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第二代秦PLUS
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新车吸引“尝新”消费者,补贴政策驱动消费升温
Xin Jing Bao· 2025-10-06 11:48
Core Insights - The automotive market is experiencing a surge in new car launches ahead of the "Golden October" sales season, with a focus on both new energy and traditional fuel vehicles across various segments [1][2] - Consumer interest is heightened during the holiday season, with key factors such as vehicle pricing, range, safety, and advanced driving assistance features being the main points of consideration [1][2] - Unlike previous years where cash discounts were common, this year's vehicle promotions are primarily driven by government subsidies and policies rather than price wars among manufacturers [1][8] Group 1: New Car Launches - Over 70 new car models were launched in September, with 30 models debuting between September 22 and 28, contributing to increased market activity [2] - New energy vehicle showrooms prominently display new models to attract consumers, resulting in a noticeable increase in foot traffic [2][4] - Specific models, such as BYD's second-generation Qin PLUS and NIO's new ES8, are strategically placed in showrooms to maximize visibility and consumer engagement [2][5] Group 2: Consumer Engagement and Promotions - Sales personnel from various brands report that consumer inquiries focus on vehicle specifications, including range and smart features, indicating a shift in consumer priorities [2][5] - NIO offers unique trade-in policies, allowing customers to exchange older luxury models for new vehicles at little to no cost, enhancing the appeal of their offerings [5][7] - Promotional strategies include nationwide uniform pricing and additional incentives such as gifts or lottery participation during the holiday season [7] Group 3: Policy Impact on Market Dynamics - The "Golden September and Silver October" period is critical for automakers to achieve annual sales targets, with government policies playing a significant role in driving consumer purchases [8][9] - The implementation of the "old-for-new" vehicle policy has led to a substantial increase in applications, with 8.3 million applications recorded by September 10 [8] - Local governments are also introducing consumer vouchers and subsidies, further stimulating automotive sales in various regions [8][9]
第二代秦PLUS上市 起售价下探至6万元区间
Zhong Guo Jing Ji Wang· 2025-09-26 07:00
Core Viewpoint - BYD's second-generation Qin PLUS has launched three new models, enhancing its position in the compact sedan market, with prices starting at 69,800 yuan, aimed at providing high-quality vehicles at lower entry points [1][8]. Group 1: Product Launch and Market Position - The second-generation Qin PLUS has sold over 1.5 million units, making it the best-selling compact sedan in China for 2023 and 2024, breaking the dominance of joint venture brands [1][3]. - The new models include the Qin PLUS DM-i 128KM and two electric versions, EV420 and EV510, catering to the growing demand for affordable electric sedans among younger consumers [1][6]. - The introduction of the long-range versions and continuous OTA upgrades is a strategic move to solidify market position and honor the loyalty of 2.4 million users [3][8]. Group 2: Technical Specifications and Features - The Qin PLUS DM-i's NEDC fuel consumption has been optimized to 2.69L per 100km, enhancing its competitive edge in the hybrid market [4]. - The electric versions feature a "blade battery" and an eight-in-one electric drive system, significantly improving winter range capabilities [6]. - New features include advanced driving assistance and smart cockpit functionalities, enhancing user experience through approximately 20 OTA upgrades since launch [7][8]. Group 3: Consumer Benefits and Pricing Strategy - The launch includes a promotional price for the National Day celebration, making high-quality sedans more accessible with a starting price of 69,800 yuan [1][8]. - The new models offer practical features such as NFC keys, vehicle-mounted ETC, and smart voice control, ensuring that even entry-level models are well-equipped [6][8]. - The Qin PLUS aims to reshape the value benchmark for compact sedans, focusing on family users and providing the best choices in the A-segment market [8].
全面对标iPhone,小米17系列起售价4499元起;特朗普批准TikTok美国运营方案;抖音副总裁回应字节港股上市传言丨邦早报
创业邦· 2025-09-26 00:05
Group 1 - The U.S. government approved a new operational plan for TikTok, establishing a joint venture valued at $14 billion to ensure data and content security in the U.S. [2] - Xiaomi launched its new Xiaomi 17 series smartphones, with starting prices at 4,499 yuan for the 12GB+256GB version and 4,799 yuan for the 12GB+512GB version [5][7] - Xiaomi's CEO compared the Xiaomi 17 to the iPhone 17, highlighting its superior battery life and features [7] Group 2 - The company Xibei deleted a controversial public relations article that faced backlash for being overly sentimental [9] - Wahaha is planning to rebrand to "Wahaozong" starting from the 2026 sales year, with multiple trademarks already under preliminary review [12] - Nio's associated company, Guangxi Nida Automotive Technology, has been ordered to pay over 129 million yuan in a legal execution [12] Group 3 - Amazon agreed to pay $2.5 billion to settle claims of misleading customers regarding Prime membership sign-ups [12] - WeRide was recognized in Fortune's "Change the World" list, marking its second inclusion as a leading autonomous driving technology company [12] - Tesla announced the first highway sign indicating the location of its Supercharger stations, aiming to alleviate range anxiety among users [15] Group 4 - Starbucks plans to lay off approximately 900 employees and close several stores as part of a restructuring effort, with an estimated cost of $1 billion associated with these changes [17][18] - Nestlé's Perrier brand is facing a legal challenge in France over misleading marketing claims regarding its sparkling water [18] - Mercedes-Benz announced a leadership change, with a new CTO set to take over in December [18] Group 5 - BYD's second-generation Qin PLUS series was launched, with prices for the DM-i version starting at 79,800 yuan and the EV version ranging from 89,800 to 99,800 yuan [20] - Jiangsu Province reported an increase in the number of unicorn and gazelle companies, with 101 unicorns and 525 potential unicorns identified [26] - BYD's market share in the EU rose to 1.3% in August, surpassing Tesla's 1.2% share [26]
新能源“家轿之王”上新:第二代秦PLUS限时6.98万元起
Sou Hu Cai Jing· 2025-09-25 15:48
比亚迪看准这一趋势,针对第二代秦PLUS EV加推了420KM进取型和510KM进取型两款车型。这两款车型的续航里程能够满足大多数人的城市工作和生活 用车。此外,两款纯电进取型采用前麦弗逊+后多连杆独立悬架,带来NFC钥匙、车载ETC、智能语音、VTOL移动电站等实用功能。 除了上新进取型车型,秦PLUS此次还特别强调了其OTA的功效,第二代秦PLUS上市半年来,已在行车辅助、智能泊车、智能座舱方面进行了多达20项OTA 推送。 秦PLUS,是比亚迪产品线中十分重要的一款车型。从紧凑型轿车市场格局看,秦PLUS是一款堪称"王者"的车型,其长期月销量维持在3万辆水平,曾在 2023年、2024年获得家轿销量冠军,累销超过150万辆。 经观汽车 9月25日,比亚迪第二代秦PLUS发布新车型,包括秦PLUS DM-i 128KM进取型,秦PLUS EV 420进取型、510KM进取型三个版型,加强紧凑型家轿市场布 局。比亚迪宣布,全系车型享国庆献礼价,限时6.98万元起。 以紧凑型轿车的身份,卖着小型车的价格,第二代秦PLUS 限时售价6.98万元,在同级别车型中已少有竞争对手。此外,EV版和DM-i版本同步销售, ...