Group 1 - The core viewpoint of the report emphasizes the transformation of consumer demand from "pleasing others" to "self-pleasing," indicating a structural change in consumption patterns that favors new consumption trends over traditional ones [4][9] - The report identifies three main lines of investment focus: new demand, new products, and new channels, suggesting that companies that can quickly adapt to these changes will outperform in the market [4][6] - The report highlights the government's ongoing efforts to stimulate consumption through various policies, which are expected to enhance consumer confidence and income, leading to a gradual recovery in the consumption market [7][8] Group 2 - New demand is characterized by a focus on cost-effectiveness, emotional value, and health consciousness among consumers, driven by generational differences in spending intentions [4][14][23] - The report notes that health-oriented products are gaining traction, with companies innovating in healthy snacks and beverages to meet rising consumer expectations for health benefits [28][36] - The emergence of new sales channels, such as bulk snack stores and membership-based supermarkets, is reshaping the retail landscape, allowing companies to better meet consumer demands for quality and convenience [57][63] Group 3 - The report discusses the rapid growth of the bulk snack store sector, which has become the leading channel for snack sales in China, reflecting a shift in consumer shopping habits [57][59] - Membership-based supermarkets are also highlighted as a growing trend, providing high-quality products at competitive prices, which appeals to consumers seeking value [63][66] - Traditional supermarkets are undergoing significant transformations to adapt to the competitive landscape, with successful case studies demonstrating substantial sales increases following strategic adjustments [69][70]

Investment Rating - The report maintains a "Buy" investment rating for the company [1][10]. Core Views - The company's Q1 performance was under pressure due to the timing of the Spring Festival, but overall revenue and net profit for 2024 showed growth of 11% and 4% year-on-year, respectively [2]. - The company is expected to benefit from cost reductions in almond prices and increased market investment, leading to improved gross margins [2]. - The introduction of new products, particularly the "Lulu Herbal" series, is anticipated to enhance growth prospects [3]. Financial Performance Summary - For 2024, total revenue and net profit are projected at 3.287 billion and 666 million yuan, respectively, with growth rates of 11.3% and 4.4% [12]. - Q1 2025 revenue and net profit were reported at 1.002 billion and 215 million yuan, reflecting declines of 18% and 13% year-on-year [2]. - The gross margin for Q1 2025 improved to 48%, up 4.4 percentage points year-on-year, while the net margin reached 22%, an increase of 1.4 percentage points [2]. Product Performance Summary - The almond milk product line showed steady growth, with revenue increasing by 11.38% year-on-year, while the new product lines, including those combined with coffee and tea, are expected to drive future sales [3]. - The company launched the "Lulu Herbal" product line in March 2025, featuring low-sugar and no-fat formulations aimed at health-conscious consumers [3]. Regional and Channel Performance Summary - Revenue from the northern region grew by 11.73% year-on-year, indicating strong market presence, while direct sales channels performed particularly well due to effective online marketing strategies [4][9]. - The company opened 141 transportation hub stores and 203 school stores, enhancing its market reach [9]. Earnings Forecast - The company is projected to achieve earnings per share (EPS) of 0.67, 0.76, and 0.82 yuan for the years 2025, 2026, and 2027, respectively, with corresponding price-to-earnings (P/E) ratios of 14, 13, and 12 [10][12].