前不久，有消息传出荣耀前高管赵明跨界入职智界，不过很快就被否认了。 最近又有消息传出荣耀前高管入职长安汽车，但这次不是赵明，而是和他几乎同时离职的姜海荣。 9月5日，据凤凰网科技，荣耀前中国区CMO（首席营销官）姜海荣近期已加入长安汽车，出任旗下深蓝汽车CEO一职。 至于深蓝汽车原CEO邓承浩，则升任为深蓝汽车董事长。 在发布会摔手机，和up主互动 从华为到荣耀，姜海荣算是一名资深的老将了。 他在2005年加入华为，从终端手机产品部主任工程师起步，逐步晋升至荣耀品牌核心管理层。 2014年起，他主导荣耀产品营销体系建设，历任荣耀产品营销部部长、海外营销部部长、西欧终端荣耀MKT部部长（兼）等职，推动荣耀在俄罗斯市场 超越三星成为第一品牌，并在法国、意大利等市场进入Top5。 2021年荣耀从华为独立后，他出任中国区CMO，全面负责品牌战略、产品推广及市场运营。 最让大家印象深刻的，是2023年姜海荣在荣耀X50发布会上的营销手段。 这款手机是荣耀X系列的十周年机型，主打的卖点是抗摔。 在现场，他将10部荣耀X50从1.5米高度依次跌落，清脆的撞击声后，所有手机屏幕与边角均完好无损，触控功能正常。 这种别具一格 ...

Core Viewpoint - China Chang'an Automobile Group has established itself as a new central enterprise with a clear strategic focus on advancing its "Shangri-La" plan for new energy, "Beidou Tianshu" plan for intelligence, and "Haina Baichuan" plan for globalization [1] Group 1: Company Strategy and Goals - The newly formed China Chang'an Automobile Group aims to accelerate its strategic initiatives in new energy, intelligence, and globalization [1] - Deep Blue Automobile, a subsidiary of the group, plans to achieve global sales of 2 million vehicles by 2030, with 35% of sales coming from overseas markets [1] - The company intends to launch 30 new products by 2030, with a focus on innovative and intelligent vehicle offerings [1] Group 2: Product Launches and Innovations - Deep Blue Automobile is set to launch the Deep Blue L06, a super intelligent sedan equipped with a 3nm automotive-grade cockpit chip and laser radar, expected to hit the market in Q4 of this year [1] - The Deep Blue S05620km long-range version will officially launch, featuring class-leading 3C supercharging capabilities, allowing a charge from 30% to 80% in just 15 minutes [2] Group 3: Global Market Expansion - Deep Blue Automobile is committed to a "1+5+2" global market strategy, targeting Southeast Asia, Middle East and Africa, Central and South America, Eurasia, and Europe [3] - The company aims to cover approximately 90 countries and regions by 2025, with a sales target of 56,000 vehicles, and to reach 380,000 vehicles by 2030 [3] - Deep Blue has already introduced several models in key regions, with monthly sales contributions expected to reach between 6,000 to 8,000 units [3]

| E 北京商报讯（记者 刘洋）7月30日，随着新央企中国长安汽车集团有限公司（以下简称"中国长安汽车"）领导班子首次对外亮相，整车产销规模将达500万 辆的2030年目标浮出水面，同时还将打造包括新使命、新战略、新汽车、新生态及新服务的五"新"长安。其中，在新战略方面，中国长安汽车将加速推 进"香格里拉""北斗天枢""海纳百川"三大战略计划。而作为上述三大战略的先行探索者，深蓝汽车发布品牌全新布局，在产品、技术、服务、产业布局、全 球化进程方面全面发力，通过"左手深蓝超级增程，右手华为乾崑智能"的技术路径，持续扩大技术竞争优势。据了解，深蓝汽车将面向中高端主流新能源市 场，为全球年轻态新能源用户提供15万—30万元的纯电/增程产品，成为科技运动潮牌。 在服务方面，深蓝汽车将对终端门店全面升级，并积极构建用户生态圈层，同时，为强化核心技术自主可控与供应链协同发展，深蓝汽车携手国内功率半导 体器件领军企业斯达半导体股份有限公司，布局下一代先进功率半导体芯片，共同加速推动该领域的技术突破与产品产业化进程。 据统计，深蓝汽车累计销量已突破50万辆。成为央企新能源销量冠军。今年上半年，深蓝汽车交付量同比增长71%。在 ...

Core Insights - The new energy vehicle (NEV) market in China is experiencing significant growth, with multiple companies reporting record sales figures for June 2023, indicating a strong demand for electric vehicles. Group 1: Sales Performance - Leap Motor achieved a historical high in June with total deliveries reaching 48,006 units, a year-on-year increase of over 138%, and a total of 221,664 units delivered in the first half of the year [5] - Hongmeng Zhixing reported a record monthly delivery of 52,747 units in June, with a daily delivery peak of 3,651 units, contributing to a cumulative delivery of 800,000 units over 39 months [1][3] - Xiaopeng Motors delivered 34,611 vehicles in June, marking a 224% year-on-year increase, and a total of 197,189 units in the first half of the year, surpassing the total deliveries for the entire year of 2024 [11] - Ideal Auto delivered 36,279 vehicles in June, with a total of 111,074 units in Q2 and a cumulative delivery of 1,337,810 units by June 30, 2025 [9] - Zeekr Technology reported sales of 43,012 units in June, maintaining a monthly sales figure above 40,000 for four consecutive months [7] Group 2: Product Strategy and Market Position - Leap Motor's growth is attributed to its high cost-performance product strategy and ongoing technological iterations, with new models expected to further stimulate market demand [5] - Hongmeng Zhixing has established a comprehensive product matrix covering multiple price segments, which is a core driver of its sales increase [3] - Zeekr is set to launch a flagship SUV, the 9X, in the second half of the year, which is crucial for boosting overall sales [7] - Xiaomi Auto's new SUV model, YU7, has shown strong pre-order interest, indicating potential for significant sales growth if production capacity can be expanded [15] - NIO delivered 24,925 vehicles in June, facing challenges in brand recognition and market growth despite a year-on-year increase [17] Group 3: Competitive Landscape - The NEV market is becoming increasingly competitive, with many brands achieving impressive sales figures in June, suggesting a robust demand environment [23] - New product launches in the second half of the year are expected to intensify competition among various brands, leading to further market segmentation [23]