Core Insights - The rise of "gold-plated silver" (金包银) is becoming a popular alternative among young consumers due to soaring gold prices, with many opting for these items as a cost-effective substitute for traditional gold jewelry [1][2][4] - The market for gold-plated silver is experiencing significant growth, with businesses adapting to consumer preferences and the changing economic landscape [6][7][9] Industry Overview - The gold consumption in China is projected to decline, with a reported decrease of 5.96% year-on-year in Q1 2025, particularly in gold jewelry, which saw a drop of 26.85% [6] - The gold-plated silver market is gaining recognition, with official reports acknowledging its popularity, indicating a shift in consumer perception [6][7] Consumer Behavior - Young consumers are increasingly purchasing gold-plated silver items for their aesthetic appeal and lower price point, with some opting for these as wedding gifts instead of traditional gold [2][4] - The average cost for a set of gold-plated silver jewelry is around 5,000 to 10,000 yuan, significantly lower than the 60,000 yuan for pure gold items [4][9] Business Dynamics - Companies like "邵老师打金" are expanding their offerings to include gold-plated silver, which currently accounts for about 10% of their revenue, but they see potential for growth in this segment [7][9] - The production costs for gold-plated silver are relatively low, with processing fees around 20-30 yuan per gram, allowing for competitive pricing in the market [9][10] Market Challenges - The gold-plated silver industry faces challenges such as price competition among retailers and issues with product authenticity, as many consumers struggle to differentiate between genuine and fake items [10][13] - There are concerns regarding the quality of gold-plated silver products, with reports of mislabeling and potential loss of value upon resale [13][14] Future Outlook - Both industry leaders express optimism about the future of gold-plated silver, citing ongoing demand driven by economic conditions and consumer preferences for affordable luxury [14]

Core Insights - The article highlights the rising popularity of gold jewelry, particularly "gold-plated silver" products, amidst the historical high stock prices of Lao Pu Gold [1][5]. Group 1: Gold Jewelry Types - "Foot Gold" and "Thousand Foot Gold" differ primarily in gold purity, with "Foot Gold" defined as having a minimum gold content of 99% [2]. - The term "Thousand Foot Gold" has been removed from official standards since May 2016, consolidating all high-purity gold under "Foot Gold" [2]. - Innovations in production have led to the creation of "hard foot gold," which includes variations like "3D hard gold," "5G gold," and "5D gold," each differing in hardness and craftsmanship [3][4]. Group 2: Market Trends - Lao Pu Gold has seen a surge in demand, with reports of long queues at retail locations, likening it to the "Hermès of gold" due to its luxury positioning [5]. - The introduction of the "Hard Gold Jewelry" industry standard in May 2023 aims to clarify definitions and ensure a minimum purity of 99% and hardness of 60HV for hard gold products, benefiting both retailers and consumers [6]. Group 3: Gold-Plated Silver Products - "Gold-plated silver" products have gained traction due to their lower price point while visually resembling gold jewelry, although they face issues of non-compliance and misleading marketing [7]. - Consumers are advised to check purity markings on products, as genuine gold items will have specific identifiers, while "gold-plated silver" may lack such markings [7].

近来，售价远低于足金产品的"金包银"饰品走红。然而，有消费者反映，从含金量低到虚假 宣传，目前"金包银"饰品市场存在一些不规范现象。 "金包银"能放心"入"吗？消费者该如何避坑？记者在北京、深圳两地进行了调查。 1 "金包银"走红 在我国重要黄金珠宝集散地——深圳水贝市场，仅水贝一路和贝丽北路两条街，就有十数家 门头带着"金包银"字样的店铺，有的面积达百余平方米。晚上8点多，仍陆续有人前来拿货。 "从去年下半年开始，'金包银'类商品大规模进入市场，这从我们的检测需求大幅增加可以得 到印证。"珠宝玉石首饰国检集团（NGTC）品牌建设与市场部负责人孟晓珺等业内人士说。 一般来说，"金包银"饰品指的是在银质基底表面覆盖一层薄薄的黄金，从外观看与足金饰品 一样。值得注意的是，"金包银"名称本身并不符合权威机构对"包金"工艺的界定，而是商家 对此类商品的通俗叫法。 "不掉色不露白""外观和足金没有任何区别""不剪开谁也不知道"……在某个粉丝量过万的"金 包银"网店，价格不到千元的莫比乌斯手镯、碎冰冰四叶草手链、八宝罗盘等热门产品累计销 量超过千件。 这是北京一家店铺售卖的"金包银"手镯。新华社记者 任军 摄 多位业内人 ...

本文转自【新华社】 近来，售价远低于足金产品的"金包银"饰品走红。然而，有消费者反映，从含金量低到虚假宣传，目 前"金包银"饰品市场存在一些不规范现象。 "金包银"能放心"入"吗？消费者该如何避坑？记者在北京、深圳两地进行了调查。 记者调查发现，"金包银"产品实际金重难检测，"缺金"问题较为突出，消费者购买犹如"开盲盒"。 "金包银"走红 在我国重要黄金珠宝集散地——深圳水贝市场，仅水贝一路和贝丽北路两条街，就有十数家门头带 着"金包银"字样的店铺，有的面积达百余平方米。晚上8点多，仍陆续有人前来拿货。 "从去年下半年开始，'金包银'类商品大规模进入市场，这从我们的检测需求大幅增加可以得到印 证。"珠宝玉石首饰国检集团（NGTC）品牌建设与市场部负责人孟晓珺等业内人士说。 一般来说，"金包银"饰品指的是在银质基底表面覆盖一层薄薄的黄金，从外观看与足金饰品一样。值得 注意的是，"金包银"名称本身并不符合权威机构对"包金"工艺的界定，而是商家对此类商品的通俗叫 法。 这是北京一家店铺售卖的"金包银"手镯。新华社记者任军 摄"不掉色不露白""外观和足金没有任何区 别""不剪开谁也不知道"……在某个粉丝量过万的"金包 ...

（年轻消费者特别喜欢金钞产品 吴家明/摄） 据悉，金钞也有不同的重量，一般的金钞价格在160元左右。黄金含量为1克的金钞价格则根据实时金价波动，另外还需要收加工费。 12日，随着中美贸易谈判出现积极进展、印巴等地缘政治冲突缓和，全球避险情绪有所降温，国际金价高位回落。 截至发稿，COMEX黄金期货主力最新报每盎司3221美元左右，日内跌幅超过3.6%。 | < w | COMEX黄金 | | | Q | | | --- | --- | --- | --- | --- | --- | | | GC.CMX | | | | | | 3221.8 | 昨结 | 3344.0 | 开盘 | 3281.0 | | | -122.2 -3.65% | | 总手 11.44万 | 现手 | | 8 | | 最高价 3295.5 | 0 | 持 仓 | 外 望 | 5.1万 | | | 最低价 3219.2 | 增 仓 -26.1万 | | 内 盘 | 6.3万 | | | 分时 | 五日 日K 周K 月K 更多 ◎ | | | | | | 叠加 | | | | 盘口 | | | 3468.8 | | | 3.73% 卖1 ...