Core Viewpoint - Ningxia Yinchuan Cultural Tourism Group focuses on "functional restructuring" and "resource structural upgrading" to enhance core capabilities and competitiveness, driving the integration of commerce, culture, and tourism [1] Group 1: Economic Development Strategies - The company promotes various economic models such as "concert economy," "low-altitude economy," "night economy," "holiday economy," and "exhibition economy" to stimulate cultural tourism vitality [1] - The "Yin Ticket Gift" initiative attracted 15,000 music fans to visit over 10 scenic spots and 130 restaurants, increasing foot traffic in key commercial areas by over 30% [2] - The company is innovating the night economy with events like sunset concerts and drone light shows, creating a new model that integrates shopping and entertainment [2] Group 2: Product and Brand Development - The group has developed over 300 unique cultural and creative products, including stationery, food, postcards, and handicrafts, enhancing the cultural production capacity [3] - The company is focusing on creating new cultural tourism brands and experiences, transforming natural landscapes into vibrant social and creative platforms [2][3] Group 3: Infrastructure and Market Expansion - The company is accelerating asset aggregation and enterprise transformation, including the transfer of equity in Xinhua Bookstore and the merger of the print company [4] - Significant upgrades to tourist infrastructure and service quality at key sites like Xixia Tomb and Helan Mountain Rock Paintings are underway, with visitor numbers increasing by 280% [4]

今年政府工作报告提出，要释放文化、旅游、体育等消费潜力；中办、国办3月印发的《提振消费专项行动方案》也提出，要扩大文体旅游消 费。 入夏以来，各地积极创新和丰富消费场景，以游客的个性化、品质化需求牵引旅游服务持续完善，以多元供给激发消费潜力和市场活力。 ■"赛事经济"撬动消费新支点 随着"苏超"、广东龙舟赛等赛事升温，大众对体验式、参与式旅游的需求增加，"体育+旅游"作为文体旅融合新业态，正在不断吸引人们走出家 门，奔向活力夏日。 连日来，江苏省城市足球联赛火热进行，赛场之外，江苏省各区市的文旅"花活"也十分精彩。赛事期间，全省将组织超过1800项文旅活动，并配 套推出1300余项惠民措施。 从去年的"村超""村BA"，到今年的"苏超"，特色体育赛事正在帮助更多旅游目的地"出圈"，带动当地文旅产业发展。 ■"夜间经济"释放消费新活力 夏天来了，夜经济也"热"起来，多元化、创意化的夜间消费模式助推旅游市场再升温。 上海启动2025夜生活节，将推出130个主题特色夏夜活动，带动夜间经济发展；河北正定小吃夜市让城市夜晚上演"赛博朋克"，"火了"的夜市聚 集了来自全国的游客；自今年4月起，重庆市将融合山城独特地形与科 ...