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2025年中国文旅融合行业细分市场分析之研学旅游 2024年自然生态、红色文化项目热度较高【组图】
Qian Zhan Wang· 2025-07-21 08:45
Core Insights - The article discusses the growth and potential of the "research-based travel" sector in China, highlighting its emergence as a new educational and tourism model since its mention in the 2013 National Tourism and Leisure Outline [1] Group 1: Definition and Development - "Research-based travel" was first mentioned in the 2013 National Tourism and Leisure Outline, marking its entry into the educational and tourism sectors as a new approach to educational reform and tourism transformation [1] - As of the end of 2024, most research-based travel companies are in a growth stage, indicating significant development potential [2] Group 2: Main Business Activities - The primary business of research-based travel companies is organizing or receiving school research teams, accounting for 52.72% of their operations, followed by the operation of research bases (camps) at 20.08% [4] Group 3: Market Trends - The most popular themes in the research-based travel market include natural ecology, red culture, labor practice, traditional culture, and technological innovation, with popularity percentages of 53.14%, 53.14%, 50.63%, 45.61%, and 30.96% respectively [6] Group 4: Consumer Demographics - In 2024, the main consumer groups for research-based travel products are from Beijing, Guangdong Province, and Shanghai, with consumption shares of 28.45%, 18.83%, and 13.39% respectively [10]
陇原答卷二十载青山作笔绘新卷——甘肃探索“两山”转化路径的绿色实践
Core Viewpoint - The articles highlight the successful implementation of the "Two Mountains" concept in Gansu, showcasing how ecological protection and economic development can coexist and promote each other, particularly in regions like Chongxin and Gulang [2][4][12]. Group 1: Chongxin County's Ecological Practices - Chongxin County has integrated ecological civilization construction into the leadership assessment system, increasing its weight to 20%, and has developed a comprehensive ecological governance framework [5][22]. - The county has achieved significant ecological restoration, with 2.1 million square meters restored, a forest coverage rate of 46.64%, and a greening coverage rate of 53.11% [5][22]. - Pollution control efforts have led to air quality improvement, with over 91% of days classified as good air quality for three consecutive years, and surface water quality meeting Class III standards [5][22]. Group 2: Ecological Industry Development - Chongxin County has adopted an "ecology+" model, integrating agriculture, industry, and tourism to enhance economic growth [6][23]. - The agricultural sector has developed green food bases covering 120,000 acres, generating a green agricultural product value of 1.875 billion yuan [6][23]. - The industrial sector has established a green coal and electricity base, achieving a green industrial output value of 5.85 billion yuan, with a 15% reduction in energy consumption per unit of GDP [6][23]. Group 3: Gulang County's Transformation - Gulang County has transformed from a poverty-stricken area to a leading economic region, with a projected GDP of 10.78 billion yuan in 2024 [9][25]. - The county has developed significant agricultural clusters, including a 10 billion yuan sheep industry cluster and a 5 billion yuan dairy industry cluster, with a sheep population of 3.5 million [11][27]. - Gulang has also focused on tourism, expecting to receive 7.23 million visitors in 2024, generating 4.929 billion yuan in tourism revenue [11][27]. Group 4: Linze County's Ecological Governance - Linze County has established a closed-loop mechanism for ecological governance, integrating various departments and ensuring accountability [14][30]. - The county has implemented significant environmental protection measures, achieving a 100% compliance rate for drinking water sources and improving air quality [15][31]. - Linze has also focused on the value realization of ecological products, with a GEP (Gross Ecosystem Product) of 11.986 billion yuan in 2023 [16][32]. Group 5: Overall Impact and Future Directions - The successful practices in these counties illustrate a replicable model for ecological protection and economic development in the Yellow River basin [12][28]. - The integration of ecological and economic strategies is expected to continue driving growth and sustainability in Gansu, contributing to the broader goals of ecological civilization [12][28].
宁德市文化和旅游招商推介会举办 签约15个项目总投资逾15亿元
Zhong Guo Xin Wen Wang· 2025-05-30 08:56
Core Viewpoint - The Ningde City Cultural and Tourism Investment Promotion Conference successfully signed 15 key projects with a total investment of 1.578 billion yuan, covering various sectors such as educational tourism, health tourism, hotel accommodation, film production, and low-altitude flight [1][3]. Group 1: Investment and Economic Impact - The conference showcased five major investment sectors: characteristic homestays, coastal resorts, ecological health, rural tourism, and educational travel, highlighting the investment potential and development prospects of Ningde's cultural and tourism industry [3]. - Over the past three years, Ningde City has signed 83 key cultural and tourism projects with a total investment exceeding 27 billion yuan, significantly boosting the local tourism economy [3]. - In the first quarter of this year, Ningde City recorded 18.77 million tourists and generated a tourism revenue of 18.7 billion yuan [3]. Group 2: Attractions and Initiatives - Ningde City is home to numerous unique attractions, including Baiyun Mountain, Taimo Mountain, Bai Shui Yang, and Xiapu Tidal Flat, recognized as a premier destination for vacation and ecological tourism in Southeast China [5]. - Recent measures to promote cultural and tourism consumption include initiatives such as strengthening group travel, attracting inbound tourism, issuing tourism consumption vouchers, and encouraging online promotion [5]. - The promotion conference included site visits to attractions like Baiyun Mountain, allowing participants to experience the unique charm of Ningde's cultural and tourism offerings firsthand [5].