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北京这6家新店火了!60%自有品牌,蔬果肉蛋天天实惠
Sou Hu Cai Jing· 2025-07-25 09:03
Core Insights - Wumart Group has officially opened six value discount stores in five major areas of Beijing, attracting a significant number of consumers on the opening day [1] - The stores feature a total of 1,300 product categories, with a focus on high-quality goods and efficient operations, including direct box display methods to reduce labor costs [3] - The introduction of freshly baked products, such as rotisserie chicken and European-quality bread, highlights the store's commitment to quality at competitive prices [3] Group 1 - The opening day saw positive consumer feedback on the quality and affordability of fresh produce, meat, and baked goods, indicating a successful launch [5] - Wumart's strategy to maintain high quality and low prices is centered around focusing on consumer necessities and selecting high inventory, high turnover products [5] - Over 60% of the 1,300 product categories are private label brands, which helps reduce operational costs and inventory pressure through a streamlined product strategy [5] Group 2 - The company aims to reshape the consumer experience in Beijing through a hard discount model, leveraging supply chain upgrades and cost structure optimization [5] - Wumart Group plans to continue driving innovation to meet the increasing quality consumption demands of consumers in the retail sector [5]