A case study is presented where a travel agency was found guilty of false advertising, resulting in a court ruling that mandated compensation for the affected consumer [7] - Recommendations for parents include evaluating the cost and quality of services offered, as well as ensuring that the educational content aligns with school curricula [9]