这一年，南药食 养紧扣大食物 观、大健康观， 以"传统+现 代"双轮驱动， 书写融合发展新 答卷。政策层面 当古老南药遇见 Z世代，看2025 南药食养年度关 键帧_南方+_南 方plus 岁序更替，华章 日新。站在2025 年的终点回望， 南药食养产业在 这一年里走过了 一条不平凡的发 展之路。 持续给力，从国 家食物与营养发 展纲要到地方产 业规划，为产业 发展筑牢支撑； 创新层面亮点纷 呈，AI与食养深 度融合，数字化 让养生更科学高 效；消费层面迭 代升级，年轻群 体成为主力，南 药产品从饮片走 向茶饮、零食等 多元场景。让我 们共同梳理这份 年度答卷，聆听 产业的澎湃潮 音。 年度标志事件： 2025中国南药食 养产业大会 2025年11月20 日，由农业农村 部南亚热带作物 中心主办，广东 省农业农村厅、 肇庆市人民政府 承办的2025年中 国南药食养产业 大会在广东肇庆 成功举办。这是 我国首次以"南 药食养"为主题 举办的国家级产 业大会，也是粤 港澳大湾区首次 举办南药"国字 号"大会，具有 里程碑式的意 义。 本次大会以"媒 体+"为产业赋 能，通过央媒、 省媒、地方媒体 及自媒体平台形 ...

南农晨读 | 艺起 乡见_南方+_南 方plus 南方农村报 巢芮 制图 【今日关注】 农业农村部：大 湾区农交会勾勒 出一幅现代农业 全景图 珠江之畔，2025 大湾区农产品交 易会暨土特产精 品博览会（以下 简称"大湾区农 交会"）的展厅 内一派忙碌。茂 名展区的荔枝深 加工产品前，采 购商正在询问供 应链细节；肇庆 展区的肉桂咖啡 的意思，一是勿 以善小而不为； 二是永远都处 在'小'，谦卑地 积少成多。" 试吃台前，观众 排起了长队等待 品尝；福建企业 展区的茶叶前， 工作人员向采购 商介绍着产品亮 点；马来西亚特 色农产品专区 里，热带水果吸 引了年轻观众驻 足咨询……一个 个鲜活的场景， 勾勒出一幅 从"田间"到"舌 尖"、从传统到 创新、从本土到 全球的现代农业 全景图。12月12 日启幕的本届大 湾区农交会， 以"推动农品融 湾出海 助力乡 村全面振兴"为 主题，创新依 托"媒体+"的链 接与赋能优势， 吸引超600家参 展商、千余家重 点采购商及过万 名专业观众参 与。作为落 实"粤享暖冬 乐 游广东"消费季 活动的重要举 措，活动为冬日 消费市场注入了 澎湃活力，更高 效打通优质农产 品产 ...

Core Viewpoint - The Greater Bay Area Agricultural Products Exchange Conference aims to promote agricultural product integration and rural revitalization, showcasing a modern agricultural panorama from local to global [6][9][57]. Group 1: Event Overview - The conference, themed "Promoting Agricultural Products Integration and Supporting Rural Revitalization," attracted over 600 exhibitors, more than 1,000 key buyers, and over 10,000 professional visitors [7][8]. - The total exhibition area exceeded 20,000 square meters, featuring four main exhibition zones: consumption assistance, rural revitalization, green organic landmarks, and origin agricultural product brands [12][13]. - The event served as a significant initiative under the "Enjoy Winter in Guangdong" consumption season, injecting vitality into the winter consumer market [8][9]. Group 2: Product Highlights - Over 2,000 high-quality agricultural products with regional characteristics were showcased, including fresh fruits and processed products from the host region, such as lychees and tilapia [14][15][18]. - Various regions presented their unique products, including cinnamon coffee from Zhaoqing and geographical indication products like Chenpi tea from Jiangmen, transforming local specialties into high-value products [22][23][24]. - The event also featured international products, with a special section for Malaysian agricultural products attracting a young audience [31][32]. Group 3: Market Integration and Collaboration - The Greater Bay Area's vast consumer market and global trade hub status provide a platform for agricultural products to achieve branding and internationalization [34][35]. - The conference facilitated the signing of procurement agreements between major wholesale markets and exhibitors, enhancing the connection between production and sales [38]. - A "Rural Characteristic Industry Development Service Action" agreement was signed to deepen cooperation in standardization, branding, and technological services, supporting rural industry development [39][41]. Group 4: Media Empowerment - The "Media+" model was highlighted as a key driver for enhancing brand value and industry dynamics, integrating resources and promoting agricultural products effectively [44][50]. - The event achieved significant media exposure, organizing over 10 promotional events for county-level agricultural products, thus elevating local specialties to a broader stage [52][54]. - The conference's unique platform advantages are expected to facilitate the integration of high-quality agricultural products into the Greater Bay Area and promote international exchanges [56][57].

Core Viewpoint - The 2025 China Southern Medicine and Food Nourishment Industry Conference was held in Zhaoqing, marking the first national-level event focused on "Southern Medicine and Food Nourishment" in China [2][3][4]. Industry Overview - The conference aims to create a collaborative platform for the entire industry chain, addressing the opportunities and challenges faced by the Southern Medicine industry [10]. - The theme of the conference is "Big Food Concept Leading Big Health Trend, Food and Medicine Sharing to Promote Rural Revitalization" [13]. Policy and Market Trends - China is at a historical intersection of the "Healthy China" and "Rural Revitalization" strategies, with the "Health Claims" system being explored, allowing traditional efficacy claims to appear on food labels [6][8]. - The market for food and medicine integration is expanding, with the National Health Commission accelerating the expansion of the "Food and Medicine Sharing Directory" [41][42]. Regional Development - Zhaoqing is a major hub for Southern Medicine, with nearly 40% of Guangdong's planting area and 90% of the province's cinnamon export volume [48][49]. - The total planting area for Southern Medicine in Zhaoqing is projected to reach 1.5662 million acres in 2024, with a total output of 659,900 tons and a total output value of 10.605 billion yuan [51]. Product and Innovation - The conference featured over 20 product exhibition booths showcasing high-quality Southern Medicine products from various regions, including Guangdong, Guangxi, Yunnan, Hainan, and Fujian [27][28]. - The "China Zhaoqing Cinnamon Industry Development White Paper" was released, predicting that by 2025, the planting area for cinnamon will reach 1.3874 million acres, with an output of 316,500 tons and a comprehensive output value of 10.086 billion yuan [73][75]. Cultural Integration - The event included a traditional Chinese medicine health culture night market, promoting the integration of Southern Medicine with local culture and consumer experiences [81][100]. - The "Zhaoqing Southern Medicine One Table Dish" showcased local ingredients and culinary skills, emphasizing the combination of Southern Medicine with gastronomy [104][106]. Future Outlook - The conference highlighted the commitment to building Zhaoqing as the "Southern Medicine and Food Nourishment Capital" and expanding the "Zhao Brand" Southern Medicine products nationally and globally [78].

Core Insights - The article highlights the ambitious development of the "High桂" brand, aiming to establish a benchmark in the southern medicine and food industry through the first national conference focused on "Southern Medicine and Food Nourishment" in China [8][10][60] Group 1: Event Overview - The event is the first national-level conference themed on "Southern Medicine and Food Nourishment" in China, marking a significant milestone for the Guangdong-Hong Kong-Macao Greater Bay Area [8][10] - High Yao District showcased its "High Yao Cinnamon" full industry chain matrix, featuring traditional medicinal materials and innovative food products, capturing the spotlight at the conference [11][12][60] Group 2: Industry Development - High Yao District, recognized as "China's Cinnamon County," has a cinnamon planting area exceeding 700,000 acres, with a comprehensive industry chain output value reaching 5.25 billion yuan, benefiting over 30,000 farmers [44][45] - The total output value of High Yao cinnamon is projected to exceed 10.6 billion yuan by 2024, reflecting its core contribution to the Zhaoqing southern medicine industry [48][49] Group 3: Product Innovation - The "High桂" series of new products, including traditional cinnamon, cinnamon oil, and innovative items like cinnamon tea and cinnamon coffee, have successfully redefined the traditional image of cinnamon as merely a cooking ingredient [36][37][60] - The conference featured the release of significant industry standards and promotional materials, including the "Zhaoqing Cinnamon Industry Development White Paper" and various regional branding initiatives [22][25][60] Group 4: Future Prospects - High Yao is transforming its cinnamon industry into a modernized value chain encompassing planting, research and development, processing, sales, and cultural tourism, aiming to leverage "media+" for market expansion [50][53][54] - The integration of traditional practices with modern innovation positions High Yao cinnamon as a key player in promoting the "Southern Medicine and Food Nourishment" concept, contributing to the region's economic development and cultural dialogue [60]

Core Viewpoint - Zhaoqing's cinnamon industry is a significant contributor to the local economy, with a focus on high-quality development and modernization of the industry, aiming to enhance production, processing, and market reach [11][12][41]. Group 1: Industry Overview - Zhaoqing is recognized as the core production area for cinnamon in Guangdong, with over 700,000 acres planted in the Gao Yao District, known as the "Hometown of Cinnamon" [4][5]. - The annual production of cinnamon in Zhaoqing exceeds 290,000 tons, accounting for about 25% of the national market share [11]. - The total output value of the cinnamon industry in Zhaoqing is projected to exceed 20 billion yuan [5]. Group 2: Development Plans and Initiatives - The "14th Five-Year Plan" emphasizes the modernization of agriculture, with specific strategies to enhance the cinnamon industry, including the establishment of standardized production bases [25][32]. - By 2025, the planting area for cinnamon in Gao Yao is expected to reach 700,500 acres, with an annual production of 144,600 tons of cinnamon bark and a total industry chain value of 5.25 billion yuan [36]. - The local government has initiated policies to support deep processing enterprises and stabilize market prices for cinnamon [28][32]. Group 3: Economic Impact and Employment - The cinnamon industry has significantly increased farmers' incomes, with reports indicating an average income boost of over 4,000 yuan per acre [28]. - The integration of "company + base + farmer" models has facilitated the participation of small farmers in the industry chain, with 100,000 people engaged in order agriculture by 2024 [81]. - The establishment of processing facilities has created local employment opportunities, benefiting over 400 households in surrounding areas [79]. Group 4: Market Expansion and Export - Zhaoqing cinnamon products are gaining international recognition, with exports reaching 150 million yuan in 2023, accounting for over 13% of the national export volume [60]. - The region's cinnamon is supplied to major brands like Starbucks and Lee Kum Kee, enhancing its market presence [58]. - The development of cinnamon-based products, such as cinnamon coffee, is attracting attention from both domestic and international markets [45][48]. Group 5: Future Prospects - The local government aims to build a comprehensive cinnamon industry chain that integrates cultivation, processing, and tourism, enhancing brand strength and market reach [68][87]. - Plans are underway to establish deep processing parks and demonstration bases to further develop the cinnamon industry [85]. - The upcoming 2025 China Southern Medicine Food and Health Industry Conference in Zhaoqing is expected to spotlight the cinnamon industry and its potential [7][89].

Core Insights - The "Harvest Festival Economy" has significantly boosted the tourism and agricultural sales in Tiegang Village, with record visitor numbers and sales of local products [6][7][19]. Group 1: Tourism Impact - During the "Double Festival" period, Tiegang Community received over 22,000 visitors, marking a 225% increase year-on-year, achieving a historical high [3][4]. - Daily average visitor traffic reached over 2,800, despite adverse weather conditions, indicating strong interest in rural tourism [10][11]. - The community's "Rooftop Coffee" project saw a 56% increase in revenue, with visitors staying an average of over 2 hours, highlighting the appeal of local experiences [20][21]. Group 2: Agricultural Sales - The sales volume of the local "Luo Shi Shrimp" is projected to reach 55,000 tons this year, a 6% increase compared to the previous year, driven by the Harvest Festival [45]. - Daily trading volume of Luo Shi Shrimp surged from 7,000-8,000 pounds to 40,000-50,000 pounds post-festival, with transaction values increasing from 280,000 yuan to 1.75 million yuan, reflecting a 600% growth [52][53]. - The "High Gui Shrimp" became a central theme during the Harvest Festival, linking agricultural display with cultural tourism experiences [43][68]. Group 3: Community Development - Tiegang Community has revitalized over 100 idle farmhouses and ancient villages, creating a model for harmonious rural development [14][15]. - The community's efforts have attracted attention from both local and international visitors, including tourists from Brazil, indicating a growing interest in rural tourism [31][32][30]. - The integration of agriculture and tourism has created a composite consumption model, appealing to younger demographics and families seeking short-term getaways [34][36].