央视网消息：每年的农历十月初一是羌历新年，今年是在11月20日。这两天，在四川阿坝州汶川县，当地群众身着传统民族服饰，与游客 一起载歌载舞、共话丰收。 羌年庆典在悠扬的羌笛与铿锵的羊皮鼓点中拉开帷幕，数百名身着盛装的羌族同胞齐聚映秀镇随乐起舞，现场热闹非凡。 中午，"羌年坝坝宴"开席了，腊肉、刨汤等羌味美食摆满餐桌，羌族老乡端着咂酒挨桌敬客，各族宾客围坐一起，欢声笑语此起彼伏，满 是团圆的喜庆。 在非遗体验区也是人头攒动，羌绣、羌笛、羌族剪纸技艺传承人现场献艺，彩线在指尖流转成精美纹样，悠扬的羌笛旋律婉转回荡，剪刀 在红纸间翻飞剪出灵动造型。游客们还可以参与体验，将蕴含羌韵的手作带回家。 汶川县委宣传部部长刘霞称："本次羌年庆典集中展现了非遗保护传承的丰硕成果，吸引了众多游客。后续，汶川将继续深耕羌文化资 源，让古老民族文化持续焕发活力。" 夜幕降临，沉浸式夜游观演点亮小镇，光影与羌寨建筑互相交融，将羌族文化元素生动呈现。 ...

Core Viewpoint - The 9th China Chengdu International Intangible Cultural Heritage Festival opened on May 28, showcasing the importance of intangible cultural heritage (ICH) and promoting cultural exchange and protection efforts [12][13]. Group 1: Event Overview - The festival is a key brand event in the ICH field, held annually since 2007 in Chengdu, which serves as its permanent venue [12]. - This year's festival features a "guest country + guest city" mechanism, with Malaysia as the guest country and cities like Algiers, Penang, Chiang Mai, and Bari as guest cities [12]. - Nearly 400 ICH inheritors and experts from over 60 countries and regions participated in the event [12]. Group 2: Festival Structure - The festival is organized into a "3+3+N" framework, including three main sections: "Vibrant ICH: Tianfu Parade," "Colorful ICH: World Dialogue," and "Charming ICH: International Exhibition," along with three special sections focusing on creative living, beautiful living, and healthy living [12][15]. - Activities are held across 288 community practice spaces in 183 counties, creating a strong atmosphere for public participation [12][20]. Group 3: Highlights and Activities - Approximately 600 ICH representative projects are showcased, with performances from various cultural traditions, including Sichuan opera and traditional dances from different countries [14]. - The "Creative Living" section includes an international ICH brand IP authorization trading event, attracting over 580 enterprises and facilitating significant business interactions [15]. - The "Healthy Living" section features over 120 traditional medicine representatives offering health consultations and experiences [16]. Group 4: Technological Integration - The festival incorporates technology into traditional practices, showcasing over 30 interactive tech installations that enhance the presentation of ICH [18][19]. - Innovative projects include a mobile game based on the 24 solar terms and a VR art exhibition exploring the origins of Chinese characters [19]. Group 5: Cultural Exchange and Tourism - The festival promotes cultural exchange and tourism, inviting global guests to experience Sichuan's unique charm and engage in discussions on ICH's role in tourism development [20][21]. - Activities during the festival include dragon boat races and cultural performances, aimed at integrating ICH into daily life and enhancing public engagement [20].

Core Insights - Northchuan County has successfully integrated low-altitude economy with tourism, achieving over 86% seat occupancy on short-haul flights during the May Day holiday [1] - The county's five leading industries—general aviation, cultural tourism, tea, food and medicine, and safety emergency—account for nearly 50% of the total economic output [1] Group 1: Economic Development Strategy - Northchuan's economic development strategy focuses on distinctive, differentiated, and ecological growth, moving away from resource-dependent industries [1] - The county has implemented a "Low Altitude Ten Measures" policy and established a 1 billion yuan industry development fund to support the general aviation sector [2] Group 2: Tourism Growth - Northchuan aims to attract 13.4 million tourists in 2024, a 31% increase year-on-year, generating 11.5 billion yuan in tourism revenue, up 29% [2] - The county has developed over 20 premium tourism routes, integrating low-altitude and intangible cultural heritage tourism projects [2] Group 3: Cultural and Creative Industries - Local artisans have created over 3,000 intangible cultural heritage products, generating an annual output value exceeding 550 million yuan [3] - The development of these cultural products has increased the income of practitioners by over 5,000 yuan annually [3]