临近年末，商圈促销等持续引发人们的消费热情。 特约评论员熊夏柠 临近年末，各地文旅消费火热，一些一线城市的演唱会经济火爆。有的城市积极提振内需、发放消费券也如火如荼，电商平台频推跨年促销， 汽车与家电以旧换新、商圈促销等持续引发人们的消费热情。 近日召开的中央经济工作会议提出，坚持内需主导，建设强大国内市场。深入实施提振消费专项行动，制定实施城乡居民增收计划。扩大优质 商品和服务供给。优化"两新"政策实施。清理消费领域不合理限制措施，释放服务消费潜力。 坚持惠民生和促消费、投资于物和投资于人紧密结合，以新需求引领新供给，以新供给创造新需求。 可以说，提振内需的部署十分完备，消费已经成为拉动我国经济的重要组成部分。近年来在一系列精准施策之下，消费势头不断向好。服务消 费呈持续回升态势，前11个月服务零售额同比增长5.4%，连续3个月回升。 目前，大宗消费、服务消费、新型消费等领域的带动作用明显。大宗消费在以旧换新政策的支持下，已经带动了显著的消费增量，目前以旧换 新还正在不断扩围。服务消费也不断扩容，尤其是在我国正在构建生育友好型社会、增加文旅体供给、高端医疗等政策背景下，促进服务消费 如虎添翼。另外，新型消费 ...

Group 1: Event Overview - The "2025 Shanghai Summer" International Consumption Season in Fengxian District has officially launched, featuring three main themes: "Summer Family Fun," "Cultural and Sports Events," and "Nighttime Consumption Carnival" [1] - The event includes various unique activities such as the Zhuangxing Fuyang Food Festival, Qingxi Old Street Tourism Festival, and the Fisherman's Wharf "Enjoy Summer at Sea" event, creating a comprehensive consumption scene encompassing dining, accommodation, transportation, tourism, shopping, and entertainment [1] Group 2: Highlights of the Event - The event will emphasize the "night economy," with the Fisherman's Wharf hosting a summer event that combines night market snacks and seafood feasts [1] - The second Shanghai International Light and Shadow Festival will take place from September 24 to October 8, featuring multiple commercial and cultural sites across the district, enhancing nighttime consumption [1] Group 3: Cultural and Agricultural Experiences - The Fengxian Museum is currently showcasing the "Tang Dynasty Aesthetics" exhibition, featuring 323 rare artifacts from eight cultural institutions, allowing visitors to experience the elegance and romance of Tang life through interactive role-playing [2] - The district has launched a "Homestay Experience Week" and will host the 18th Shanghai Fengxian "Zhuangxing Fuyang Music Festival," promoting local agricultural products and enhancing rural tourism [2] Group 4: Sports and Economic Initiatives - The "Event Economy" will be boosted with the 2025 MXGP World Motocross Championship taking place from September 12 to 14, along with various other public sports events aimed at attracting tourism and enhancing local engagement [3] - Fengxian has initiated an automobile consumption subsidy program, offering up to 24,000 yuan in total subsidies for eligible vehicle purchases, significantly increasing consumer purchasing intentions [3] - Since the subsidy program began, sampled automotive companies in Fengxian have reported a 91.42% increase in sales volume and a 73.58% increase in sales revenue year-on-year [3]

Group 1 - The government aims to unleash the consumption potential in culture, tourism, and sports, as highlighted in this year's work report and the "Special Action Plan to Boost Consumption" issued by the Central and State Offices [1][2] - Various regions are innovating and enriching consumption scenarios to meet tourists' personalized and quality demands, enhancing tourism services and stimulating market vitality [1][2] Group 2 - The "event economy" is becoming a new driver of consumption, with increasing public demand for experiential and participatory tourism, particularly through the integration of sports and tourism [2][4] - The Jiangsu Province is hosting over 1,800 cultural and tourism activities alongside the ongoing city football league, with more than 1,300 benefit measures introduced to promote local tourism [4] Group 3 - The "night economy" is gaining momentum, with diverse and creative nighttime consumption models boosting the tourism market, such as Shanghai's 2025 Night Life Festival featuring 130 themed summer night activities [5] - Cities like Hebei and Chongqing are enhancing their night markets and nighttime attractions, further activating new consumption scenarios [5] Group 4 - Unique industries are driving new consumption dynamics, with activities like lychee picking in Guangzhou and the "red wine+" consumption model in Ningxia attracting domestic tourists [6] - The upcoming summer travel peak is expected to see a significant increase in passenger transport, with an estimated 150 million travelers and 1.061 million flights, reflecting a 5.4% and 3.9% year-on-year growth, respectively [6]