前言 前几天Meta公布了最新季度财报，直接点燃市场情绪！业绩和指引双双超预期，盘后股价一度大涨超10%，连带纳指期货也被带飞1%+。 我们用自家AI研究助理第一时间做了深度梳理，下面是最值得关注的核心信息，带你10分钟读懂Meta这一季的真正看点。 本期重点总结 业绩和指引超预期 第二季度营收475.2亿美元，高于分析师预期的448.3亿美元，同比增长22%； 第二季度每股收益为7.14美元，高于分析师预期的5.89美元，同比增长38%； Meta预计第三季度营收区间为475亿美元至505亿美元，高于分析师预估的462亿美元，同比增长17%-24%； 预计2025年全年支出将在660亿美元至720亿美元之间（此前指引为640-720亿） 电话会主要内容 关于AI对效率的提升 人工智能为我们的广告系统带来了更高的效率和收益。本季度，我们将新的人工智能广告推荐模型扩展到新的应用，并通过使用更多信号和更长的上下文 来提高其性能。它推动了Instagram上的广告转化率约增加5%，Facebook上的广告转化率增加3%。我们还看到人工智能在广告创意方面取得了良好进展， 我们的广告收入中有相当一部分来自使用我们生成式 ...

Investment Rating - The industry investment rating is "Positive" and maintained [7] Core Insights - Meta's Q2 2025 financial report exceeded market expectations with revenue of $47.52 billion, a year-on-year increase of 22%, and net profit of $18.34 billion, up 36% year-on-year [2][4] - Capital expenditures for Q2 2025 reached $17.01 billion, reflecting a significant year-on-year increase of 101% [2][4] - The report highlights a robust AI application landscape, indicating a closed loop of investment, model development, application, and monetization is accelerating [2][4] Summary by Sections Financial Performance - Meta achieved Q2 2025 revenue of $47.52 billion, surpassing Bloomberg's consensus estimate of $44.83 billion [2][4] - Net profit for the same period was $18.34 billion, exceeding the expected $15.17 billion [2][4] - Capital expenditures were reported at $17.01 billion, marking a 101% increase year-on-year [2][4] Business Segments - The application family segment generated $47.1 billion in revenue, a 22% increase year-on-year, with advertising revenue at $46.6 billion, up 21% [10] - The Reality Labs segment reported revenue of $370 million, a 5% increase, driven by sales of AI glasses [10] Future Guidance - Projected Q3 2025 revenue is expected to be between $47.5 billion and $50.5 billion, representing a year-on-year growth of 17% to 24% [10] - Total expenditures for 2025 are anticipated to be between $114 billion and $118 billion, a year-on-year increase of 20% to 24% [10] - Capital expenditures for 2025 are forecasted to be between $66 billion and $72 billion, slightly above previous estimates [10] AI Ecosystem Development - Meta is expanding its AI-driven advertising models across new platforms, enhancing performance metrics with a 5% increase in Instagram and a 3% increase in Facebook ad conversion rates [10] - The company is actively recruiting top AI talent and has established the Meta Super Intelligence Labs to accelerate AI model and product development [10] - The report emphasizes the high demand for AI applications and the potential for significant investment opportunities in AI agents and cloud service providers [10]

不过，未来的消费级AI设备未必一定是以眼镜的形式出现。今年春天，OpenAI以65亿美元收购了前苹果设计总监乔纳森·艾维(Jonathan Ive)创办的创业公 司，旨在打造新的消费者设备来与AI互动。其他一些创业公司也在探索这一区域，包括AI别针(如Humane的失败尝试)和吊坠设备(如Limitless和Friend的产 品)。 扎克伯格在财报电话会议上表示："我依旧认为，眼镜基本上会成为AI的理想载体，因为你可以让AI看到你一天中所看到的一切，听到你所听到的一切，并 与你进行交流。" 他补充道，给这些眼镜添加显示功能将释放更多价值，无论是像Meta下一代Orion AR眼镜那样提供更广阔的全息视野，还是像日常AI眼镜那样配备较小的 显示屏。 "我认为，未来如果你没有具备AI功能的眼镜，或者没有某种与AI互动的方式，你可能会在认知能力明显落后于其他人。" 目前来看，眼镜似乎最为合理，因为很多人已经习惯佩戴眼镜，而且这种形式在社交场合更容易被接受。但过去人们也不知道自己需要智能手机，直到有人 创造了它。下一个AI设备，可能是人们现在根本无法想象的东西。 扎克伯格 尽管如此，扎克伯格依然坚信眼镜将成为主流。他 ...