（来源：中国宁波网） 转自：中国宁波网 2025年，黄金成为年度关键词之一，也是当之无愧的"话题之王"。黄金的一路高涨，屡屡刷新历史纪 录，又上演"过山车"式波动，点燃了无数人的投资热情，也触动了世界经济敏感的神经。 这一年，伴随金价上涨，各类黄金商品价格站上新高，但仍挡不住人们岁末年初的扫货狂欢，买婚庆三 金、投资金条首饰，情绪值直接拉满。 从金店柜台前人头攒动，到黄金理财产品热销，再到电商平台的爆单，银行与电商平台顺势而为，推出 了1克起投的积存金、金豆豆，把买金的门槛降到了一杯奶茶钱。 价格越高，话题越热，随着市场情绪外溢，人们很快发现，黄金不像股票有退市风险，也不像加密货币 一夜归零，涨价反而催生了 "抓紧上车""接盘也安全"的心理，于是，出现"越贵越买"的逆向追涨。 黄金是千年不变的支付符号，又是24小时交易的全球资产。从"天选之子"到话题之王，金价变动为何总 能引起普通人的关注？ 中国金融智库特邀研究员余丰慧告诉潮新闻记者：金价变动之所以引起普通人关注，是因为黄金不仅是 一种避险资产，也是文化和情感价值的象征。在经济不确定性增加时，普通投资者倾向于将资金转移到 更安全的资产上，而黄金由于其稳定性和 ...

热点栏目 自选股 数据中心 行情中心 资金流向 模拟交易 客户端 来源：智通财经·澎湃号·湃客 站在2025年的终点回望，国际金价的每一次波动，都牵动着全球市场的神经，也让黄金这项古老资产站到了聚光灯的中央。 对中国人而言，黄金的意义尤甚：从"大黄鱼"金条到黄金ETF，从老铺黄金到年轻人追捧的"金豆豆"，它既是投资品，更承载着情感与文化。 黄金在历史长河中扮演着怎样的角色？中国人对黄金的情结从何而来？当下金价高企，是入场时机还是风险信号？本期《湃客Talk》邀请了收藏有百余条 老金条的古钱币收藏家徐宝明与长期观察黄金市场的媒体人陶魏斌，从历史、文化、投资三个维度，解读黄金的过去、现在与未来。 2025年金价"狂飙"，我们为何依然痴迷黄金？| 湃客Talk 【本期主播】 陈玉坤 智通财经湃客编辑 【节目嘉宾】 徐宝明 资深中国古钱币收藏家、《中国黄金货币——近代老金条的前世今生》作者 陶魏斌 财经专栏作家、新媒体"财经无忌"创始人 【内容节选】 *以下内容为基于节目录音的口述稿，仅对语法与用词稍作修改。 黄金信仰：从"小黄鱼"到"金豆豆"的千年脉络 陶魏斌：相比新发现的巨无霸金矿，中国地质队的"黑科技"更有意思 ...

Investment Logic - The recent decline in international gold prices follows a strong upward trend, influenced by a stronger US dollar, high interest rates, and a recovery in global risk appetite [2][5] - The relationship between gold and the US dollar is crucial; a strong dollar increases the cost of purchasing gold for non-dollar investors, leading to decreased demand [3][4] - High interest rates have made holding gold less attractive compared to interest-bearing assets, as the opportunity cost of holding non-yielding gold rises [4][5] - The previous surge in gold prices was driven by heightened geopolitical and financial risks, but this "safe-haven" demand is now diminishing as global stock indices rise and recession fears recede [5] Consumption Logic - Domestic gold jewelry prices are influenced by international gold prices but often show a lag due to factors like pricing strategies, processing upgrades, and brand premiums [6][7] - Brand premiums in the domestic market can lead to retail prices being significantly higher than the raw material costs, with some brands showing a premium of 20%-25% over the gold material price [7] - The demand for gold jewelry is evolving, with younger consumers redefining gold as an investment product rather than just a traditional wedding item, leading to increased spending on gold jewelry [8][9] Future Outlook - Future gold price movements will be shaped by macroeconomic policies and changes in consumer behavior, with potential for price increases if central banks adopt more accommodative stances [10][11] - The domestic gold jewelry market is expected to continue evolving, with trends towards branding, design, and smaller weights, driven by changing consumer preferences [10][11] - Understanding the dual logic of gold as both an investment and a consumer product will be crucial for investors, consumers, and brands in navigating the market [12]

Core Viewpoint - The introduction of the new gold tax policy has significantly impacted the gold market, causing fluctuations in gold prices and altering consumer purchasing behavior [1][2]. Market Reaction - Domestic gold prices initially broke through the 1000 yuan per gram mark but have since retreated to around 920 yuan per gram, remaining at a high level [2]. - The new tax policy has increased the cost of purchasing physical gold, as the pricing structure has changed to include a 7% tax on the gold price [2][14]. - Consumer sentiment has shifted, with many adopting a wait-and-see approach due to the uncertainty surrounding the new tax implications [14][15]. Consumer Behavior - Consumers with urgent needs, such as those purchasing gold for weddings, have acted quickly to secure their purchases before the tax policy took effect [3][6]. - Some consumers, like Chen, have slowed their investment pace, opting to observe market trends and price adjustments before making further purchases [10][15]. - There is a notable trend of consumers selling off idle gold jewelry to capitalize on current high prices, reflecting a shift in strategy in response to market changes [15][16]. Investment Sentiment - Despite the new tax policy, there remains a strong belief in gold's value as a long-term investment, with consumers planning to buy more when prices stabilize [15][16]. - The market is witnessing a diversification in investment strategies, with some consumers considering alternatives like gold funds or paper gold due to the increased costs associated with physical gold [15].

Core Viewpoint - The introduction of the new gold tax policy has significantly impacted the gold market, causing fluctuations in gold prices and altering consumer behavior towards gold purchases [1][2]. Group 1: Market Reaction - Domestic gold prices have fluctuated, initially breaking the 1000 yuan per gram mark before retreating to around 920 yuan per gram, still maintaining a high level [2]. - The new tax policy has increased the cost of purchasing physical gold, as the pricing structure has changed to include a 7% tax on the gold price plus processing fees [2][9]. - Consumers are adjusting their purchasing strategies in response to the new tax policy, with some opting to sell off idle gold items for profit [11]. Group 2: Consumer Behavior - Consumers with urgent needs, such as wedding purchases, are still making purchases despite the new tax, as they view gold as a necessary item [3][10]. - Some consumers, like Chen, have shifted from impulsive buying to a more cautious approach, pausing their purchases to observe market trends and tax implications [8][10]. - The sentiment among consumers remains that gold is a valuable asset for long-term wealth accumulation, despite the recent market volatility [9][11]. Group 3: Business Impact - Retailers are experiencing varied responses to the new tax, with some expressing concern over reduced customer traffic and others adjusting pricing strategies to attract buyers [9]. - The market is seeing a decrease in foot traffic compared to before the tax policy was announced, indicating a shift in consumer confidence and purchasing behavior [9][10]. - The gold tax policy has led to a divergence in pricing strategies among retailers, with some increasing prices significantly while others maintain competitive pricing [9].

Core Viewpoint - The introduction of the new gold tax policy has significantly impacted the gold market, leading to increased prices and altered consumer behavior, with many adjusting their purchasing strategies in response to the changes [1][11]. Group 1: Market Reactions - Domestic gold prices fluctuated, initially breaking the 1000 yuan per gram mark before retreating to around 920 yuan per gram, indicating a high price level despite recent volatility [1]. - The new tax policy has raised the cost of purchasing physical gold, as the pricing structure has changed to include a 7% tax on the gold price, directly affecting consumer purchasing decisions [1][10]. - Consumers are exhibiting varied responses, with some rushing to buy gold before the tax implementation, while others are adopting a wait-and-see approach due to the uncertainty surrounding future price movements [1][10][11]. Group 2: Consumer Behavior - Consumers with urgent needs, such as those purchasing gold for weddings, are still making purchases despite the tax, as seen with individuals like Huang and Gao, who successfully bought gold before the tax was enacted [3][11]. - Investment-minded consumers, like Chen, are reassessing their strategies, with some choosing to slow down their purchasing pace due to the new tax implications and market volatility [4][8][11]. - The tax policy has led to a noticeable decrease in foot traffic at gold shops, with many consumers opting to hold off on purchases until they feel more confident about the market [10][11]. Group 3: Long-term Perspectives - Despite the immediate impacts of the tax policy, consumers maintain a long-term view on gold as a valuable asset, with plans to invest when prices stabilize [11][12]. - The gold market is expected to continue evolving as consumers adapt to the new tax environment, with ongoing discussions about the balance between buying and selling gold [11][12].

Core Insights - The current Chinese consumer market reflects a split between rational and emotional spending, with high demand for emotional value products like LABUBU, while traditional luxury goods like high-end liquor are experiencing a decline [1][6][11] Macro Data - Retail sales of consumer goods reached 24.55 trillion yuan, with a year-on-year growth rate of 5%, indicating a recovery in domestic demand [3] - The contribution of consumption to GDP stands at 52%, and core CPI has expanded for three consecutive months, suggesting ongoing recovery in consumer spending [1] Consumer Behavior - There is a notable divergence in consumer behavior, with young consumers willing to spend 949 yuan on emotional value but reluctant to pay 300 yuan for a fine dining experience [1][8] - The phenomenon of "macro heat, micro cold" illustrates the contrast between positive macroeconomic indicators and individual consumer experiences, with many opting for lower-cost options [3][11] Emotional Consumption - Emotional consumption has become a significant trend, with a compound annual growth rate of 12% since 2013, and the market is expected to exceed 2 trillion yuan [3][6] - Over 90% of young consumers recognize the importance of emotional value, with nearly 60% willing to pay for it, reflecting a shift towards prioritizing personal satisfaction over traditional status symbols [13][17] Industry Performance - Pop Mart, a leading player in the emotional consumption sector, reported a revenue of 13.88 billion yuan in the first half of the year, a year-on-year increase of 204.4%, with net profit soaring by 396.5% [6] - In contrast, the high-end liquor industry is struggling, with 15 out of 21 listed companies reporting declines in revenue and profit, highlighting a shift away from "face consumption" [8][11] Market Trends - The high-end hotel sector is facing challenges, with occupancy rates for five-star hotels dropping to 52%, while budget hotels and homestays are seeing increased demand [9] - Fast food consumption is on the rise, with a 9.7% increase in low-cost dining options, contrasting with a 15.3% decline in high-end dining [11] Future Outlook - The consumer market is expected to continue evolving along the lines of "cost-performance" and "emotional value," requiring companies to adapt their strategies to meet diverse consumer needs [16][17] - The rise of younger consumers and their preference for emotional spending over traditional luxury goods presents both challenges and opportunities for businesses [17]

Core Viewpoint - Recent surge in gold prices has captured global financial market attention, with international gold prices fluctuating above $3,500 per ounce and domestic jewelry gold prices stabilizing above 1,000 yuan per gram, leading to increased consumer interest in gold as a form of investment and wealth preservation [1][21]. Group 1: Market Trends - Since the second half of 2023, gold has experienced a significant upward trend, characterized by high volatility and new price peaks, with some describing the market as "soaring" [6][21]. - The price of gold jewelry has surpassed 1,000 yuan per gram, with various brands like Chow Sang Sang and Luk Fook pricing their gold at around 1,060 yuan per gram [3][6]. - Consumer behavior reflects a "buy high" mentality, with many individuals purchasing gold despite its high prices, driven by a combination of necessity and investment psychology [6][12]. Group 2: Consumer Demographics - Younger consumers, particularly those born in the 1990s and 2000s, are increasingly becoming the main buyers of gold, shifting away from the older generations who preferred traditional gold jewelry [9][12]. - Innovations in gold craftsmanship and marketing strategies have made gold jewelry more appealing to younger demographics, with products like "gold beans" and trendy designs gaining popularity [8][9]. Group 3: Investment Behavior - The trend of "gold accumulation" has emerged, with individuals treating gold purchases as a long-term investment strategy, often buying small amounts regularly [12][15]. - Consumers are increasingly viewing gold as a viable asset for financial planning, with some even selling properties to invest in gold [12][21]. - The World Gold Council reports that global central banks have been net buyers of gold for several consecutive quarters, indicating a strategic shift towards gold accumulation on a macroeconomic level [21].

Group 1 - The price of gold jewelry in China has surpassed 1000 yuan per gram, leading to a surge in online discussions about buying gold, yet physical stores are experiencing a decline in customer traffic [1][3] - Despite soaring gold prices, traditional jewelry stores are closing down, including major players like Chow Tai Fook and Lao Feng Xiang, indicating a paradox where high gold prices do not translate to increased sales in jewelry [3][21] - The rapid increase in gold prices, from around 1800 USD per ounce in 2022 to 3000 USD, has not positively impacted the retail jewelry market due to the distinction between gold as an investment and gold jewelry as a consumer product [5][7] Group 2 - The jewelry industry has historically thrived on wedding customs, but the declining marriage rates and changing consumer preferences among younger generations are undermining this foundation [11][12] - In 2023, marriage registrations in China dropped to 6.8 million, less than half of a decade ago, leading to a significant reduction in demand for wedding-related gold jewelry [12] - Younger consumers are increasingly opting for alternatives like renting jewelry or purchasing imitation gold, reflecting a shift in attitudes towards traditional wedding customs [14] Group 3 - Banks are capitalizing on the gold investment trend by offering gold bars and other investment products with lower premiums and higher purity, making them more attractive compared to traditional jewelry [15][16] - The pricing strategy of jewelry stores, which often includes high premiums and additional costs, is becoming less appealing as consumers seek more transparent and cost-effective options [16][19] - The rise of direct sales models in markets like Shenzhen is disrupting traditional jewelry retail, as consumers prefer to buy at real-time gold prices with minimal markup [19] Group 4 - Reports of jewelry store closures and financial troubles are increasing, with major brands like Chow Tai Fook and Lao Feng Xiang significantly reducing their store counts due to financial strain [20][21] - Financial performance data shows declines in revenue and profit for leading brands, indicating that the traditional growth drivers of the jewelry market are failing [21] - The perception of gold as a safe-haven asset does not align with the reality of the jewelry market, which is struggling against high prices and new sales channels [22] Group 5 - The essence of gold as a hard currency and safe-haven asset contrasts sharply with the consumer nature of gold jewelry, which is vulnerable to economic downturns and changing consumer behaviors [22][24] - The evolving consumer mindset and market dynamics suggest that traditional jewelry stores must adapt their strategies rather than rely solely on rising gold prices to sustain their business [24]

Core Viewpoint - The rising gold prices have led to a shift in consumer preferences for Father's Day gifts, with younger consumers increasingly choosing gold items over traditional gifts like belts or alcohol [1][3]. Group 1: Gold Price Trends - As of June 13, the international gold price reached $3,414.07 per ounce, while domestic gold prices were reported at 790.80 yuan per gram, marking a significant increase [1]. - The price of gold jewelry has also risen, with some items exceeding 1,030 yuan per gram [1]. Group 2: Consumer Behavior - Younger consumers, particularly those under 35, now represent 50% of gold buyers, showing a notable increase in interest in gold gifts for Father's Day [3]. - Unique gold products, such as gold certificates and small gold items, are becoming popular as they offer emotional value and a lasting presence compared to traditional gifts [3][5]. Group 3: Market Dynamics - The demand for gold recycling has surged, with a reported 200% increase in transaction volume in the Chengdu area, driven by rising gold prices and upcoming events like Father's Day [5]. - Retailers are responding to consumer preferences by offering a variety of lightweight gold products and personalized services, such as custom bracelet weaving and trade-in options [7]. Group 4: Investment Considerations - Experts advise consumers to avoid speculative buying and instead adopt a phased investment approach to mitigate risks associated with gold price volatility [7].