"30 元花一个月""菜市场 8 点后扫货"…… 这些最近几个月的互联网热话题，看着夸张，却慢慢成了年轻人的生活现实 闲鱼 2024 年 6 月的数据显示，95 后用户占比超 45%，现在的年轻人不光把 "反向消费" 当新准则，还把 "六戒" 当成人生信条 毕竟这么多年工资没涨多少，房租却月月要交，这说明年轻人不再为虚荣心和品牌溢价花钱，这种个人选择正在悄悄改变社会经济逻辑 十几年前的年轻人爱买带商标的奢侈品，苹果刚进中国时有人为买新手机卖肾，还有人为买 LV、香奈儿包，连续几个月只啃白馒头，把自己饿瘦 但现在的年轻人不盲目买品牌和奢侈品了，更看重性价比和实用性，还搞出 "戒烟酒""戒外卖""戒冲动购物""戒品牌溢价""戒过多付费会员""戒不必要的 社交消费"，核心就是 "少花钱" 以前背奢侈品包会被高看，现在挣得不多还买，只会让人觉得爱面子，甚至怀疑精神有问题 在小红书和抖音搜 "大牌平替"，出来的单品点赞量比正品还高。 这直接导致法国开云集团 2 月 11 日公布 2024 年业绩时说，Gucci 去年销售额同比降了 51%，LV 集团总体收入也降了 2%，营业利润下滑 14%。 鸿星尔克、安踏、特步这些 ...

资料图：金建希。 中新网10月22日电 据韩联社报道，当地时间22日，韩国负责调查前总统尹锡悦夫人金建希弊案的独立 检察组表示，已查扣统一教方面为谋取不正当利益而向金建希提供的高价物品。 一条项链、一双鞋、三只包，金建希收受名牌奢品遭查扣 据报道，独检组22日在例行记者会上透露，"乾津法师"全成培(音)的律师21日下午主动向独检组提交了 市价6220万韩元(约合人民币31万元)的一条格拉夫项链，以及金建希在收下后退换的一双香奈儿鞋、三 只香奈儿包。 独检组表示，查扣物品后已核对序列号等信息，确认与相关线索一致。将在后续庭审中，通过追加证人 申请等程序，明确物品的交付、返还及保管情况。 报道称，独检组自立案调查初期就追踪了格拉夫项链、香奈儿包等物品去向，但始终未能掌握足以证明 金建希本人已实际收受的确凿证据。 报道还称，全成培在之前的调查中曾主张项链和包均已丢失，但近期在庭审中翻供，为独检组提供了新 的线索。全成培方面在向法院提交的意见书中明确指出，统一教高价物品的最终归属人是金建希。 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注 ...

Core Viewpoint - The concept of "new consumption" is not merely defined by rapid growth but involves deeper underlying logic, including industry penetration rates and brand influence [1][3][4] Group 1: Indicators of New Consumption - New consumption has three objective indicators: industry penetration rate, Baidu search index, and a growth rate of at least 25% [3] - Subjective factors include tradability, which refers to the ability of stocks to be traded or second-hand products to be exchanged, and the ease of creating memes that facilitate brand spread [3][10] Group 2: Causes of New Consumption - The formation of new consumption habits and the breaking of new brands are the main causes of new consumption [4] - Examples of new consumption habits include collectible toys, pet food, and new tea drinks, while brands like Pop Mart and Xiaomi exemplify the breaking of new brands [4] Group 3: Characteristics of New Consumption - A key characteristic of new consumption is "word of mouth," where users become brand advocates rather than relying on traditional advertising [6][9] - The pet industry serves as a prime example of new consumption, showcasing strong user-driven brand recommendations [8] Group 4: Brand Development Stages - Brand development consists of four stages: initial recognition, preference, category association, and identity representation [15] - The emergence of a secondary market for products indicates a brand's ability to maintain or increase value over time, signifying strong market presence [17]