9月16日，针对近日网络流传的"荣耀前高管集体出走车企"说法，荣耀方面向南都·湾财社记者表示，经 查，公司无任何前高管入职车企。 外界分析认为，相关传闻或与近期的一项人事变动有关。9月5日，前荣耀中国区首席市场官（CMO） 姜海荣被证实已正式加入长安汽车，出任旗下新能源品牌深蓝汽车的首席执行官（CEO），引发了市场 的广泛关注。 对于姜海荣的履新，有接近荣耀的人士向对记者表示，姜海荣离职前在荣耀内部为部门主管而非高管。 姜海荣在通信与智能终端行业是一位拥有超过20年经验的"老兵"，在荣耀独立后全面负责中国市场的品 牌与营销工作，被外界视为一位营销"悍将"。他曾主导多个知名的营销案例，例如，为验证产品抗摔标 准，在荣耀X50发布会上现场连摔10部新机，极具冲击力的场面成功将产品特性直观传递给消费者。 此次姜海荣跨界加盟，被认为是深蓝汽车意图补齐品牌与营销短板的关键一步。作为一个成立仅三年的 新品牌，深蓝汽车凭借其核心技术，在销量上创造了"深蓝速度"，但品牌传播上相对"内敛"。其前任 CEO邓承浩曾坦言，深蓝团队超过85%为研发人员，有好产品却讲不出好故事。如何将硬核的技术实 力，转化为能与用户深度共鸣的品牌故事 ...

Core Viewpoint - The article discusses the significant transition of talent from the smartphone industry to the automotive sector, highlighting the appointment of Jiang Hairong as CEO of Deep Blue Automotive and the implications of this trend for both industries [3][10][52]. Group 1: Jiang Hairong's Background and Role - Jiang Hairong, previously a key figure at Huawei and Honor, has extensive experience in both technology and marketing, making him a valuable asset for Deep Blue Automotive [6][11]. - His appointment marks a strategic move for Deep Blue as it aims to leverage his expertise in product management and market strategy to enhance its competitive edge [4][19]. - Jiang's previous success in revitalizing Honor's market presence, where he increased market share from 3% to 18% within a year, showcases his capability to drive significant growth [15][16]. Group 2: Industry Trends and Talent Migration - The article identifies a growing trend where smartphone manufacturers are becoming talent reservoirs for automotive companies, as they seek individuals with expertise in user experience and software integration [10][17]. - This migration is driven by the automotive industry's need for skills that align with the increasing importance of technology and connectivity in vehicles [23][37]. - The shift reflects a broader industry trend where the automotive sector is evolving to prioritize user experience and software capabilities, similar to the smartphone industry [45][49]. Group 3: Competitive Landscape and Future Outlook - The automotive industry is experiencing intense competition, akin to the smartphone market's past, with a surplus of brands leading to a decline in profit margins [25][24]. - The article suggests that the automotive sector will likely follow a similar trajectory to the smartphone industry, moving towards a concentrated market where a few brands dominate [32][25]. - As more professionals like Jiang Hairong transition into the automotive field, the expectation is that this will lead to innovative products and enhanced competition within the industry [53][52].

对于姜海荣的履新，有接近荣耀的人士向对记者表示，姜海荣离职前在荣耀内部为部门主管而非高管。 姜海荣在通信与智能终端行业是一位拥有超过20年经验的"老兵"，在荣耀独立后全面负责中国市场的品 牌与营销工作，被外界视为一位营销"悍将"。他曾主导多个知名的营销案例，例如，为验证产品抗摔标 准，在荣耀X50发布会上现场连摔10部新机，极具冲击力的场面成功将产品特性直观传递给消费者。 此次姜海荣跨界加盟，被认为是深蓝汽车意图补齐品牌与营销短板的关键一步。作为一个成立仅三年的 新品牌，深蓝汽车凭借其核心技术，在销量上创造了"深蓝速度"，但品牌传播上相对"内敛"。其前任 CEO邓承浩曾坦言，深蓝团队超过85%为研发人员，有好产品却讲不出好故事。如何将硬核的技术实 力，转化为能与用户深度共鸣的品牌故事，正是摆在姜海荣面前的首要课题。 采写：南都湾财社记者 严兆鑫 9月16日，针对近日网络流传的"荣耀前高管集体出走车企"说法，荣耀方面向南都湾财社记者表示，经 查，公司无任何前高管入职车企。 外界分析认为，相关传闻或与近期的一项人事变动有关。9月5日，前荣耀中国区首席市场官（CMO） 姜海荣被证实已正式加入长安汽车，出任旗下新能源 ...

Group 1 - A significant personnel change is impacting the electric vehicle industry, with Jiang Hairong, former CMO of Honor, joining Changan Automobile as CEO of its new energy brand, Deep Blue Automotive [2][3] - Jiang Hairong's appointment is seen as a strategic move to enhance brand and marketing capabilities for Deep Blue Automotive, which is experiencing rapid sales growth [3][5] - Deep Blue Automotive has achieved impressive milestones, including a target of over 240,000 vehicle deliveries in 2024 and reaching 400,000 units produced in just 29 months [5][6] Group 2 - The former CEO, Deng Chenghao, has been promoted to Chairman, indicating a shift in focus from daily operations to long-term strategic planning [7][8] - Deng Chenghao, a Tsinghua University graduate, has a strong technical background and aims to optimize operational efficiency while guiding the company through a significant transformation within Changan Automobile [7][8] - The transition of leadership comes at a time when Changan Automobile is restructuring into an independent automotive enterprise, necessitating a strategic vision for Deep Blue Automotive's future [8][9]

Core Viewpoint - The recent appointment of Jiang Hairong, former CMO of Honor, as CEO of Deep Blue Automotive under Changan Automobile highlights a strategic move to enhance marketing capabilities within the company, which has faced challenges in effectively communicating its product advantages [2][11][17]. Group 1: Jiang Hairong's Background and Experience - Jiang Hairong has a long history in the tech industry, having joined Huawei in 2005 and later becoming a key figure in Honor's marketing strategy, significantly boosting the brand's presence in international markets [5][11]. - Under his leadership, Honor achieved remarkable sales milestones, including breaking sales records for the Honor X50 smartphone, which sold over 10 million units by May 2024 [8][11]. Group 2: Deep Blue Automotive's Current Situation - Deep Blue Automotive, a subsidiary of Changan Automobile, has launched six models priced between 150,000 to 350,000 yuan, targeting young consumers [12]. - The brand has seen a significant year-on-year sales increase of 64.6%, with a total of 198,640 vehicles sold this year, although it has only achieved 39% of its 2025 sales target of 500,000 units [12][13]. Group 3: Marketing Challenges - Deep Blue Automotive has struggled with marketing, as highlighted by former CEO Deng Chenghao, who noted that the team is heavily focused on R&D, with marketing efforts only being systematically developed since 2022 [13]. - The company has faced public relations issues, including two apologies in May for controversial marketing practices, indicating a need for improved customer engagement strategies [14]. Group 4: Future Implications - Jiang Hairong's expertise in brand positioning and storytelling is expected to address the current marketing deficiencies at Deep Blue Automotive, potentially leading to more effective communication of product advantages [17].

Group 1 - A significant personnel change is impacting the electric vehicle industry, with Jiang Hairong, former CMO of Honor, appointed as CEO of Deep Blue Automotive, while former CEO Deng Chenghao becomes the chairman [2][3] - Jiang Hairong brings over 20 years of experience in the telecommunications and smart terminal sectors, having previously played a crucial role in Honor's brand and marketing strategies [4][5] - Deep Blue Automotive, a new brand established only three years ago, has achieved impressive sales growth, aiming to deliver over 240,000 vehicles in 2024 and reaching 400,000 units in just 29 months [5][6] Group 2 - The previous CEO, Deng Chenghao, acknowledged the brand's challenges in storytelling and marketing effectiveness, highlighting a need to better communicate the technical strengths of Deep Blue's products [6][7] - Deng Chenghao, now chairman, will focus on long-term strategy and top-level design, especially as the parent company, Changan Automobile, undergoes significant restructuring [8][9] - The intersection of refined marketing strategies from the mobile industry and the competitive landscape of the automotive sector will be crucial for Deep Blue's future [9]

Core Viewpoint - The article discusses the complexities and challenges of smartphone charging technologies, highlighting the evolution of battery capacities and the emergence of various fast charging protocols that have made charging more complicated than before [1]. Charging Technology Overview - Early smartphones had smaller battery capacities and adhered to a unified USB charging standard, which allowed for relatively straightforward charging processes [1]. - Modern smartphones now often exceed 5000mAh in battery capacity, necessitating faster charging solutions to avoid lengthy charging times [1]. Fast Charging Protocols - **PD (Power Delivery)**: A universal protocol supporting USB Type-C devices, capable of delivering different voltages (5/9/12/15/20V) with a maximum power of 100W (PD3.0) or 240W (PD3.1) [2]. - **VOOC**: Developed by OPPO, this protocol features low voltage and high current options (e.g., 5V/6A, 10V/6.5A, 20V/7.5A), allowing for efficient charging with minimal heat generation [4]. - **SCP (Super Charge Protocol)**: Exclusive to Honor devices, SCP utilizes high voltage and high current, with options like 5V/4.5A and newer versions supporting 10V/4A and 20V/5A [5]. Compatibility Issues - Fast charging protocols are often incompatible with one another, requiring users to ensure that their devices, charging heads, and cables all support the same protocol for optimal charging speeds [5].

"无曲屏，不高端"，在过去的高端旗舰市场中，这几乎是属于刻板印象化的认知。而随着曲屏手机市场 不断下沉，消费者对曲屏逐渐祛魅了，反而呼吁厂商在旗舰产品上采用直屏设计。与此同时，在6.7英 寸-6.9英寸大屏盛行的当下，也有着一部分消费者，对于小屏手机（6.3英寸以下），有着不小的需求。 当然，我们的厂商也是听劝的。从以前大曲度的曲屏，到后来的四等深微曲屏，再到如今各大旗舰与次 旗舰纷纷用上了直屏设计，直屏化的趋势早已预见。而小屏手机，自然也是性能、影像、续航等各项技 术成熟后的必然趋势，更是满足消费者多样化选择的一种产品定位。 ·直屏回归，重构屏幕的实用体验 从去年Q4开始，旗舰手机的标准版基本都用上直屏设计，最明显的比如荣耀Magic7和 OPPO Find X8 。 即使是它们的Pro版本，也不再是真正意义上的曲屏，而是采用更接近直屏的四等深微曲屏设计。旗舰 尚且如此，更何况是次旗舰，也都纷纷有了直屏的选项，这里就不再过多举例了。 关注手机设计的朋友应该也都知道，直屏相较于曲屏，存在很多体验上的优势。比如：耐用性更高、贴 膜难度更低、误触率更低、生产成本更低等等。同时，现如今LTPO基板直屏技术等技术的突 ...